Explore possibilities of managing your desired sports team to victory. 

Pursue careers in management of sporting facilities, sports tourism, sports events management, community and school sporting agencies, sports project management, sports media and promotion, and health and lifestyle industries.

The Bachelor of Business (Sports Management) is designed to equip you with a broad theoretical and technical knowledge required to operate and manage effectively within the sports management field.

Learn from our industry-experienced academics through practical and work integrated learning and gain knowledge deriving from economics, law, management, accounting, marketing and public relations.  Choose to specialise in key areas such as marketing, human resource management, promotion, public relations, project management and event management.

Throughout your studies, you will investigate the historical foundations of sport, management principles, socio-cultural influences of sport, and the role of governance in sport. You will have the opportunity to investigate the role sport plays in building communities and analyse the importance that professional sport plays in contemporary society.

As part of your study, you will be required to complete up to 520 hours of an industry placement, which will be managed by the careers department.

 

Key study outcomes

  • Analyse socio-cultural issues related to the management of sporting organisations.
  • Identify opportunities for sports organisations to further develop as businesses.
  • Recognise the role sports plays in developing communities.
  • Examine the role governance bodies play in the regulation of sports

 

Contact us to discuss your career pathway options.

COURSE OVERVIEW

Qualification Title BACHELOR OF BUSINESS (SPORTS MANAGEMENT)
Study Options  Domestic Australian students  

Full-time

Part-time

Accelerated

Study options  International students International students may only study full-time and on campus (The Rocks and Adelaide Campuses only, with the option to complete up to a third of the course online)
Start Dates February, June, September

For specific dates visit the website

Course Length Full-time: 3 years (9 study periods of 12 weeks, including internship, plus breaks)

Accelerated: 2 years (6 study periods of 12 weeks, including internship, plus breaks)

Part-time: 4-6 years (18 study periods of 12 weeks, including internship, plus breaks)

Payment Options – International students Upfront payment

This means tuition fees will be invoiced each trimester and payment is required on or before the due date.

Further information within this Course Information Sheet.

Payment Options – Domestic Australian students Upfront payment

This means tuition fees will be invoiced each trimester and payment is required on or before the due date.

FEE-HELP

FEE-HELP is Australian Government’s loan scheme for higher education degree courses.

Further information within this Course Information Sheet

It can assist you in paying for all, or part of, your course fees. Repayments commence via the tax system once your income rises above a minimum threshold. Just like with any other debt, a FEE-HELP debt is a real debt that impacts your credit rating.

Course study requirements 10 hours study required per subject, per week, during a trimester.

E.g. If you undertake two subjects in a trimester, the study requirement is 20 hours each week.

Assessment  Subjects have a range of assessment options to suit the students’ requirements and circumstances.

Methods of assessment may include individual assignments based on live briefs, group assignments, project reports, presentations.

Locations Sydney Campus

Adelaide Campus

Online

Delivered by Torrens University Australia
Provider

 

Torrens University Australia Ltd is registered as a self-accrediting Australian university by the Tertiary Education Quality and Standards Agency (TEQSA). CRICOS Course code 090265G
Provider obligations Torrens University is responsible for all aspects of the student experience, including the quality of course delivery, in compliance with the Higher Education Standards 2015 Accrediting body   TORRENS UNIVERSITY AUSTRALIA LTD
Course Fees  For details, refer to the website Any other fees For details, refer to the website

 

Essential requirements for admission: No additional requirements

STUDENT PROFILE

The table below gives an indication of the likely peer cohort for new students at the institution. It provides data on students that commenced undergraduate study and passed the census date in the most relevant recent intake period for which data are available, including those admitted through all offer rounds and international students studying in Australia.

Applicant background Trimester 1 2018
Number of students Percentage of all students
(A) Higher education study
(includes a bridging or enabling course)
<5 <5
(B) Vocational education and training (VET) study <5 <5
(C) Recent secondary education:

·        Admitted solely on the basis of ATAR
(regardless of whether this includes the impact of
adjustment factors such as equity or subject bonus points)

7 41.18%
·        Admitted where both ATAR and additional criteria were considered
(e.g. portfolio, audition, extra test, early offer conditional on minimum ATAR)
0 0%
·        Admitted on the basis of other criteria only and ATAR was not a factor
(e.g. special consideration, audition alone, schools recommendation scheme with no minimum ATAR requirement)
10 58.82%
(D) Work and life experience
(Admitted on the basis of previous achievement other than the above)
<5 <5
International students <5 <5
All students 17 100.0%

Notes:        “<5” – the number of students is less than 5.

N/A – Students not accepted in this category.

N/P – Not published: the number is hidden to prevent calculation of numbers in cells with less than 5 students.

