As a graduate of Bachelor of Business: Marketing you’ll engage and influence valuable customers, develop brand loyalty, and create and execute exciting, strategic marketing campaigns.

Throughout the course, you will discover the role that marketing plays in the success of contemporary organisations in all fields, and investigate the industry trends, needs and opportunities.

You’ll also learn how to apply marketing theories and practices in an ethical context. With placements in real-work environments, you’ll experience the marketing industry first hand and gain practical skills to complement your theoretical knowledge, learning from professionals who are well-positioned and respected in your chosen field.

Career Outcomes

Every industry needs marketing experts, so as a graduate of Bachelor of Business (Marketing) you have many options, such as:

  • Marketing coordinator
  • Sales manager
  • Industry communications manager
  • Sponsorship coordinator
  • Marketing research assistant
  • Digital marketing coordinator
  • Digital account executive
  • B2B marketing consultant
  • Social media specialist.

Diploma > Degree

Completed a previous Diploma qualification? You could be eligible for course credits which could reduce the time of the Degree by up to one year.

Degree > Masters

Interested in getting a Masters? Graduates now have a direct pathway to complete graduate certificates, diplomas, and master studies at Torrens University Australia and the other business schools at the university, Chifley Business School and Real Madrid Graduate School Universidad Europa. For example, pathway opportunities exist for enrolment into a Master of Business Administration (MBA), MBA (Sports Management) or Master of Global Project Management. Check out for more details.

Guaranteed Pathway Entry

Successful completion of the Diploma of Business or Diploma of Marketing with Torrens University Australia will guarantee entry into the 2nd year of the Bachelor of Business (Marketing).




Study Options  Domestic Australian students  







Study options

International students

International students on a student visa must not enrol into any more than a third or 33% of online subjects over their course and must study at least one subject that is face to face in each trimester.

International students on a student visa are required to study full time, i.e. the student must complete a minimum of 1.0 EFTSL of study per year.

Start Dates February, June, September

For specific dates visit the website

Course Length Full-time: 3 years

(9 study periods of 12 weeks, including internship, plus breaks)

Accelerated: 2 years

(6 study periods of 12 weeks, including internship, plus breaks)

Part-time: 4-6 years

(18 study periods of 12 weeks, including internship, plus breaks)


Payment Options – Domestic Australian students Upfront payment

This means tuition fees will be invoiced each trimester and payment is required on or before the due date.


FEE-HELP is Australian Government’s loan scheme for higher education degree courses.

Further information within this Course Information Sheet

It can assist you in paying for all, or part of, your course fees. Repayments commence via the tax system once your income rises above a minimum threshold. Just like with any other debt, a FEE-HELP debt is a real debt that impacts your credit rating.

Payment Options – International students Upfront payment

This means tuition fees will be invoiced each trimester and payment is required on or before the due date.

Further information within this Course Information Sheet.


Course study requirements 10 hours study required per subject, per week, during a trimester.

e.g. If you undertake two subjects in a trimester, the study requirement is 20 hours each week.




Subjects have a range of assessment options to suit the students’ requirements and circumstances.

Methods of assessment may include individual assignments based on live briefs, group assignments, project reports, presentations


Locations Sydney Campus

Brisbane Campus

Adelaide Campus

Melbourne Campus


Delivered by APM College of Business & Communication (APM) at Torrens University Australia




Torrens University Australia Ltd is registered as a self-accrediting Australian university by the Tertiary Education Quality and Standards Agency (TEQSA). CRICOS Course code Bachelor of Business (Marketing) 090279A

Diploma of Marketing 092485A


Provider obligations Torrens University is responsible for all aspects of the student experience, including the quality of course delivery, in compliance with the Higher Education Standards 2015 Accrediting body               TORRENS UNIVERSITY AUSTRALIA LTD
Course Fees        For details, refer to the website


Any other fees For details, refer to the website


Essential requirements for admission: No additional requirements

Admission Criteria
Applicants with higher education study


Successful completion of Diploma level (AQF Level 5 or equivalent) or above qualification.


Successful completion of one full year (1 EFTSL) of an Associate Degree (AQF Level 6 or equivalent) or above qualification.

Applicants with vocational education and training (VET) study


Successful completion of a vocational qualification (AQF Level 4 or equivalent).


Successful completion of one full year (1 EFTSL) of a Diploma (AQF Level 5 or equivalent) or above qualification.

