Business

Hospitality

Bachelor of Business (Event Management)

CRICOS 090278B

What is a Bachelor of Event Management?

The Bachelor of Business (Event Management) covers every aspect of planning and running major events. Choose from electives to tailor your event management degree to your specific interests. Gain relevant, real-world experience with one of our acclaimed Torrens University industry partners.

This course will help you learn how to bring events to life. You’ll learn how to come up with creative themes and formats, and manage clients to ensure their expectation for an event is met. You’ll gain a thorough understanding of the legal, marketing, financial and strategic concepts in event management. You will also gain practical industry skills in project, strategic and event management and have the option to specialise in hospitality, tourism, marketing, public relations and advertising.

Create smooth-running large-scale events, leaving guests satisfied.
Launch eye-catching and exciting marketing strategies based around functions.
Develop experience in handling logistical issues and problem-solving on the fly.
Master the managerial and delegation skills that make running great events possible.

Download course guide Start online application

Study mode

Online, On campus, Blended

Campus locations*

Sydney, Melbourne, Brisbane, Adelaide

Student

Domestic

International

Course duration

3 years full time, 6 years part time, 2 years accelerated

Start date

18 Sep 2023

Fees

View fees

This is an AQF Level 7 course delivered by Torrens University Australia Ltd.

*For more details on international student study options.

Behind the scenes of Event Management

Career opportunities

With a Bachelor of Business (Event Management) you will have the know-how to run large-scale events professionally and successfully, from the planning phase to completion. This will open up opportunities in bigger organisations as well as the chance to run your own business for a range of clients.

Potential career paths

Event Manager
Average salary: $78,000 - $119,798
Promotions Manager
Average salary: $55,590 - $166,771

Learn more about careers in Business

Subjects and units

This course comprises of 24 subjects, which includes 16 core subjects, including 300 hours of industry placement, and 8 elective subjects. Each subject involves 10 hours of study per week, comprising 3 hours of facilitated study and 7 hours self-directed study.

Year 1
Year 2
Year 3
Electives

Requirements

These six core subjects must be completed. Additionally, you’re required to select two 100 level electives from the electives tab.

Core subjects

Business Communications | BIZ101

The aim of this subject is to provide you with the knowledge and skills to enhance your personal effectiveness, employability, and academic success. This subject introduces you to the concepts of business communications and transferable academic skills. You will examine the different stakeholders and communication contexts which occur in the internal and external business environment, developing the skills and knowledge to effectively interpret and deliver messages in a variety of business situations. This subject will provide you with essential business skills in information literacy, presenting, writing, academic integrity and the use of technology.
Understanding People and Organisations | BIZ102

The aim of this subject is to develop an understanding of how people collaborate within organisations to achieve objectives and deal with the uncertainty of the economy. This knowledge will form a foundation of theoretical knowledge required in relation to personal and group behaviour that will be built on in future subjects. Moreover, it will examine and over time develop the student’s emotional intelligence and the understanding of key positive attributes and their application in the business context. These learning objectives will be achieved through a mixture of theoretical readings, class discussions and group projects focusing on how theoretical concepts apply to the work environment. Additionally, reflective journals will be used to apply theory to develop the students own professional capability.
Customer Experience Management | BIZ104

The 21st Century economy is dynamic and driven by customers ever changing wants and needs. To remain competitive businesses need to understand what their customers want and how to deliver a quality customer experience that goes beyond the product or service offering. This subject explores how a customers’ perceptions – both conscious and subconscious – effect their relationship with a brand’s value proposition. Students will explore how a customer’s interactions with a brand during the customer life cycle will determine levels of customer satisfaction. Students will analyze Customer Journey Mapping techniques, Employees engagement in the customer experience strategy and metrics of satisfaction, loyalty and advocacy.
Marketing Fundamentals | MKT101A

Students will gain a solid foundation in the marketing discipline introducing relevant and contemporary concepts, theories and models. The unit magnifies the importance of understanding consumer behaviour, segmentation, targeting and positioning, the extended marketing mix and ethics in marketing. Industry relevance provides students with the opportunity of applying key concepts in practical settings. These marketing foundations are expanded on in other subjects available as electives.
Introduction to Events | EVN101

This subject provides an introduction to the nature and characteristics of the event industry, which has developed into a significant business sector. Topics include economic, social and environmental impacts of an event. You will explore the different types of events that make up the industry, and the job opportunities available, identify the many stakeholders involved and their contributions. The concepts of how an event is developed and staged is covered, which will enable you to examine the feasibility of an event and provide recommendations to a client. Finally, bring together the knowledge and skills you have acquired to develop a range of key event management tools.
Event Concepts and Design | EVT101A

This subject introduces the student to the event design and development process; from initial concept through to implementation. The subject aims to expose the student to varied event themes and design concepts whilst introducing them to the implementation (operations and staging) issues that accompany the design process.

Requirements

These five core subjects must be completed. Additionally, you're required to select two level 100 electives and one level 200 elective from the electives tab.

