Bachelor of Applied Business Marketing Partnership with Ducere
Student Domestic
Study mode Online
Campus locations Online
Duration2 years full time, 4 years part time
Start date

27 Sep 2021

17 Jan 2022

11 Apr 2022

Torrens partnering with Ducere

This course is accredited by Torrens University Australia ABN 99 154 937 005, RTO 41343, CRICOS 03389E and delivered by Ducere Global Business School Pty Ltd.

Code BABMKT19

What is a Bachelor of Applied Business in Marketing?

Torrens University Australia has partnered with Ducere Global Business School to deliver this online Bachelor of Applied Business in Marketing which combines an immersive online learning experience with a practical and industry-relevant assessment model.
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Producing global leaders
Develop an industry-relevant project portfolio, attend dynamic industry events with our course partners and learn insights from more than 250 Ducere Global Leaders. 

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Industry relevant
Your learning experiences are integrated with major organisations across corporate, not-for-profit and government sectors.

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World lessons
At Ducere, complete assignments relevant to you, your current workplace and your future business – instead of exams, you will be working on real business plans. 

Subjects and units

This course comprises of 24 subjects, which includes 18 core subjects and 6 elective subjects. Each subject involves 12 hours of study per week, comprising 4 hours of facilitated study and 8 hours self-directed study.
  • Year 1
  • Year 2
  • Electives
Complete the 11 core subjects listed below. Additionally, you’re required to select one 100 level elective from the electives tab.
  • Fundamentals of Management | ABS101
    In this subject, students will come to understand the importance and objectives of organisational management, the various core frameworks required to design and setup organisations, and the tools and techniques effective for the assessment and improvement of organisational performance thus, how to identify pertinent trends to overall business performance.
  • Fundamentals of Marketing | ABS102
    In this subject, students will be introduced to the fundamental concepts of marketing, its function in business and the approaches to marketing management. Students completing this unit will also learn how marketing has evolved in line with digital capabilities as well as why many fundamentals remain unchanged. Students will develop the ability to articulate basic marketing goals and plans.
  • Fundamentals of Entrepreneurship | ABS103
    This subject introduces students to what it means to be an entrepreneur, the fundamental tools of the trade and the role of entrepreneurship both as it has been and as it currently is. Students will be introduced to the theoretical concepts of entrepreneurial venture creation in a range of contexts.
  • Fundamentals of Project Management | ABS104
    In this subject, students will learn what constitutes a project, the various components and stages of a project, as well as core competencies and approaches of an effective project manager. Taking a broad perspective, this unit introduces students to the similarities of projects between industries, as well as many of the nuances that may be found in particular industries.
  • Fundamentals of Leadership | ABS105
    In this subject students will develop their theoretical understanding of leadership in a general business context, and how different leadership models apply in varying types of organisations. Students will investigate the fundamental differences between management and leadership, as well as how leadership capability is developed in individuals and organisations. Students will explore the concepts of organisational culture and how the traits of an individual leader can influence the overall culture of a business. In addition, students will develop their own leadership style, linking it to relevant theoretical approaches.
  • Competitive Market Positioning | ABS108
    In this subject, students will build upon basic marketing strategy knowledge to develop a market positioning strategy. Students will be introduced to more complex theories and frameworks to support decision-making and position themselves attractively in competitive markets, considering market trends, market composition and competitor strategies and activity.
  • Product Management | ABS110
    In this subject students will develop a deep understanding of what makes up different product types. Students will develop their understanding of product lifecycles for both goods and services, and the various strategies that need to be developed to manage products through each stage. Students will also learn how to manage product groups; fostering sustainable customer value; and identify opportunities for product innovation.
  • Corporate Social Responsibility | ABS201
    In this subject students will learn the increasingly important role of Corporate Responsibility and how it has evolved over recent years. In addition to the key considerations of CR for organisations, and the opportunities and risks involved in adopting or ignoring CR, students will develop their understanding in the various methodologies that are being introduced to foster CR.
  • Digital Business and Disruption | AB203
    Technology has changed the game. Whether it be through the emergence of new online platforms, different ways of providing services due to the advent of mobile applications, or through the transformation of traditional business models, digital business practices have become both desired and necessary. As a manager, marketer, or entrepreneur, it is vital that you understand the benefits and limitations of digital business so that you too can be more effective and innovative. In completing this unit, you will be able to effectively identify key opportunities and strategies to maximise business performance through the use of digital technology.
  • Managing Money and Finance | ABS204
    In this subject, students will develop their understanding and skills in the foundations of business accounting. Students will develop the knowledge and skills required to prepare and interpret basic financial reports for organisations of varying maturity. They will also explore the theories that underpin business accounting. In addition, students will develop the capability to identify any financial trends of note, in order to make recommendations to decision makers of financial changes that should be made.
