Bachelor of Media Design

The Bachelor of Media Design is both theoretically rich and production-orientated. It fosters a creative and hands-on culture of study designed to help you succeed in this exciting field.

Media design is a highly competitive field, but also a very rewarding one to work in. The Bachelor of Media Design offers budding designers the opportunity to acquire a broad set of real-world skills, combining specialist knowledge with technical prowess to produce graduates that are dynamic and employable. You’ll learn how to adapt to different environments by working both individually and collaboratively on creative projects that reflect industry processes.

The Bachelor of Media Design is available for full-time study on our Adelaide – Wakefield Street campus and Auckland Campus – New Zealand.

Program Structure

The Bachelor of Media Design program is comprised of 16 core subjects and 2 electives, allowing students to specialise in interactive or motion design in addition to core graphic design skills. The program runs on a 12-week trimester system of 3 trimesters per year, so you can complete your qualification in 2 years and start your career sooner.

Scholarships

Applications for merit based scholarships for this course are now open and can be submitted via scholarships. Please see T+Cs and portfolio guidelines before applying.

As part of this course, students will need to purchase their own hardware and software package (Adobe Creative Cloud), this includes:

MacBook Pro 15

  • 2.5 – 2.8 Ghz processor – Intel core i7
  • 6MB shared L3 cache
  • 16 GB RAM
  • 512 GB – 1TB SSD
  • Wifi essential
  • HDMI required
  • External SSD – 1TB for backup
CRICOS CODE
085002F

Key Study Outcomes:

About the School

This course is provided by Media Design School at Torrens University Australia. RTO 41343 CRICOS 03389E

Read more about Media Design School

Course Delivery

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Workload and Assessment

No. of timetabled hours per week:

A combined total of 96 units are required to complete the program. The program runs on a 12-week trimester system of 3 trimesters per year, so you can complete your qualifications in 2 years and start your career sooner.

Typical assessment includes:

  • Practical assignments

  • Research projects

  • Presentations

Subject Information

This subject introduces methods of effective rationalising and reflects constructively on design decisions in a coherent, structured and persuasive manner in practical, verbal and written formats. Students learn techniques in developing and presenting solutions to briefs, as well as writing rationales for design projects. Students participate in an investigative practical project that is either interdisciplinary (for students who want to develop knowledge across disciplines) or specialist (for students who wish to deepen knowledge within their own field). This subject provides opportunities to integrate independent research with understanding for conceptualisation, contextualisation, processes, technologies, media and/or markets within the industry as an effective response to assignment briefs.

This subject provides students with the requisite knowledge and skills to undertake postgraduate studies or pursue an academic career that fosters critical thinking and inquiry within their professional domain. Students are equipped with portfolio development strategies, studio, entrepreneurial and small business management skills. They also extend their understanding of project management, creative strategy and academic practice.

This area of study introduces students to the subjects of project management, interpersonal communication and scholarly investigation. Students are encouraged to articulate assumptions and personal biases that could have an adverse effect on their investigations. Industry guests also provide live-case studies to promote student engagement and develop authentic dialogues. Various presentation formats, strategies and conventions are also included.

This subject introduces the roles, aims, processes and approaches of major disciplines within photography, including the relationship between composition and visual narrative. Students focus on developing fundamental technical photographic skills and identify contexts in order to convey/support a narrative or aesthetic, and meet the specifications of a brief. Students use photography to explore concepts and contexts identified in Contextual Studies 1 or identify another topic with a relationship to photography. Digital Image Foundation focuses on providing a basic technical vocabulary and skill set for digital image creation, providing a foundation for effective practices in all media design disciplines. Students are introduced to common industry-standard software packages used in the production of digital imagery such as Photoshop and Illustrator through practical projects.

This subject consists of a single major interdisciplinary group project whereby students collaborate to design and produce an integrated media marketing campaign. Students are organised into interdisciplinary groups and are provided with a professional brief. This subject develops interpersonal skills, responsibility, initiative, and flexibility, in order to work effectively as autonomous practitioners and researchers. The group project equips students with commercial sensibilities, project and client management skills, and an understanding for business and marketing practicalities. This includes the strategic abilities to interpret and develop creative briefs; plan campaigns; recognise, adopt, forecast and potentially innovate new concepts, contexts, processes, technologies, media and/or markets.

Students independently implement a multi-part interdisciplinary project integrating practices from all major areas of study. The project is carried out within technical and creative limitations, allowing students the experience of working in a practical design studio environment. Independent and reflective thinking, personal responsibility, time management and practical skills are developed using a project-based learning approach.