Core subjects

Accounting for Decision Making | BIZ201

The unit aims to provide non-accounting students with a broad, business-based introduction to the conceptual foundations of accounting and finance and the use of management accounting information to assist in key areas such as planning and decision making. It introduces students to basic accounting concepts and functions such as financial statements, techniques for analysing financial statements, investment decisions, costing and opportunity costing analysis and managing working capital.
The Business Environment | BIZ202

The aim of this subject is to help students develop an understanding of how organisations work and the ability to evaluate factors that influence them. This includes all aspects of modern business and the changing external environmental forces at the micro and macro level.

Students should be able to take a strategic view of a business and contribute to the process of developing and implementing strategy. The focus will be on the political, legal, economic, social, cultural and technological environment. Analytical techniques will be used to uncover the opportunities and threats to businesses. An awareness of potential risks and challenges as well as corporate social responsibility of the organisation will be introduced as a key learning goal.

This case-based unit is designed to provide an overview of the business environment at the global, market and organisational level. This subject is designed to develop effective problem solving, critical analysis, and communication skills around the contemporary issues challenging the pursuit of sustainable business practice.
Event Management and Operations | EVT201A

This subject focuses on the practical and theoretical knowledge required to plan and execute an event, based on an approved consultation, brief or directive. Students will gain an understanding of the essential components of event management and operations, including resources, processes and outcomes that must be considered, critical documents to prepare and stakeholder communication requirements.
Event Financing and Sponsorship | EVN203

This unit introduces students to the processes behind the targeting, procuring and managing financial support for events. The unit explores alternative revenue sources available to the event; it extends the student beyond a traditional understanding of sponsorship into thinking of events as assets and saleable commodities.
Event Venue Management | EVT207A

Event venue management refers to the operational functions involved in the day-to-day management of specific spaces, catering to both private and public gatherings. Due to the nature of events and the wide variety of venues that house them, event venue management encompasses a range of activities from booking management, vendor relationship management, maintenance and upkeep, promotion and marketing, risk management, financial management and staffing. The purpose of this subject is to introduce students to the various types of venues that exist and understand what they can offer, how to work with, within and manage event venues safely, strategically and effectively, and to understand how systems, processes and technologies can make venues more competitive. Students gain an appreciation of how to work within a team to successfully manage a venue asset.

Requirements

These five core subjects must be completed. Additionally, you're required to select two level 100 electives and one level 300 elective from the electives tab.

Organisational Creativity and Innovation | BIZ301

This subject seeks to build the knowledge, skills and attitudes required to succeed as an innovator. Students then apply this knowledge to identify and evaluate innovative, high-growth product and service opportunities in the context of a start-up, a corporation, a not-for-profit or a government institution. The subject equips students with practical skills, including creativity tools, cash-flow modelling, business model analysis and lean experimentation.
Ethics and Sustainability | MGT301A

This subject is built on broad aspects of sustainable development, corporate responsibility, stakeholder thinking and accountability. It explores how organisations acknowledge their impact of their activities in economic, social, and environmental terms. Students will examine why organisations around the world are increasingly moving to reduce the adverse effects of business operations on their stakeholders and local communities. It discusses some of the most common practices associated with environmental ethics evolving to sustainability ethics. It also examines the link between social responsibility and corporate governance. This course will equip you with a set of tools for managing and leading organisations more ethically and sustainably.
Events Policy and Strategy | EVN301

This unit provides students with the opportunity to examine strategic management functions and process in the context of events. It examines, current event strategies within organisations, governments and communities and examines the long term plans that impact on events which drives the event portfolio or program for communities and businesses. The unit focuses on the application of the latest thinking on the area of strategic management to the event environment reinforcing a strategic planning and management framework.
Industry Consulting Project | IND301A

Industry Consulting Project (IND301A) enables you to apply theory and learning into practical work situations.

You will experience personal growth through setting own career goals, learning how to plan and navigate your career in constantly changing work environments. You will learn how to maximise continuous learning, identify professional development needs and accept responsibility to self for project completion.

You will also be able to apply conceptual and theoretical knowledge in practical solutions in the workplace by engaging in a ‘live brief’ in conjunction with an industry client. You will learn how to unpack an undefined business challenge into achievable outcomes, individually and/or as a team by utilising your research and problem-solving skills in a consultancy setting.

Students completing the subject are eligible for 100 hours of credit towards the 300 hours of industry-related experience.
Events Consulting Project | EVN302

This subject is designed to give you the opportunity to apply your learning in an industry setting and use an array of relevant frameworks, models and other analytical tools.

You will have the chance to participate in teams while working on a practical, real life client case that will simulate an authentic industry project. You will identify the main issues of a business problem/opportunity; formulate sound recommendations to address the problem/opportunity; and communicate these in a concise and clear manner to clients.

By completing the subject you are eligible for 60 hours of credit towards the 320 hours of industry placement.

Requirements

Electives available to students may be chosen from the elective bank below.

