Business

Bachelor of Applied Business, Marketing
(Partnership with Ducere)

What is a Bachelor of Applied Business?

The Bachelor of Applied Business (Marketing) is designed to foster graduates ready to enter the workforce with the skills and understanding required to add value to their employer from day one, rather than being able to simply complete tasks.

The Bachelor of Applied Business (Marketing) provides a balance between the traditional fundamentals of core topics – ensuring the ‘why’ of such topics is understood – as well as education into how these topics have evolved over time into their current modern conception.

Develop compelling brands and rapid rebranding strategies.
Identify growth opportunities in relevant markets and take advantage of them.
Create exciting and strategic marketing campaigns to catch consumers’ eyes.
Incorporate industry trends, needs and opportunities into your marketing.

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Study mode

Online

Campus locations

Online

Student

Domestic

Course duration

2 years full time, 4 years part time

Start date

03 Apr 2023

03 Jul 2023

18 Sep 2023

View all key dates

Fees

View fees

This course is accredited by Torrens University Australia ABN 99 154 937 005, RTO 41343, CRICOS 03389E and delivered by Ducere Global Business School Pty Ltd.

*For more details on international student study options.

Learn more about Ducere's Bachelor programs

Career opportunities

Designed to empower employees with the skills to analyse global markets, explore new strategies and collaborate with teams to create and run effective campaigns.

Potential career paths

Marketing Manager
Average salary: $90,000 - $145,000
Social Media Specialist
Average salary: $70,000 - $102,000
Market Analyst
Average salary: $88,500 - $122,270

Learn more about careers in Business

Subjects and units

This course comprises of 24 subjects, which includes 18 core subjects and 6 elective subjects. Each subject involves 12 hours of study per week, comprising 4 hours of facilitated study and 8 hours self-directed study.

Year 1
Year 2
Electives

Requirements

These 11 core subjects must be completed. Additionally, you're required to select one 100 level elective from the electives tab.

Core subjects

Fundamentals of Management | ABS101

In this subject, students will come to understand the importance and objectives of organisational management, the various core frameworks required to design and setup organisations, and the tools and techniques effective for the assessment and improvement of organisational performance thus, how to identify pertinent trends to overall business performance.
Fundamentals of Marketing | ABS102

In this subject, students will be introduced to the fundamental concepts of marketing, its function in business and the approaches to marketing management. Students completing this unit will also learn how marketing has evolved in line with digital capabilities as well as why many fundamentals remain unchanged. Students will develop the ability to articulate basic marketing goals and plans.
Fundamentals of Entrepreneurship | ABS103

This subject introduces students to what it means to be an entrepreneur, the fundamental tools of the trade and the role of entrepreneurship both as it has been and as it currently is. Students will be introduced to the theoretical concepts of entrepreneurial venture creation in a range of contexts.
Fundamentals of Project Management | ABS104

In this subject, students will learn what constitutes a project, the various components and stages of a project, as well as core competencies and approaches of an effective project manager. Taking a broad perspective, this unit introduces students to the similarities of projects between industries, as well as many of the nuances that may be found in particular industries.
Fundamentals of Leadership | ABS105

In this subject students will develop their theoretical understanding of leadership in a general business context, and how different leadership models apply in varying types of organisations. Students will investigate the fundamental differences between management and leadership, as well as how leadership capability is developed in individuals and organisations. Students will explore the concepts of organisational culture and how the traits of an individual leader can influence the overall culture of a business. In addition, students will develop their own leadership style, linking it to relevant theoretical approaches.
Competitive Market Positioning | ABS108

In this subject, students will build upon basic marketing strategy knowledge to develop a market positioning strategy. Students will be introduced to more complex theories and frameworks to support decision-making and position themselves attractively in competitive markets, considering market trends, market composition and competitor strategies and activity.
Product Management | ABS110

In this subject students will develop a deep understanding of what makes up different product types. Students will develop their understanding of product lifecycles for both goods and services, and the various strategies that need to be developed to manage products through each stage. Students will also learn how to manage product groups; fostering sustainable customer value; and identify opportunities for product innovation.
Corporate Social Responsibility | ABS201

In this subject students will learn the increasingly important role of Corporate Responsibility and how it has evolved over recent years. In addition to the key considerations of CR for organisations, and the opportunities and risks involved in adopting or ignoring CR, students will develop their understanding in the various methodologies that are being introduced to foster CR.
Digital Business and Disruption | AB203

