Develop the practical and theoretical knowledge to successfully execute sophisticated, engaging, multi-channel strategic marketing campaigns.
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What is Marketing?
At its most simplistic, Marketing involves the promotion and selling of products and services to target audiences through different media. That includes digital marketing, influencer marketing, relationship marketing, viral marketing, guerrilla marketing, outbound marketing, inbound marketing, content marketing, search engine optimisation and more as well as the classic 4 Ps of marketing – Product, Price, Place and Promotion.
Torrens University’s marketing courses provide you with the foundation of classic theory, put into today’s rich, dynamic, ever-changing world. So you can be successful in any marketing role.
Explore our Marketing courses
Our courses are industry-driven and delivered by experienced academics. They will provide you a combination of theoretical and practical knowledge to set you up for success in your career.
Why study with us?
As the country’s fastest-growing university, Torrens University Australia brings a fresh approach to higher education. With employability at the centre of everything we do, we offer industry-relevant Marketing courses in Sydney, Melbourne, Brisbane and Adelaide taught by leading marketing experts. Our flexible online, on-campus and blended study options, personalised approach and partnership placements will help you find a career you love.
![Melissa Michael - Bachelor of Marketing student testimonial](/-/media/project/laureate/shared/testimonials/students/business/bachelor-of-business-marketing-melissa-michael-business-student-tua.png?rev=ef85fd9deb4d4326b56ece21e21ff3a1&w=142&hash=7B550DF305F8877A2040CC3D41DD7D6A)
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Your teachers and academics
Active on the forefront of their field, our industry-connected educational facilitators are here to help you achieve your career goal.
![Lakshi Perera](/-/media/project/laureate/shared/testimonials/academics/mkt-lakshi-perera-business-staff-tua.png?rev=48668a4301d04f16879fb08126244ae5)
Lakshi Perera
Senior Learning Facilitator
A certified member of Australian Marketing Institute, Lakshi brings extensive experience in tertiary education and academia.
![Gaye Stee](/-/media/project/laureate/shared/testimonials/academics/mkt-and-entrepreneurship-gaye-steel-business-staff-tua.png?rev=f8f72c17fda3443792c8eb6227997fbe)
Gaye Steel
Learning Facilitator
Specialising in strategic marketing, Gaye is a senior executive with more than 25 years of data-driven marketing experience across FMCG, retail, franchise and telco sectors.
![Sarah Smart](/-/media/project/laureate/shared/testimonials/academics/mkt-and-entrepreneurship-sarah-smart-business-staff-tua.png?rev=d351ec2020124224a6b71b10da189fb3)
Sarah Smart
Learning Facilitator
Sarah is an experienced Business lecturer, specialising in industry skills and marketing.
![Shane Murphy](/-/media/project/laureate/shared/testimonials/academics/mkt-shane-murphy-business-staff-tua.png?rev=99175e430e4448bb96f0492ee519620a)
Shane Murphy
Learning Facilitator
Shane specialises in digital marketing, arts and entertainment promotion, social media strategies and consumer behaviour/psychology.
![Darren Peters| Staff](/-/media/project/laureate/shared/testimonials/academics/darren-peters-program-director-business-staff-tua.png?h=155&w=142&rev=22e0635fd1854a9ca5d209b946ac7ddd&hash=998FF2CC020C61A61C80FE380BD179B7)
Darren Peters
Program Director - Business
Darren is an experienced senior director who worked in the sport industry before moving to education.
![Michelle Whitford headshot](/-/media/project/laureate/shared/testimonials/academics/michelle-whitford-associate-dean-business-staff-tua.png?rev=e91dafdfc65d4aaa82e3f7465a68009f)
Associate Dean - Business
Professor Michelle Whitford has over 20 years of experience leading innovative initiatives that prepare students for the workforce. An expert in Indigenous tourism and events, her work spans policy, sustainable development, and management.
Choose a campus to suit your lifestyle
You decide where to study. We have campuses in central locations across Australia.