Bachelor of Applied Business, Marketing
(Partnership with Ducere)

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Bachelor of Applied Business Marketing Partnership with Ducere

What is a Bachelor of Applied Business?

The Bachelor of Applied Business (Marketing) prepares you to enter the workforce with essential skills and understanding. Graduate with an in-demand edge in the business world. This online-only course is delivered by Ducere Global Business School and accredited by Torrens University.
The Bachelor of Applied Business (Marketing) provides a balance between the traditional fundamentals of core topics – ensuring the ‘why’ of such topics is understood – as well as education into how these topics have evolved over time into their current modern conception.


Learning outcomes

  • Develop compelling brands and rapid rebranding strategies.
  • Identify growth opportunities in relevant markets and take advantage of them.
  • Create exciting and strategic marketing campaigns to catch consumers’ eyes.
  • Incorporate industry trends, needs and opportunities into your marketing.
Study mode
Campus locations
Course duration
2 years full time, 4 years part time
Start date
08 Apr 2024
01 Jul 2024
23 Sep 2024

This course is accredited by Torrens University Australia ABN 99 154 937 005, RTO 41343, CRICOS 03389E and delivered by Ducere Global Business School Pty Ltd.

Learn more about Ducere's Bachelor programs
Career Opportunities | Ducere| Torrens University

Career opportunities

Designed to empower employees with the skills to analyse global markets, explore new strategies and collaborate with teams to create and run effective campaigns.

Potential career paths

  • Marketing Manager
    Average salary: $95,000 - $150,000
  • Social Media Specialist
    Average salary: $75,000 - $105,000
  • Market Analyst
    Average salary: $95,168 - $140,000
Celeste Clements | Bachelor of Applied Business Marketing
I would recommend Ducere to everyone. The degree focuses on equipping students with tools to solve real world problems through applied course content. The overall learning experience is seamless, the online learning platform is highly engaging and student support is amazing.
Celeste Clements
Bachelor of Applied Business Marketing

Subjects and units

This course comprises of 24 subjects, which includes 18 core subjects and 6 elective subjects. Each subject involves 12 hours of study per week, comprising 4 hours of facilitated study and 8 hours self-directed study.

  • Year 1
  • Year 2
  • Electives


These 11 core subjects must be completed. Additionally, you're required to select one 100 level elective from the electives tab.

Core subjects

  • Fundamentals of Management | ABS101
  • Fundamentals of Marketing | ABS102
  • Fundamentals of Entrepreneurship | ABS103
  • Fundamentals of Project Management | ABS104
  • Fundamentals of Leadership | ABS105
  • Competitive Market Positioning | ABS108
  • Product Management | ABS110
  • Corporate Social Responsibility | ABS201
  • Digital Business and Disruption | AB203
  • Managing Money and Finance | ABS204
  • Big Data | ABS207


These seven core subjects must be completed. Additionally, you're required to select one 200 level elective and four 300 level electives from the electives tab.

Core subjects

  • Practicing Leadership | ABS205
  • Design Thinking for Business | ABS206
  • Market Research | ABS209
  • Advanced Digital Marketing | ABS306
  • Integrated Marketing Communications | ABS308
  • Marketing of Services | ABS309
  • Marketing Strategy and Planning | ABS310


Choose six elective subjects as below:

Year 1 - one 100 level

Year 2 - one 200 level and four 300 level

Elective subjects

  • Business Model Analysis | ABS106
  • Managerial Communication | ABS107
  • Introduction to Innovation | ABS109
  • Corporate Structuring and Business Law | ABS202
  • Social Enterprise | ABS208
  • Applied Entrepreneurship - Concept Development and Validation | ABS210
  • The Global Economy | ABS301
  • Management Strategy | ABS302
  • Managing Diverse Workplaces | ABS303
  • Managing Employee Relations | ABS304
  • Organisational Change | ABS305
  • Venture Capital Raising | ABS307
  • Stakeholder Management | ABS311

Our partnership with Ducere

Torrens University Australia has partnered with Ducere Global Business School to bring you new and exciting Business courses, including:
  • Bachelor of Applied Business (Marketing)
  • Bachelor of Applied Business (Management)
  • Bachelor of Applied Entrepreneurship 
  • Master of Business Administration (Innovation and Leadership)
 These courses are delivered by Ducere and accredited by Torrens University Australia.

Entry details


Check the domestic course fee schedule for the cost of your course.


Eligible Australian students may choose to defer some, or all, of their tuition fees through FEE-HELP, a loan scheme repaid through the tax system based on income.

Learn more about fees and FEE-HELP

Admission criteria

Before you begin your application to study as a domestic student, check that you meet the requirements listed below.

Year 12 (Australian secondary school certificate) or equivalent,


Successful completion of a Vocational qualification (AQF Level 4 or above),


Successful completion of a Higher Education qualification.

The below is an alternative option.
Demonstrated ability to undertake study at the required level; formal, informal or non-formal study, completed or partially completed, demonstrating a reasonable prospect of success; or written submission to demonstrate reasonable prospect of success.

View full course admission information

Guaranteed pathway and Recognition of Prior Learning

If you have already completed a qualification or gained skills through life or work experience, you may be able to credit this against your degree with us. Check information about Recognition of Prior Learning and Course Credit transfer. We also offer pathway opportunities to further your learning.

Learn more about study pathways

How to apply

Frequently asked questions

  • What are Torrens University Australia’s ATAR requirements for domestic students?
  • What if  I don’t meet the entry criteria for a degree?
  • Am I eligible for FEE-HELP?
  • Can I get course credit for previous experience?
  • What are Recognition of Prior Learning (RPL) and Credit Transfer (CT)? How do I apply?
  • How do I apply for a scholarship?

Similar courses

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Want to find out more?

Don't forget to download the course guide or get in touch with us below.

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