Admission Criteria
Applicants with higher education study

 

·        A completed higher education qualification at AQF level 5 (diploma) or above, or equivalent, from an Australian University or another accredited higher education provider

OR

·        Successful completion of at least 1 EFTSL (equivalent full time student load, or one full year) of an AQF level 6 (Associate Degree) or above, or equivalent, from an Australian University or another accredited higher education provider

Applicants with vocational education and training (VET) study

 

·        A completed vocational education qualification at AQF level 4 (Certificate IV) or above, or equivalent, from a registered training organisation (RTO)

OR

·        Successful completion of at least 1 EFTSL (equivalent full time student load, or one full year) of an AQF level 5 (Diploma) or above, or equivalent, at a registered training organisation (RTO)

Applicants with work and life experience

 

Demonstrated ability to undertake study at the required level:

·        broadly relevant work experience (documented e.g. CV), demonstrating a reasonable prospect of success; OR

·        formal, informal or non-formal study, completed or partially completed, demonstrating a reasonable prospect of success; OR

·        written submission to demonstrate reasonable prospect of success; OR

·        discipline specific portfolio (art and/or design).

Applicants with recent secondary education (within the past two years) with ATAR or equivalent

(for applicants who will be selected wholly or partly on the basis of ATAR)

Minimum ATAR required for consideration: 60
English Language Proficiency

(applicable to international students, and in addition to academic or special entry requirements noted above)

Equivalent IELTS 6.0 (Academic) with no skills band less than 5.5

ATAR profile for those offered places wholly or partly on the basis of ATAR in Trimester 1 2018.

(ATAR-based offers only, across all offer rounds) ATAR (OP in QLD)
(Excluding adjustment factors)
Highest rank to receive an offer * 88.95
Median rank to receive an offer # 67.5
Lowest rank to receive an offer * 60

Notes:* “<5” – indicates less than 5 ATAR-based offers were made

Other Admission Options

(For applicants who will be selected on a basis other than ATAR)

Special Entry:

Applicants in any category whose study, work or life experiences have been impacted by disability, illness or family disruption will be given special consideration for admission. Each application will be considered on its merit, based on the evidence supplied by the applicant attesting to the circumstances of the applicant. Applicants for special entry may need to complete written or numerical tasks to assist with assessing eligibility for admission.

How to apply

Advanced standing/academic credit/recognition of prior learning (RPL)

You may be entitled to credit for prior learning, whether formal or informal. Formal learning can include previous study in higher education, vocational education, or adult and community education. Informal learning can include on the job learning or various kinds of work and life experience. Credit can reduce the amount of study needed to complete a degree.

Applicants admitted based on prior higher education study may be eligible for Advanced Standing in the form of credit and/or recognition of prior learning (RPL) under the Torrens University Australia Credit Policy.

  • Students with completed subjects may be eligible for specified credit and/or elective exemptions
  • Students who have completed a qualification at AQF level 5 (diploma) or above may be eligible for block credit (where a block credit agreement exists)
  • Students with a mix of formal study and informal and/or non-formal learning may be eligible for recognition of prior learning in addition to any credit approved.

Credit will not be applied automatically. Applicants must apply for credit and/or RPL as early as possible prior to each study period, with applications not accepted after week 2.

For further information about credit and recognition of prior learning, please see /apply-online/course-credits.

Location and Start Dates

There are three intakes a year for this course; February, June and September. Contact your Course and Career Advisor now for upcoming start dates and lecture times.

Lecturers and Academic Staff

In developing its degree courses, Torrens is able to draw on the vast experience and resources in education that have been developed within this network. This makes the degree courses offered by the University unique in their global aspect, the quality of the learning materials, up-to-date learning methodologies and the use of technology to enrich the learning experience.

Small Class Sizes

Get direct and personalised access to our industry-experienced lecturers and learning facilitators, through small class sizes and valuable one-to-one interactions, regardless of whether you study online or on campus.

Campus facilities and services

All campuses are designed to provide students with professional spaces in which to learn and work. They have been planned with student study needs in mind with well-equipped accessible learning spaces as well as student breakout areas for group work and spending time with friends.

Facilities and Services include:

  • The Customer Service Hub – our friendly and experienced staff can give help and advice about courses, your enrolment and campus life, including all services and activities on campus.
  • Counsellors are available for students to consult with on a range of personal issues
  • Student wireless access throughout the Campus
  • Student break-out and relaxed study spaces for group work
  • Student lounge areas – most with microwaves, kitchenette facilities and vending machines
  • The Learning Hub, home to the Learning Support Team, encompasses Learning Skills Advisors, Learning Technology Advisors, and Library & Learning Skills Officers. It provides an integrated, holistic support program for students throughout the study lifecycle within a library/collaborative study environment.

The service includes:

  • Support and workshops with highly qualified staff in the areas of Academic skills, Library skills, and Technology skills, both on campus and online.
  • Physical and digital resources relevant to studies, such as books, journals, multimedia, databases
  • Self-check kiosks for library loans and print and copy facilities

 

Success Coaches: 

Our Success Coaches are industry and education experts who leverage your strengths to align your learning with your broader life purpose. With a focus on career goals, and trained in Gallup Strength methodologies, your Success Coach will take a strengths-based approach to helping you set your learning and career goals.

