A rapidly changing world requires rapid responses from individuals, industries and governments to embrace the latest technological offerings. In an organisational context, that has meant updating traditional methods of working not only to adapt to digital advancements, but to use them to improve operations, enhance customer experiences, keep up with competitors, increase profitability… and the list goes on.
In these unprecedented times, consumers and companies are relying on technology more than ever. Organisations around the globe have been forced to transform their operating models, adopting new digital technologies to deliver products, services and experiences in a contactless world.
“COVID-19 hit people and businesses hard,” says Randall Brugeaud, CEO, Australian Government Digital Transformation Agency. “It has highlighted the value of the digital transformation of government and its importance in meeting the needs and expectations of the community.”
As governments and businesses across all industries set out to ensure their strategies are supported by the right technologies, there has never been more need and opportunity to drive the digital transformation agenda.
What is digital transformation?
Digital transformation is the process of integrating digital technologies to create new processes which meet changing business and market demands.
But it’s not just about taking an existing service and making it digital – it’s about transforming that service into something more effective.
“Digital transformation is a way of thinking. It’s about coming up with solutions creatively,” says Martha Arifin, Learning Facilitator at Billy Blue College of Design at Torrens University Australia.
"Those solutions can involve reshaping systems, processes, corporate culture and, crucially, customer engagement," says Drina Ng, Business Development Manager at Metamosaic Australia.
Digital transformation is a reimagining of how businesses work for customers – because it has to begin and end with customers in mind.
Why is digital transformation important?
If companies want to expand, innovate, increase efficiency, enhance performance and improve their bottom line, they need to understand the current wave of technology and its potential to transform business.
“It’s not just about putting in technology in this digital age,” says Drina. “Digital transformation is relevant because it’s about growing business. It’s about surviving in the digital age.”
Even forgetting 2020’s strange new normal, digital transformation has long been responsible for changing the way business gets done. Before Slack, we sent emails; before Zoom, we gathered in board rooms; before Trello, we used whiteboards and Post-Its; before Dropbox, we passed around files on USBs.
Adapting to an ever-changing climate and adopting new ways of doing business is not just an option – it’s a necessity, explains Martha. “In the majority of businesses nowadays, it’s almost unavoidable to not have some sort of disruptions that alter the way they do business.
Ready to lead digital transformation?
To help you lead change, Billy Blue College of Design at Torrens University Australia offers a progressive postgraduate Digital Transformation and Creative Intelligence program - delivered 100% online, naturally. The program comprises a graduate certificate, graduate diploma and masters and masters advanced pathway.
Designed to upskill you fast and future-proof your career, each course will build on, and deepen your understanding of how digital technologies such as blockchain and the Internet of Things are rapidly changing businesses. You’ll level up with some of the most in-demand hard skills in areas such as cloud computing and artificial intelligence. Plus, arm yourself with soft skills in design thinking and agile work methodologies to create the fluid approaches to people, processes and platforms that help organisations thrive.
Together, with industry we’ve reinvented the traditional approach to learning by pairing flexible, self-directed 6-week micro-credentials with 12-week subjects to give everyone the chance to upskill in their own time and pace. Students working towards the Masters will undertake an Incubator Project, and those working towards the Masters (Advanced) an Accelerator Project. Paired with the strategic leadership, change management, design thinking and research skills offered and you’ll graduate a digital transformation authority.
What do you need to know?
Industry-aligned learning is essential. During the development of this program we consulted industry and worked closely with key leaders to ensure this program is industry-aligned. Patrick Drake-Brockman, Director of gov.au Observatory at the Australian Government Digital Transformation Agency was one of such partners. Patrick shares his view with us on building a career in digital transformation. Patrick points out two elements he see’s important for those looking to adopt a transformation mindset, both of which are grounded within the program.
“A digital transformation mindset is really important to businesses no matter whether they're private or public sector because increasingly that's where people are. The public space nowadays is the digital space. So, ensuring that your organisation is able to take advantage of that space, to position yourself in a way that meets the needs of the people in that environment will be critical.”
He further explains the underlying challenge, and value of digital transformation is data.
“The difference in technology now, from previous, is just the velocity of change and the rate at which it’s being embedded into everything we do. And key to that, is the data that we are generating that fuels these technologies. They’re becoming ubiquitous the technologies that previously were quite novel. But data is this thing that we’re always generating, it’s data which we can achieve new value out of. It’s not a once use with data, it’s multi-use.”
“Everyone now needs design thinking,” says Paul Brafield, General Manager, Design and Creative Technology at Billy Blue College of Design at Torrens University Australia. “Everyone needs to understand artificial intelligence, technology frameworks, UX design theory and creative thinking. They’re impacting on every area of business; they are not just niche jobs in a niche sector anymore.”
Read on as we explore more in this area, and share perspectives from other industry leading experts.
- Why a digital transformation strategy matters
- 5 Creative & critical thinking activities to help your team innovate
- Why data analytics and AI are the most desirable skills in 2021 and beyond
- How to pivot a business (securely) through digital innovation in time of uncertainty
- Adopting an agile mindset: case studies from successful digital transformation projects