Business

Bachelor of Applied Business, Marketing
(Partnership with Ducere)

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Bachelor of Applied Business Marketing Partnership with Ducere

What is a Bachelor of Applied Business?

The Bachelor of Applied Business (Marketing) is designed to foster graduates ready to enter the workforce with the skills and understanding required to add value to their employer from day one, rather than being able to simply complete tasks.
The Bachelor of Applied Business (Marketing) provides a balance between the traditional fundamentals of core topics – ensuring the ‘why’ of such topics is understood – as well as education into how these topics have evolved over time into their current modern conception.

More

Learning outcomes

  • Develop compelling brands and rapid rebranding strategies.
  • Identify growth opportunities in relevant markets and take advantage of them.
  • Create exciting and strategic marketing campaigns to catch consumers’ eyes.
  • Incorporate industry trends, needs and opportunities into your marketing.
Study mode
Online
Campus locations
Online
Student
Domestic
Course duration
2 years full time, 4 years part time
Start date
03 Jan 2023
03 Apr 2023
03 Jul 2023
18 Sep 2023
Fees

This course is accredited by Torrens University Australia ABN 99 154 937 005, RTO 41343, CRICOS 03389E and delivered by Ducere Global Business School Pty Ltd.

*For more details on international student study options.

Learn more about Ducere's Bachelor programs
Career Opportunities | Ducere| Torrens University

Career opportunities

Designed to empower employees with the skills to analyse global markets, explore new strategies and collaborate with teams to create and run effective campaigns.

Potential career paths

  • Marketing Manager
    Average salary: $90,000 - $145,000
  • Social Media Specialist
    Average salary: $70,000 - $102,000
  • Market Analyst
    Average salary: $88,500 - $122,270
Madison Browne - Bachelor of Business Event Management student testimonial
I would recommend Ducere to everyone. The degree focuses on equipping students with tools to solve real world problems through applied course content. The overall learning experience is seamless, the online learning platform is highly engaging and student support is amazing.
Celeste Clements
Bachelor of Applied Business Marketing

Subjects and units

This course comprises of 24 subjects, which includes 18 core subjects and 6 elective subjects. Each subject involves 12 hours of study per week, comprising 4 hours of facilitated study and 8 hours self-directed study.

  • Year 1
  • Year 2
  • Electives

Requirements

These 11 core subjects must be completed. Additionally, you're required to select one 100 level elective from the electives tab.

Core subjects

  • Fundamentals of Management | ABS101
  • Fundamentals of Marketing | ABS102
  • Fundamentals of Entrepreneurship | ABS103
  • Fundamentals of Project Management | ABS104
  • Fundamentals of Leadership | ABS105
  • Competitive Market Positioning | ABS108
  • Product Management | ABS110
  • Corporate Social Responsibility | ABS201
  • Digital Business and Disruption | AB203
  • Managing Money and Finance | ABS204
  • Big Data | ABS207

Requirements

These seven core subjects must be completed. Additionally, you're required to select one 200 level elective and four 300 level electives from the electives tab.

Core subjects

  • Practicing Leadership | ABS205
  • Design Thinking for Business | ABS206
  • Market Research | ABS209
  • Advanced Digital Marketing | ABS306
  • Integrated Marketing Communications | ABS308
  • Marketing of Services | ABS309
  • Marketing Strategy and Planning | ABS310

Requirements

Choose six elective subjects as below:

Year 1 - one 100 level

Year 2 - one 200 level and four 300 level

Elective subjects

  • Business Model Analysis | ABS106
  • Managerial Communication | ABS107
  • Introduction to Innovation | ABS109
  • Corporate Structuring and Business Law | ABS202
  • Social Enterprise | ABS208
  • Applied Entrepreneurship - Concept Development and Validation | ABS210
  • The Global Economy | ABS301
  • Management Strategy | ABS302
  • Managing Diverse Workplaces | ABS303
  • Managing Employee Relations | ABS304
  • Organisational Change | ABS305
  • Venture Capital Raising | ABS307
  • Stakeholder Management | ABS311

Our partnership with Ducere

Torrens University Australia has partnered with Ducere Global Business School to bring you new and exciting Business courses, including:
  • Bachelor of Applied Business (Marketing)
  • Bachelor of Applied Business (Management)
  • Bachelor of Applied Entrepreneurship 
  • Master of Business Administration (Innovation and Leadership)
 These courses are delivered by Ducere and accredited by Torrens University Australia.

Entry details

Fees

Check the domestic course fee schedule for the cost of your course.

FEE-HELP

Eligible Australian students may choose to defer some, or all, of their tuition fees through FEE-HELP, a loan scheme repaid through the tax system based on income.

Learn more about fees and FEE-HELP

Admission criteria

Before you begin your application to study as a domestic student, check that you meet the requirements listed below.

Year 12 (Australian secondary school certificate) or equivalent,

OR

Successful completion of a Vocational qualification (AQF Level 4 or above),

OR

Successful completion of a Higher Education qualification.

The below is an alternative option.
Demonstrated ability to undertake study at the required level; formal, informal or non-formal study, completed or partially completed, demonstrating a reasonable prospect of success; or written submission to demonstrate reasonable prospect of success.

View full course admission information

Guaranteed pathway and Recognition of Prior Learning

If you have already completed a qualification you may be able to credit this against your degree with us, even if it’s from another institution. This is called Recognition of Prior Learning. We also offer pathway opportunities to further your learning.

Learn more about study pathways

How to apply

Frequently asked questions

  • How do I apply for a course?
  • Can I get course credit for previous experience?
  • What are Recognition of Prior Learning (RPL) and Credit Transfer (CT)? How do I apply?
  • How do I apply for a scholarship?
  • What are Torrens University Australia’s ATAR requirements for domestic students?
  • What if  I don’t meet the entry criteria for a degree?
  • Am I eligible for FEE-HELP?

Similar courses

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Want to find out more?

Don't forget to download the course guide or get in touch with us below.

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