Master of Business Administration, Luxury Brand Management
(Partnership with Ducere)

Delivered by
Master of Business Administration Luxury Brand Management Partnership with Ducere

What is an MBA in Luxury Brand Management?

A Master of Business Administration (Luxury Brand Management) prepares you for leadership in the highly competitive and rapidly growing luxury market. Master the secrets of digital transformation, big data, relationship management and ethical decision-making to make your mark as an innovative luxury brand manager.

This course is flexible, delivered fully online and designed to fit your life. It offers highly specialised knowledge and real-world insights underpinned by advanced academic frameworks and tools required to achieve success as a senior leader in the luxury industry.

You will engage with key theories and debates to learn how to address and manage challenges faced by global luxury brands and companies. The course objective is to develop graduates with advanced skills in creative and innovative thinking to manage global brand strategies, large-scale projects, marketing approaches and financial management in organisations.

Practical applied assessments and a real industry project with a reputed company prepare you for the sector, encouraging ongoing reflective practice and self-directed learning.


Learning outcomes

  • Assess and adapt leadership and marketing approaches to align with ethical and sustainable business practice within a global luxury environment.
  • Critically analyse marketing technologies, practices and strategies, and apply them to diverse luxury markets.
  • Apply relevant theoretical and conceptual frameworks to lead and develop business strategies, processes and practices.
  • Develop innovative, creative and entrepreneurial marketing approaches and practices for luxury brands.
  • Demonstrate leadership, communication and problem-solving skills underpinned by critical thinking and creativity to develop innovative business strategies.
  • Critically analyse and reflect on how ethical, social, technical and financial factors drive entrepreneurship, innovation and digital transformation for luxury brands.
  • Apply knowledge and skills of systematic research to conduct an applied research project for a luxury brand or organisation.
Study mode
Campus locations
1 year full time, 2 years part time
Start date

20 Jun 2022

17 Oct 2022

20 Feb 2023


This course is accredited by Torrens University Australia ABN 99 154 937 005, RTO 41343, CRICOS 03389E and delivered by Ducere Global Business School Pty Ltd.

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Producing global leaders
Develop an industry-relevant project portfolio, attend dynamic industry events with our course partners and learn insights from more than 250 Ducere Global Leaders.

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World lessons
At Ducere, complete assignments relevant to you, your current workplace and your future business – instead of exams, you will be working on real business plans.

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Industry relevant
Your learning experiences are integrated with major organisations across corporate, not-for-profit and government sectors. 

Career opportunities

With skills tailored to luxury brand management contexts of globalisation, consumer environments and technology, you’ll work in exciting, challenging roles across the world. Employment opportunities that require advanced leadership, innovation and business administration skills are many and varied.

Career paths

  • Executive Director
  • General Manager
  • Entrepreneur
  • CEO
  • Business Consultant
  • Board Member
  • Head of Marketing
  • Head of Operations
  • Chief Marketing Officer
  • Global Brand Manager
  • Future career
    • Executive Director
    • General Manager
    • Entrepreneur
    • CEO
    • Business Consultant
    • Board Member
    • Head of Marketing
    • Head of Operations
    • Chief Marketing Officer
    • Global Brand Manager

Subjects and units

This course comprises of 12 core subjects. It is expected that each industry project will involve a combined total of 120 hours of structured and self-directed learning.

Complete the 12 core subjects listed below.

  • Luxury Sector Business Strategy | MBL631

    This subject articulates the fundamentals of and approaches to the design and implementation of an effective business strategy for the luxury sector. Students will critically analyse strategy fundamentals, theories, frameworks, and practices and recommend strategies to achieve business goals. The role strategy plays in driving growth, improving business performance, and developing a competitive advantage for luxury brands will be examined. Students will also explore how strategic change management is used to implement an effective business strategy.

  • Luxury Brand and Relationship Management | MBL633

    This subject examines memorable brand experiences, product and service design, innovation, and customer relationships. Luxury brands in particular need to provide and sustain unique, exclusive and differentiational customer brand experiences. This subject examines tools and frameworks for designing, managing, and monitoring the total customer experience to ensure customer delight to build and sustain brand loyalty. Enabling customers to optimise and customise their experience is an important task for luxury brand marketers. The impact of how key actors, including employees, epitomise, represent, and define the brand to the customer, transforming and implementing a company’s brand strategy is also examined. As global influences shape our world, the nature of luxury will also evolve.

