Business

Diploma of Marketing

CRICOS 092485A
Diploma of Marketing

What is a Diploma of Marketing?

A Diploma of Marketing provides the skills and know-how to engage and influence valuable customers, develop brand loyalty and execute strategic marketing campaigns. It delivers key information on marketing principles, business communications and consumer behaviour insights. The course is designed to provide you with a broad base of marketing knowledge and skills suitable for employment or to study a marketing degree at bachelor level.
During this course, you will engage in theoretical constructs that inform marketing practice. You will engage in practice both in simulated marketing workplace roles and in operating businesses and reflect on feedback from industry mentors and assessors. This course comprises eight core subjects and offers a pathway into a Bachelor of Business, as well as a standalone qualification.

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Learning outcomes

  • Understand the role of marketing across organisations of differing sizes.
  • Engage with customers before influencing their behaviour.
  • Examine industry trends, responsibilities, needs and opportunities.
  • Identify branding opportunities, and what makes a brand unique.

AMI accredited

This course is accredited by the Australian Marketing Institute so you know it's industry approved.

Study mode
Online, On campus, Blended
Campus locations*
Sydney, Melbourne, Brisbane, Adelaide
Student
Domestic
International
Duration
1 year full time, 2 years part time, 2 trimesters accelerated
Start date

12 Sep 2022

Fees

This is an AQF Level 5 course delivered by Torrens University Australia Ltd.

* For more details on international student study options.

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Guaranteed pathway entry
Successful completion will guarantee entry into the second year of our Bachelor of Business programs.

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Future-proof your career
Our diverse academics and industry partners will help you gain new perspectives and a wide-reaching business network.

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Flexible study options
Customise your course so you can study online, on campus or a combination of both.

Career opportunities

With a Diploma of Marketing, you’ll be well placed to take on an entry-level role in the field, furthering your skills in a real-world environment in a variety of industries. In addition, you’ll have the opportunity to move into a Bachelor of Business where you can specialise in Event Management, Marketing, Sports, Entrepreneurship, Hospitality or Hotel Management.

Career paths

  • Marketing Officer
  • Assistant Product Manager
  • Assistant Channel Manager
  • Assistant Brand Manager
  • Sponsorship Coordinator
  • Marketing Research Assistant
  • Media Planner
  • Future Careers
    • Marketing Officer
    • Assistant Product Manager
    • Assistant Channel Manager
    • Assistant Brand Manager
    • Sponsorship Coordinator
    • Marketing Research Assistant
    • Media Planner

Subjects and units

This course comprises of 8 core subjects. Each subject involves 10 hours of study per week, comprising 3 hours of facilitated study and 7 hours self-directed study.

International students must not enrol in more than one-third (33%) of online subjects over their course, and must study at least one face-to-face subject each study period. Please note that due to COVID-19, authorities have provided exceptions to the usual face-to-face learning requirements. For more information, visit Study in Australia.

International students on a student visa are required to study full time (i.e. must complete a minimum of 1.0 EFTSL of study per year). For the latest information on study locations, please check the entry requirements flyer.