  • Big Data | ABS207
    In this subject, students will be introduced to the concepts of big data and how it can be applied in modern business contexts. Following on from developing their understanding of the various methodologies for collecting and interpreting Big Data, students will work on its application to improve business performance. Students completing this unit will have a demonstrated capacity to identify and articulate appropriate metrics for measuring business performance across all departments in varying business types and thus, how to identify pertinent trends to overall business performance.
Complete the 7 core subjects listed below. Additionally, you’re required to select one 200 level elective and four 300 level electives rom the electives tab.
  • Practicing Leadership | ABS205
    In this subject, students will develop their theoretical understanding of leadership in a general business context, and how different leadership models apply in varying types of organisations. Students will investigate the fundamental differences between management and leadership, as well as how leadership capability is developed in individuals and organisations. Students will explore the concepts of organisational culture and how the traits of an individual leader can influence the overall culture of a business. In addition, students will develop their own leadership style, linking it to relevant theoretical approaches.
  • Design Thinking for Business | ABS206
    In this subject, students will be introduced to design thinking and why this modern business concept is useful and valuable to all kinds of businesses. In particular, students will engage with the design thinking process - from ideation through to evaluation - as well as exploring the role it plays in current businesses, the theory and philosophy behind design thinking, and the different approaches to design thinking. Students will have an opportunity to apply their knowledge and will engage in a design thinking process for an existing organisation, or their own venture.
  • Market Research | ABS209
    In this subject, students will be introduced to the various types of marketing research. Through developing a deep understanding into the various types of marketing information available and those most appropriate for varying business scenarios, students will develop the capability to design research strategies, in turn creating and interpreting reports to provide useful information to business decision makers. In addition, students will develop their skills in identifying useful market trends and what these trends may mean for the organisation.
  • Advanced Digital Marketing | ABS306
    In this subject, students will be introduced to into the various digital marketing strategies that have rapidly evolved in recent years. Students will develop the skills and understanding required for designing and implementing these strategies for various organisation types and stages of maturity, utilising a plethora of modern technologies. In addition, students will develop the skills required to effectively assess and improve digital marketing campaigns as well as learn how digital marketing plays a crucial role in supporting more traditional techniques.
  • Integrated Marketing Communications | ABS308
    In this subject, students will build on skills developed in previous units to further develop and explore the concepts and strategies of marketing communications. Students will develop and design strategies for communicating particular messages with particular customer segments, according to the broader business goals, utilising a variety of media and channels to maximise impacts. In addition, students will learn the foundations of brands and effective branding strategy.
  • Marketing of Services | ABS309
    In this subject students will develop a thorough understanding of the nuances of marketing business services. Through gaining an understanding of the various levels and components of services, students will develop their ability to design marketing strategies specific to services with the goal of maximising value.
  • Marketing Strategy and Planning | ABS310
    In this subject, students will learn how to merge the broad array of skills they have developed, in order to design holistic marketing strategies. Students will learn to understand the relevance of broader business challenges, opportunities and goals, and marketing strategy, as well as learn how to work with management from other business functions in developing marketing plans.
Electives available to students may be chosen from the elective bank below. Choose 6 electives:
  • Year 1 - one 100 level
  • Year 2 - one 200 level, four 300 level
  • Business Model Analysis | ABS106
    In this subject, students will be introduced to the core concepts of a business model and the importance of each in creating unique value and sustainable business success. In addition to the foundational understanding of core components of business models, students will develop skills in assessing current and future risk and opportunity of a business model, based on strategic market analysis and forward planning.
  • Managerial Communication | ABS107
    In this subject, students will develop their understanding of the importance and various methods of business communications. Students will be introduced to methodologies and techniques in both formal and informal communication, and will develop their skills in selecting and developing appropriate communication methodologies for various business scenarios and objectives.
  • Introduction to Innovation | ABS109
    In this subject, students will be introduced to the fundamentals of innovation, its role within Entrepreneurship, as well as the key tools and methodologies effectively to foster innovation. In addition, students will explore the key differences between innovation and entrepreneurship, as well as the function of innovation within both new and established organisations. Throughout this subject students will develop the ability to inform basic innovation programs and innovation challenges faced by established organisations.
  • Corporate Structuring and Business Law | ABS202