  • Marketing in Luxury Brands | MBL630

    This subject examines marketing management from a customer-driven experiential perspective as luxury is ‘ultimately perceived in the eye of the beholder’. Students will explore the concept of luxury along with fundamental concepts of product management, pricing strategy, distribution, business models, and communication. A focus will also be on evaluating critical changes and challenges of the digital economy within the luxury markets as customers increasingly have greater choice and thus power.

  • Digital Transformation | MBL632

    This subject enables students to explore the rapid technological and digital advancements in business and the impacts on structure, people and processes. The emphasis of this subject is on developing analytical and process skills to be able to make critical decisions about technological and digital change in the context of organisations. Additionally, students will develop the skills to be able to effectively manage the organisational nuances resulting from digital transformation processes.

  • Ethics and Decision Making | MBL501
    This Subject enables candidates to critically explore the ethical viewpoints and moral standards that are relied upon to reach conclusions and make decisions within a business and organisational context. Although some ethical viewpoints are considered universal and consistent across cultures, others are of a local or personal nature. As ethical viewpoints continue to evolve and change over time through interactions with different people and contexts, the ability for managers and leaders of organisations to evaluate these changes, make ethical decisions and responds appropriately is paramount for contemporary organisations.
  • Finance for Managers | MBL502
    This subject introduces core concepts and practices relating to Finance, Managerial Accounting and Managerial Economics. Candidates will develop the ability to interpret and critically evaluate Interpret organisational financial information and extract data from financial statements and reports for reporting and decision-making purposes. The fundamental concepts in corporate finance and capital markets are explored and investigated and models and tools based on decision science are applied to achieve organisational objectives efficiently.
  • People and Culture | MBL603
    This subject explores how human factors influence organisational effectiveness and productivity. Candidates explore how human, cultural and social dynamics influence organisational culture, individuals and teams. Students will critically examine these dynamics and formulate strategic approaches to be able to balance between organisational and human demands in an increasingly diverse and global environment. Managers and leaders must be equipped with the necessary frameworks and mind-set to ensure an organisational culture is conducive to value creation.
  • Digital Operations and Project Management | MBL606
    This subject enables candidates to evaluate and analyse the functions and make up of operations management, the ways in which operations can be optimised, and the key challenges operations managers face in the modern economy. Digital operations and project management aims to ensure that resources are used as efficiently as possible. As organisations face variability and uncertainties, managers need to be able to respond to those challenges with effective processes and structures. Operations management provides another opportunity to foster and deliver unique competitive advantage. This provides another key place for competition in the market place.
  • Entrepreneurship and Innovation | MBL610
    This subject investigates entrepreneurship and the role innovation plays in shaping the culture of a firm. Today’s leading organisations share recognition of the value of innovation and the cultivation of entrepreneurial thinking to drive shareholder value and performance. Candidates critically examine and theorise how the various ways visionary attitudes can transform existing businesses and offer frameworks and tools to commercialise new ideas.
  • Big Data for Managers | MBL611
    This subject examines Big Data management across three main areas. Candidates critically examine the concept of Big Data, its evolution, associated skills and professional roles in relation to business management. The infrastructure that supports Big Data, cloud solutions and data processing platforms is evaluated and approaches to data mining, synthesis, interpretation, information, visualisation and prediction methods are hypothesised and designed. Current social media analytics tools are appraised for their relevance in contemporary business management.
  • Leadership in Practice | MBL609
    This subject explores the definitions and practices of leadership in the context of the 21st Century, and prepares candidates to develop the necessary mind-sets, insights and capabilities through the exploration of self, situations and by critically examining the different techniques utilised to lead and manage in contemporary organisations. The subject enables candidates to examine their own skills, attributes and actions for successful leadership practice.
  • Applied Industry Project | MBL623

    This subject enables students to consolidate their knowledge, skills, and insights to develop innovative solutions to a real business problem identified within the context of a workplace, start-up or industry in their specialisation. Students are introduced to research principles and methods synthesising relevant business research from previous subjects. By drawing on the theoretical, conceptual and practical learnings derived from the course, students will work on a concept, solution or idea that has immediate practical application.