Technology has changed the game. Whether it be through the emergence of new online platforms, different ways of providing services due to the advent of mobile applications, or through the transformation of traditional business models, digital business practices have become both desired and necessary. As a manager, marketer, or entrepreneur, it is vital that you understand the benefits and limitations of digital business so that you too can be more effective and innovative. In completing this unit, you will be able to effectively identify key opportunities and strategies to maximise business performance through the use of digital technology.
Managing Money and Finance | ABS204

In this subject, students will develop their understanding and skills in the foundations of business accounting. Students will develop the knowledge and skills required to prepare and interpret basic financial reports for organisations of varying maturity. They will also explore the theories that underpin business accounting. In addition, students will develop the capability to identify any financial trends of note, in order to make recommendations to decision makers of financial changes that should be made.
Big Data | ABS207

In this subject, students will be introduced to the concepts of big data and how it can be applied in modern business contexts. Following on from developing their understanding of the various methodologies for collecting and interpreting Big Data, students will work on its application to improve business performance. Students completing this unit will have a demonstrated capacity to identify and articulate appropriate metrics for measuring business performance across all departments in varying business types and thus, how to identify pertinent trends to overall business performance.

Requirements

These seven core subjects must be completed. Additionally, you're required to select one 200 level elective and four 300 level electives from the electives tab.

Core subjects

Practicing Leadership | ABS205

In this subject, students will develop their theoretical understanding of leadership in a general business context, and how different leadership models apply in varying types of organisations. Students will investigate the fundamental differences between management and leadership, as well as how leadership capability is developed in individuals and organisations. Students will explore the concepts of organisational culture and how the traits of an individual leader can influence the overall culture of a business. In addition, students will develop their own leadership style, linking it to relevant theoretical approaches.
Design Thinking for Business | ABS206

In this subject, students will be introduced to design thinking and why this modern business concept is useful and valuable to all kinds of businesses. In particular, students will engage with the design thinking process - from ideation through to evaluation - as well as exploring the role it plays in current businesses, the theory and philosophy behind design thinking, and the different approaches to design thinking. Students will have an opportunity to apply their knowledge and will engage in a design thinking process for an existing organisation, or their own venture.
Market Research | ABS209

In this subject, students will be introduced to the various types of marketing research. Through developing a deep understanding into the various types of marketing information available and those most appropriate for varying business scenarios, students will develop the capability to design research strategies, in turn creating and interpreting reports to provide useful information to business decision makers. In addition, students will develop their skills in identifying useful market trends and what these trends may mean for the organisation.
Advanced Digital Marketing | ABS306

In this subject, students will be introduced to into the various digital marketing strategies that have rapidly evolved in recent years. Students will develop the skills and understanding required for designing and implementing these strategies for various organisation types and stages of maturity, utilising a plethora of modern technologies. In addition, students will develop the skills required to effectively assess and improve digital marketing campaigns as well as learn how digital marketing plays a crucial role in supporting more traditional techniques.
Integrated Marketing Communications | ABS308

In this subject, students will build on skills developed in previous units to further develop and explore the concepts and strategies of marketing communications. Students will develop and design strategies for communicating particular messages with particular customer segments, according to the broader business goals, utilising a variety of media and channels to maximise impacts. In addition, students will learn the foundations of brands and effective branding strategy.
Marketing of Services | ABS309

In this subject students will develop a thorough understanding of the nuances of marketing business services. Through gaining an understanding of the various levels and components of services, students will develop their ability to design marketing strategies specific to services with the goal of maximising value.
Marketing Strategy and Planning | ABS310

In this subject, students will learn how to merge the broad array of skills they have developed, in order to design holistic marketing strategies. Students will learn to understand the relevance of broader business challenges, opportunities and goals, and marketing strategy, as well as learn how to work with management from other business functions in developing marketing plans.