Choose 8 electives:

Year 1 - two 100 level

Year 2 - two 100 level, one 200 level

Year 3 - two 100 level, one 300 level

Elective subjects

Industry Skills Project | IND101A

Industry Skills Project prepares you for the workforce and for the Industry Placement subjects. You will learn how to perform more effectively in the workplace in a team environment, developing specific skills such as project management, communication, team work and problem solving. Students completing the subject are eligible for 40 hours of credit towards the 300 hours of industry placement required in the Bachelor of Business suite of degrees.
Understanding Advertising | MKT102A

Understanding Advertising introduces students to the fundamentals of advertising and explains how students can use this important tool to optimise communication in today’s complex and fast-changing world. The subject provides an introduction to the advertising industry and explores the process of creating advertisements for different media. It begins by looking at the initial steps of advertising planning, targeting, positioning and differentiation to develop advertising strategies. Then students will learn to analyse and evaluate advertising intentions and develop an ad campaign with creative content and objectives.
Integrated Marketing Communications | MKT103A

Integrated Marketing Communications provides students with a contemporary view on the use of all different promotional tools available to marketers today such as sales promotions, direct marketing, advertising, personal selling and public relations. The unit explores how marketers can increase the number of touch points a brand can explore among its target audience in a consistent and effective manner.
Consumer Behaviour | MKG102

This unit introduces students to the main aspects of consumer behaviour, including the societal, family and cultural influences on behaviour. The unit examines vital topics such as consumer learning, needs and wants, motivations, perceptions and experience, and specific consumer behaviours and the factors involved in consumer decision making. Students undertaking this unit are encouraged to critically appraise their own buying behaviour, which in turn assists them in acquiring, critically examining, and communicating information from a range of different sources.
Understanding Public Relations | PRN101A

The subject introduces students to key communication and Public Relations theories, as well as to the history of Public Relations. The relevance of basic communication and mass communication theory within the field of Public Relations is discussed and applied. The subject demonstrates the ethical and legal implications of Public Relations decision making through case studies, application and debate. Different contexts and subfields are explored, with specific reference to emerging technologies and the changing social environment. The role of public relations as a relationship builder and reputation manager is developed together with current issues and cutting edge topics such as risk communication, interactive media, deep branding, social networking, media and regulatory convergence. The transformations in contemporary communication industries and global patterns will be of special significance.
Introduction to PR Writing | PRN102A

This subject encompasses the fundamentals of PR Writing. The subject explains the Australian media environment to public relations students, including media ownership and the differences between media forms. It introduces students to the main aspects of public relations writing, including selecting the right medium, writing for a range of different media such as internet, broadcast, speeches, and publications, as well as learning to write for ‘campaigns’, undertaking financial and annual report writing. It also provides students with a comprehensive style guide that they can use as a reference when working in the industry. Students also develop a thorough understanding of emerging media technologies and how they influence public relations writing. The subject provides students with a background of the ethical and legal issues associated with public relations and provides information on dealing with crisis communications, such as natural disasters or company problems caused by bad planning or poor decisions.
Introduction to Sport Management | SPO101

In this subject students will be introduced to the field of Sport Management. Students will investigate the historical foundations of sport, management principles, socio-cultural influences of sport, and the role of governance in sport. Students will investigate the role sport plays in building communities and analyse the importance that professional sport plays in contemporary society.
Sports Marketing | SPO102

Marketing of sports and recreation is more than simply about the product; it is about broader health and wellness, entertainment, community and generating team or brand loyalty. This unit applies the marketing principles and mix to the field of sports and recreation, to take a broader view on how marketing can support health promotion and advocacy through sport.
Introduction to Entrepreneurship | ENT101

The aim of the subject is to develop an entrepreneurial mindset that incorporates creativity, innovation and research/analytical abilities. The subject focuses on entrepreneurship for start-up businesses as well as entrepreneurial behaviour within larger organisations. Students are introduced to the theory and practice of entrepreneurship, the characteristics of entrepreneurs through a range of case studies, and the “mindset” of the entrepreneur. They will gain an overview of the business start-up process, make an assessment of their own “mindset” for entrepreneurship and map out their journey to develop their mindset and skillset as entrepreneurs.
Venture Ideation | ENT102

Venture Ideation gives students the opportunity to apply their knowledge on the entrepreneurial mindset to start a successful venture. In this highly engaging and media-rich course, students will engage with processes that help them recognise market trends and potential business opportunities. The knowledge and skills will help students to both identify and develop a business case and effectively pitch their ideas.
Banking Fundamentals and Technology | BNK101

Students will gain an understanding of the functions of the banking system plus operations of commercial banks and non - bank financial institutions. They will also gain an understanding of the impact of emerging technologies, such as electronic banking on operations, and resultant service and experience changes that have occurred within the globalised banking system.
Financial Systems and Central Banking | BNK102