Our partnership with Ducere

Torrens University Australia has partnered with Ducere Global Business School to bring you new and exciting Business courses, including:

  • Bachelor of Applied Business (Marketing)
  • Bachelor of Applied Business (Management)
  • Bachelor of Applied Entrepreneurship
  • Master of Business Administration (Innovation and Leadership)
  • Master of Business Administration (Health Digital Transformation)
  • Master of Business Administration (Luxury Brand Management)

These courses are delivered by Ducere and accredited by Torrens University Australia.

Zeah B - Master of Business Administration Luxury Brand Management student testimonial
The MBA allowed me to explore different kinds of topics, areas, and learnings outside the scope of my current role. I liked the fact that the MBA was industry-based, that it was flexible and fully online, and I liked that the lessons were interactive in nature. The flexibility was really appealing because I could see how to fit the MBA into my life while having a full-time job.
Zeah B
MBA Innovation and Leadership
Business Man and Woman

Why study with us?

As the country’s fastest-growing university, Torrens University Australia brings a fresh approach to higher education. We focus on giving you the skills and the knowledge to ensure long-term success in your career. Our academics are highly qualified and will support you in every step of your study.
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Gain insights from experts  
Get inside the heads of some of the best in the business and learn what it’s really like in your chosen industry.
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Future-proof your career
Our diverse academics and industry partners will help you gain new perspectives and a wide-reaching business network.
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Make your mark
With globally recognised qualifications from Torrens University Australia, you'll be well equipped to work anywhere in the world.
Transform your career with Ducere's online MBA.

Domestic entry requirements, fees and scholarships


For more information on the fees associated with this course, visit the Ducere website here.

Scholarships: Domestic students

We’re serious about supporting your studies from start to success, which is why we offer the opportunity to earn a reduction in your course fees, so you can focus on getting into a career you’ll love.

Admissions criteria and pathways

Before you get started with your course application, check you meet the requirements listed below.
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A bachelor degree in business or a related field, or equivalent as approved by the University plus at least three years’ professional work experience.
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OR applicants without formal qualifications are eligible to apply if they have seven (7) years of professional, administrative or managerial work experience. Applications will be assessed on a case by case basis.

OR demonstrated ability to undertake study at the required level; formal, informal or non-formal study, completed or partially completed, demonstrating a reasonable prospect of success; or written submission to demonstrate reasonable prospect of success.

Guaranteed pathway and Recognition of Prior Learning

If you have already completed a qualification you may be able to credit this against your degree with us, even if it’s from another institution. This is called Recognition of Prior Learning. We also offer pathway opportunities to further your learning.

How to Apply

Get started
Read through the admissions criteria and ensure you meet the entry requirements.
It’s easy! Apply online below or contact us and we can help on 1300 382 373.
We’ll contact you shortly after to confirm your details and help you through the rest of the process.
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Get started
Read through the admissions criteria and ensure you meet the entry requirements.

Apply Now Icon | Torrens University

It’s easy! Apply online below or contact us and we can help on 1300 575 803.

Apply Now Icon | Torrens University

We’ll contact you shortly after to confirm your details and help you through the rest of the process.

Frequently asked questions

  • What does admissions criteria mean?

    Admissions criteria is a set of criteria that must be met to be eligible to apply for a chosen course.

    To gain entry to an accredited undergraduate course at Torrens University Australia, applicants must both satisfy general admissions criteria and meet any additional course requirements where specified.

    All admissions criteria and course-specific requirements apply consistently across campus locations and study modes. To find out more, visit admissions criteria.

  • What if I don’t meet the entry criteria for a degree?

    Torrens University Australia has recognised pathways to help you gain entry into our bachelor degrees based on different criteria.

    To find out more, visit Study pathways or contact one of our knowledgeable Course and Careers Advisors.

