Bachelor of Business (Entrepreneurship) Information Set

Online delivery

Hybrid delivery (10% Face to Face and 90% Online)

Full-time, Accelerated and part-time options available.

International students are allowed to study a maximum of 33% of their total course through online learning.

International students must study at least one subject that is not online in each compulsory study period.

For specific dates visit the website.

Accelerated: 2 years

Part-time: 6 years

This means tuition fees will be invoiced each trimester and payment is required on or before the due date.

FEE-HELP

FEE-HELP is Australian Government’s loan scheme for higher education degree courses. It can assist you in paying for all, or part of, your course fees. Repayments commence via the tax system once your income rises above a minimum threshold. Just like with any other debt, a FEE-HELP debt is a real debt that impacts your credit rating.

This means tuition fees will be invoiced each trimester and payment is required on or before the due date.

·         Admitted solely on the basis of ATAR
(regardless of whether this includes the consideration of
adjustment factors such as equity or subject bonus points)

OR

Successful completion of at least 1 EFTSL (equivalent full-time student load, or one full year) of an AQF level 6 (Associate Degree) or above, or equivalent, from an Australian University or another accredited higher education provider

OR

Successful completion of at least 1 EFTSL (equivalent full-time student load, or one full year) of an AQF level 5 (Diploma) or above, or equivalent, at a registered training organisation (RTO)

• broadly relevant work experience (documented e.g. CV), demonstrating a reasonable prospect of success; OR

• formal, informal or non-formal study, completed or partially completed, demonstrating a reasonable prospect of success; OR

• written submission to demonstrate reasonable prospect of success.

(applicable to international students, and in addition to academic or special entry requirements noted above)

(for applicants who will be selected wholly or partly on the basis of ATAR)

Senior certificate and a passing grade in year 12 English.

Notes:  * “<5” – indicates less than 5 ATAR-based offers were made

The aim of this subject is to provide you with the knowledge and skills to enhance your personal effectiveness, employability, and academic success. This subject introduces you to the concepts of business communications and transferable academic skills.

The student will examine the different stakeholders and communication contexts which occur in the internal and external business environment, developing the skills and knowledge to effectively interpret and deliver messages in a variety of business situations. This subject will provide you with essential business skills in information literacy, presenting, writing, academic integrity and the use of technology.

The aim of this subject is to develop an understanding of modern organisations, their structure and how people collaborate within these structures to achieve the organisation’s strategic objectives and deal with the uncertainty of the 21st Century economy. This knowledge will form a foundation of theoretical knowledge about organisational behaviour that will be built on in future subjects.  Moreover, it will develop  the  student’s  emotional  intelligence  and  the  understanding of  their  strengths  and  their application in the  business context. These learning objectives will be achieved through a mixture of theoretical readings, class discussions and group projects focusing on how theoretical concepts apply to the work environment. Additionally, reflective journals will be used to apply theory to develop the students own professional capability.

Students will gain a solid foundation in the marketing discipline introducing relevant and contemporary concepts, theories and models. The unit magnifies the importance of understanding consumer behaviour, segmentation, targeting and positioning, the extended marketing mix and ethics in marketing. Industry relevance provides students with the opportunity of applying key concepts in practical settings. These marketing foundations are expanded on in other subjects available as electives.

The 21st Century economy is dynamic and driven by customers ever changing wants and needs. To remain competitive businesses need to understand what their customers want and how to deliver a quality customer experience that goes beyond the product or service offering. This subject explores how a customers’ perceptions – both conscious and subconscious – effect their relationship with a brand’s value proposition. Students will explore how a customer’s interactions with a brand during the customer life cycle will determine levels of customer satisfaction. Students will analyze Customer Journey Mapping techniques, Employees engagement in the customer experience strategy and metrics of satisfaction, loyalty and advocacy.

The unit aims to provide non-accounting students with a broad, business-based introduction to the conceptual foundations of accounting and finance and the use of management accounting information to assist in key areas such as planning and decision making. It introduces students to basic accounting concepts and functions such as financial statements, techniques for analysing financial statements, investment decisions, costing and opportunity costing analysis and managing working capital.

The aim of this subject is to help students develop an understanding of how organisations work and the ability to evaluate factors that influence them. This includes all aspects of modern business and the changing external environmental forces at the micro and macro level.