Students will gain an understanding of the banking profession and how individuals interact with the money market, insurance industry and the stock exchange. Furthermore, student will gain an appreciation of how the banking industry and bankers play a changing role over time in society.
Commercial Law and Banking Operations | BNK103

Students will gain knowledge of commercial law also often known as business law. It is the body of law that applies to the rights, relations, and conduct of persons and businesses engaged in commerce, merchandising, trade, and sales. The banking industry plays a key role in commercial law because banks act as an intermediator of funds between national and international traders.
Lending, Securities and SME Financing | BNK104

Students will gain an understanding of small to medium enterprise (SME) financing and their relationship with the banking industry. The types of finance available to different size and types of organisations, required securities and lending characteristics associated with business lending across borders will be explored.
Exploring Gastronomy | EGY101

This subject introduces the student to gastronomy and gastronomic heritage, focussing on the role of beverages, the history of meals and their significance to both guests and service providers, the history and importance of restaurants and the development of gastronomic writing. Contemporary regional and indigenous cuisines are explored, including the importance of ethical foods such as organics, the slow food movement, socially responsible food and sustainable or eco gastronomy. This subject focuses strongly on gastronomic tourism, and uses case studies and practical assessments of both Australian and international gastronomic destinations to illustrate the rise, opportunities and challenges and innovations of sustaining such tourism. The impacts of gastronomic tourism, issues relating to regional destination marketing, and the growth of both food and wine tourism are examined through an introduction to wine varieties and their influence on food.
Place, Culture and Destination Management | PCD101

This subject introduces students to the strategic management of tourism destinations. Students will explore the role of destination management organisations (DMOs) and the challenges they face in destination management & marketing. The subject examines the factors that contribute to destination image formation and strategies used to ensure that destinations are viewed by consumers as desired by the DMO. Students will investigate the influence of culture on the tourist experience and strategies used by destinations to manage barriers to successful cross-cultural communication In addition, emerging international tourism trends will be considered from the perspective of the major generating and destination regions. This subject will provide an opportunity for in-depth study of issues and aspects critical to tourism destination management, including planning, management and marketing.
Introduction to Tourism, Hospitality and Events | THE101

This subject explores the major components and organisational structure of the hospitality, tourism and events industries. It presents historical development, opportunities and current trends in relation to food service, lodging, tourism, and event management. Topics will include key issues within the larger visitor economy discipline including transportation and distribution systems, attractions, accommodation, and event management. This subject will introduce students to both global and local brands as well as develop skills required to source information on the tourism, hospitality and events industries. In addition, students will investigate potential career paths in the tourism, hospitality & events industry and incorporate their Gallup Strengths into their future career planning.
The Tourist Experience | TTE101

This subject introduces students to the conceptual approaches to the study and management of tourist experiences by combining the perspectives of the tourist consumer with that of experience managers. The subject begins by examining the social construction of the tourist experience, the psychology of the tourist, tourist motivation and the journey from desire to execution and the various influences. It then explores the different interactions of tourists with tourism service providers, hosts and host cultures. In addition it considers how tourist operators manage tourist satisfaction and assesses and evaluates the tourist experience.
Foundations of Information Systems | MIS100

This subject provides a context for information systems by exploring computer architecture - specifically hardware, software and peripherals. You will be introduced to the key concepts and technologies of information systems that drive change and support organisations to achieve strategic goals. This includes the application of business information systems, data and information management, disruptive technologies and issues such as ethics, privacy and security. You will gain insights into the technologies that are disrupting and transforming society both now and into the future.
Information Systems for Business | MIS101

This subject provides a context for information systems by exploring computer architecture - specifically hardware, software and peripherals. You will be introduced to logic, mathematics for computing, business process architecture and Information Communication Technology (ICT) for business organisations. Topics covered will include emerging technologies and ethical and legal implications for business in information systems (IS).
Data and Networking | MIS102

The management of data underpins most aspects of information system at both theoretical and practical levels. Data is often stored in a distributed environment and management requires students to build an understanding of data networking, data communication, MS windows and network administration. This subject sets the foundations for many subsequent subjects in this course.
Industry Engagement Project Enterprise Hub | BINDSD202

Through an involvement in a service centre (virtual, campus-based or industry experience), you will develop a range of employability skills while supporting real business, social enterprise or communities. You will learn about service provision to client/s through project research, ideation and project planning. You will then present your findings and recommendations to the client/s. You will also work on your communication, teamwork skills and collaboration as well as developed an understanding of social enterprises and their needs. This subject runs concurrently with the Social Enterprise Hub’s live brief provided by the client. Successful completion of this subject grants 75 hours of credit towards the 300 hours of industry-related experience.
Industry Engagement Project | IND201A

Through a group project (virtual, campus-based or industry experience) students develop a range of employability skills that will support their effectiveness during industry placement. Students will learn about effective planning and organisation, self-reflection and workplace learning, reporting, communication and teamwork skills. Students completing the subject are eligible for 50 hours of credit towards the 300 hours of industry placement required in the Bachelor of Business suite of degrees.
Business-2-Business Marketing | MKG201

