Explore creative thinking, copywriting, art direction, and concept development with us, and within 12 months you will be an advertising creative.
Our Creative Advertising course differs from other advertising programs because we run it like a full-time creative department within an agency. Students learn by doing and doing it at a challenging pace.
It’s a full day, five-day week, year-long heady rush of a course with brief after brief; competition after competition; and constant feedback from a full-time tutor who has worked as an advertising creative – as well as a constant stream of industry mentors and guests.
It’s a course in which you’ll learn how to be brave and fearless about ideas. You’ll learn copywriting and art direction by actively working in teams and you’ll be working to tight deadlines by responding to real briefs from agencies, mentors, and clients. You’ll learn by benchmarking your ideas against students worldwide and nationally by entering your work into international and Australian competitions. Better yet, you’ll learn about effective messaging in all mediums from online posts to physical posters; from newspapers and magazines both online and real; from scripted radio to unscripted radio; from video on a TV to video on your mobile; and mediums that don’t even look like advertising mediums such as activations and useful products and services that can change people, places and communities for the better.
This program is based on a successful formula that has seen Media Design School’s original Creative Advertising program in Auckland, New Zealand enjoy a high degree of success in competitions over the years. The AdSchool, as it is informally known, was ranked in the top five most creative AdSchools in the world by Young Guns International and second in the world for Social Media by the Bees Awards in San Francisco. In 2016, it also won every national student competition for ad creatives, and won the only two non-professional awards for innovation at the AdStars International Festival of Creativity.
The Creative Advertising program prepares students for entry level into the creative departments of advertising agencies by arming them with the core skills of creative problem solving as well as how to talk about ideas to others in a concise and compelling manner; both of which are lifelong skills infinitely transferable across any number of disciplines, particularly those associated with commercial creativity.
CAREER POSSIBILITIES INCLUDE
A creative working as either as copywriter or art Director in:
- Advertising agencies
- In-house promotional agencies
- Design agencies
- Production agencies
- Social Media agencies
- Brand Activation Agencies
- Marketing departments
- Freelance practice (usually after a few years of establishment within agencies)
- Creative Director (after a proven track record within agencies)
This program has been designed collaboratively between Torrens University Australia and the Media Design School, Auckland, New Zealand.
Key Study Outcomes:
- Creative problem solving skills
- Team social skills
- Craft skills of copywriting and art direction
- Persuasive storytelling across a range of mediums including print, audio visual, social, experiential, apps, games and branded utilities