Partnering with you for the duration of your studies, the Success Coach is here to make sense of all of the learning experiences, including readiness for and securing of work integrated learning, placements, internships and opportunities in internal enterprises.  All of our coaches are industry professionals, which will give you that inside edge you’ll need to be successful in your chosen career.

Irrelevant of how you like to learn, our coaches are there for you.  Coaching can take place online, or on campus.  Our main priorities are to make sure that you are always well connected and motivated, that you are successfully completing your desired subjects, and that you gain valuable knowledge and experience through participation and engagement, whilst always aligning to your natural talents.

A positive student experience

Torrens University values the importance of a positive student experience, and therefore has robust processes to resolve student complaints.  The Student Complaints Policy, and associated procedures, can be access from the website.

Paying for your qualification

We offer two payment options for this course:

 

Upfront payment

If you want to complete your qualification debt-free you can choose to pay as you go. This means tuition fees will be invoiced each trimester and payment is required on or before the due date using EFTPOS, credit card or Flywire.

FEE-HELP

FEE-HELP is Australian Government’s loan scheme for higher education degree courses.

It can assist you in paying for all, or part of, your course fees. Repayments commence via the tax system once your income rises above a minimum threshold ($54,869 in 2016-17). Just like with any other debt, a FEE-HELP debt is a real debt that impacts your credit rating.

Further information about FEE-HELP, including eligibility, is available at:

FEE-HELP website

FEE-HELP booklets

Austudy and Abstudy

Students enrolled in this course may be eligible for government assistance, such as Austudy or Abstudy.

COURSE STRUCTURE

The Bachelor of Business (Sports Management) course structure is three years (240 credit points) in duration (normal full time). 8 subjects (10 credit points each) per year is deemed a normal full time load.  Students can fast-track the completion of the degree by taking 4 subjects (40 credit points) per trimester over six trimesters.

COURSE RULES

  • Core subjects: There are 8 core subjects (80 credit points) found within the Bachelor award; 4 of these core subjects (40 credit points) are at the foundation (100) level. This structure provides students with a broad generalist business foundational platform upon which their chosen specialism and electives can be scaffolded.
  • Core specialism: There are 8 core specialism subjects (80 credit points)
  • Elective subjects: There are 8 electives which may be chosen from any of the TUA undergraduate courses (pre-requisites permitting). 1 elective (10 credit points) must be chosen at the 200 level and 1 elective (10 credit points) must be chosen at the 300 level.

SUBJECTS

Subject details Recommended Study Pattern
Level 100 Core
Subject title, descriptor Full-time Part-time Accelerated
BIZ101 – Business Communications

This subject introduces students to the concepts of business communications and transferable academic skills. This subject presents an analysis of the types of communication processes which occur in the internal and external business environment, including an examination of the theoretical underpinning of communication in businesses. Emphasis is placed on writing skills, reports, and presentations, and using technology to communicate. The course will provide students with research skills (information literacy), critical analysis, writing and language techniques. Transferable skills including time management and teamwork are incorporated in the course. The aim of this subject is to provide knowledge and skills needed for Higher Education, to help students to manage their own success and to assist students in reaching their academic potential.

Trimester 1 Trimester 1 Trimester 1
BIZ102 – Understanding People and Organisations

This subject introduces students to the concept of an organisation, and their role within the organisational context. The student will explore the impact of their relationships and emotional intelligence within a business context, as well as developing the skills to foster effective workplace relationships and to learn how to continue to develop and refine these skills in the workplace. Students will gain an understanding of the idea of cultures within organisations, and how their actions interact within these relationships.

Trimester 1 Trimester 2 Trimester 1
MKT101A  – Marketing Fundamentals

Students will gain a solid foundation in the marketing discipline introducing relevant and contemporary concepts, theories and models. The unit magnifies the importance of understanding consumer behaviour, market segmentation, targeting and positioning, the extended marketing mix and ethics in marketing.

Trimester 2 Trimester 2 Trimester 1
BIZ104 – Customer Experience Management

This subject explores how a customers’ perceptions – both conscious and subconscious – effect their relationship with a brand’s value proposition. Students will explore how a customer’s interactions with a brand during the customer life cycle will determine levels of customer satisfaction. Students will analyse Customer Journey Mapping techniques, Employees engagement in the customer experience strategy and metrics of satisfaction, loyalty and advocacy.

Trimester 2 Trimester 3 Trimester 1
Level 200 Core
BIZ201 – Accounting for Decision Making

The subject aims to provide non-accounting students with a broad, business-based introduction to the conceptual foundations of accounting and finance. The use of management accounting information assists in key areas of planning, controlling, reporting, and decision making. It introduces students to basic concepts and functions of the balance sheet, profit and loss statements, cash flow statements, techniques for analysing financial statements investment decisions, full costing and opportunity costing analysis and managing working capital.

