Get mentored by industry lecturers with real-world experience, and graduate confident with a solid understanding of business functions and the required practical marketing skills to build your marketing career.
The Bachelor of Business (Marketing) course gives you the business skills you need to engage and
influence valuable customers, develop brand loyalty and execute strategic marketing campaigns. Throughout this marketing course, you will discover the role that marketing plays in the success of contemporary organisations and examine the industry’s trends, responsibilities, needs and opportunities.
You’ll also learn how to apply marketing theories and practices in an ethical context, and uncover the basics of other business practices, such as Business Law and Finance.
Students must complete a subject, Industry Consulting Project – to experience a business environment first hand and gain practical skills to complement their theoretical knowledge. We will support students in their responsibility to find an industry placement(s). Students will graduate with invaluable work experience, a built-in professional network and a serious competitive advantage to easily transition from University into the workforce.
The Bachelor of Business (Marketing) course has been developed in consultation with the Australian Marketing Institute (AMI) to ensure our students are taught the most relevant and up to date information.
Key Study Outcomes:
- Business skills to engage and influence customers
- Develop brand loyalty
- Execute strategic marketing campaigns
- Understand the role of marketing
- Examine industry trends, responsibilities, needs and opportunities
- Invaluable work experience