Bachelor of Business (Marketing)

CRICOS 090279A
Bachelor of Business (Marketing)

What is a Bachelor of Marketing?

A Bachelor of Business (Marketing) enhances core business knowledge with marketing expertise. At Torrens University, you'll learn to engage and influence customers, develop brand loyalty and excute strategic campaigns. When you study with us, you gain hand-on experience with industry work placement.
This degree builds a strong understanding of business principles while you learn marketing theories, practice and how marketing impacts the success of contemporary organisations. This degree was developed in consultation with the Australian Marketing Institute (AMI) to ensure you’re taught the most relevant and up-to-date information.


Learning outcomes

  • Understand the concept of influence and use it to create unforgettable engagement.
  • Develop brand loyalty by creating a connection with the customer.
  • Build exciting and strategic campaigns to catch consumers’ eyes.
  • Incorporate industry trends, needs and opportunities into masterful marketing.
  • Undertake 300 hours of industry experience.

AMI accredited

This course is accredited by the Australian Marketing Institute so you know it's industry approved.

Study mode
Online, On campus, Blended
Campus locations*
Sydney, Melbourne, Brisbane, Adelaide
Course duration
3 years full time, 6 years part time, 2 years accelerated
Start date
16 Sep 2024
17 Feb 2025
02 Jun 2025
15 Sep 2025
Fees & scholarships

This is an AQF Level 7 course delivered by Torrens University Australia Ltd.

*For more details on international student study options.

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Work with the best brands in the world
Placements with our global network of industry partners can open doors for your career.

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Know what it's like to be in business
Gain real-world experience undertaking 300 hours of professional work placement, ready to walk into your dream career.

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Future-proof your career
Our diverse academics and industry partners will help you gain new perspectives and a wide-reaching business network.
Career Opportunities | Marketing | Torrens University

Career opportunities

As a graduate of the Bachelor of Business (Marketing), you’ll have plenty of opportunities to drive exciting and strategic marketing campaigns, engaging with clients and customers in a variety of industries and environments, including established brands or start-ups.

Potential career paths

  • Sales Manager
    Average salary: $80,000 - $170,000
  • Social Media Specialist
    Average salary: $75,000 - $105,000
Erin Burgess - Bachelor of Marketing student testimonial
Being able to study online was great while working full-time, and the flexibility to take some on-campus courses was also greatly beneficial.
Erin Burgess
Bachelor of Business (Marketing)

Subjects and units

Delivered both on campus and online, this course comprises 18 core and 6 electives, each subject requiring 10 hours of study per week; three hours facilitated and seven self-directed. Assessments may include activity-based assignments or online quizzes. There are no formal exams.

  • Year 1
  • Year 2
  • Year 3
  • Electives


These seven core subjects must be completed. Additionally, you're required to select one elective from the electives tab.

Core subjects

  • Academic and Business Communication Skills | BIZ106 
  • Understanding Self and Others | BIZ107 
  • Integrated Marketing Communications | MKT103A
  • Marketing in the Digital Era | MKT105
  • The Business Environment | BIZ202
  • Consumer Behaviour | MKG102
  • Industry Skills Project | IND101A | 50 hours of industry experience 


These five core subjects must be completed. Additionally, you're required to select three electives from the electives tab.

Core subjects

  • Accounting for Decision Making | BIZ201
  • Customer Experience Management | BIZ204
  • International Marketing | MKT303A
  • Marketing and Audience Research | MKT202A
  • Industry Engagement Project | IND201A | 100 hours of industry experience


These six core subjects must be completed. Additionally, you're required to select two electives from the electives tab.

Core subjects

  • Agile Business Analysis (Advanced) | MIS312
  • Organisational Creativity & Innovation | BIZ301
  • Marketing Strategy | MKT301A
  • Ethics and Sustainability | MGT301A
  • Brand and Product Management | MKT304A
  • Industry Consulting Project | IND301A | 150 hours of industry experience


Choose eight elective subjects below.

Year 1 - two 100 level.

Year 2 - two 100 level, one 200 level.

Year 3 - two 100 level, one 300 level.

Elective subjects

  • Introduction to Entrepreneurship | ENT101
  • Venture Ideation | ENT102
  • The Business of Events | EVT102
  • Foundations of Information Systems | MIS100
  • Developing People and Culture | MGT202
  • Project Management | MGT201A
  • Sales and Negotiation Strategies | ENT201
  • Event Management and Operations | EVT201A
  • Economics | ECO201
  • Strategic Management | MGT302A
  • Health & Advocacy Strategies | SPO301
  • Business and Corporations Law | LAW301

International students must not enrol in more than one-third (33%) of online subjects over their course, and must study at least one face-to-face subject each study period. For more information, visit Study in Australia.

