What is an MBA in Luxury Brand Management?
A Master of Business Administration (Luxury Brand Management) prepares you for leadership in the highly competitive and rapidly growing luxury market. Master the secrets of digital transformation, big data, relationship management and ethical decision-making to make your mark as an innovative luxury brand manager.
This course is flexible, delivered fully online and designed to fit your life. It offers highly specialised knowledge and real-world insights underpinned by advanced academic frameworks and tools required to achieve success as a senior leader in the luxury industry.
You will engage with key theories and debates to learn how to address and manage challenges faced by global luxury brands and companies. The course objective is to develop graduates with advanced skills in creative and innovative thinking to manage global brand strategies, large-scale projects, marketing approaches and financial management in organisations.
Practical applied assessments and a real industry project with a reputed company prepare you for the sector, encouraging ongoing reflective practice and self-directed learning.
- Assess and adapt leadership and marketing approaches to align with ethical and sustainable business practice within a global luxury environment.
- Critically analyse marketing technologies, practices and strategies, and apply them to diverse luxury markets.
- Apply relevant theoretical and conceptual frameworks to lead and develop business strategies, processes and practices.
- Develop innovative, creative and entrepreneurial marketing approaches and practices for luxury brands.
- Demonstrate leadership, communication and problem-solving skills underpinned by critical thinking and creativity to develop innovative business strategies.
- Critically analyse and reflect on how ethical, social, technical and financial factors drive entrepreneurship, innovation and digital transformation for luxury brands.
- Apply knowledge and skills of systematic research to conduct an applied research project for a luxury brand or organisation.
This course is accredited by Torrens University Australia ABN 99 154 937 005, RTO 41343, CRICOS 03389E and delivered by Ducere Global Business School Pty Ltd.
With skills tailored to luxury brand management contexts of globalisation, consumer environments and technology, you’ll work in exciting, challenging roles across the world. Employment opportunities that require advanced leadership, innovation and business administration skills are many and varied.
Potential career paths
Average salary: $87,248 - $207,520
Average salary: $100,000 - $197,500
Average salary: $129,500
Average salary: $75,000 - $122,000
Subjects and units
This course comprises of 12 core subjects. It is expected that each industry project will involve a combined total of 120 hours of structured and self-directed learning.
Luxury Sector Business Strategy | MBL631
This subject articulates the fundamentals of and approaches to the design and implementation of an effective business strategy for the luxury sector. Students will critically analyse strategy fundamentals, theories, frameworks, and practices and recommend strategies to achieve business goals. The role strategy plays in driving growth, improving business performance, and developing a competitive advantage for luxury brands will be examined. Students will also explore how strategic change management is used to implement an effective business strategy.
Luxury Brand and Relationship Management | MBL633
This subject examines memorable brand experiences, product and service design, innovation, and customer relationships. Luxury brands in particular need to provide and sustain unique, exclusive and differentiational customer brand experiences. This subject examines tools and frameworks for designing, managing, and monitoring the total customer experience to ensure customer delight to build and sustain brand loyalty. Enabling customers to optimise and customise their experience is an important task for luxury brand marketers. The impact of how key actors, including employees, epitomise, represent, and define the brand to the customer, transforming and implementing a company’s brand strategy is also examined. As global influences shape our world, the nature of luxury will also evolve.
Marketing in Luxury Brands | MBL630
This subject examines marketing management from a customer-driven experiential perspective as luxury is ‘ultimately perceived in the eye of the beholder’. Students will explore the concept of luxury along with fundamental concepts of product management, pricing strategy, distribution, business models, and communication. A focus will also be on evaluating critical changes and challenges of the digital economy within the luxury markets as customers increasingly have greater choice and thus power.
Digital Transformation | MBL632
This subject enables students to explore the rapid technological and digital advancements in business and the impacts on structure, people and processes. The emphasis of this subject is on developing analytical and process skills to be able to make critical decisions about technological and digital change in the context of organisations. Additionally, students will develop the skills to be able to effectively manage the organisational nuances resulting from digital transformation processes.