    In this subject, students will develop an understanding of the law in relation to business. Students will come to understand the various business structuring options and the benefits and drawbacks of each, as well as the processes involved in setting-up the respective structures. Beyond this, students will develop the skills and understanding to interpret basic business laws and in this subject, students will learn about the digital economy and the associated new breed of high-growth digital businesses.

    In addition to exploring the theoretical understanding of the differences between digital and physical organisations and the methods of developing and delivering value to customers, students will develop skills in identifying digital business opportunities and risks for established organisations.

    Students completing this course will be able to design business models for digital organisations as well as adapt more traditional business models to suit the digital economy.

  • Social Enterprise | ABS208
    In this subject, students will be given an introduction to the concepts of social entrepreneurship, how it differs from commercial entrepreneurship from a development and operational perspective, as well as the opportunities available to social entrepreneurs in a range of sectors. In addition, students will learn the various social enterprise types as well as the unique challenges these organisations face in launch, growth and operation. Students completing this subject will also gain understanding in the relevance of social enterprise fostered by established for profit organisations.
  • Applied Entrepreneurship - Concept Development and Validation | ABS210
    In this subject, students will commence applying the skills they have developed as aspiring entrepreneurs. In doing so, students will undertake detailed research and planning, as well as practical creative exercises, to create, explore and validate conceptual venture ideas. Through completing this unit students will create a draft business model for a new venture that will be utilised as the foundation of the remaining Applied Entrepreneurship units.
  • The Global Economy | ABS301
    In this subject, students will come to understand the new paradigm of business that is the global economy, and the resulting implications for both established and new organisations. Students will develop their understanding and ability to identify drivers of global change as well as their ability to articulate and interpret the resulting global trends to identify opportunities and challenges from both an operational and strategic perspective.
  • Management Strategy | ABS302
    In this unit students will develop their ability to design effective business strategies for organisations of varying types and stages of maturity. Through introduction to the fundamentals of strategy, the evolution of strategy and a range of strategic methodologies, students will learn how to respond to specific business scenarios and design proactive strategies towards achieving business goals. In addition, students will investigate how organisations can proactively address their future success, through the effective use of trend analysis techniques.
  • Managing Diverse Workplaces | ABS303
    In this subject, students will become introduced to the typical opportunities and challenges that come with teams made of diverse backgrounds. Students will come to learn how these diverse backgrounds can impact working styles and the type of management and leadership style required, to get the most out of them. Through this subject students will further develop their management and leadership skills so as to be able to identify key staff differences to inform the design of effective management procedures and policies, creating positive working environments.
  • Managing Employee Relations | ABS304
    In this subject, students will be introduced to the regulations of employment across all types of staff. Students will develop their abilities in designing workforce policies and procedures in line with Australian law, to foster safe and enjoyable work environments. In addition, students will learn fundamental approaches to dealing with various staff challenges in the workplace.
  • Organisational Change | ABS305
    In this subject, students will be introduced to the foundational concepts of organisational change and change management. Students will develop their ability to plan proactively, lead and manage the required change of organisations going through any form of change such as new policy adoption, new product development or some form of innovation.
  • Venture Capital Raising | ABS307
    In this subject, students will develop the skills and understanding necessary to raise capital for new and existing ventures of various types and stages of maturity. In addition to understanding the various types of funding available and the benefits and drawbacks of each, students will be able to develop strategies to source and raise funds, with accurate venture valuations.
  • Stakeholder Management | ABS311
    In this subject, students will be given an introduction to the concepts of stakeholder management. Students will become exposed to the various categories of stakeholders and the respective expectations and impacts each can have. In doing so, students will gain understanding of the importance of stakeholder management across industries as well as the skill sets to develop effective stakeholder management strategies that take into account the various and discrete needs of stakeholder groups.