Business-to-Business Marketing introduces students to the principles of industrial marketing, also known as B2B. The subject highlights the importance of firms in building strong relationships with their business clients in the process of value creation. Students will develop an understanding of business markets and the business marketing environment and will build upon their knowledge of marketing principles and market segmentation to formulate their own B2B marketing strategy.
Digital Marketing Communications | MKG203

This subject introduces students to new digital and interactive technologies that can be used in the development of marketing strategies. It also highlights the integration of digital marketing communications with traditional marketing communication strategies and practices. It builds upon integrated marketing communications principles and focuses more closely on the latest developments in digital marketing techniques. The subject examines vital topics such as digital marketing communications planning, social media marketing, web design, search marketing, email marketing. It also recognises the role of ethics and regulatory bodies in guiding professional digital marketing practice.
Marketing and Audience Research | MKT202A

This unit provides students with both theoretical knowledge and practical application of the quantitative and qualitative marketing research process. It begins with the concept of marketing research and the research process. It discusses how to design a research project and define the research question. It identifies primary and secondary data sources, and introduces students to qualitative and quantitative research and introductory analytical methods.
Wedding Planning | EVT204A

In this subject, students will explore the current wedding planning industry from cultural, creative, administrative and business perspectives, considering issues, challenges and opportunities within the professional context of a wedding planner. A focus within the subject will be the active participation in a range of contemporary approaches to wedding design as part of an online community of learning.
Sports Events | EVT206A

This unit explores the sport event in depth. It takes the student through the depth and breadth of the sport event industry and the process of delivering a sport event. Students will examine the importance of the sport event sector to the Australian economy and culture, and explore some of the social and ethical impacts of sport. Students will be introduced to unique aspects of sport events and the specific tools used to deliver and manage them. Students will have the opportunity to become familiar with sport event scheduling and the issues surrounding implementing and managing large scale sporting events.
Project Management | MGT201A

Businesses today are increasingly adopting a project-based approach to undertake and manage a diverse mix of business activities ranging from recruitment and change management to product development and implementation. Project management allows organisations to more effectively manage human and financial resources and to meet specific time constraints. This subject introduces students to the field of project management. It explores the historical development of project management and introduces students to the Project Management Body of Knowledge. It examines the theoretical underpinnings of project management and looks at such specific elements as the project life cycle, the role of the project manager, the use of project teams, issues affecting project implementation, and planning, scheduling, and costing. It also explores how technology is used to assist in the management of projects and discusses various project management tools.
Strategic Human Resource Management | HRM200

The subject provides students with a comprehensive introduction and overview of the theory and practice of HRM and discusses how it has become aligned with developing workplace culture, organisational goals and business competitiveness. Students will identify and analyse a range of human resources approaches, functions and models, to determine the impact that HRM has on the individual, the organisation and the broader community. The employment relationship and the importance of ethics and compliance in providing a fair, equitable and safe workplace environment, will be discussed to demonstrate. The subject demonstrates that managing people can contribute to a range of desirable outcomes such as organisational performance, employee productivity and satisfaction and community well-being.
Content Creation for Social Media | PRL201

This subject explores the scope and application of the various channels available in the modern Public Relations landscape. Students will learn about the speed of transmission afforded by modern media channels and how to maximise the return on investment (ROI) by using these mediums, highlighting the benefits and risks associated with these most modern methods of social interaction and communication.
Advanced PR Writing | PRL202

This subject allows students to refine the theory that they have learned in the course, take their understanding and application of PR to another level and put it into action. Students will further investigate media channel strategies, while focusing on the production of context driven written materials, with an emphasis on the completion of an industry standard Public Relations writing portfolio.
Corporate Communications | PRL203

In Corporate Communications the student will focus on all elements and applications of Public Relations in corporate and professional contexts. Students will address the tactics and strategies around Issues and Crisis Management, Stakeholder Management, Not for Profit, Government and Community Relations, and well as the fundamentals of corporate and financial Public Relations and the benefits of corporate and community relationships.
Sports Law | SPO201

Sports law as a discipline cuts across a number of areas of law such as corporation law, contract law, employment law, competition law, intellectual property, criminal law and tort law. In addition, there are a number of areas of law which are specific to sport such as anti-doping policy, sports disciplinary issues, player agency and selection processes. This subject will examine a number of these areas and will analyse the way in which sport and law interact. Students will analyse a number of legal issues connected to the organisation of sporting events, the communication of such events to the public, and participation in sporting events and organisations.
Managing Teams | SPO202

There are more to sports teams than the team playing the sport. There are the support teams, the behind the scenes teams, the training teams, and so forth. Being able to manage a team in different circumstances for different outcomes is the focus of this unit, drawing on theory and practice from industry as well as sports literature, paying particular attention to different leadership models and team roles.
Managing Sports Facilities | SPO203