Applicants with work and life experience


Demonstrated skills and knowledge gained through paid or unpaid employment, formal learning and/or non-formal learning (presented on a current resume with attached cover letter).
Applicants with recent secondary education (within the past two years) with ATAR or equivalent

(for applicants who will be selected wholly or partly on the basis of ATAR)

Bachelor of Business (Marketing)

Year 12 with ATAR 60+ (or equivalent)

Diploma of Marketing

Year 12 (or equivalent)

English Language Proficiency

(applicable to international students, and in addition to academic or special entry requirements noted above)

Equivalent IELTS 6.0 (Academic) with no skills band less than 5.5

ATAR profile for those offered places wholly or partly on the basis of ATAR in Trimester 1 2019.

(ATAR-based offers only, across all offer rounds) ATAR (OP in QLD)
(Excluding adjustment factors)
Selection Rank
(ATAR/OP plus any adjustment factors)
Highest rank to receive an offer * <5
Median rank to receive an offer # <5
Lowest rank to receive an offer * <5

Notes:* “<5” – indicates less than 5 ATAR-based offers were made

Other Admission Options

(For applicants who will be selected on a basis other than ATAR)

Special Entry:

Applicants in any category whose study, work or life experiences have been impacted by disability, illness or family disruption will be given special consideration for admission. Each application will be considered on its merit, based on the evidence supplied by the applicant attesting to the circumstances of the applicant. Applicants for special entry may need to complete written or numerical tasks to assist with assessing eligibility for admission.

How to apply

Advanced standing/academic credit/recognition of prior learning (RPL)

You may be entitled to credit for prior learning, whether formal or informal. Formal learning can include previous study in higher education, vocational education, or adult and community education. Informal learning can include on the job learning or various kinds of work and life experience. Credit can reduce the amount of study needed to complete a degree.

Applicants admitted based on prior higher education study may be eligible for Advanced Standing in the form of credit and/or recognition of prior learning (RPL) under the Torrens University Australia Credit Policy.

  • Students with completed subjects may be eligible for specified credit and/or elective exemptions
  • Students who have completed a qualification at AQF level 5 (diploma) or above may be eligible for block credit (where a block credit agreement exists)
  • Students with a mix of formal study and informal and/or non-formal learning may be eligible for recognition of prior learning in addition to any credit approved.

Credit will not be applied automatically. Applicants must apply for credit and/or RPL as early as possible prior to each study period, with applications not accepted after week 2.

For further information about credit and recognition of prior learning, please see /apply-online/course-credits.




The table below gives an indication of the likely peer cohort for new students at the institution. It provides data on students that commenced undergraduate study and passed the census date in the most relevant recent intake period for which data are available, including those admitted through all offer rounds and international students studying in Australia.

Applicant background Trimester one  2019
Number of students Percentage of all students
(A) Higher education study 6 46%
(includes a bridging or enabling course)
(B) Vocational education and training (VET) study <5 N/P
(C) Work and life experience <5 31%
(Admitted on the basis of previous achievement not in the other three categories)
(D) Recent secondary education: <5 N/P
·        Admitted solely on the basis of ATAR
(regardless of whether this includes the consideration of adjustment factors such as equity or subject bonus points)
·        Admitted where both ATAR and additional criteria were considered na 0%
(e.g. portfolio, audition, extra test, early offer conditional on minimum ATAR)
·        Admitted on the basis of other criteria only and ATAR was not a factor <5 N/P
(e.g. special consideration, audition alone, schools recommendation scheme with no minimum ATAR requirement)
International students na 0%
All students 13 100.00%

Notes:   “<5” – the number of students is less than 5.

N/A – Students not accepted in this category.

N/P – Not published: the number is hidden to prevent calculation of numbers in cells with less than 5 students.



Where to get further information:

Torrens University


Australian Tertiary Admissions Centres (TACs)

Quality Indicators for Learning and Teaching (QILT)

Campus Locations


Sydney campus

1-5 Hickson Road,

The Rocks NSW 2000 Australia

Located just a few minutes’ walk from Circular Quay, our new Sydney campus opened in February 2015 and is kitted out with modern facilities, open plan teaching spaces and comfortable student lounge areas. As part of Laureate International Universities Australia, Torrens University Australia students share with students from William Blue College of Hospitality Management. The campus overlooks the iconic Sydney Harbour Bridge and the Sydney Opera House can be seen from the classrooms.

Brisbane campus

90 Bowen Terrace,

Fortitude Valley, Brisbane 4006 QLD

Located a short walk from Brunswick St Mall, the Fortitude Valley train station, our Brisbane campus opened in 2014 and is kitted out with modern facilities, on-site café and comfortable student lounge areas. As part of Laureate International Universities Australia, students at Torrens University Australia share the campus with other Think Education colleges.