Our partnership with Ducere

Torrens University Australia has partnered with Ducere Global Business School to bring you new and exciting Business courses, including:

  • Bachelor of Applied Business (Marketing)
  • Bachelor of Applied Business (Management)
  • Bachelor of Applied Entrepreneurship
  • Master of Business Administration (Innovation and Leadership)

These courses are delivered by Ducere and accredited by Torrens University Australia.

Celeste Clements | Bachelor of Applied Business Marketing
Celeste Clements
Bachelor of Applied Business Marketing
I would recommend Ducere to everyone. The degree focuses on equipping students with tools to solve real world problems through applied course content. The overall learning experience is seamless, the online learning platform is highly engaging and student support is amazing.

Learning outcomes

  • Develop compelling brands and rapid rebranding strategies
  • Identify growth opportunities in relevant markets and take advantage of them
  • Create exciting and strategic marketing campaigns to catch consumers’ eyes
  • Incorporate industry trends, needs and opportunities into your marketing
Torrens University Australia | About | Woman in Orange Coat

Why study with us?

As the country’s fastest-growing university, Torrens University Australia brings a fresh approach to higher education. We focus on giving you the skills and the knowledge to ensure long-term success in your career. Our academics are highly qualified and will support you in every step of your study.
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Gain insights from experts  
Get inside the heads of some of the best in the business and learn what it’s really like in your chosen industry.
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Reach career goals faster
Through hands-on learning, you’ll solve practical challenges that require problem-solving and genuine industry insight.
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Future-proof your career
Our diverse academics and industry partners will help you gain new perspectives and a wide-reaching business network.
Learn about Ducere's online program.
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Domestic entry requirements, fees and scholarships


Before you get started with your course application, check you meet the requirement listed below.
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Year 12 (Australian secondary school certificate) or equivalent
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OR Successful completion of a Vocational qualification (AQF Level 4 or above), or Successful completion of a Higher Education qualification.
OR demonstrated ability to undertake study at the required level; formal, informal or non-formal study, completed or partially completed, demonstrating a reasonable prospect of success; or written submission to demonstrate reasonable prospect of success.

Guaranteed pathway and Recognition of Prior Learning

If you have already completed a qualification you may be able to credit this against your degree with us, even if it’s from another institution. This is called Recognition of Prior Learning. We also offer pathway opportunities to further your learning.

Fees

For more information on the fees associated with this course, visit the Ducere website here.

How to Apply

Get started
Read through the admissions criteria and ensure you meet the entry requirements.
Apply
It’s easy! Apply online below or contact us and we can help on 1300 382 373.
Offer
We’ll contact you shortly after to confirm your details and help you through the rest of the process.

Frequently asked questions

  • What does admissions criteria mean?

    Admissions criteria is a set of criteria that must be met to be eligible to apply for a chosen course.

    To gain entry to an accredited undergraduate course at Torrens University Australia, applicants must both satisfy general admissions criteria and meet any additional course requirements where specified.

    All admissions criteria and course-specific requirements apply consistently across campus locations and study modes. To find out more, visit admissions criteria.

  • What if I don’t meet the entry criteria for a degree?

    Torrens University Australia has recognised pathways to help you gain entry into our bachelor degrees based on different criteria.