  • Can I get course credit for previous experience?

    Yes, course credit is available upon application and academic approval.

    If you have already completed a qualification or have relevant work experience, you may be able to receive credits towards your degree. This credit can take the form of credit transfer, block credit or Recognition of Prior Learning (RPL).

    Our Program Directors will carefully review the learning gained from your previous qualification and/or experience to ensure we provide you with credit towards our degrees whenever appropriate. Review our course credits page or chat to one of Course and Careers Advisors.

  • What are course credits?

    Course credits are credits that can be applied to your course based on your prior experience or qualifications. To find out more, visit course credits


  • What are Torrens University Australia’s courses’ ATAR requirements?
    Torrens University Australia no longer considers ATAR (Australian Tertiary Admission Rank) as our primary entry requirement. We have removed ATAR as the key admissions criteria for applicants aiming to study at Torrens University Australia. We strongly believed an alternative to the ATAR system should be found, which more broadly assesses students, especially when soft skills are emerging as important employability attributes. So, students with a recent secondary school education are now considered for admission if they have a Year 12 (Australian secondary school) certificate.
  • Am I a domestic or an international student?

    Domestic students are Australian and Permanent Residents. International students are those who hold citizenship or Permanent Resident status of all other countries.

    International students from countries whose first official language is one other than English need to provide evidence of English Language Proficiency.

  • How do Torrens University Australia fees charge?

    Torrens University Australia is a full-fee paying institution. To find out more, visit Tuition Fees.

    Domestic students may be eligible for FEE-HELP. For more information on FEE-HELP, please visit:

    Please note we do not currently offer any full fee waivers for international students. We do not offer stipends or living allowances.

  • How much are Torrens University Australia courses?

    For a full list of tuition fees, visit Tuition Fees.

    Remember, if you're an Australian citizen or permanent resident, your fees can be covered by FEE-HELP. You can find out more information on FEE-HELP on the StudyAssist website at or contact us and we can guide you through the process.

  • Am I eligible for FEE-HELP?

    To get a FEE-HELP loan, you must:

    • Be an Australian citizen and study at least part of your course in Australia; or
    • Be a New Zealand Special Category visa (SCV) holder or permanent humanitarian visa holder and meet the residency requirements - permanent residents can only get FEE-HELP for approved bridging studies.
    • Be enrolled in a fee-paying place at a provider that offers FEE-HELP loans.
    • Be enrolled in an eligible course at your provider by the census date (your provider can tell you if your course is eligible).
    • Submit the Request for FEE-HELP loan form to your provider by the census date.
    • Have an available HELP balance.
    • Have a Unique Student Identifier (USI) prior to the first census date (for new enrolments from 1 January 2021).
    • Maintain a pass-rate of 50 per cent or above to continue to be eligible for FEE-HELP if you are studying at a non-university higher education provider.
    • Maintain a pass-rate of 50 per cent* or above to be eligible for FEE-HELP if you are commencing study in a new course at an Australian university from 1 January 2022.
    • Not undertake more than 2 years' worth of higher education study in the last 12 months, unless your provider has assessed you as capable of taking on a higher study load.

    *This means that once you have undertaken 4 or more units in a sub-bachelor level course, or 8 or more units in bachelor and above level courses, you must have passed at least 50 per cent of your total attempted units in order to remain eligible for a CSP, HECS-HELP or FEE-HELP.

    For further information, visit the Australian Government website Study Assist.

  • Can I apply for FEE-HELP?

    To be eligible for FEE-HELP you need to be an Australian citizen , and have a tax file number. You must also be studying at an approved higher education provider, such as Torrens University Australia.

    You can find out more information on the StudyAssist website at or contact us and we can guide you through the process.

  • How do I apply for FEE-HELP?

    If you receive an offer from Torrens University Australia, and you meet the eligibility requirements, you may be eligible for FEE-HELP. You will need to complete a Commonwealth Assistance Form if you want to defer payment of some, or all, of your tuition fees. You will need to quote your tax file number or provide a Certificate of Application for a Tax File Number. The form must be completed before the due date.