Students continue to apply and produce their design understanding, and produce work linked to creative briefs set in Creative Media Strategies, to enable students to effectively respond with considered and practical design solutions. A similar process can be utilised in Contextual Studies 2 to instigate practical investigations, as well as foster theoretical understanding. This provides students with a holistic understanding of the creative process.

Students continue to apply and develop their design understanding, and produce significant folio projects in response to supplied industry and academic briefs. Students are equipped with extensive critical and analytical skills, enabling them to better evaluate and refine their own professional practice.

Students are introduced to theories and practices of graphic design, interactive design and motion design disciplines, historical influences, principles and processes within the field of user-centred design. They explore ideation and problem-solving strategies, including methods for generating and evaluating effective concepts. Students also develop their abilities to interpret and prepare design briefs. This subject focuses on developing the students to approach the design brief using effective practices, standards, tools, techniques, processes, and contextual knowledge of graphic, interactive and motion design as disciplines. Using design research and ideation methods to develop innovative solutions to briefs, students create visualisations of design concepts in order to engage the target audience, convey a narrative and communicate potential solutions for their designs.

A systematic introduction to essential design elements and principles across the domain of media design Ð students are introduced to critical thinking, problem solving, philosophies, methodology, processes of documentation, presentation and referencing, in order to identify and discuss the theories and concepts exhibited in design work. Knowledge of principles and methods is applied to effectively develop and communicate creative ideas visually, verbally and in written form. A range of analogue and digital tools are utilised to create visual solutions to design problems and acquire the skills, knowledge and attitudes necessary to work independently or collaborate across design media. Creative problem-solving methods are presented using a combination of guided class exercises, group work, class discussions and self-directed investigative tasks. Students respond to creative briefs, critique and reflect on their own work and the work of their peers within workshop, studio and lab environments. The focus is on experimentation, process and discovery, in order to develop independent critical thinking skills and the ability to look beyond the ordinary.

Students are introduced to theoretical and technical knowledge across creative media strategies including creative industry processes and approaches, marketing communication and campaign development. Subjects include a multitude of areas in marketing communications, relevant media application, creative advertising, and working to creative briefs. This subject focuses on ideas and insights in enabling creative solutions to integrated and trans-media communication. The component is delivered with a focus on insightful and engaging campaigns, creative ideation processes, target audiences and contemporary advertising media.

This subject introduces students to specific contemporary issues in media design, such as current or emerging industrial, technological, academic, cultural or social contexts in media design. Students are encouraged to develop awareness of the socio-cultural field in which designers operate, and in turn, provide insightful considerations that motivate and inspire designers and their target audiences.

An introduction to contemporary and historical contexts influencing design trends, and fundamental theoretical knowledge of the practices, processes and approaches of major design disciplines within media communications industry. In combination with other components, students are introduced to the idea of using a critical position in response to contextual study to develop imaginative and relevant approaches to visual communication. Students also acquire the skills and knowledge to identify the content, media, processes and context of a chosen subject and relate it to contemporary practices and ethical considerations.

Portfolio development focuses on the students’ ability in developing and refining insightful design outcomes in the specialist field of Graphic Design, be made aware of their own strengths and limitations, self-promotional skills, and on how they could best fit into industry as professionals in their field. This subject also prepares the students for the Capstone Project: Practice-Based Inquiry.

Students design, construct and document a body of work that addresses the proposal developed in the Graphic Design Portfolio for an end-of-year exhibition. Students collaborate in pairs or as a group, to work on a final project that represents the culmination of the studies in the Bachelor of Media Design degree, and showcases their abilities as emerging professional designers.

Students design, construct and document a body of work that addresses the proposal developed in the Graphic Design Portfolio for an end-of-year exhibition. Students collaborate in pairs or as a group, to work on a final project that represents the culmination of the studies in the Bachelor of Media Design degree, and showcases their abilities as emerging professional designers.

Portfolio development focuses on the students’ ability in developing and refining insightful design outcomes in the specialist field of Interactive Design, be made aware of their own strengths and limitations, self-promotional skills, and on how they could best fit into industry as professionals in their field. This subject also prepares the students for the Capstone Project: Practice-Based Inquiry.

Portfolio development focuses on the students’ ability in developing and refining insightful design outcomes in the specialist field of Motion Design, be made aware of their own strengths and limitations, self-promotional skills, and on how they could best fit into industry as professionals in their field. This subject also prepares the students for the Capstone Project: Practice-Based Inquiry.

Students design, construct and document a body of work that addresses the proposal developed in the Graphic Design Portfolio for an end-of-year exhibition. Students collaborate in pairs or as a group, to work on a final project that represents the culmination of the studies in the Bachelor of Media Design degree, and showcases their abilities as emerging professional designers.