Trimester 4 Trimester 3 Trimester 3
BIZ202 – The Business Environment

This subject covers the analysis of the macro and micro influences on a business’ strategy and operations. Includes the interactions of Australia’s legal frameworks and global economic principles and the influence on modern organisational decision making. Students will learn about legacy and modern management styles and their application in a dynamic business environment.

Trimester 4 Trimester 4 Trimester 3
Level 300 Core
BIZ301 -Organisational Creativity and Innovation

This course seeks to build the knowledge, skills and attitudes required to succeed as an entrepreneur. These knowledge and skills are then applied to identify and evaluate innovative high-growth product and service opportunities in the context of a start-up, a corporation, a not-for-profit or a government institution. The course equips students with practical skills, including creativity tools, cash-flow modelling, business model analysis and lean experimentation.

Trimester 7 Trimester 5 Trimester 5
MGT302A- Ethics and Sustainability

This subject is built on broad aspects of sustainable development, corporate responsibility, stakeholder thinking and accountability. It explores how organisations acknowledge their impact of their activities in economic, social, and environmental terms. Students will examine why organisations around the world are increasingly moving to reduce the adverse effects of business operations on their stakeholders and local communities. It discusses some of the most common practices associated with environmental ethics evolving to sustainability ethics. It also examines the link between social responsibility and corporate governance.
This course will equip you with a set of tools for managing and leading organisations more ethically and sustainably.

Trimester 7 Trimester 6 Trimester 5
Specialism Subjects
SPO101 – Introduction to Sports Management

In this subject students will be introduced to the field of Sport Management. Students will investigate the historical foundations of sport, management principles, socio-cultural influences of sport, and the role of governance in sport. Students will investigate the role sport plays in building communities and analyse the importance that professional sport plays in contemporary society.

Trimester 2 Trimester 2 Trimester 2
SPO102 – Sports Marketing

Marketing of sports and recreation is more than simply about the product; it is about broader health and wellness, entertainment, community and generating team or brand loyalty. This unit applies the marketing principles and mix to the field of sports and recreation, to take a broader view on how marketing can support health promotion and advocacy through sport.

Trimester 3 Trimester 3 Trimester 2
SPO201 -Sports Law

Sports law as a discipline cuts across a number of areas of law such as contract law, employment law, competition law, intellectual property, criminal law and tort law. In addition, there are a number of areas of law which are specific to sport such as anti-doping policy, sports disciplinary issues, player agency and selection processes. This subject will examine a number of these areas and will analyse the way in which sport and law interact. Students will analyse a number of legal issues connected to the organisation of sporting events, the communication of such events to the public, and participation in sporting events and organisations.

Trimester 4 Trimester 4 Trimester 2
SPO202 – Managing Teams

There are more to sports teams than the team playing the sport.  There are the support teams, the behind the scenes teams, the training teams, and so forth.  Being able to manage a team in different circumstances for different outcomes is the focus of this unit, drawing on theory and practice from industry as well as sports literature, paying particular attention to different leadership models and team roles.

Trimester 5 Trimester 4 Trimester 4
SPO203 – Managing Sports Facilities

This subject requires students investigate how to manage, plan and evaluate the sporting facilities that sports teams and local communities rely on for their recreational and sporting needs. Different types of sports venues, construction and refurbishment, venue design, risk management, technology, and venue management will be discussed in detail.

Trimester 5 Trimester 5 Trimester 4
SPO301 – Health and Advocacy Strategies

This course challenges students to utilize sports and recreation to make an impact. Mental health problems and disorders contribute significantly to the burden of disease; unipolar depression is now the second leading cause of disability worldwide.  Students will learn about the strong relationship between mental health and physical health. Mental health disorders and problems with alcohol and other drugs are closely intertwined and linked to the social determinants of health for which sport and recreation can play a pivotal role. It introduces students to being change agents, teaching them how to recognise health needs in a community and equipping them with the skills they need to communicate to a wide variety of audiences, preparing them to engage with communities to promote health and engage in health advocacy with intersectoral stakeholders and influencers.  Strategies to engage with different communities through sport, and form of partnerships with other sectors will be a key focus of this subject.

Trimester 8 Last year of study Trimester 5
SPO302 – Sport Consulting Project

The subject requires students to act in the role of a Sport Management consultant in industry.  It is designed to give students the opportunity to apply their learning in an industry setting and apply an array of relevant frameworks, models and other analytical tools, which are fundamental to the practice of consulting in the sports industry. Central to the role of good Sport Management consultancy practice is the ability to identify the main issues (root cause) of a business problem; formulate innovative options to address the problem; and communicate their recommended solutions professionally to their client. Students will participate in teams while working on an actual client project – resembling a real-life Sport Management industry consulting project.