Requirements

Choose six elective subjects as below:

Year 1 - one 100 level

Year 2 - one 200 level and four 300 level

Elective subjects

Business Model Analysis | ABS106

In this subject, students will be introduced to the core concepts of a business model and the importance of each in creating unique value and sustainable business success. In addition to the foundational understanding of core components of business models, students will develop skills in assessing current and future risk and opportunity of a business model, based on strategic market analysis and forward planning.
Managerial Communication | ABS107

In this subject, students will develop their understanding of the importance and various methods of business communications. Students will be introduced to methodologies and techniques in both formal and informal communication, and will develop their skills in selecting and developing appropriate communication methodologies for various business scenarios and objectives.
Introduction to Innovation | ABS109

In this subject, students will be introduced to the fundamentals of innovation, its role within Entrepreneurship, as well as the key tools and methodologies effectively to foster innovation. In addition, students will explore the key differences between innovation and entrepreneurship, as well as the function of innovation within both new and established organisations. Throughout this subject students will develop the ability to inform basic innovation programs and innovation challenges faced by established organisations.
Corporate Structuring and Business Law | ABS202

In this subject, students will develop an understanding of the law in relation to business. Students will come to understand the various business structuring options and the benefits and drawbacks of each, as well as the processes involved in setting-up the respective structures. Beyond this, students will develop the skills and understanding to interpret basic business laws and in this subject, students will learn about the digital economy and the associated new breed of high-growth digital businesses.

In addition to exploring the theoretical understanding of the differences between digital and physical organisations and the methods of developing and delivering value to customers, students will develop skills in identifying digital business opportunities and risks for established organisations.

Students completing this course will be able to design business models for digital organisations as well as adapt more traditional business models to suit the digital economy.
Social Enterprise | ABS208

In this subject, students will be given an introduction to the concepts of social entrepreneurship, how it differs from commercial entrepreneurship from a development and operational perspective, as well as the opportunities available to social entrepreneurs in a range of sectors. In addition, students will learn the various social enterprise types as well as the unique challenges these organisations face in launch, growth and operation. Students completing this subject will also gain understanding in the relevance of social enterprise fostered by established for profit organisations.
Applied Entrepreneurship - Concept Development and Validation | ABS210

In this subject, students will commence applying the skills they have developed as aspiring entrepreneurs. In doing so, students will undertake detailed research and planning, as well as practical creative exercises, to create, explore and validate conceptual venture ideas. Through completing this unit students will create a draft business model for a new venture that will be utilised as the foundation of the remaining Applied Entrepreneurship units.
The Global Economy | ABS301

In this subject, students will come to understand the new paradigm of business that is the global economy, and the resulting implications for both established and new organisations. Students will develop their understanding and ability to identify drivers of global change as well as their ability to articulate and interpret the resulting global trends to identify opportunities and challenges from both an operational and strategic perspective.
Management Strategy | ABS302

In this unit students will develop their ability to design effective business strategies for organisations of varying types and stages of maturity. Through introduction to the fundamentals of strategy, the evolution of strategy and a range of strategic methodologies, students will learn how to respond to specific business scenarios and design proactive strategies towards achieving business goals. In addition, students will investigate how organisations can proactively address their future success, through the effective use of trend analysis techniques.
Managing Diverse Workplaces | ABS303

In this subject, students will become introduced to the typical opportunities and challenges that come with teams made of diverse backgrounds. Students will come to learn how these diverse backgrounds can impact working styles and the type of management and leadership style required, to get the most out of them. Through this subject students will further develop their management and leadership skills so as to be able to identify key staff differences to inform the design of effective management procedures and policies, creating positive working environments.
Managing Employee Relations | ABS304

In this subject, students will be introduced to the regulations of employment across all types of staff. Students will develop their abilities in designing workforce policies and procedures in line with Australian law, to foster safe and enjoyable work environments. In addition, students will learn fundamental approaches to dealing with various staff challenges in the workplace.
Organisational Change | ABS305

In this subject, students will be introduced to the foundational concepts of organisational change and change management. Students will develop their ability to plan proactively, lead and manage the required change of organisations going through any form of change such as new policy adoption, new product development or some form of innovation.
Venture Capital Raising | ABS307

In this subject, students will develop the skills and understanding necessary to raise capital for new and existing ventures of various types and stages of maturity. In addition to understanding the various types of funding available and the benefits and drawbacks of each, students will be able to develop strategies to source and raise funds, with accurate venture valuations.
Stakeholder Management | ABS311

In this subject, students will be given an introduction to the concepts of stakeholder management. Students will become exposed to the various categories of stakeholders and the respective expectations and impacts each can have. In doing so, students will gain understanding of the importance of stakeholder management across industries as well as the skill sets to develop effective stakeholder management strategies that take into account the various and discrete needs of stakeholder groups.

