Master of Creative Advertising

Explore creative thinking, copywriting, art direction, and concept development with us, and within 12 months you will be an advertising creative.

Our Creative Advertising course differs from other advertising programs because we run it like a full-time creative department within an agency. Students learn by doing, and doing it at a challenging pace.

It’s full day, five-day week, year-long heady rush of a course with brief after brief; competition after competition; and constant feedback from a full-time tutor who has worked as an advertising creative – as well as a constant stream of industry mentors and guests.

It’s a course in which you’ll learn how to be brave and fearless about ideas. You’ll learn copywriting and art direction by actively working in teams and you’ll be working to tight deadlines by responding to real briefs from agencies, mentors, and clients. You’ll learn by benchmarking your ideas against students worldwide and nationally by entering your work into international and Australian competitions. Better yet, you’ll learn about effective messaging in all mediums from online posts to physical posters; from newspapers and magazines both online and real; from scripted radio to unscripted radio; from video on a TV to video on your mobile; and mediums that don’t even look like advertising mediums such as activations and useful products and services that can change people, places and communities for the better.

This program is based on a successful formula that has seen Media Design School’s original Creative Advertising program in Auckland, New Zealand enjoy a high degree of success in competitions over the years. The AdSchool, as it is informally known, was ranked in the top five most creative AdSchools in the world by Young Guns International and second in the world for Social Media by the Bees Awards in San Francisco. In 2016, it also won every national student competition for ad creatives, and won the only two non-professional awards for innovation at the AdStars International Festival of Creativity.

The Creative Advertising program prepares students for entry level into the creative departments of advertising agencies by arming them with the core skills of creative problem solving as well as how to talk about ideas to others in a concise and compelling manner; both of which are lifelong skills infinitely transferable across any number of disciplines, particularly those associated with commercial creativity.

CAREER POSSIBILITIES INCLUDE

A creative working as either as copywriter or art Director in:

  • Advertising agencies
  • In house promotional agencies
  • Design agencies
  • Production agencies
  • Social Media agencies
  • Brand Activation Agencies
  • Marketing departments
  • Freelance practice (usually after a few years of establishment within agencies)
  • Creative Director (after a proven track record within agencies)

This program has been designed collaboratively between Torrens University Australia and the Media Design School, Auckland, New Zealand.

CRICOS CODE
086349D

Key Study Outcomes:

About the School

This course is provided by Media Design School at Torrens University Australia. RTO 41343 CRICOS 03389E

Read more about Media Design School

Media Design School

Course Delivery

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Workload and Assessment

No. of timetabled hours per week:

This course is made up of 40 credit point subjects. Each subject equates to four 10 credit point subjects. There is a total of 120 credit points.

There are 12 face-to-face and 28 personal study hours allocated to each subject. To complete the Advanced Masters, students must complete a total of 48 face-to-face and 112 personal study hours.

Student must completeall four subjects to gain entry the Masters of Creative Advertsising (Advanced)

Subject Information

This subject will teach students to use insight-based creative thinking models and idea generation techniques to solve advertising problems for the static mediums of print and digital. These mediums include posters, billboards, print, posts and webpages, and are defined as static because the content required for them is largely pre-determined and fixed in nature. These mediums are the building blocks of creative advertising thought because they teach students the art of ‘posterisation’ of thought, a skill that is essential for students to advance onto The Graduate Diploma of Creative Advertising.

Students will learn to critically appraise the nuances, disciplines and requirements of advertising ideas in static media and will also be introduced to the craft skills of copywriting and art direction as they apply in these mediums

Underpinned by research, theoretical application, and creative ideation models, two specific problems/challenges are to be completed; the preparation of team submissions into a national and international creative advertising competition.

This course builds on the Graduate Certificate by developing learners’ insight-based creative thinking and idea generation skills to solve creative advertising problems for moving media. Moving media is defined both in the sense of traditional radio and TV ideas, as well as online video; and moving in the sense of dynamic interactivity, as in branded activations, interactive video, gaming and augmented, virtual and mixed reality mediums.

In addition to appraising the nuances, disciplines and requirements of advertising ideas in moving media, students will also extend their craft skills of copywriting and art direction to include script writing, storyboarding, filming and editing.

Individual students will continue to learn to work efficiently within art director and copywriting teams to resolve creative advertising briefs to an industry-acceptable level. These problems and challenges will vary in duration and content and real-world disruptors will replicate the experience for students of working in this industry. With the guidance of a facilitator interpersonal skills develop as students negotiate their way in teams to complete challenges.

Underpinned by a range of research, theoretical application, creative ideation and disseminated in moving (electronic and digital) media, two specific problems/challenges are to be completed; the preparation of team submissions into a national and international creative advertising competition.

This course will extend creative problem solving skills into the areas emerging technology and brand utility with student teams investigating the functional integration of brands into communities. It will be an intensive, collaborative unit that will develop mastery by using input from industry experts to explore and understand branded creativity in a more complex societal context.

It will culminate in a fully crafted international competition submission and a portfolio of branded utility ideas that synthesise the team’s analysis of current business, technological and creative landscapes with research into the needs and wants of individuals, societies and communities (both national and global) to create brand utility ideas. These utility ideas will complement the classic advertising discourse on a brand’s performance by using the shared contexts of brands and communities to create brand experiences, content and services that are of immediate use to individuals and communities.

Given the values based nature of brand utility ideas this course will be focused throughout on developing students understanding of their responsibility to create ideas that add value to the role that advertising should be playing in society both locally and globally.

This course will deepen the context of students’ branded utility ideas within a more specific global context and with skills directly related to issues pertinent to the wider commercial creative industries. Students will present and pitch ideas within a range of contexts: personally and informally to national and international agencies, formally to national and international clients and as fully crafted online entries to national and international award judges. It aims to equip students with in-depth knowledge of the advertising world in a way that ensures they acquire the practical and entrepreneurial skills needed to succeed in the wider creative industries. Given the values-based nature of brand utility ideas this course will be focused throughout on developing students understanding of their responsibility to persuasively present ideas that add value to the role that advertising should be playing in society both locally and globally.