Marketing courses and degrees

Marketing courses

Develop the practical and theoretical knowledge to successfully execute sophisticated, engaging, multi-channel strategic marketing campaigns.

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Courses and career paths

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Flexible study options

What is Marketing?

At its most simplistic, Marketing involves the promotion and selling of products and services to target audiences through different media. That includes digital marketing, influencer marketing, relationship marketing, viral marketing, guerrilla marketing, outbound marketing, inbound marketing, content marketing, search engine optimisation and more as well as the classic 4 Ps of marketing – Product, Price, Place and Promotion.

Torrens University’s marketing courses provide you with the foundation of classic theory, put into today’s rich, dynamic, ever-changing world. So you can be successful in any marketing role.

Personal approach
Small class sizes, Success Coaches and personal support from your lecturer mean you’re not just another number at our university.
Learn from industry-connected experts
Our academics are the best in the business. With their expertise and guidance, you can find a placement in the field you love.
Know what it's like to be in business
Gain real-world experience undertaking 300 hours of professional work placement, ready to walk into your dream career.
Ultimate flexibility
With the option to study full or part time and all your course materials online, you can tailor your study to suit your lifestyle.

Explore our Marketing courses

Our courses are industry-driven and delivered by experienced academics. They will provide you a combination of theoretical and practical knowledge to set you up for success in your career.

Learn more about Marketing courses
Learn more about Marketing courses

Why study with us?

As the country’s fastest-growing university, Torrens University Australia brings a fresh approach to higher education. With employability at the centre of everything we do, we offer industry-relevant Marketing courses in Sydney, Melbourne, Brisbane and Adelaide taught by leading marketing experts. Our flexible online, on-campus and blended study options, personalised approach and partnership placements will help you find a career you love.

Melissa Michael Bachelor of Business Marketing headshot
I completed a placement at William Blue Dining, where my highlights included setting the foundations for their social media presence. The most rewarding part was being with teams that I enjoyed working with, helping deliver content and further developing my skills of working in a team autonomously.
Melissa Michael
Bachelor of Business (Marketing)

Your teachers and academics

Active on the forefront of their field, our industry-connected educational facilitators are here to help you achieve your career goal.

Lakshi Perera headshot
Dr
Lakshi Perera
Senior Learning Facilitator
A certified member of Australian Marketing Institute, Lakshi brings extensive experience in tertiary education and academia. She holds a Doctor of Business Administration in Social Media Marketing and has completed studies in Commerce and Information Systems. With prior management roles in marketing, she leverages her industry insight to bridge the gap between theory and practice.

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Gaye Steel headshot
Gaye Steel
Learning Facilitator
Specialising in strategic marketing, Gaye is a senior executive with more than 25 years of data-driven marketing experience across FMCG, retail, franchise and telco sectors. A leader in her field, she’s held key management roles at prominent organisations such as McDonald’s, Reckitt Benckiser and Telstra.

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Sarah Smart headshot
Sarah Smart
Learning Facilitator
Sarah is an experienced Business lecturer, specialising in industry skills and marketing. Having run a successful digital communication consulting firm, she is passionate about sharing her insights with students, weaving theory and practical application into her courses.

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Dr Shane Murphy
Senior Learning Facilitator
Shane specialises in digital marketing, arts and entertainment promotion, social media strategies and consumer behaviour/psychology. With a background in event and artist management, along with extensive experience in education, training and consultancy services for the entertainment industry, Shane brings unique insights and industry know-how to his role.

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Darren Peters headshot
Darren Peters
Program Director
Darren Peters is a Program Director for Business and Hospitality at Torrens University Australia. Passionate about personal and organisational innovation and growth, action plus academic research has focused on leadership, coaching, passions, wellbeing, and human locomotion. Prior experience has been gained as Director (Australian Institute of Sport Management, Australian Paralympic Committee), CEO or General Manager (Australian Paralympic Committee, Rowing Australia, Surf Lifesaving Australia), and Senior Management roles (Director, Campus Wellbeing and Engagement at Macquarie University), plus in customer service (Banking). Hobbies include sprint running and surfing.

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Michelle Whitford
Professor
Michelle Whitford
Associate Dean
Professor Michelle Whitford has over 20 years of experience leading innovative initiatives that prepare students for the workforce. An expert in Indigenous tourism and events, her work spans policy, sustainable development, and management. Michelle has led significant projects for organisations like the Sustainable Tourism Cooperative Research Centre, the Australian Institute of Aboriginal and Torres Strait Island Studies, Indigenous Business Australia and the Department of Resources, Energy and Tourism and Tourism and Events Queensland, the National Environmental Science Program and numerous Australian Federal State and Local Government agencies. She serves as a Non-Executive Director of the Yugambeh Youth Aboriginal Corporation and co-leads the First Nations Tourism Council Research and Innovation Hub. In 2021, she received the QTIC Destination IQ, Pip and Charles Woodward Award.

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Choose a campus to suit your lifestyle

You decide where to study. We have campuses in central locations across Australia.

Learn more about Marketing courses