The campus is perched on cliffs overlooking the Brisbane River and captures a Queensland architectural-style that our Sunshine State is famous for. Enjoy the latest digital learning technologies, open learning and collaborative classroom and project spaces, and a creative and stimulating vibe.


Melbourne campus

196 Flinders Street,

Melbourne VIC 3000

This campus is situated in Flinders Street, right in the heart of Melbourne’s fashionable and trendiest area. As a student, you will enjoy state of the art facilities and a chance to immerse yourself in a creative and stimulating environment.

Melbourne has a reputation as the cultural hub of Australia. This campus is conveniently located close to a multitude of art galleries, restaurants and cafe precincts. It’s also next door to major landmarks such as Federation Square, St Pauls’ Cathedral, Young and Jackson Hotel, the Banana Alley Vaults, the old Herald and Weekly Times building, Melbourne Aquarium and Batman Park – all of which offer a stimulating and colourful range of fashion, food, culture and industry immersion.

Adelaide campus

88-92 Wakefield Street

Adelaide 5000 SA

Located on the historic site of the Menz biscuit factory, the Wakefield campus of Torrens University in Adelaide has been built from the ground up with a single purpose in mind – the student learning experience.

Students can take advantage of numerous dedicated study areas, breakout pods and chill-out zones, while having unprecedented access to their learning facilitators – there are no separated, closed-off academic offices in the building. Facilitators hot-desk and share open access with the students so the campus functions as a true democratic learning community.

Campus facilities and services


All campuses are designed to provide students with professional spaces in which to learn and work. They have been planned with student study needs in mind with well-equipped accessible learning spaces as well as student breakout areas for group work and spending time with friends.

Facilities and Services include:

  • The Customer Service Hub – our friendly and experienced staff can give help and advice about courses, your enrolment and campus life, including all services and activities on campus.
  • Counsellors are available for students to consult with on a range of personal issues
  • Student wireless access throughout the Campus
  • Student break-out and relaxed study spaces for group work
  • Student lounge areas – most with microwaves, kitchenette facilities and vending machines
  • The Learning Hub, home to the Learning Support Team, encompasses Learning Skills A0dvisors, Learning Technology Advisors, and Library & Learning Skills Officers. It provides an integrated, holistic support program for students throughout the study lifecycle within a library/collaborative study environment.

The service includes:

  • Support and workshops with highly qualified staff in the areas of Academic skills, Library skills, and Technology skills, both on campus and online.
  • Physical and digital resources relevant to studies, such as books, journals, multimedia, databases
  • Self-check kiosks for library loans and print and copy facilities

Success Coaches 

Our Success Coaches are industry and education experts who leverage your strengths to align your learning with your broader life purpose. With a focus on career goals, and trained in Gallup Strength methodologies, your Success Coach will take a strengths-based approach to helping you set your learning and career goals.

Partnering with you for the duration of your studies, the Success Coach is here to make sense of all of the learning experiences, including readiness for and securing of work integrated learning, placements, internships and opportunities in internal enterprises.  All of our coaches are industry professionals, which will give you that inside edge you’ll need to be successful in your chosen career.

Irrelevant of how you like to learn, our coaches are there for you.  Coaching can take place online, or on campus.  Our main priorities are to make sure that you are always well connected and motivated, that you are successfully completing your desired subjects, and that you gain valuable knowledge and experience through participation and engagement, whilst always aligning to your natural talents.


A positive student experience


Torrens University values the importance of a positive student experience, and therefore has robust processes to resolve student complaints.  The Student Complaints Policy, and associated procedures, can be access from the website.

Paying for your qualification


We offer two payment options for this course:


Upfront payment

If you want to complete your qualification debt-free you can choose to pay as you go. This means tuition fees will be invoiced each trimester and payment is required on or before the due date using EFTPOS, credit card or Flywire.


FEE-HELP is Australian Government’s loan scheme for higher education degree courses.

It can assist you in paying for all, or part of, your course fees. Repayments commence via the tax system once your income rises above a minimum threshold ($54,869 in 2016-17). Just like with any other debt, a FEE-HELP debt is a real debt that impacts your credit rating.

Further information about FEE-HELP, including eligibility, is available at:

FEE-HELP website

FEE-HELP booklets

Austudy and Abstudy

Students enrolled in this course may be eligible for government assistance, such as Austudy or Abstudy.


