Bachelor of Business (Event Management)

This subject will provide foundational financial knowledge by introducing basic financial concepts and procedures that are fundamental to the generation of financial information for business decision making. Emphasising the awareness of ethical responsibilities and sustainable practices, this subject highlights use of financial information by a variety of stakeholders in planning, controlling and investing decisions. By understanding the key concepts that underpin the preparation of financial reports, you will examine, interpret financial statements, and generate financial information. Utilising various financial management concepts, you will learn the application of budgeting, costing, and capital investment techniques that support decision making.

Assessment Tasks: Report, Test

Delivery Mode: On Campus, Online, Intensive

It is critical for businesses to ensure that customers are at the core of all they do and that business strategy drives and supports a Customer Experience (CX) Management approach. In this subject, you will examine the Customer Journey Map and learn why every interaction (or Touchpoint) helps businesses to better understand their customers’ perceptions, feelings, and experiences with a brand’s products and services. Through the lens of the customer, you will propose new strategies to improve the customer experience.

Pre-requisites: BIZ106 Academic and Business Communication Skills, BIZ107 Understanding Self and Others, and MKT105 Marketing in the Digital Era

Assessment Tasks: Report, Presentation

Delivery Mode: On Campus, Online, Intensive

This subject will introduce you to the practical aspects of event operations. You will gain insight into the steps required to produce a successful outcome for all stakeholders. You will examine the key operational areas to determine the resources, work tasks and processes required in planning and managing operations. Using your acquired knowledge and skills you will prepare a project plan and other documentation essential to delivering an event.

Assessment Tasks: Report, Portfolio, Event Operations Manual

Delivery Mode: On Campus, Online

This subject extends and applies your understanding of self and others to the development of people and culture within an organisation. You will identify and analyse approaches to promoting organisational cohesion and a positive work environment. You will also propose initiatives to optimise organisational culture, team performance and employee satisfaction in a business context.

Pre-requisites: BIZ106 Academic and Business Communication Skills, BIZ107 Understanding Self and Others

Assessment Tasks:  Project Brief, Project Review, Project De-brief

Delivery Mode: On Campus, Online

In this subject you will learn what it takes for a project manager to deliver a project on time, within budget and scope, whilst managing a team and stakeholders. The fundamentals of project management will be covered and you will assess the different global industry methodologies that guide project managers to project success, with a focus on the Project Management Body of Knowledge (PMBoK) version 7 standard. This latest version of PMBoK is supported by a range of project management principles and performance domains, and considers that projects can be waterfall based, agile or a hybrid of both. Through your learning, you will gain a solid understanding of project management, and no matter the industry, why project managers are highly sought after.

Assessment Tasks: Case Study, Case Analysis, Test

Delivery Mode: On Campus, Online 

Through an involvement in a service centre (virtual, campus-based or industry experience), you will develop a range of employability skills while supporting real business, social enterprise or communities.  You will learn about service provision to client/s through project research, ideation and project planning. You will then present your findings and recommendations to the client/s. You will also work on your communication, teamwork skills and collaboration as well as developed an understanding of social enterprises and their needs.

This subject runs concurrently with the Social Enterprise Hub’s live brief provided by the client. Successful completion of this subject grants 100 hours of credit towards the hours of industry-related experience required for the completion of your course.

Pre-requisite: IND101A Industry Skills Project 

Assessment Tasks: Work Integrated Learning Activity Project Plan, Project Deliverable, Report 

Delivery Mode: On Campus, Online

This subject will show you how to be ethical and create sustainable business ecosystems. You will learn the most common practices associated with environmental ethics, evolving to sustainability ethics. The link between corporate social responsibility and corporate governance will also be covered. You will explore how organisations acknowledge the impact of their activities in economic, ethics, social and environmental terms. Important issues, including why organisations around the world are increasingly moving to reduce the adverse effects of business operations on their stakeholders and local communities will be examined.  Through completion of this subject, you will acquire a set of tools for managing and leading organisations more ethically and sustainably.