This subject requires students investigate how to manage, plan and evaluate the sporting facilities that sports teams and local communities rely on for their recreational and sporting needs. Different types of sports venues, construction and refurbishment, venue design, risk management, technology, and venue management will be discussed in detail.
Sales and Negotiation Strategies | ENT201

In this subject, you will learn the importance of product positioning and professional selling when initiating a new venture and developing and expanding a business. Whether entrepreneurs are selling or buying a product or service, or starting a new business, they need to negotiate the terms and understand the implications of sales and negotiation. You will embed the principles of ethics and sustainability into your sales and negotiation practice, and focus on reviewing and evaluating your outcomes as important factors to your successful entrepreneurial journey.
Entrepreneurial Financing | ENT202

Entrepreneurs will face many financial challenges when starting and developing a new venture. This subject will teach you how to identify and evaluate all the different financing sources of equity and debt financing. It will help you identify the most appropriate legal structures from a financial perspective to establish a business. You will also explore capital planning and financial concepts essential to structuring and operating your business, as well as learn how to communicate your financial strategy effectively to a range of stakeholders.
Marketing for Entrepreneurs | ENT203

This subject provides you an in-depth study of entrepreneurial marketing strategies for the 21st century. You will examine how start-up and small/medium-size companies reach the marketplace and sustain their businesses, within highly competitive industries. In this dynamic context, entrepreneurs need to be agile and innovative to anticipate and respond to market trends. Entrepreneurs make maximum effective use of scarce resources, and proactively determine and act upon the opportunities that exist within new and established market niches in response to market research and testing.
Global Innovations and Trends in Tourism and Hospitality | GIT201

Managers in any area of a business need to be equipped to predict, analyse and explain the Hospitality or Tourism industry they’re currently immersed in. In this subject, students will learn how to stay up to date with current innovations within the industry as well as explore and predict future trends and develop ideas through analysing various data sources, spotting trends, prioritizing details, and highlighting information most pertinent to Hospitality and Tourism decisions.
Product Distribution and Revenue Management | PDR201

This subject covers the information technology demands of hospitality and tourism businesses. The subject will focus on the digital technology as tools that influence hospitality and tourism businesses. Emphasis is placed on providing a thorough understanding of how e‐marketing, e‐ commerce and online information distribution are keys to commercial success and explore examples such as global distribution systems (GDS). Students will be taught about the opportunities and problems created by the development of e‐commerce and distribution business models, and the legal and ethical issues of e‐commerce through the context of yield and revenue management. Students will also learn to use various tools which will assist them in predicting customer demand at the micro market level, and the maximization of revenue through pricing optimization. Students will be required to interpret and utilize financial data to make revenue and yield decisions.
Food and Beverage Management | HOS203A
Project Management in Tourism | PMT201

Tourism businesses today are increasingly adopting a project-based approach to undertake and manage a diverse mix of business activities ranging from recruitment and change management to product development and implementation. Project management allows organisations to more effectively manage human and financial resources and to meet specific time constraints. This subject introduces students to the field of logistics and project management from a tourism context. It explores the historical development of project management and introduces students to the Project Management Body of Knowledge and how the concepts are applied from a customer travel itinerary through to implementation of marketing strategies.
Principles of Programming | MIS200

This subject is designed to introduce students to programming as a tool for developing systems and addressing business need. Students will be introduced to and employ an integrated development environment (IDE) to create, compile, test and run programs, applying object-oriented concepts to construct classes and methods. This subject will be tailored to student levels of expertise and expose students to a variety of programming languages to equip them with an understanding of the requirements in business. Illustrate the design of an application using universal modelling language (UML) diagrams.
Database Fundamentals | MIS201

This subject focuses on the importance of data for an organisation and the challenges involved when collecting, storing and managing data. This subject explores different database design and modelling techniques, manage data anomalies and the process of data integration. Students will examine the need for database design and programming in today’s organisational environment.
App, Web Design and Development | MIS202

This practical subject follows on from Principles of Programming and further develops student skills in App development and web design applying current practices used in industry. Students will design, build and test their solution to a common business problem/opportunity.
Marketing Strategy | MKT301A

Through an integration of marketing theories, concepts and models studied in previous marketing subjects, in this subject students will be taught how to apply advanced analytical, planning and implementation skills in the field of marketing, as well the role marketing strategy plays within the overall business strategy and organisation goals. It covers the principles and techniques of creating, implementing, and evaluating a marketing strategy, including the analysis of market opportunities and formulating marketing strategies for a variety of different business environments. This subject culminates with a discussion of useful tools and techniques for developing, implementing, monitoring, and evaluating a marketing plan.
International Marketing | MKT303A

This subject introduces students to the theories and principles of international marketing. The first part of the course examines the economic, financial, legal, political and cultural issues affecting global marketing and business operations. Students will then discuss the profile of international consumers, the evolving global consumer culture and the opportunities that exist for international marketing. The second part of the course looks at the development of international marketing strategies and takes into account research methods, data analysis techniques and marketing mix decisions.
Brand and Product Management | MKT304A