Torrens offers a free, personalised admission process where each applicant is considered on an individual basis. Please contact our International Course and Careers Officer for further information and assistance with your application.

Torrens University Australia is an inclusive institution that celebrates diversity in its student community. We provide international students with assistance in finding accommodation, academic support, counselling services and language assistance.

Please read our International Student information or contact us with any questions about studying at Torrens or living in Australia.


APM was established over 25 years ago by a group of industry professionals, Australian Progressive Marketing. They came to education with a vision to transform students into work-ready professionals by offering them the business skills they needed to embark on successful careers.


In 2016, APM College of Business and Communication partnered with Torrens University Australia which means every student will now graduate with a university qualification.

Torrens University Australia is part of Laureate International Universities, which means APM students will be joining a global network of over 70 institutions, including renowned business schools from around the world.

APM students will continue to enjoy the benefits of a specialised business school: small class sizes, dedicated student support, faster and more flexible learning options and lecturers who are connected to industry. Plus, work placement internships provide students with the practical skills and experience on their CV to be in demand with employers once they graduate.

And now as a partner of Torrens University Australia, all students graduate with a university qualification, benefiting from wider employment opportunities and recognition.

  1. Graduate Job Ready

Every APM Bachelor degree includes 320 hours in APM’s Industry Placement Program industry across the lifespan of your degree, gaining invaluable work experience and business contacts. With a wide range of organisations to select from, we will assist you in finding a placement where you will experience life working in your industry.

Because APM graduates are so highly regarded, many internships lead to permanent employment – so you could graduate with a job waiting for you.

*If you already have relevant industry experience, you may be exempt from part or this entire subject if you meet the specified requirements.

  1. Lecturers and Academic Staff

APM engages lecturers who are industry practitioners with solid experience in their field. Staff are not only educated and qualified in their chosen field, but have industry and corporate experience, giving them a practical knowledge aspect to their teaching. Students not only learn the theory but get to experience their application in the real world, and the knowledgeable staff are always on hand to assist.

  1. Strong industry connections

APM at Torrens University courses are designed and delivered by industry practitioners. What you learn is practical, relevant and up-to-date.

APM is affiliated with a large number of key industry bodies – making us a strong contender in our field. These bodies include:

  • Australian Marketing Institute (AMI)
  • NSW Institute of Sport (NSWIS)
  • Public Relations Institute of Australia (PRIA)
  • International Special Events Society (ISES)
  • Queensland Academy of Sport (QAS)


I haven’t done any formal studying for some time and am concerned about keeping up. Can you help?

Torrens University offers Learning and Academic Skills Unit (LASU) study skills sessions which are useful especially if you are returning to study after a long time or are unfamiliar with the requirements of formal study. These sessions also provide you with tips on studying, making notes, writing assignments and preparing for exams.

In addition, TUA lecturers and staff are always available for advice. You have the option of deferring individual subjects for up to one year so you can study at a slower pace at no additional cost. Many students who are working full-time choose to commence their studies with just one or two subjects while they are getting used to their new work-study lifestyle. You may always pick up additional subjects in future terms also depending on how much time you have to spare.

Is Course Credit available?

Yes, course credit is available upon application and academic approval.  This credit can take the form of credit transfer, block credit, or Recognition of Prior Learning (RPL).  For further information, consult our friendly Course and Careers Advisor, or visit the website.


What materials and equipment will I need to provide?

No specific materials however students are expected to have access to a computer and the internet.


Where are the TUA campuses located?

Even if you study online, all students are welcome to enjoy the facilities at our campuses in Sydney, Melbourne, Brisbane and Adelaide. Each campus is shared with other Think Education and Torrens University colleges, making it a lively community to learn in.

I’m not sure which course is right for me, can you help?

Our Course and Career Advisors are experts in helping you select the right course to match your career aspirations. Give them a call to talk through your options about courses, study mode, study load, course credits and more.


If you have any further questions, please contact your Course and Career Advisors for additional information.


Phone: 1300 880 610 (within Australia)

Phone: +61 2 9492 3203 (International)


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Torrens University Australia, ABN 99 154 937 005, CRICOS provider number: 03389E. Torrens University Australia is registered as a self-accrediting Australian university by the Tertiary Education Quality and Standards Agency (TEQSA). TEQSA is Australia’s regulatory and quality agency for higher education with the primary aim to ensure students receive a quality education at Australian higher education providers. Information is correct at date of print. TUAMEDECCIS11022016.

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