Our partnership with Ducere

Torrens University Australia has partnered with Ducere Global Business School to bring you new and exciting Business courses, including:

Bachelor of Applied Business (Marketing)
Bachelor of Applied Business (Management)
Bachelor of Applied Entrepreneurship
Master of Business Administration (Innovation and Leadership)

These courses are delivered by Ducere and accredited by Torrens University Australia.

Entry details

Fees

Check the domestic course fee schedule for the cost of your course.

FEE-HELP

Eligible Australian students may choose to defer some, or all, of their tuition fees through FEE-HELP, a loan scheme repaid through the tax system based on income.

Learn more about fees and FEE-HELP

Admission criteria

Before you begin your application to study as a domestic student, check that you meet the requirements listed below.

Year 12 (Australian secondary school certificate) or equivalent,

Successful completion of a Vocational qualification (AQF Level 4 or above),

Successful completion of a Higher Education qualification.

The below is an alternative option.
Demonstrated ability to undertake study at the required level; formal, informal or non-formal study, completed or partially completed, demonstrating a reasonable prospect of success; or written submission to demonstrate reasonable prospect of success.

View full course admission information

Guaranteed pathway and Recognition of Prior Learning

If you have already completed a qualification you may be able to credit this against your degree with us, even if it’s from another institution. This is called Recognition of Prior Learning. We also offer pathway opportunities to further your learning.

Learn more about study pathways

Frequently asked questions

What are Torrens University Australia’s ATAR requirements for domestic students?

Torrens University Australia no longer considers ATAR (Australian Tertiary Admission Rank) as our primary entry requirement. We have removed ATAR as the key admissions criteria for applicants aiming to study at Torrens University Australia. We strongly believed an alternative to the ATAR system should be found, which more broadly assesses students, especially when soft skills are emerging as important employability attributes. So, students with a recent secondary school education are now considered for admission if they have a Year 12 (Australian secondary school) certificate. Exceptions may apply to some courses.
What if  I don’t meet the entry criteria for a degree?

Torrens University Australia has a range of application pathways to help you gain entry into our degrees based on different criteria.

To find out more, visit Study Pathways or contact our Future Student Advisors.
Am I eligible for FEE-HELP?
If you are a domestic student attending university or an approved higher education provider, you can get a FEE-HELP loan to pay all or part of your tuition fees.

You are eligible for FEE-HELP assistance for a unit of study (i.e. subject) if you:

Undertake study with an approved provider.

Meet the citizenship and residency requirements:

An Australian citizen or a New Zealand Special Category Visa holder who meets the long-term residency criteria and who will undertake, in Australia, at least one unit of study contributing to your course; OR

A permanent humanitarian visa holder who will be a resident in Australia for the duration of your unit; OR

Are a permanent visa holder who is undertaking bridging study for overseas-trained professionals, and will be a resident in Australia for the duration of the study.

Enrolled in an eligible unit of study by the census date for the unit.

Have not exceeded the FEE-HELP limit.

For full details, visit the Australian Government website Study Assist.

If you are still unsure, please contact our Future Student Advisors who can talk you through the information.

Can I get course credit for previous experience?

Yes, course credit is available for most courses upon application and academic approval (excluding Higher Degree by Research programs). 

If you have already completed a qualification or have relevant work experience, you may be eligible for credit towards your course. This credit can take the form of credit transfer, block credit or Recognition of Prior Learning (RPL). Review our Course Credits page or chat to our Future Student Advisors.
What are Recognition of Prior Learning (RPL) and Credit Transfer (CT)? How do I apply?

Recognition of Prior Learning (RPL) is an assessment process that recognises experience, previous study and qualifications, and other forms of informal and non-formal learning, to determine if you meet course requirements.

If you have relevant qualifications or experience, you may be eligible for credit towards your course and a reduction in tuition costs.

Please speak to our Future Student Advisors to discuss your prior learning experiences.

For more information, please visit Course credits.
How do I apply for a scholarship?

Torrens University has a wide range of scholarship options to support new, returning, international and Australian students. They all include a reduction in tuition fees, and some scholarships include a mentoring component with our industry partners.

Domestic students

When you speak to our Future Student Advisors, let them know you wish to be considered for a scholarship in your application form. They will show you how to apply for a scholarship.

International students

Please contact your Education Agent for further information. Alternatively, you can call us on 1300 575 803 or by email.

For more details, explore our range of scholarships.

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Bachelor of Applied Business, Marketing
(Partnership with Ducere)

What is a Bachelor of Applied Business?

Learning outcomes