Trimester 9 Last Trimester Trimester 6
IND301A – Industry Consulting Project

A key element of this course is the placement of the students with an endorsed host organisation(s) to complete a minimum of 400 hours of discipline-based professional work placement. While work experience is a component of the placement, there is considerable emphasis on the development of workplace knowledge and employability skills such as communication and coordination skills, the role and responsibility of discipline based professionals, and the links between learned theory and practice in the workplace. A key task will be the completion of a reflective journal covering the experience and the identification and analysis of key learning outcomes.

Trimester 9 Last Trimester Trimester 6
Subject details Recommended Study Pattern
Level 100  Electives
Subject title, descriptor Full-time Part-time Accelerated
EVN101 – Introduction to Events

This subject introduces students to the scope and diversity of the events industry and how it functions as a key component of broader business industries. Students will be exposed to a range of events, both large and small, private and public, covering the broader spectrum of the types of events in the Events industry.

Any trimester Any trimester Any trimester
EVT101A – Event Concepts and Design

This subject introduces the student to events at the initial concept phase, working through the design and planning phases of event creation. The subject will expose students to a wide variety of types of events and students will develop a solid understanding of appropriate event themes and design concepts.

Any trimester Any trimester Any trimester
PRN101A – Understanding Public Relations

The subject introduces students to key communication and Public Relations theories, as well as to the history of Public Relations. The relevance of basic communication and mass communication theory within the field of Public Relations is discussed and applied. The subject demonstrates the ethical and legal implications of Public Relations decision making through case studies, application and debate. Different contexts and subfields are explored, with specific reference to emerging technologies and the changing social environment. The role of public relations as a relationship builder and reputation manager is developed together with current issues and cutting edge topics such as risk communication, interactive media, deep branding, social networking, media and regulatory convergence. The transformations in contemporary communication industries and global patterns will be of special significance.

Any trimester Any trimester Any trimester
PRN102A – Introduction to PR Writing

This subject encompasses the fundamentals of PR Writing. The subject explains the Australian media environment to public relations students, including media ownership and the differences between media forms. It introduces students to the main aspects of public relations writing, including selecting the right medium, writing for a range of different media such as internet, broadcast, speeches, and publications, as well as learning to write for ‘campaigns’, undertaking financial and annual report writing. It also provides students with a comprehensive style guide that they can use as a reference when working in the industry. Students also develop a thorough understanding of emerging media technologies and how they influence public relations writing. The subject provides students with a background of the ethical and legal issues associated with public relations and provides information on dealing with crisis communications, such as natural disasters or company problems caused by bad planning or poor decisions.

Any trimester Any trimester Any trimester
MKT103A – Integrated Marketing Communications

Integrated Marketing Communications provides students with a contemporary view on the use of all different promotional tools available to marketers today such as sales promotions, direct marketing, advertising, personal selling and public relations.

The subject explores how marketers can increase the number of touch points a brand can explore among its target audience in a consistent and effective manner.

Any trimester Any trimester Any trimester
MKG102 – Consumer Behaviour

This subject introduces students to the main aspects of consumer behaviour, including the societal, family and cultural influences on behaviour. The subject examines vital topics such as consumer learning, needs and wants, motivations, perceptions and experience, and specific consumer behaviours and the factors involved in consumer decision making. Students undertaking this unit are encouraged to critically appraise their own buying behaviour, which in turn assists them in acquiring, critically examining, and communicating information from a range of different sources.

Any trimester Any trimester Any trimester
Level 200  Electives
EVT201A – Event Management and Operations

Building upon event concepts and design knowledge, this subject introduces the student to the skills and knowledge of event operation and management and the student will be able to learn how and where to apply the various operations and management tools.  The unit further exposes the student to the strategic framework and strategic planning function; contextualised within the event management and operations environment.

Any trimester Any trimester Any trimester
EVT207A – Event Venue Management

This subject introduces the student to venue management as an integral part of event management and operations.  It acknowledges that each venue is different but that each venue operates within a broad industry model. Students will be exposed to different venue types and sectors and the general management principles; including the asset management, maintenance, repair and purchase processes.

Any trimester Any trimester Any trimester
EVN203 – Event Financing and Sponsorship

This subject introduces students to the processes behind the targeting, procuring and managing financial support for events. The subject explores alternative revenue sources available to the event; it extends the student beyond a traditional understanding of sponsorship into thinking of events as assets and saleable commodities.

Any trimester Any trimester Any trimester
PRL201 – Content Creation for Social Media

This subject explores the scope and application of the various channels available in the modern Public Relations landscape. Students will learn about the speed of transmission afforded by modern media channels and how to maximise the return on investment (ROI) by using these mediums, highlighting the benefits and risks associated with these most modern methods of social interaction and communication.

Any trimester Any trimester Any trimester
PRL202 – Advanced PR Writing

This subject allows students to refine the theory that they have learned in the course, take their understanding and application of PR to another level and put it into action. Students will further investigate media channel strategies, while focusing on the production of context driven written materials, with an emphasis on the completion of an industry standard Public Relations writing portfolio.