This subject provides students with theoretical knowledge and practical application of the brand building process and the role of the marketing mix within it. It begins with the strategic importance of brand management and presents a consumer-focused model of brand equity. It explores the contribution of advertising to strategies for building and sustaining strong brands over time.
Strategic Management | MGT302A

Organisations face increasing environmental uncertainty with shortening product and technology life cycles and increasing competition. Managers need to develop an understanding of their organisation’s industry structure, external environment as well as its internal strengths and weaknesses. It is also important that managers are able to think creatively in formulating and implementing their strategies to ensure their organisation’s success in its industry. This subject focuses on providing future managers with relevant strategic management concepts to advance their skills and abilities so that they can contribute towards an organisation’s competitive advantage.
International Public Relations | PRN303A
Health and Advocacy Strategies | SPO301

This course challenges students to utilize sports and recreation to make an impact. Mental health problems and disorders contribute significantly to the burden of disease; unipolar depression is now the second leading cause of disability worldwide. Students will learn about the strong relationship between mental health and physical health. Mental health disorders and problems with alcohol and other drugs are closely intertwined and linked to the social determinants of health for which sport and recreation can play a pivotal role. It introduces students to being change agents, teaching them how to recognise health needs in a community and equipping them with the skills they need to communicate to a wide variety of audiences, preparing them to engage with communities to promote health and engage in health advocacy with intersectoral stakeholders and influencers. Strategies to engage with different communities through sport, and form of partnerships with other sectors will be a key focus of this subject.
Lean Business Start-up | ENT301

Lean start-up is a new, field-tested approach that provides students with the skills to minimise the chances of business failure and increase the chances of success. Students will learn how to apply lean principles and techniques such as minimum viable product, pivoting, actionable metrics, innovation accounting, business model canvas and lean canvas. Through this subject students will develop and test their business concept and develop their business plan ready to pitch to potential investors.
Resort and Spa Management | HOS302A
Destinations Management | TOU302A
Airline Management | TOU303A
Tourism Strategy, Planning and Policy | TSP301

This subject introduces you to key concepts associated with tourism policy and planning and the practical experience of analysis in, and application to, contemporary case studies. The course examines contemporary global tourism issues from the perspectives of government and business. The subject integrates the knowledge developed within the tourism specialisations into a subject that uses government policy and planning as the conceptual framework. It examines the importance of tourism policy and planning in terms of sustainable tourism development, addressing the central role of tourism public policy development. The subject analyses a range of critical factors such as carrying capacity, yield management and risk management. It focuses on sustainable tourism development to explain the links between these factors and tourism policy and planning.
System Analysis and Design | MIS300

This subject introduces you to activities, techniques, and methodologies a Systems Analyst uses to design information systems that, when built, enhance the organisation’s ability to meet its goals. These include analysing and defining systems requirements, designing models, and the high-level behaviours of systems. The subject addresses approaches to analysis and design, and the transformation of user requirements to system design using the unified modelling language (UML).
Cybersecurity | MIS301

The management of security continues to be a major challenge for organisations because of the nature of data management. This subject addresses the need for management of unintended or irresponsible uses of information in organisations. It will explore fundamental information security concepts such as identity management, authentication and monitoring. You will develop the skills to identify and recommend solutions to mitigate against threats and vulnerabilities in network and system security.
Social Enterprise | SEN301

Social Enterprise is an exciting theoretically-based subject that is driven by the desire to create positive change through entrepreneurial activities. These activities harness design thinking and problem-solving processes in the realisation of pragmatic, viable project proposals from initiation to client presentation. By providing students with a framework to understand business model generation and the skills to source, evaluate, and measure opportunities through systematic research and competitor analysis, Social Enterprise empowers students to conceptualise, develop and propose new ventures and products that focus primarily upon social change for good. In addition, this subject will help students understand and address the practical challenges of working within this environment; to analyse different entrepreneurial business strategies, to explore diverse funding strategies, as well as incorporate theoretical discussions on major trends and issues in the social economy. Social Enterprise enables students to appreciate the power of creativity in problem-solving and the importance of the designer’s role in making a difference and precipitating change.

International students must not enrol in more than one-third (33%) of online subjects over their course, and must study at least one face-to-face subject each study period. For more information, visit Study in Australia.

International students on a student visa are required to study full time (i.e. must complete a minimum of 1.0 EFTSL of study per year). For the latest information on study locations, please check the entry requirements flyer.

Industry partners and work placements

An important element of this course is your placement with an endorsed host organisation(s). Work placements provide a valuable resource for you to develop hands-on practical experience to ensure you graduate confident and job-ready. A key task will be the completion of a reflective journal covering the experience and the identification and analysis of key learning outcomes.

Gain professional experience
Complete 300 hours of real-world, relevant experience through our work placement program with one of our acclaimed industry partners.

Entry details

Domestic
International

Fees

Check the domestic course fee schedule for the cost of your course.