International students on a student visa are required to study full time (i.e. must complete a minimum of 1.0 EFTSL of study per year). For the latest information on study locations, please check the entry requirements flyer.

Study pathways

Torrens University offers undergraduate and postgraduate students with flexible entry options and study pathways. Whether you prefer a full program or a modular approach, we can tailor your studies to your needs. Start your journey with an undergraduate diploma or bachelor degree, or grow your career with a postgraduate qualification.

Need more help?

Let us customise a study plan and pathway for you.


  • Diploma courses ( 2 options )
  • Bachelor courses ( 2 options )


  • Graduate Certificate of Business Administration

    CRICOS 095349G

    3 core subjects
    Online | On campus | Blended
    0.5 years full-time, part-time options available

    Complete just four subjects to expand your knowledge in a specific area, or take the first step towards your Masters.

    View course
  • Graduate Diploma of Business Administration

    CRICOS 095352A

    4 core subjects
    Online | On campus | Blended
    1 year full time, part-time options available

    Complete four more subjects to expand or deepen your knowledge in a specific area.

    View course
  • Master courses ( 2 options )
    • Master of Business Administration MBA

      CRICOS 095353M

      View course
    • Master of Business Administration Advanced

      CRICOS 088149G

      View course

Industry partners and Work‑Integrated Learning

An important element of this course is your placement with an endorsed host organisation(s). Work placements provide a valuable resource for you to develop hands-on practical experience to ensure you graduate confident and job-ready. A key task will be the completion of a reflective journal covering the experience and the identification and analysis of key learning outcomes.

Gain professional experience

Complete 300 hours of real-world, relevant experience during your course. You’ll have the opportunity to leverage our work placement program with one of our acclaimed industry partners.

You can source Work-Integrated Learning opportunities, including placements, through our Careers Connect database, all vetted for quality and relevance by Torrens University’s Learning Facilitators.

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Boston Consulting Group logo
Capgemini Logo | Torrens University
Datacom logo
DXC Technology logo
L'Oreal logo
Nestle logo
Red Havas logo
Seven Network logo | Torrens University

Entry details

  • Domestic
  • International


Check the domestic course fee schedule for the cost of your course.


Eligible Australian students may choose to defer some, or all, of their tuition fees through FEE-HELP, a loan scheme repaid through the tax system based on income.

Learn more about fees and FEE-HELP


If you are truly passionate about business, we want to hear from you. We have a variety of business scholarships on offer to assist you in becoming a key part of the business industry:

Admission criteria

Before you begin your application to study as a domestic student, check that you meet the requirements listed below.

Australian secondary school certificate, or equivalent;


Successful completion of a Vocational qualification (AQF Level 4), or above;


Successful completion of at least 0.25 EFTSL at AQF level 6, 0.5 EFTSL at AQF level 5 or above, or equivalent;


Work-life experience demonstrating the ability to undertake study at the required level which may include approval of prior study or successful completion of a readiness assessment.

View full course admission information

Guaranteed pathway and Recognition of Prior Learning

If you have already completed a qualification or gained skills through life or work experience, you may be able to credit this against your degree with us. Check information about Recognition of Prior Learning and Course Credit transfer. We also offer pathway opportunities to further your learning.

Learn more about study pathways


Check the international course fee schedule for the cost of your course. Onshore international students requiring a student visa should choose campus-based / blended options.

Fee payment

Course fees can be paid across three study periods. Each instalment to be paid before the beginning of the academic stage census date.


We want you to have the best possible chance to succeed, which is why we offer a range of financial scholarships to support our international students during their study journey.

Admission criteria

Before you begin your application to study as an international student, check that you meet the requirements listed below.

Successful completion of at least 0.25 EFTSL at AQF level 6, 0.5 EFTSL at AQF level 5 or above, or equivalent;


Australian secondary school certificate, or equivalent Senior Secondary qualification, or baccalaureate Diploma;


Academic IELTS 6.0 (no band less than 5.5) or equivalent.

OR alternative entry requirements may be available. Alternative entry may include assessment and approval of prior study, or successful completion of a readiness assessment. Contact the International Admissions team for more information.

View full course admission information

OR alternative entry requirement may be available. Contact the International Admissions team for more information.

Learn more about study pathways

How to apply

Frequently asked questions

  • What are Torrens University Australia’s ATAR requirements for domestic students?
  • What if  I don’t meet the entry criteria for a degree?
  • Am I eligible for FEE-HELP?
  • Can I get course credit for previous experience?
  • What are Recognition of Prior Learning (RPL) and Credit Transfer (CT)? How do I apply?
  • How do I apply for a scholarship?

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Want to find out more?

Don't forget to download the course guide or get in touch with us below.

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