Any trimester Any trimester Any trimester
PRL203 – Corporate Communications

In Corporate Communications the student will focus on all elements and applications of Public Relations in corporate and professional contexts. Students will address the tactics and strategies around Issues and Crisis Management, Stakeholder Management, Not for Profit, Government and Community Relations, and well as the fundamentals of corporate and financial Public Relations and the benefits of corporate and community relationships.

Any trimester Any trimester Any trimester
MKG201 – Business – 2 – Business Marketing

Business-to-business introduces students to the principles of industrial marketing, also known as B2B. The subject highlights the importance of firms in building strong relationships with their corporate clients in the process of value creation.  Students will develop an understanding of business markets and the business marketing environment and will build upon their knowledge of marketing principles and market segmentation to formulate their own B2B marketing strategy.

Any trimester Any trimester Any trimester
MKT202A – Marketing and Audience Research

This subject provides students with both theoretical knowledge and practical application of the quantitative and qualitative marketing research process. It begins with the concept of marketing research and the research process. It discusses how to design a research project and define the research question. It identifies primary and secondary data sources, and introduces students to qualitative and quantitative research methods.

Any trimester Any trimester Any trimester
MKG203 – Digital Marketing Communications

This subject introduces students to the ways in which the internet and new digital and interactive technologies can be used in the development of digital marketing strategies. It also highlights the integration of digital marketing with traditional marketing strategies and practices. It focuses on new digitally orientated business models that add customer value, build customer relationships and increase company profitability. The subject examines vital topics such as digital marketing strategy development and planning, the impact of emergent technologies, social media marketing, web design, digital communications and customer relationship management as well as the ethical and legal issues involved in digital marketing.

Any trimester Any trimester Any trimester
Level 300 Electives
EVN301 – Events Policy and Strategy

This subject provides students with the opportunity to examine strategic management functions and process in the context of events. The unit focuses on the application of the latest thinking on the area of strategic management to the event environment reinforcing a strategic planning and management framework.

Trimester 7-9 Any trimester in the last year of study
PRN303A – International Public Relations

This subject draws together the public relations skills and knowledge students have acquired throughout the course to date, and applies them to the international arena. Students critically question the ethnocentric assumptions that American or Western public relations can be transferred to any country and culture, and instead ask how public relations theory and practice should be different in different national or cultural contexts. International theory of public relations that can be used in and adapted to different countries of the world are further explored. Students will also debate whether there could be generic principles of public relations applicable to specific contextual conditions in all cultures. Students are provided with an understanding of the role of international companies, communities, governments, and the international media and how these bodies influence the formulation of corporate messages and responses to issues and crisis. It highlights the importance of sensitivity to and understanding of different cultures, and the crucial role of effective intercultural communication. It examines the role of key technologies such as the Internet and other new media to international public relations. The subject concludes with an examination of how international corporations can work effectively with local communities and examines a number of region-specific public relations issues.

Trimester 7-9 Any trimester in the last year of study Trimester X
MKT301A – Marketing Strategy

This subject introduces students to the concept of marketing strategy and its position within business strategy and organisational goals. It covers the principles and techniques of creating, implementing, and evaluating a marketing strategy, including analysis of market opportunities and formulating marketing strategies for a variety of different business environments. This subject culminates with a discussion of useful tools and techniques for developing, implementing, monitoring, and evaluating a marketing plan.

Trimester 7-9 Any trimester in the last year of study Trimester X
Non- Specialism Electives
MKT102A – Understanding Advertising

Understanding Advertising introduces students to the fundamentals of advertising and explains how students can use this important tool to solve communication problems in today’s complex and fast-changing world. The unit provides an introduction to the advertising industry and the process of creating advertisements for different media. It begins by looking at the initial steps of advertising planning and research, differentiation and targeting, and the development of an advertising strategy.

Any trimester Any Trimester Any Trimester
EVT204A – Wedding Planning

This subject explores the Wedding event in depth. It takes the student through the gamut of the Wedding industry and the process of delivering the client’s dream. Students will be exposed to the contemporary and traditional, the conservative and the alternative, the religious and secular in wedding concept and design. Students will have the opportunity to examine contemporary issues in marriage and marriage law.

Any Trimester Any Trimester Any Trimester
EVT206A – Sports Events

This unit explores the sport event in depth. It takes the student through the depth and breadth of the sport event industry and the process of delivering a sport event. Students will examine the importance of the sport event sector to the Australian economy and culture, and explore some of the social and ethical impacts of sport. Students will be introduced to unique aspects of sport events and the specific tools used to deliver and manage them. Students will have the opportunity to become familiar with sport event scheduling and the issues surrounding implementing and managing large scale sporting events.