Ethics and Decision Making | MBL501This Subject enables candidates to critically explore the ethical viewpoints and moral standards that are relied upon to reach conclusions and make decisions within a business and organisational context. Although some ethical viewpoints are considered universal and consistent across cultures, others are of a local or personal nature. As ethical viewpoints continue to evolve and change over time through interactions with different people and contexts, the ability for managers and leaders of organisations to evaluate these changes, make ethical decisions and responds appropriately is paramount for contemporary organisations.
Finance for Managers | MBL502This subject introduces core concepts and practices relating to Finance, Managerial Accounting and Managerial Economics. Candidates will develop the ability to interpret and critically evaluate Interpret organisational financial information and extract data from financial statements and reports for reporting and decision-making purposes. The fundamental concepts in corporate finance and capital markets are explored and investigated and models and tools based on decision science are applied to achieve organisational objectives efficiently.
People and Culture | MBL603This subject explores how human factors influence organisational effectiveness and productivity. Candidates explore how human, cultural and social dynamics influence organisational culture, individuals and teams. Students will critically examine these dynamics and formulate strategic approaches to be able to balance between organisational and human demands in an increasingly diverse and global environment. Managers and leaders must be equipped with the necessary frameworks and mind-set to ensure an organisational culture is conducive to value creation.
Digital Operations and Project Management | MBL606This subject enables candidates to evaluate and analyse the functions and make up of operations management, the ways in which operations can be optimised, and the key challenges operations managers face in the modern economy. Digital operations and project management aims to ensure that resources are used as efficiently as possible. As organisations face variability and uncertainties, managers need to be able to respond to those challenges with effective processes and structures. Operations management provides another opportunity to foster and deliver unique competitive advantage. This provides another key place for competition in the market place.
Entrepreneurship and Innovation | MBL610This subject investigates entrepreneurship and the role innovation plays in shaping the culture of a firm. Today’s leading organisations share recognition of the value of innovation and the cultivation of entrepreneurial thinking to drive shareholder value and performance. Candidates critically examine and theorise how the various ways visionary attitudes can transform existing businesses and offer frameworks and tools to commercialise new ideas.
Big Data for Managers | MBL611This subject examines Big Data management across three main areas. Candidates critically examine the concept of Big Data, its evolution, associated skills and professional roles in relation to business management. The infrastructure that supports Big Data, cloud solutions and data processing platforms is evaluated and approaches to data mining, synthesis, interpretation, information, visualisation and prediction methods are hypothesised and designed. Current social media analytics tools are appraised for their relevance in contemporary business management.
Leadership in Practice | MBL609This subject explores the definitions and practices of leadership in the context of the 21st Century, and prepares candidates to develop the necessary mind-sets, insights and capabilities through the exploration of self, situations and by critically examining the different techniques utilised to lead and manage in contemporary organisations. The subject enables candidates to examine their own skills, attributes and actions for successful leadership practice.
Applied Industry Project | MBL623
This subject enables students to consolidate their knowledge, skills, and insights to develop innovative solutions to a real business problem identified within the context of a workplace, start-up or industry in their specialisation. Students are introduced to research principles and methods synthesising relevant business research from previous subjects. By drawing on the theoretical, conceptual and practical learnings derived from the course, students will work on a concept, solution or idea that has immediate practical application.
Our partnership with Ducere
Torrens University Australia has partnered with Ducere Global Business School to bring you new and exciting Business courses, including:
Bachelor of Applied Business (Marketing)
Bachelor of Applied Business (Management)
Bachelor of Applied Entrepreneurship
Master of Business Administration (Innovation and Leadership)
Master of Business Administration (Health Digital Transformation)
Master of Business Administration (Luxury Brand Management)
These courses are delivered by Ducere and accredited by Torrens University Australia.
Check the domestic course fee schedule for the cost of your course.
Eligible Australian students may choose to defer some, or all, of their tuition fees through FEE-HELP, a loan scheme repaid through the tax system based on income.
ScholarshipsIf you are truly passionate about business, we want to hear from you. We have a variety of business scholarships on offer to assist you in becoming a key part of the business industry:
Before you begin your application to study as a domestic student, check that you meet the requirements listed below.
Applicants without formal qualifications are eligible to apply if they have seven (7) years of professional, administrative or managerial work experience. Applications will be assessed on a case by case basis.