Assessment Tasks: Report

Delivery Mode: On Campus, Online

Agile Business Analysis is a practice-oriented learning journey. In the initial phase of the journey, you will critically review sources of literature covering Agile roles, ceremonies and how requirements are managed in Agile, while conceptually mapping how the philosophies of Agile influence and inform Agile practice. Progressing from this foundational understanding you will plan and coordinate team activities while collaborating to formulate a solution in response an authentic case study. This will require that you negotiate and create a manageable team cadence for delivery of your group assessment response, you will appraise different Agile practices and select those best suited to requirements elicitation techniques through interpretation of key elements of the case. In distilling the most meaningful elements of the case, you will apply prioritisation techniques in deriving an appropriate product backlog based on well-articulated reasoning.  You will be required to integrate Agile practices and tools that demonstrate your proficiency. Synthesising principles of the case with theoretical Agile principles will be required to enable you to extrapolate the most appropriate solution substantiated by evidence from a variety of sources.

Assessment Tasks: Report, Storyboard, Presentation

Delivery Mode: On Campus, Online

The aim of this subject is to equip students with skills to develop and execute services marketing strategies. You will investigate how service marketing strategies are used as a tool to influence consumer perceptions and decision making and to establish brand positioning. Students will draw on this knowledge to create effective service marketing strategies for tourism, hospitality and event contexts.

Pre-requisite: MKT105

Assessment Tasks: Report, marketing campaign presentation

Delivery Mode: On Campus, online

Industry Consulting Project (IND301A) enables you to apply theory and learning into practical work situations. You will experience personal growth through learning how to plan and execute a project in constantly changing work environments. You will learn how to maximise continuous learning, identify professional development needs and accept responsibility to self for project completion. You will also be able to apply conceptual and theoretical knowledge in practical solutions in the workplace by engaging in a ‘live brief’ in conjunction with a real industry client. You will learn how to unpack an undefined business challenge into achievable outcomes, individually and/or as a team by utilising your project planning and project management, research and problem-solving skills in a consultancy setting.

Students completing the subject are eligible for 150 hours of credit towards the 300 hours of industry-related experience.

Pre-requisites: BIZ101 Business Communications BIZ201 Accounting for Decision-Making BIZ301 Organisational Creativity and Innovation MGT301A Ethics and Sustainability 

Assessment Tasks: Report, Presentation, Portfolio 

Delivery Mode: On Campus, Online

In this subject you will learn about how to take an idea and create it into something that is a potential business opportunity. That opportunity could be a new product, service, process or operational improvement, to name a few. You will assess, research, develop and create a proposed opportunity. From there, you will construct a venture ready business plan and presentation pitch that you could send to a potential investor.

Assessment Tasks: Report, Group Venture Plan, Presentation

Delivery Mode: On Campus, Online, Intensive 

The aim of this subject is to equip students with skills to develop and execute services marketing strategies. You will investigate how service marketing strategies are used as a tool to influence consumer perceptions and decision making and to establish brand positioning. Students will draw on this knowledge to create effective service marketing strategies for tourism, hospitality and event contexts.

Pre-requisite: IND201A

Assessment Tasks: Report, Presentation

Delivery Mode: On Campus, online

This subject will provide you with an introduction to the dynamic and evolving food and beverage industry. You will learn about the different sectors and types of venues that operate within the industry and explore how consumer and technological trends, external factors and evolving customer preferences impact venue operations. Once these have been identified, you will explore strategies that venues implement to develop and maintain competitive advantage.

Assessment Tasks: Infographic, Trend Analysis, Venue Analysis Video Presentation

Delivery Mode: On Campus, Online

In this subject you will be introduced to the global Sports Industry and the profession of Sport Management. You will reflect on your own sport experiences and the progression from play to games and sport.  The subject will investigate the historical foundations of sport, the unique features of sport and the business principles applicable to sport today. Topics covered include; governance and risk, sports marketing and media, sport tourism and events, the management of sport facilities, and the role sport plays in building communities.  Finally, you will integrate these concepts by designing your own sports program.

Assessment Tasks: Report, Project Proposal

Delivery Mode: On Campus, Online

The marketing of sport is now a dynamic and specialised discipline within sport management as sporting organisations across the globe compete for new participants and fans.  Sport is both a provider of health and wellbeing benefits and a form of entertainment providing unique experiences for the consumer.  Sport has many stakeholders to satisfy and community expectations to meet.  Students will discover a strategic marketing process that can be consistently applied to connect sport with its target audience.  Students will gain a better understanding of the sport consumer, the importance of market research and the expanded marketing mix.  Students will review existing sport marketing campaigns and create a new one for a sport of their choice.

