Diploma of Marketing

Our Diploma of Marketing gives you the skills and know-how to engage and influence valuable customers, develop brand loyalty and execute strategic marketing campaigns.

This program has been specifically designed to provide graduates with a broad base of generalist marketing knowledge and skills suitable both for entry-level employment in marketing roles and/or as a platform for further specialised study at Bachelor level.
Our Diploma of Marketing is designed to integrate theory, practice and connection with each of these themes in turn representing distinct modes of thinking, enquiry and knowledge acquisition in relation to marketing. Students explore underpinning theoretical constructs that inform marketing practice; students engage in practice both in simulated marketing workplace roles and in operating businesses; and they reflect on feedback from industry mentors and assessors.

The Diploma of Marketing is available online as well as on-campus in Sydney and Brisbane. Complete this course in one year (full-time) or two years (part-time).

Diploma > Degree > Masters

Graduates of this Diploma will receive course credits to pathway into the Bachelor of Business programs, which means you could shave up to one year of study time off the degree.

Interested in getting an MBA? Graduates of the Bachelor of Business programs will get entry into the Master of Global Project Management, Master of Business Administration or other Masters at Torrens University Australia, once you have three years of professional experience.

CRICOS CODE
092485A

Key Study Outcomes:

About the School

APM College of Business and Communication courses are delivered by Torrens University Australia Ltd, ABN 99 154 937 005, RTO 41343, CRICOS 03389E.

Read more about APM College of Business and Communication

APM College of Business and Communication

Course Delivery

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Workload and Assessment

No. of timetabled hours per week:

10 hours study required per subject, per week, during a trimester.

e.g. If you undertake two subjects in a trimester, the study requirement is 20 hours each week.

Typical assessment includes:

  • Demonstration/Observation

  • Assignments

Subject Information

This subject introduces students to the concept of an organisation, and their role within the organisational context. The student will explore the impact of their relationships and emotional intelligence within a business context, as well as developing the skills to foster effective workplace relationships and to learn how to continue to develop and refine these skills in the workplace. Students will gain an understanding of the idea of cultures within organisations, and how their actions interact within these relationships.

This subject introduces students to the concepts of business communications and transferable academic skills. This subject presents an analysis of the types of communication processes which occur in the internal and external business environment, including an examination of the theoretical underpinning of communication in businesses. Emphasis is placed on writing skills, reports, and presentations, and using technology to communicate. The course will provide students with research skills (information literacy), critical analysis, writing and language techniques. Transferable skills including time management and teamwork are incorporated in the course. The aim of this subject is to provide knowledge and skills needed for Higher Education, to help students to manage their own success and to assist students in reaching their academic potential.

Business-to-business introduces students to the principles of industrial marketing, also known as B-2-B. The unit highlights the importance of firms in building strong relationships with their corporate clients in the process of value creation. Students will develop an understanding of business markets and the business marketing environment and will build upon their knowledge of marketing principles and market segmentation to formulate their own B2B marketing strategy.

Integrated Marketing Communications provides students with a contemporary view on the use of all different promotional tools available to marketers today such as sales promotions, direct marketing, events, social media and public relations. The unit explores how marketers can increase the number of touch points a brand can explore among its target audience in a consistent and effective manner.

Understanding Advertising introduces students to the fundamentals of advertising and explains how students can use this important tool to solve communication problems in today’s complex and fast-changing world. The unit provides an introduction to the advertising industry and the process of creating advertisements for different media. It begins by looking at the initial steps of advertising planning and research, and the development of an advertising strategy.

This unit provides students with both theoretical knowledge and practical application of the quantitative and qualitative marketing research process. It begins with the concept of marketing research and the research process. It discusses how to design a research project and define the research question. It identifies primary and secondary data sources, and introduces students to qualitative and quantitative research methods using statistical analysis packages as a manipulation tool.

This unit introduces students to the main aspects of consumer behaviour, including the societal, family and cultural influences on behaviour. The unit examines vital topics such as consumer learning, needs and wants, motivations, perceptions and experience, and specific consumer behaviours and the factors involved in consumer decision making. Students undertaking this unit are encouraged to critically appraise their own buying behaviour, which in turn assists them in acquiring, critically examining, and communicating information from a range of different sources.

Students will gain a solid foundation in the marketing discipline introducing relevant and contemporary concepts, theories and models. The unit magnifies the importance of understanding consumer behaviour, segmentation, targeting and positioning, the extended marketing mix and ethics in marketing. Industry relevance provides students with the opportunity of applying key concepts in practical settings. These marketing foundations are expanded on in other subjects available as electives.