Complete the 8 core subjects listed below.
  • Business Communications | BIZ101
    The aim of this subject is to provide you with the knowledge and skills to enhance your personal effectiveness, employability, and academic success. This subject introduces you to the concepts of business communications and transferable academic skills. You will examine the different stakeholders and communication contexts which occur in the internal and external business environment, developing the skills and knowledge to effectively interpret and deliver messages in a variety of business situations. This subject will provide you with essential business skills in information literacy, presenting, writing, academic integrity and the use of technology.
  • Understanding People and Organisations | BIZ102
    The aim of this subject is to develop an understanding of modern organisations, their structure and how people collaborate within these structures to achieve the organisation’s strategic objectives and deal with the uncertainty of the 21st Century economy. This knowledge will form a foundation of theoretical knowledge about organisational behaviour that will be built on in future subjects. Moreover, it will develop the student’s emotional intelligence and the understanding of their strengths and their application in the business context. These learning objectives will be achieved through a mixture of theoretical readings, class discussions and group projects focusing on how theoretical concepts apply to the work environment. Additionally, reflective journals will be used to apply theory to develop the students own professional capability.
  • Consumer Behaviour | MKG102
    This unit introduces students to the main aspects of consumer behaviour, including the societal, family and cultural influences on behaviour. The unit examines vital topics such as consumer learning, needs and wants, motivations, perceptions and experience, and specific consumer behaviours and the factors involved in consumer decision making. Students undertaking this unit are encouraged to critically appraise their own buying behaviour, which in turn assists them in acquiring, critically examining, and communicating information from a range of different sources.
  • Marketing Fundamentals | MKT101A
    Students will gain a solid foundation in the marketing discipline introducing relevant and contemporary concepts, theories and models. The unit magnifies the importance of understanding consumer behaviour, segmentation, targeting and positioning, the extended marketing mix and ethics in marketing. Industry relevance provides students with the opportunity of applying key concepts in practical settings. These marketing foundations are expanded on in other subjects available as electives.
  • Understanding Advertising | MKT102A
    Understanding Advertising introduces students to the fundamentals of advertising and explains how students can use this important tool to solve communication problems in today’s complex and fast-changing world. The unit provides an introduction to the advertising industry and the process of creating advertisements for different media. It begins by looking at the initial steps of advertising planning and research, differentiation and targeting, and the development of an advertising strategy.
  • Integrated Marketing Communications | MKT103A
    Integrated Marketing Communications provides students with a contemporary view on the use of all different promotional tools available to marketers today such as sales promotions, direct marketing, advertising, personal selling and public relations. The unit explores how marketers can increase the number of touch points a brand can explore among its target audience in a consistent and effective manner.
  • Business-2-Business Marketing | MKG201
    Business-to-Business Marketing introduces students to the principles of industrial marketing, also known as B2B. The subject highlights the importance of firms in building strong relationships with their business clients in the process of value creation. Students will develop an understanding of business markets and the business marketing environment and will build upon their knowledge of marketing principles and market segmentation to formulate their own B2B marketing strategy.
  • Marketing and Audience Research | MKT202A
    This unit provides students with both theoretical knowledge and practical application of the quantitative and qualitative marketing research process. It begins with the concept of marketing research and the research process. It discusses how to design a research project and define the research question. It identifies primary and secondary data sources, and introduces students to qualitative and quantitative research and introductory analytical methods.

Industry partners

When you study with Torrens University Australia, you will benefit from our extensive network of industry partners. You’ll learn from industry professionals, gain invaluable insights and build key industry relationships. 
Diploma of Marketing | Elle Leontiev
I really enjoyed the independence of self-motivated learning. I believe it further shaped my ability to work autonomously and has developed my self-motivation and drive.
Elle Leontiev
Diploma of Marketing
Business Man and Woman

Why study with us?

As the country’s fastest-growing university, Torrens University Australia brings a fresh approach to higher education. We focus on giving you the skills and the knowledge to ensure long-term success in your career. Our academics are highly qualified and will support you in every step of your study.
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A dedicated Success Coach
An ally to encourage, inspire and guide, your Success Coach will help you achieve your goals and create the right trajectory for your career.
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Join Australia’s most progressive university
Industry leading and future-focused: we give you all the tools you need to create your own success.
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Get more out of passionate academics
With the guidance of our industry-leading experts, you can become a leader in your field.
Bring out your best in a business course.
You’ll get hands-on, practical experience with some of the brightest minds, solving genuine industry problems.
graduation

Are you a Domestic or International student?

Choose your student type for fees, scholarships & entry requirements

  • Domestic
  • International

Fees: Domestic students

Domestic fees
Check the Domestic Course Fee Schedule for the cost of your course.
FEE-HELP
Eligible Australian students may choose to defer some, or all, of their tuition fees through FEE-HELP, a loan scheme repaid through the tax system based on income.

Scholarships: Domestic students

We’re serious about supporting your studies from start to success, which is why we offer the opportunity to earn a reduction in your course fees, so you can focus on getting into a career you’ll love.

Admissions criteria and pathways: Domestic students

To be eligible for admission you must satisfy one of the entry requirements below.
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Year 12 (Australian secondary school certificate) or equivalent.

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OR Successful completion of a Vocational qualification (AQF Level 4 or above), or successful completion of a Higher Education qualification.

OR work and life experience that demonstrates skills and knowledge gained through paid or unpaid employment, formal learning and/or non-formal learning (presented on a current resume with attached cover letter).

Guaranteed pathway and Recognition of Prior Learning

If you have already completed a qualification you may be able to credit this against your degree with us, even if it’s from another institution. This is called Recognition of Prior Learning. We also offer pathway opportunities to further your learning.

How to apply: Domestic students

Get started
Read through the admissions criteria and ensure you meet the entry requirements.
Apply
It’s easy! Apply online below or contact us and we can help on 1300 575 803.
Offer
We’ll contact you shortly after to confirm your details and help you through the rest of the process.
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Get started
Read through the admissions criteria and ensure you meet the entry requirements.