Assessment Tasks: Test, Report, Communication Plan

Delivery Mode: On Campus, Online

In this subject you will be introduced to the topic of entrepreneurship and in the process learn to see if you have what it takes to be an entrepreneur. You will learn about entrepreneurship for start-up businesses as well as entrepreneurial behaviour within larger organisations. You will apply the theory and practice of entrepreneurship, and assess the mindset and skills of entrepreneurs. Finally, gain an overview of the business start-up process, and map out your journey to determine your mindset and skillset as potential entrepreneurs.

Assessment Tasks: Report, Presentation, Development Plan

Delivery Mode: On Campus, Online

In this subject, you will be given practical tools to help ascertain whether a new business venture idea is good and if there is a market for it. Venture Ideation gives you the opportunity to apply your knowledge of the entrepreneurial mindset and skillset to start a potential successful venture. In this highly engaging and media-rich subject, you will engage with practical tools and processes that help you analyse market trends and potential business opportunities. You will learn how to identify and develop a business case canvas and how to effectively pitch your ideas.

Assessment Tasks: Pitch Deck, Business Case Canvas, Infographic

Delivery Mode: On Campus, Online, Intensive

In this subject you will explore the diversity and breadth of tourism experiences from the perspective of both tourists and host communities. Learn about the underpinning characteristics and motivations that drive tourist behaviour and decision making.  Students will investigate how tourism impacts destinations and the people who live in them and have the opportunity to draw on their own tourism experiences to understand tourism theories and explore a range of tourism niches that are shaping the tourism landscape.

Assessment Tasks: Report, Presentation, Impact Analysis

Delivery Mode: On Campus, online

In this subject, you will learn the importance of consumer behaviour, communication, and professional selling and negotiating when initiating a new venture, or developing and expanding an existing business. Whether entrepreneurs are selling or buying a product or service, or starting a new business, they need to negotiate the terms and understand the implications of their sales and negotiation style and actions. Learn how to embed the principles of ethics and sustainability into your sales and negotiation practice, and focus on reviewing and evaluating your outcomes as important factors to your successful entrepreneurial journey.

Pre-requisite: ENT102 Venture Ideation

Assessment Tasks: Test, Report, Entrepreneurial Project

Delivery Mode: On Campus, Online

In this subject you will explore basic microeconomic and macroeconomic principles and their application to individuals, households, firms and the macroeconomy. You will explain key basic concepts such as the economic question and resource allocation and apply the microeconomic concepts of demand and supply, types of market structure and profit maximisation to everyday economic problems and real world case studies. In addition you will analyse the macroeconomic environment through calculating and comparing GDP, inflation, unemployment and analyse how the authorities apply fiscal and monetary policies in an attempt to achieve sound macroeconomic management.

Assessment Tasks: Presentation, Test, Case Analysis

Delivery Mode: On Campus, Online

Organisations of all types face escalating environmental volatility.  As uncertainty grows, success is increasingly founded on creative strategic thinking, which enables organisations to dynamically flex and pivot. In this subject you will explore and apply contemporary strategic management approaches in the context of current business and social issues.  You will develop competence in identifying and processing information about your organisation’s external environment, industry structure, as well as its internal strengths and weaknesses.  Through the application of scenario planning and design thinking, you will analyse, investigate, and develop strategy, enabling you to better your organisation’s vision.

Pre-requisites: BIZ301 Organisational Creativity and Innovation

Assessment Tasks: Report, Infographic, Presentation

Delivery Mode: On Campus, Online

Lean Start-up is a new, field-tested approach that provides students with the skills to minimise the chances of business failure and increase the chances of success. You will learn how to apply lean principles and techniques such as minimum viable product, pivoting, actionable metrics, innovation accounting, business model canvas and lean canvas. Through this subject, you will develop and test your business concept and develop your business plan ready to pitch to potential investors.

Assessment Tasks: Infographic, Market Viability Analysis, Pitch Deck

Delivery Mode: On Campus, Online 

You will explore the areas of law related to business and corporations and learn how to apply that law in the creation and operation of businesses in the Australian regulatory environment. You will explore the role of agency in facilitating business operations and further gain a working knowledge of the law of negligence. You will also learn how to identify and manage risk and to understand the role of consumer law in the business and corporate context. You will gain an understanding of the classification of property and the factors that determine the types and use of appropriate business structures. You will also gain an understanding of how valid contracts are formed, discharged and learn the implications of breach of contract.  There will be further focus on the nature, formation, operation and winding up of the company structure, including key duties and responsibilities of directors and the corporate governance and capital management strategies.

Assessment Tasks: Report, Test

Delivery Mode: On Campus, Online