Any trimester Any Trimester Any Trimester
HRM101A – Human Resource Management

The subject provides students with a comprehensive introduction and overview of the theory and practice of HRM, and discusses how it developed from a largely administrative function – the personnel manager – to a strategic activity closely aligned with developing workplace culture, organisational goals and business competitiveness. Throughout the subject students study a range of human resources approaches and issues within a range of organisational contexts, and are introduced to concepts and practices of human resource planning, human resource development, and performance management and appraisal. The subject also focuses upon several key ‘environmental’ factors that influence the development of human resource policies and procedures providing quality work and a good work environment along with the contribution of equal opportunity employment, productive diversity and other relevant legislation and regulation. It also addresses new and emerging issues in workplace reform in Australia and internationally.

Any Trimester Any Trimester Any Trimester
MGT201A – Project Management

Businesses today are increasingly adopting a project-based approach to undertake and manage a diverse mix of business activities ranging from recruitment and change management to product development and implementation. Project management allows organisations to more effectively manage human and financial resources and to meet specific time constraints. This subject introduces students to the field of project management. It explores the historical development of project management and introduces students to the Project Management Body of Knowledge. It examines the theoretical underpinnings of project management and looks at such specific elements as the project life cycle, the role of the project manager, the use of project teams, issues affecting project implementation, and planning, scheduling, and costing. It also explores how technology is used to assist in the management of projects and discusses various project management tools.

Any trimester Any Trimester Any Trimester
MKT303A – International Marketing

This subject introduces students to the theories and principles of international marketing. The first part of the course examines the economic, financial, legal, political and cultural issues affecting global marketing and business operations. Students will then discuss the profile of international consumers, the evolving global consumer culture and the opportunities that exist for international marketing. The second part of the course looks at the development of international marketing strategies and takes into account research methods, data analysis techniques and marketing mix decisions.

Trimester 7-9 Any Trimester in the last year of study Any Trimester in the last year of study
MKT304A – Brand and Product Management

This subject provides students with theoretical knowledge and practical application of the brand building process and the role of the marketing mix within it. It begins with the strategic importance of brand management and presents a consumer-focused model of brand equity. It explores the contribution of advertising to strategies for building and sustaining strong brands over time.

Trimester 7-9 Any Trimester in the last year of study Any Trimester in the last year of study

INTERNATIONAL STUDENTS

Torrens offers a free, personalised admission process where each applicant is considered on an individual basis. Please contact our International Course and Careers Officer for further information and assistance with your application.

Torrens University Australia is an inclusive institution that celebrates diversity in its student community. We provide international students with assistance in finding accommodation, academic support, counselling services and language assistance.

Please read our International Student information or contact us with any questions about studying at Torrens or living in Australia.

FREQUENTLY ASKED QUESTIONS

Is Course Credit available?

Yes, course credit is available upon application and academic approval.  This credit can take the form of credit transfer, block credit, or Recognition of Prior Learning (RPL).  For further information, consult our friendly Course and Careers Advisor, or visit the website.

Can Torrens University help me find work while I’m studying and after I graduate?

Through our Careers and Industry services, we also provide students with technologically advanced employability profiling and upskilling, courtesy of a range specialised of events and seminars in conjunction with leading employers. Torrens assists students in developing current employability skills and helps them to access leaders in their field, for their personal networks and industry placements. Torrens enjoys many mutually beneficial relationships with industry that empower our entire student cohort to be successful graduates.

Tuition Assurance

If you’re a domestic student, your investment in your education is protected by Torrens’ membership of the TAFE Directors Australia Higher Education Assurance Scheme. If you are a domestic student, please refer to our Tuition Assurance Statement.

International students are covered by our membership to the Tuition Protection Scheme, an initiative of the Australian Government to assist international students whose education providers are unable to fully deliver their course of study. The TPS ensures that international students are able to either complete their studies in another course or with another education provider or receive a refund of their unspent tuition fees

Are scholarships available?

Torrens offers limited number of fee-waiver scholarships each trimester, ask a Course and Career Advisor if you’re eligible.

What are the enrolment dates for the courses?

There are three intakes per year for each Torrens University course. You may enrol anytime during the year and start in the term of your choice. However, please be sure to book early to reserve your place.

What materials and equipment will I need to provide?

No specific materials required although students are expected to have access to a computer and the internet

Where is the Torrens campus located?

Torrens University has campuses in Sydney, Melbourne, Adelaide and Brisbane.

Sydney, The Rocks

Located near Sydney’s stunning Harbour – Torrens University campus at The Rocks is part of a lively business district close to the CBD and tourist attractions.

Torrens University Sydney is located in The Rocks, just a 5 minute walk from Circular Quay Station. We are only a few minutes from Wynyard Station and bus terminals which connect you to Sydney’s main transport system making it very easy to travel around town.

The Rocks campus houses experienced lecturers, an experienced leadership and student services team, course and careers advisers and student counsellors, all on hand to guide you with your studies, personal development and career direction.

Address: Sydney –The Rocks Campus – Level 3, 1-5 Hickson Road, Sydney, NSW 2000

Melbourne, Flinders St

This campus is situated in Flinders Street, right in the heart of Melbourne’s fashionable and trendiest area. As a student, you will enjoy state of the art facilities and a chance to immerse yourself in a creative and stimulating environment.