    You can find out more information on the StudyAssist website at or speak to our Course and Careers Advisors and we can guide you through the process.

  • Is there a FEE-HELP limit?
    • There is a limit to how much HELP you can borrow. For most students the HELP loan limit is $109,206. The Australian Government publishes the HELP Loan limit on their website.
    • FEE-HELP is a loan scheme that assists eligible fee-paying students to pay their tuition costs. Eligible students can borrow up to the FEE-HELP limit to pay their tuition fees. Note: Any loan fees that were applied to study prior to January 1, 2019 will not count towards your FEE-HELP limit.
    • Students repay the loan to the Australian Government through the tax system once a student reaches the minimum income threshold level for repayment, which is $47,014 in 2021-22.
    • You can find out more information on the Study Assist website at or Contact Us and we can guide you through the process.
  • What courses are available for FEE-HELP?
    To find out more, visit How to Apply.
  • What is FEE-HELP?

    FEE-HELP is a loan scheme that assists eligible full-fee-paying students pay their tuition costs.

    You must be studying at an approved FEE-HELP provider in order to access a FEE-HELP loan, such as Torrens University Australia.

    A FEE-HELP loan does not cover costs like accommodation, laptops or textbooks, and must be repaid once you start earning above a certain income threshold.

    To find out more, visit the Study Assist website:

  • Is there anything I can do to prepare for Torrens University Australia?

    There are lots of resources to help you prepare for university life. Attend one of our workshops or events and get some tips firsthand from our industry-focused lecturers and current students.

    The events programs range in topic and delivery mode, so there should always be one to suit your needs. At any time you can contact one of our Course and Careers Advisors to talk through your career goals. They can guide you on what to expect and how you can get prepared earlier. If you know exactly which course you want to enrol in, you could take advantage of the early entry program.

  • What is the Early Entry Program?

    The Torrens University Australia Early Entry Program has been created to allow you to apply and secure your place for your chosen course before you finish your Year 12 exams.

    To find out more, visit Early Entry Program or email or phone 1300 575 803.

  • How do I apply?

    Applying is easy and can be done online by filling out the apply form. If you have any difficulty, please contact a Course and Careers Advisor, who can talk you through the process.

    ALL SA/SACE and Victorian high school students must apply through SATAC and/or VTAC. Search for Torrens University Australia, Billy Blue College of Design or Blue Mountains International Hotel Management School. International applicants may also need to demonstrate compliance with relevant legislative requirements, for example, requirements for student visas (this does not apply for online study outside of Australia).

  • How will I know if my application has been processed?
    Our Course and Careers Advisors will help you through every step of the application process and provide you with updates. If your application is successful, you will receive an offer letter via email.
  • I am having trouble with my application. Who can help?
    Our friendly Course and Careers Advisors are available to answer all your questions and guide you through the application process. Fill out the contact us form and one of them will reach out to you.
  • What are pathways?

    All Torrens University Australia courses have specific entry requirements, but we also offer multiple pathways into courses when you don’t meet those entry requirements.

    There are different pathways for different courses. For example, we offer a range of diploma courses which pathway into bachelor degrees in Business, Design and Creative Technology, Health and Hospitality. We also have graduate certificate and graduate diploma courses which pathway into masters courses in Business, Global Project Management, Sports Management, Health, Education, Design and Hospitality. 

    For more information on different types of pathways available, visit study pathways.

  • How can I pay for my course?

    Payment information will be outlined in your offer letter but there are a couple of different options:

    1. Upfront payment via credit card, BPAY, cheque or overseas bank account transfer
    2. Full or partial payment via FEE-HELP Government Assistance (domestic students only)
  • What are the key dates?
    To find out more, visit Key Dates.
  • What are the semester and term dates?

    Torrens University Australia has three main intakes each year, usually during February, June and September. There are also a range of accelerated intake dates available, meaning if you just miss the start date, you don’t have to wait until the next intake.

    You can apply any time throughout the year for the next intake start date – or a future start date if you are planning ahead. Different semester dates apply for Blue Mountains International Hotel Management School as well as some of our other courses.

    To find out more, visit key dates.

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