Apply Now Icon | Torrens University

Apply
It’s easy! Apply online below or contact us and we can help on 1300 575 803.

Apply Now Icon | Torrens University

Offer
We’ll contact you shortly after to confirm your details and help you through the rest of the process.

Fees: International students

International fees
Check the International Course Fee Schedule for the cost of your course. Onshore international students requiring a student visa should choose campus-based / blended options.
Fee payment
Course fees can be paid across three study periods. Each instalment to be paid before the beginning of the academic stage census date.
  • International fees

    Check the International Course Fee Schedule for the cost of your course. Onshore international students requiring a student visa should choose campus-based / blended options.

    Download international fees PDF

  • Fee payment

    Course fees can be paid across three study periods. Each instalment to be paid before the beginning of the academic stage census date.

    Fee payment

Scholarships: International students

We want you to have the best possible chance to succeed, which is why we offer a range of financial scholarships to support our international students during their study journey.

Admissions criteria and pathways: International students

Before you begin your course application, check you meet all the requirements listed below.

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Australian Year 12 or equivalent; and
Academic IELTS 5.5 (no band less than 5.0) or equivalent.

Guaranteed pathway and Recognition of Prior Learning

If you have already completed a qualification you may be able to credit this against your degree with us, even if it’s from another institution. This is called Recognition of Prior Learning. We also offer pathway opportunities to further your learning. Learn more about study pathways.

How to Apply: International students

Get Started
Read through the admissions criteria and ensure you meet the entry requirements.
Offer
We’ll contact you shortly after to confirm your details and help you through the rest of the process.
Apply
It’s easy! You can apply online below or contact our International team on 1300 575 803.
Apply Now Icon | Torrens University

Get started
Read through the admissions criteria and ensure you meet the entry requirements.

Apply Now Icon | Torrens University

Apply
It’s easy! You can apply online below or contact our International team on 1300 575 803.

Apply Now Icon | Torrens University

Offer
We’ll contact you shortly after to confirm your details and help you through the rest of the process.

Frequently asked questions

  • What does admissions criteria mean?

    Admissions criteria is a set of criteria that must be met to be eligible to apply for a chosen course.

    To gain entry to an accredited undergraduate course at Torrens University Australia, applicants must both satisfy general admissions criteria and meet any additional course requirements where specified.

    All admissions criteria and course-specific requirements apply consistently across campus locations and study modes. To find out more, visit admissions criteria.

  • What if I don’t meet the entry criteria for a degree?

    Torrens University Australia has recognised pathways to help you gain entry into our bachelor degrees based on different criteria.

    To find out more, visit Study pathways or contact one of our knowledgeable Course and Careers Advisors.

  • What are Torrens University Australia’s courses’ ATAR requirements?
    Torrens University Australia no longer considers ATAR (Australian Tertiary Admission Rank) as our primary entry requirement. We have removed ATAR as the key admissions criteria for applicants aiming to study at Torrens University Australia. We strongly believed an alternative to the ATAR system should be found, which more broadly assesses students, especially when soft skills are emerging as important employability attributes. So, students with a recent secondary school education are now considered for admission if they have a Year 12 (Australian secondary school) certificate.
  • Can I get course credit for previous experience?

    Yes, course credit is available upon application and academic approval.

    If you have already completed a qualification or have relevant work experience, you may be able to receive credits towards your degree. This credit can take the form of credit transfer, block credit or Recognition of Prior Learning (RPL).

    Our Program Directors will carefully review the learning gained from your previous qualification and/or experience to ensure we provide you with credit towards our degrees whenever appropriate. Review our course credits page or chat to one of Course and Careers Advisors.

  • What are course credits?

    Course credits are credits that can be applied to your course based on your prior experience or qualifications. To find out more, visit course credits

    .

  • Am I a domestic or an international student?

    Domestic students are Australian and Permanent Residents. International students are those who hold citizenship or Permanent Resident status of all other countries.

    International students from countries whose first official language is one other than English need to provide evidence of English Language Proficiency.

  • How do Torrens University Australia fees charge?

    Torrens University Australia is a full-fee paying institution. To find out more, visit Tuition Fees.

    Domestic students may be eligible for FEE-HELP. For more information on FEE-HELP, please visit: https://www.studyassist.gov.au/.

    Please note we do not currently offer any full fee waivers for international students. We do not offer stipends or living allowances.

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