    To find out more, visit Study pathways or contact one of our knowledgeable Course and Careers Advisors.

  • Can I get course credit for previous experience?

    Yes, course credit is available upon application and academic approval.

    If you have already completed a qualification or have relevant work experience, you may be able to receive credits towards your degree. This credit can take the form of credit transfer, block credit or Recognition of Prior Learning (RPL).

    Our Program Directors will carefully review the learning gained from your previous qualification and/or experience to ensure we provide you with credit towards our degrees whenever appropriate. Review our course credits page or chat to one of Course and Careers Advisors.

  • What are course credits?

    Course credits are credits that can be applied to your course based on your prior experience or qualifications. To find out more, visit course credits

    .

  • What are Torrens University Australia’s courses’ ATAR requirements?
    Torrens University Australia no longer considers ATAR (Australian Tertiary Admission Rank) as our primary entry requirement. We have removed ATAR as the key admissions criteria for applicants aiming to study at Torrens University Australia. We strongly believed an alternative to the ATAR system should be found, which more broadly assesses students, especially when soft skills are emerging as important employability attributes. So, students with a recent secondary school education are now considered for admission if they have a Year 12 (Australian secondary school) certificate.
  • Am I a domestic or an international student?

    Domestic students are Australian and Permanent Residents. International students are those who hold citizenship or Permanent Resident status of all other countries.

    International students from countries whose first official language is one other than English need to provide evidence of English Language Proficiency.

  • How do Torrens University Australia fees charge?

    Torrens University Australia is a full-fee paying institution. To find out more, visit Tuition Fees.

    Domestic students may be eligible for FEE-HELP. For more information on FEE-HELP, please visit: https://www.studyassist.gov.au/.

    Please note we do not currently offer any full fee waivers for international students. We do not offer stipends or living allowances.

  • How much are Torrens University Australia courses?

    For a full list of tuition fees, visit Tuition Fees.

    Remember, if you're an Australian citizen or permanent resident, your fees can be covered by FEE-HELP. You can find out more information on FEE-HELP on the StudyAssist website at https://www.studyassist.gov.au/fee-help or contact us and we can guide you through the process.

  • Am I eligible for FEE-HELP?

    To get a FEE-HELP loan, you must:

    • be an Australian citizen and study at least part of your course in Australia, or
    • be a New Zealand Special Category visa (SCV) holder or permanent humanitarian visa holder and meet the residency requirements.
    • be enrolled in a fee-paying place at a provider that offers FEE-HELP loans
    • be enrolled in an eligible course at your provider by the census date (your provider can tell you if your course is eligible)
    • submit the Request for FEE-HELP form to your provider by the census date
    • not have already borrowed up to your HELP loan limit.

    Permanent residents can only get FEE-HELP for approved bridging studies.

    If you are studying at a non-university, you will also need to meet the ‘pass rate’ requirements.

    You can find out more information on the StudyAssist website at https://www.studyassist.gov.au/fee-help or speak to a Course and Careers Advisor and we can guide you through the process.

  • Can I apply for FEE-HELP?

    To be eligible for FEE-HELP you need to be an Australian citizen , and have a tax file number. You must also be studying at an approved higher education provider, such as Torrens University Australia.

    You can find out more information on the StudyAssist website at https://www.studyassist.gov.au/fee-help or contact us and we can guide you through the process.

  • How do I apply for FEE-HELP?

    If you receive an offer from Torrens University Australia, and you meet the eligibility requirements, you may be eligible for FEE-HELP. You will need to complete a Commonwealth Assistance Form if you want to defer payment of some, or all, of your tuition fees. You will need to quote your tax file number or provide a Certificate of Application for a Tax File Number. The form must be completed before the due date.

    You can find out more information on the StudyAssist website at https://www.studyassist.gov.au/fee-help or speak to our Course and Careers Advisors and we can guide you through the process.

  • Is there a FEE-HELP limit?

    For 2020, the HELP loan limit is $106,319 for most students. The Australian Government publishes the HELP Loan limit on their website.