Work and life experience that demonstrates skills and knowledge gained through paid or unpaid employment, formal learning and/or non-formal learning (presented on a current resume with attached cover letter).
Guaranteed pathway and Recognition of Prior LearningIf you have already completed a qualification you may be able to credit this against your degree with us, even if it’s from another institution. This is called Recognition of Prior Learning. We also offer pathway opportunities to further your learning.
How to apply
Read through the admissions criteria and ensure you meet the entry requirements.
It’s easy! Apply online below or contact us and we can help on 1300 575 803.
We’ll contact you shortly after to confirm your details and help you through the rest of the process.
Frequently asked questions
How do I apply for a course?Domestic students:
Check the entry requirements for the course you’re interested in and submit your initial application form online to begin your journey at Torrens University Australia.
If you have any difficulty, please contact our Future Student Advisors, who can talk you through the process.
ALL SA/SACE and Victorian high school students must apply through SATAC and/or VTAC. Search for Torrens University Australia, Billy Blue College of Design or Blue Mountains International Hotel Management School.
If you are an international student hoping to begin your studies in Australia, study online, or transfer from another university, you may choose to do so through our Education Agents. Our agents are located throughout the world and will make sure the enrolment process runs smoothly. View the full list of International Education Agents. You can also apply online. For anything else, please contact our International team.
Can I get course credit for previous experience?
Yes, course credit is available for most courses upon application and academic approval (excluding Higher Degree by Research programs).
If you have already completed a qualification or have relevant work experience, you may be eligible for credit towards your course. This credit can take the form of credit transfer, block credit or Recognition of Prior Learning (RPL). Review our Course Credits page or chat to our Future Student Advisors.
What are Recognition of Prior Learning (RPL) and Credit Transfer (CT)? How do I apply?
Recognition of Prior Learning is an assessment process that recognises experience, previous study and qualifications, and other forms of informal and non-formal learning, to determine if you meet course requirements.
If you have relevant qualifications or experience, you may be eligible for credit towards your course and a reduction in tuition costs.
Please speak to our Future Student Advisors to discuss your prior learning experiences.
For more information, please visit Course credits.
How do I apply for a scholarship?
Torrens University has a wide range of scholarship options to support new, returning, international and Australian students. They all include a reduction in tuition fees, and some scholarships include a mentoring component with our industry partners.
When you speak to our Future Student Advisors, let them know you wish to be considered for a scholarship in your application form. They will show you how to apply for a scholarship.
For more details, explore our range of scholarships.
What are Torrens University Australia’s ATAR requirements for domestic students?Torrens University Australia no longer considers ATAR (Australian Tertiary Admission Rank) as our primary entry requirement. We have removed ATAR as the key admissions criteria for applicants aiming to study at Torrens University Australia. We strongly believed an alternative to the ATAR system should be found, which more broadly assesses students, especially when soft skills are emerging as important employability attributes. So, students with a recent secondary school education are now considered for admission if they have a Year 12 (Australian secondary school) certificate. Exceptions may apply to some courses.
What if I don’t meet the entry criteria for a degree?
Am I eligible for FEE-HELP?
If you are a domestic student attending university or an approved higher education provider, you can get a FEE-HELP loan to pay all or part of your tuition fees.
You are eligible for FEE-HELP assistance for a unit of study (i.e. subject) if you:
- Undertake study with an approved provider.
- Meet the citizenship and residency requirements:
- An Australian citizen or a New Zealand Special Category Visa holder who meets the long-term residency criteria and who will undertake, in Australia, at least one unit of study contributing to your course; OR
- A permanent humanitarian visa holder who will be a resident in Australia for the duration of your unit; OR
- Are a permanent visa holder who is undertaking bridging study for overseas-trained professionals, and will be a resident in Australia for the duration of the study.
- Enrolled in an eligible unit of study by the census date for the unit.
- Have not exceeded the FEE-HELP limit.
For full details, visit the Australian Government website Study Assist.
If you are still unsure, please contact our Future Student Advisors who can talk you through the information.
Want to find out more?
Don't forget to download the course guide or get in touch with us below.