Students should be able to take a strategic view of a business and contribute to the process of developing and implementing strategy. The focus will be on the political, legal, economic, social, cultural and technological environment. Analytical techniques will be used to uncover the opportunities and threats to businesses. An awareness of potential risks and challenges as well as corporate social responsibility of the organisation will be introduced as a key learning goal.

This case-based unit is designed to provide an overview of the business environment at the global, market and organisational level. This subject is designed to develop effective problem solving, critical analysis, and communication skills around the contemporary issues challenging the pursuit of sustainable business practice.

This course seeks to build the knowledge, skills and attitudes required to succeed as an innovator. Students then apply this knowledge to identify and evaluate innovative high-growth product and service opportunities in the context of a start-up, a corporation, a not-for-profit or a government institution. The subject equips students with practical skills, including creativity tools, cash-flow modelling, business model analysis and lean experimentation.

This subject is built on broad aspects of sustainable development, corporate responsibility, stakeholder thinking and accountability.  It explores how organisations acknowledge their impact of their activities in economic, social and environmental terms. Students will examine why organisations around the world are increasingly moving to reduce the adverse effects of business operations on their stakeholders and local communities.  It discusses some of the most common practices associated with environmental ethics evolving to sustainability ethics.  It also examines the link between social responsibility and corporate governance.

This course will equip you with a set of tools for managing and leading organisations more ethically and sustainably.

In this capstone subject students learn how to maximise continuous learning and experience personal growth through setting career goals, identifying professional development needs, establishing a plan, and accepting responsibility to self for project completion. Students completing the subject are eligible for 120 hours of credit towards the 320 hours of industry placement.

The aim of the subject is to develop an entrepreneurial mindset that incorporates creativity, innovation and research/analytical abilities. The subject focuses on entrepreneurship for start-up businesses as well as entrepreneurial behaviour within larger organisations. Students are introduced to the theory and practice of entrepreneurship, the characteristics of entrepreneurs through a range of case studies, and the “mindset” of the entrepreneur. They will gain an overview of the business start-up process, make an assessment of their own “mindset” for entrepreneurship and map out their journey to develop their mindset and skillset as entrepreneurs.

Venture Ideation gives students the opportunity to apply their knowledge on the entrepreneurial mindset to start a successful venture.  In this highly engaging and media-rich course, students will engage with processes that help them recognise market trends and potential business opportunities.

The knowledge and skills will help students to both identify and develop a business case and effectively pitch their ideas.

In this subject, you will learn the importance of product positioning and professional selling when initiating a new venture and developing and expanding a business. Whether entrepreneurs are selling or buying a product or service, or starting a new business, they need to negotiate the terms and understand the implications of sales and negotiation. You will embed the principles of ethics and sustainability into your sales and negotiation practice, and focus on reviewing and evaluating your outcomes as important factors to your successful entrepreneurial journey.

Entrepreneurs will face many financial challenges when starting and developing a new venture. This subject will teach you how to identify and evaluate all the different financing sources of equity and debt financing. It will help you identify the most appropriate legal structures from a financial perspective to establish a business. You will also explore capital planning and financial concepts essential to structuring and operating your business, as well as learn how to communicate your financial strategy effectively to a range of stakeholders.

This subject provides you an in-depth study of entrepreneurial marketing strategies for the 21st century. You will examine how start-up and small/medium-size companies reach the marketplace and sustain their businesses, within highly competitive industries. In this dynamic context, entrepreneurs need to be agile and innovative to anticipate and respond to market trends. Entrepreneurs make maximum effective use of scarce resources, and proactively determine and act upon the opportunities that exist within new and established market niches in response to market research and testing.

Lean start-up is a new, field-tested approach that provides students with the skills to minimise the chances of business failure and increase the chances of success. Students will learn how to apply lean principles and techniques such as minimum viable product, pivoting, actionable metrics, innovation accounting, business model canvas and lean canvas. Through this subject students will develop and test their business concept and develop their business plan ready to pitch to potential investors.

The Entrepreneurship capstone subject provides you with the opportunity to use your entrepreneurial mindset to examine a trading business start-up. Central to this project is the research, analysis and evaluation of the business. You will provide evidence of critical analysis, reflective and reflexive practice. This will involve business engagement, and application of business tools and concepts mastered during the program. You will recommend future directions in consultation with the start-up.