Business

Diploma of Marketing

CRICOS 092485A
Diploma of Marketing

What is a Diploma of Marketing?

A Diploma of Marketing provides the skills and know-how to engage and influence valuable customers, develop brand loyalty and execute strategic marketing campaigns. It delivers key information on marketing principles, business communications and consumer behaviour insights. The course is designed to provide you with a broad base of marketing knowledge and skills suitable for employment or to study a marketing degree at bachelor level.
During this course, you will engage in theoretical constructs that inform marketing practice. You will engage in practice both in simulated marketing workplace roles and in operating businesses and reflect on feedback from industry mentors and assessors. This course comprises eight core subjects and offers a pathway into a Bachelor of Business, as well as a standalone qualification.

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Learning outcomes

  • Understand the role of marketing across organisations of differing sizes.
  • Engage with customers before influencing their behaviour.
  • Examine industry trends, responsibilities, needs and opportunities.
  • Identify branding opportunities, and what makes a brand unique.
Business AMI

AMI accredited

This course is accredited by the Australian Marketing Institute so you know it's industry approved.

Study mode
Online, On campus, Blended
Campus locations*
Sydney, Melbourne, Brisbane, Adelaide
Student
Domestic
International
Course duration
1 year full time, 2 years part time, 2 trimesters accelerated
Start date
20 Feb 2023
05 Jun 2023
18 Sep 2023
Fees

This is an AQF Level 5 course delivered by Torrens University Australia Ltd.

*For more details on international student study options.

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Guaranteed pathway entry
Successful completion will guarantee entry into the second year of our Bachelor of Business programs.

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Future-proof your career
Our diverse academics and industry partners will help you gain new perspectives and a wide-reaching business network.

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Flexible study options
Customise your course so you can study online, on campus or a combination of both.
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Career opportunities

With a Diploma of Marketing, you’ll be well placed to take on an entry-level role in the field, furthering your skills in a real-world environment in a variety of industries. In addition, you’ll have the opportunity to move into a Bachelor of Business where you can specialise in Event Management, Marketing, Sports, Entrepreneurship, Hospitality or Hotel Management.

Potential career paths

  • Assistant Brand Manager
    Average salary: $52,000 - $91,000
  • Marketing Officer
    Average salary: $72,000 - $100,000
Madison Browne - Bachelor of Business Event Management student testimonial
I really enjoyed the independence of self-motivated learning. I believe it further shaped my ability to work autonomously and has developed my self-motivation and drive.
Elle Leontiev
Diploma of Marketing

Subjects and units

Each subject involves 10 hours of study per week, comprising 3 hours of facilitated study and 7 hours self-directed study.

Requirements

These eight core subjects must be completed.

Core subjects

  • Business Communications | BIZ101
  • Understanding People and Organisations | BIZ102
  • Consumer Behaviour | MKG102
  • Marketing Fundamentals | MKT101A
  • Understanding Advertising | MKT102A
  • Integrated Marketing Communications | MKT103A
  • Business-2-Business Marketing | MKG201
  • Marketing and Audience Research | MKT202A

International students must not enrol in more than one-third (33%) of online subjects over their course, and must study at least one face-to-face subject each study period. Please note that due to COVID-19, authorities have provided exceptions to the usual face-to-face learning requirements. For more information, visit Study in Australia.

International students on a student visa are required to study full time (i.e. must complete a minimum of 1.0 EFTSL of study per year). For the latest information on study locations, please check the entry requirements flyer.

Industry partners and work placements

When you study with Torrens University Australia, you will benefit from our extensive network of industry partners. You’ll learn from industry professionals, gain invaluable insights and build key industry relationships.
Australian HR Institute
Australian Red Cross
GBA Projects
B Lab Australia New Zealand
Keylend
Educate Plus
Project Management Institute
Indigenous Education and Boarding Australia
AML

Entry details

  • Domestic
  • International

Fees

Check the domestic course fee schedule for the cost of your course.

FEE-HELP

Eligible Australian students may choose to defer some, or all, of their tuition fees through FEE-HELP, a loan scheme repaid through the tax system based on income.

Learn more about fees and FEE-HELP

Scholarships

If you are truly passionate about business, we want to hear from you. We have a variety of business scholarships on offer to assist you in becoming a key part of the business industry:

Admission criteria

Before you begin your application to study as a domestic student, check that you meet at least one of the requirements listed below.

Year 12 (Australian secondary school certificate) or equivalent.

Successful completion of a Vocational qualification (AQF Level 4 or above), 

OR

Successful completion of a Higher Education qualification.

OR work and life experience that demonstrates skills and knowledge gained through paid or unpaid employment, formal learning and/or non-formal learning (presented on a current resume with attached cover letter).

View full course admission information

Guaranteed pathway and Recognition of Prior Learning

If you have already completed a qualification you may be able to credit this against your degree with us, even if it’s from another institution. This is called Recognition of Prior Learning. We also offer pathway opportunities to further your learning.

Learn more about study pathways

Fees

Check the international course fee schedule for the cost of your course. Onshore international students requiring a student visa should choose campus-based / blended options.

Fee payment

Course fees can be paid across three study periods. Each instalment to be paid before the beginning of the academic stage census date.

Scholarships

We want you to have the best possible chance to succeed, which is why we offer a range of financial scholarships to support our international students during their study journey.

Admission criteria

Before you begin your application to study as an international student, check that you meet the requirements listed below.

Australian Year 12 or equivalent.
Academic IELTS 5.5 (no band less than 5.0) or equivalent.
OR alternative entry requirement may be available. Contact the International Admissions team for more information.

View full course admission information

Guaranteed pathway and Recognition of Prior Learning

If you have already completed a qualification you may be able to credit this against your degree with us, even if it’s from another institution. This is called Recognition of Prior Learning. We also offer pathway opportunities to further your learning.

Learn more about study pathways

How to apply

Frequently asked questions

  • How do I apply for a course?
  • Can I get course credit for previous experience?
  • What are Recognition of Prior Learning (RPL) and Credit Transfer (CT)? How do I apply?
  • How do I apply for a scholarship?
  • What are Torrens University Australia’s ATAR requirements for domestic students?
  • What if  I don’t meet the entry criteria for a degree?
  • Am I eligible for FEE-HELP?

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Want to find out more?

Don't forget to download the course guide or get in touch with us below.

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