Melbourne has a reputation as the cultural hub of Australia. This campus is conveniently located close to a multitude of art galleries, restaurants and cafe precincts. It’s also next door to major landmarks such as Federation Square, St Pauls’ Cathedral, Young and Jackson Hotel, the Banana Alley Vaults, the old Herald and Weekly Times building, Melbourne Aquarium and Batman Park – all of which offer a stimulating and colourful range of fashion, food, culture and industry immersion.

Address: Melbourne – Flinders St Campus – 196 Flinders Street, Melbourne, VIC, 3000

Adelaide – Wakefield

The Wakefield campus of Torrens University in Adelaide has been built from the ground up with a single purpose in mind – the student learning experience.

Students can take advantage of numerous dedicated study areas, breakout pods and chill-out zones, while having unprecedented access to their learning facilitators – there are no separated, closed-off academic offices in the building. Facilitators hot-desk and share open access with the students so the campus functions as a true democratic learning community.

Address: 86-92 Wakefield Street, Adelaide, 5000 SA, Australia.

Brisbane, Fortitude Valley

Located in Fortitude Valley, just minutes from the Brisbane’s city centre, this cutting-edge new campus is a creative and stimulating learning environment that is part of our mission to disrupt and reinterpret the way education is delivered. The campus is perched on cliffs overlooking the Brisbane River and captures a Queensland architectural-style that our Sunshine State is famous for. Enjoy the latest digital learning technologies, open learning and collaborative classroom and project spaces, and a creative and stimulating vibe.

Address: Brisbane – Fortitude Valley Campus – 90 Bowen Tce, Fortitude Valley, QLD 4006

REASONS TO STUDY WITH TORRENS

Torrens University Australia brings a fresh, modern, careers-focussed perspective to higher education. Here’s what that means for you:

Be part of an international network

Torrens University Australia, Australia’s fastest growing university, is part of Laureate International Universities, a leading international network of quality, innovative institutions of higher education comprised of 70 universities across 25 countries. Torrens’ association with Laureate International Universities gives you the opportunity to leverage the network of over 1,000,000 students around the world – including more than 100,000 online students.

Access our national campus network

Whether you study on campus or online, you can access state-of-the-art Torrens campuses in Sydney, Melbourne, Brisbane and Adelaide. There are no more boring classrooms, we have designed our learning spaces to promote collaboration and engagement, and they are located in convenient and vibrant inner city neighbourhoods.

Dynamic Online Learning

Dynamic Online Learning mode means you can achieve success in your own time. We provide on-demand access to your course materials and content so you can study whenever it is convenient to you. At specific campuses, we also offer hybrid courses that combine a online and on-campus study to provide you with yet another option for completing your postgraduate course.

Fast-track your career & professional network

Torrens operates on a trimester system so many courses can be completed in less time than at other institutions. Imagine walking out of Torrens with a Master degree in as little as 12 months, or a Bachelor degree in only 2 years.

Torrens runs optional Touch-Point weekend sessions that give you the opportunity to hear from industry professionals, converse with lecturers and expand your multidisciplinary network in a face-to-face environment. With a session every trimester at one of our national campuses, you can build your network faster while you study.

Industry engagement and academic skills

Torrens engages in robust dialogue with local, national and global businesses, industries and associations with the goal of creating better graduate outcomes for our students.

We believe education should reflect the realities of industry, as well as the development of critical thinking and global perspectives in the approach we take. Integrating relevant insights and desirable skill sets through our active conversations with industry allows us to remain dynamic and evolve with the needs of the modern workplace.

Through our Careers and Industry services, we also provide students with technologically advanced employability profiling and upskilling, courtesy of a range specialised of events and seminars in conjunction with leading employers. Torrens assists students in developing current employability skills and helps them to access leaders in their field, for their personal networks and industry placements. Torrens enjoys many mutually beneficial relationships with industry that empower our entire student cohort to be successful graduates.

Develop skills in:

  • Writing essays and reports
  • Study techniques
  • Goal setting
  • Grammar and spelling
  • Time organisation
  • Creating an effective study environment
  • Academic learning
  • Exam preparation

Student events

Meet and network with industry professionals and gain valuable contacts at various events including networking nights, Meet the Manager professional seminars and industry association events.

Contact Us

If you have any further questions, please contact your Course and Career Advisor for additional information.

Email: enquiries@laureate.net.au

Phone: 1300 575 803 (within Australia)

Phone: +61 8 8113 7800 (International)
www.torrens.edu.au

Join the Torrens University Australia Facebook Community
www.facebook.com/TorrensUni

Torrens University Australia, ABN 99 154 937 005, CRICOS provider number: 03389E. Torrens University Australia is registered as a self-accrediting Australian university by the Tertiary Education Quality and Standards Agency (TEQSA). TEQSA is Australia’s regulatory and quality agency for higher education with the primary aim to ensure students receive a quality education at Australian higher education providers. TUABBUSSMCIS1602016.

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