    FEE-HELP is a loan scheme that assists eligible fee-paying students to pay their tuition costs. Eligible students can borrow up to the FEE-HELP limit to pay their tuition fees. Note: Any loan fees that were applied to study prior to January 1, 2019 will not count towards your FEE-HELP limit.

    Students repay the loan to the Australian Government through the tax system once a student reaches the minimum income threshold level for repayment, which for 2019-20 is $45,881.

    You can find out more information on the StudyAssist website at https://www.studyassist.gov.au/fee-help or Contact Us and we can guide you through the process.

  • What courses are available for FEE-HELP?
    To find out more, visit How to Apply.
  • What is FEE-HELP?

    FEE-HELP is a loan scheme that assists eligible full-fee-paying students pay their tuition costs.

    You must be studying at an approved FEE-HELP provider in order to access a FEE-HELP loan, such as Torrens University Australia.

    A FEE-HELP loan does not cover costs like accommodation, laptops or textbooks, and must be repaid once you start earning above a certain income threshold.

    To find out more, visit the Study Assist website: https://www.studyassist.gov.au/help-loans/fee-help.

  • Is there anything I can do to prepare for Torrens University Australia?

    There are lots of resources to help you prepare for university life. Attend one of our workshops or events and get some tips firsthand from our industry-focused lecturers and current students.

    The events programs range in topic and delivery mode, so there should always be one to suit your needs. At any time you can contact one of our Course and Careers Advisors to talk through your career goals. They can guide you on what to expect and how you can get prepared earlier. If you know exactly which course you want to enrol in, you could take advantage of the early entry program.

  • What is the Early Entry Program?

    The Torrens University Australia Early Entry Program has been created to allow you to apply and secure your place for your chosen course before you finish your Year 12 exams.

    To find out more, visit Early Entry Program or email enquiries@tua.edu.au or phone 1300 575 803.

  • How do I apply?

    Applying is easy and can be done online by filling out the apply form. If you have any difficulty, please contact a Course and Careers Advisor, who can talk you through the process.

    ALL SA/SACE and Victorian high school students must apply through SATAC and/or VTAC. Search for Torrens University Australia, Billy Blue College of Design or Blue Mountains International Hotel Management School. International applicants may also need to demonstrate compliance with relevant legislative requirements, for example, requirements for student visas (this does not apply for online study outside of Australia).

  • How will I know if my application has been processed?
    Our Course and Careers Advisors will help you through every step of the application process and provide you with updates. If your application is successful, you will receive an offer letter via email.
  • I am having trouble with my application. Who can help?
    Our friendly Course and Careers Advisors are available to answer all your questions and guide you through the application process. Fill out the contact us form and one of them will reach out to you.
  • What are pathways?

    All Torrens University Australia courses have specific entry requirements, but we also offer multiple pathways into courses when you don’t meet those entry requirements.

    There are different pathways for different courses. For example, we offer a range of diploma courses which pathway into bachelor degrees in Business, Design and Creative Technology, Health and Hospitality. We also have graduate certificate and graduate diploma courses which pathway into masters courses in Business, Global Project Management, Sports Management, Health, Education, Design and Hospitality. 

    For more information on different types of pathways available, visit study pathways.

  • How can I pay for my course?

    Payment information will be outlined in your offer letter but there are a couple of different options:

    1. Upfront payment via credit card, BPAY, cheque or overseas bank account transfer
    2. Full or partial payment via FEE-HELP Government Assistance (domestic students only)
  • What are the key dates for 2021?
    To find out more, visit Key Dates.
  • What are the semester and term dates?

    Torrens University Australia has three main intakes each year, usually during February, June and September. There are also a range of accelerated intake dates available, meaning if you just miss the start date, you don’t have to wait until the next intake.

    You can apply any time throughout the year for the next intake start date – or a future start date if you are planning ahead. Different semester dates apply for Blue Mountains International Hotel Management School as well as some of our other courses.

    To find out more, visit key dates.

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