FEE-HELP

Eligible Australian students may choose to defer some, or all, of their tuition fees through FEE-HELP, a loan scheme repaid through the tax system based on income.

Learn more about fees and FEE-HELP

Scholarships

If you are truly passionate about business, we want to hear from you. We have a variety of business scholarships on offer to assist you in becoming a key part of the business industry:

Admission criteria

Before you begin your application to study as a domestic student, check that you meet the requirements listed below.

Year 12 (Australian secondary school certificate) or equivalent.

Successful completion of a Vocational qualification (AQF Level 4 or above), or Successful completion of a Higher Education qualification.

The below is an alternative option.
Work and life experience that demonstrates skills and knowledge gained through paid or unpaid employment, formal learning and/or non-formal learning (presented on a current resume with attached cover letter).

View full course admission information

Guaranteed pathway and Recognition of Prior Learning

If you have already completed a qualification or gained skills through life or work experience, you may be able to credit this against your degree with us. Check information about Recognition of Prior Learning and Course Credit transfer. We also offer pathway opportunities to further your learning.

Learn more about study pathways

Fees

Check the international course fee schedule for the cost of your course. Onshore international students requiring a student visa should choose campus-based / blended options.

Fee payment

Course fees can be paid across three study periods. Each instalment to be paid before the beginning of the academic stage census date.

Scholarships

We want you to have the best possible chance to succeed, which is why we offer a range of financial scholarships to support our international students during their study journey.

Admission criteria

Before you begin your application to study as an international student, check that you meet the requirements listed below.

Australian Year 12 or equivalent.

Academic IELTS 6.0 (no band less than 5.5) or equivalent.

OR alternative entry requirement may be available. Contact the International Admissions team for more information.

View full course admission information

OR alternative entry requirement may be available. Contact the International Admissions team for more information.

Learn more about study pathways

Frequently asked questions

What are Torrens University Australia’s ATAR requirements for domestic students?

Torrens University Australia no longer considers ATAR (Australian Tertiary Admission Rank) as our primary entry requirement. We have removed ATAR as the key admissions criteria for applicants aiming to study at Torrens University Australia. We strongly believed an alternative to the ATAR system should be found, which more broadly assesses students, especially when soft skills are emerging as important employability attributes. So, students with a recent secondary school education are now considered for admission if they have a Year 12 (Australian secondary school) certificate. Exceptions may apply to some courses.
What if  I don’t meet the entry criteria for a degree?

Torrens University Australia has a range of application pathways to help you gain entry into our degrees based on different criteria.

To find out more, visit Study Pathways or contact our Future Student Advisors.
Am I eligible for FEE-HELP?
If you are a domestic student attending university or an approved higher education provider, you can get a FEE-HELP loan to pay all or part of your tuition fees.

You are eligible for FEE-HELP assistance for a unit of study (i.e. subject) if you:

Undertake study with an approved provider.

Meet the citizenship and residency requirements:

An Australian citizen or a New Zealand Special Category Visa holder who meets the long-term residency criteria and who will undertake, in Australia, at least one unit of study contributing to your course; OR

A permanent humanitarian visa holder who will be a resident in Australia for the duration of your unit; OR

Are a permanent visa holder who is undertaking bridging study for overseas-trained professionals, and will be a resident in Australia for the duration of the study.

Enrolled in an eligible unit of study by the census date for the unit.

Have not exceeded the FEE-HELP limit.

For full details, visit the Australian Government website Study Assist.

If you are still unsure, please contact our Future Student Advisors who can talk you through the information.

Can I get course credit for previous experience?

Yes, course credit is available for most courses upon application and academic approval (excluding Higher Degree by Research programs). 

If you have already completed a qualification or have relevant work experience, you may be eligible for credit towards your course. This credit can take the form of credit transfer, block credit or Recognition of Prior Learning (RPL). Review our Course Credits page or chat to our Future Student Advisors.
What are Recognition of Prior Learning (RPL) and Credit Transfer (CT)? How do I apply?

Recognition of Prior Learning (RPL) is an assessment process that recognises experience, previous study and qualifications, and other forms of informal and non-formal learning, to determine if you meet course requirements.

If you have relevant qualifications or experience, you may be eligible for credit towards your course and a reduction in tuition costs.

Please speak to our Future Student Advisors to discuss your prior learning experiences.

For more information, please visit Course credits.
How do I apply for a scholarship?

Torrens University has a wide range of scholarship options to support new, returning, international and Australian students. They all include a reduction in tuition fees, and some scholarships include a mentoring component with our industry partners.

Domestic students

When you speak to our Future Student Advisors, let them know you wish to be considered for a scholarship in your application form. They will show you how to apply for a scholarship.

International students

Please contact your Education Agent for further information. Alternatively, you can call us on 1300 575 803 or by email.

For more details, explore our range of scholarships.

View all FAQs

Bachelor of Business (Event Management)

What is a Bachelor of Event Management?

Learning outcomes