Business

Diploma of Marketing

CRICOS 092485A

What is a Diploma of Marketing?

A Diploma of Marketing gives you the foundational skills to create exciting strategic marketing campaigns. At Torrens University, you’ll develop practical skills that are in demand by employers. Put your learnings into practice with real briefs for real clients.

During this course, you will engage in theoretical constructs that inform marketing practice. You will engage in practice both in simulated marketing workplace roles and in operating businesses and reflect on feedback from industry mentors and assessors. This course comprises eight core subjects and offers a pathway into a Bachelor of Business, as well as a standalone qualification.

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Learning outcomes

Understand the role of marketing across organisations of differing sizes.
Engage with customers before influencing their behaviour.
Examine industry trends, responsibilities, needs and opportunities.
Identify branding opportunities, and what makes a brand unique.

AMI accredited

This course is accredited by the Australian Marketing Institute so you know it's industry approved.

Download course guide Start online application

Study mode

Online, On campus, Blended

Campus locations*

Sydney, Melbourne, Brisbane, Adelaide

Student

Domestic

International

Course duration

1 year full time, 2 years part time, 2 trimesters accelerated

Start date

18 Sep 2023

Fees

View fees

This is an AQF Level 5 course delivered by Torrens University Australia Ltd.

*For more details on international student study options.

Guaranteed pathway entry

Successful completion will guarantee entry into the second year of our Bachelor of Business programs.

Future-proof your career

Our diverse academics and industry partners will help you gain new perspectives and a wide-reaching business network.

Flexible study options

Customise your course so you can study online, on campus or a combination of both.

Love what you do with Torrens University Australia

Career opportunities

With a Diploma of Marketing, you’ll be well placed to take on an entry-level role in the field, furthering your skills in a real-world environment in a variety of industries. In addition, you’ll have the opportunity to move into a Bachelor of Business where you can specialise in Marketing, Event Management, Sports, Entrepreneurship, Hospitality or Hotel Management.

Potential career paths

Assistant Brand Manager
Average salary: $57,000 - $95,000
Marketing Officer
Average salary: $73,152 - $105,509

Learn more about careers in Business

Subjects and units

This course comprises of 8 core subjects. Each subject involves 10 hours of study per week, comprising 3 hours of facilitated study and 7 hours self-directed study.

Requirements

These eight core subjects must be completed.

Core subjects

Business Communications | BIZ101

The aim of this subject is to provide you with the knowledge and skills to enhance your personal effectiveness, employability, and academic success. This subject introduces you to the concepts of business communications and transferable academic skills. You will examine the different stakeholders and communication contexts which occur in the internal and external business environment, developing the skills and knowledge to effectively interpret and deliver messages in a variety of business situations. This subject will provide you with essential business skills in information literacy, presenting, writing, academic integrity and the use of technology.
Understanding People and Organisations | BIZ102

The aim of this subject is to develop an understanding of how people collaborate within organisations to achieve objectives and deal with the uncertainty of the economy. This knowledge will form a foundation of theoretical knowledge required in relation to personal and group behaviour that will be built on in future subjects. Moreover, it will examine and over time develop the student’s emotional intelligence and the understanding of key positive attributes and their application in the business context. These learning objectives will be achieved through a mixture of theoretical readings, class discussions and group projects focusing on how theoretical concepts apply to the work environment. Additionally, reflective journals will be used to apply theory to develop the students own professional capability.
Marketing Fundamentals | MKT101A

Students will gain a solid foundation in the marketing discipline introducing relevant and contemporary concepts, theories and models. The unit magnifies the importance of understanding consumer behaviour, segmentation, targeting and positioning, the extended marketing mix and ethics in marketing. Industry relevance provides students with the opportunity of applying key concepts in practical settings. These marketing foundations are expanded on in other subjects available as electives.
Consumer Behaviour | MKG102

This unit introduces students to the main aspects of consumer behaviour, including the societal, family and cultural influences on behaviour. The unit examines vital topics such as consumer learning, needs and wants, motivations, perceptions and experience, and specific consumer behaviours and the factors involved in consumer decision making. Students undertaking this unit are encouraged to critically appraise their own buying behaviour, which in turn assists them in acquiring, critically examining, and communicating information from a range of different sources.
Understanding Advertising | MKT102A

Understanding Advertising introduces students to the fundamentals of advertising and explains how students can use this important tool to optimise communication in today’s complex and fast-changing world. The subject provides an introduction to the advertising industry and explores the process of creating advertisements for different media. It begins by looking at the initial steps of advertising planning, targeting, positioning and differentiation to develop advertising strategies. Then students will learn to analyse and evaluate advertising intentions and develop an ad campaign with creative content and objectives.
Integrated Marketing Communications | MKT103A

Integrated Marketing Communications provides students with a contemporary view on the use of all different promotional tools available to marketers today such as sales promotions, direct marketing, advertising, personal selling and public relations. The unit explores how marketers can increase the number of touch points a brand can explore among its target audience in a consistent and effective manner.
Business-2-Business Marketing | MKG201

Business-to-Business Marketing introduces students to the principles of industrial marketing, also known as B2B. The subject highlights the importance of firms in building strong relationships with their business clients in the process of value creation. Students will develop an understanding of business markets and the business marketing environment and will build upon their knowledge of marketing principles and market segmentation to formulate their own B2B marketing strategy.
Marketing and Audience Research | MKT202A

This unit provides students with both theoretical knowledge and practical application of the quantitative and qualitative marketing research process. It begins with the concept of marketing research and the research process. It discusses how to design a research project and define the research question. It identifies primary and secondary data sources, and introduces students to qualitative and quantitative research and introductory analytical methods.

International students must not enrol in more than one-third (33%) of online subjects over their course, and must study at least one face-to-face subject each study period. For more information, visit Study in Australia.

International students on a student visa are required to study full time (i.e. must complete a minimum of 1.0 EFTSL of study per year). For the latest information on study locations, please check the entry requirements flyer.

Industry partners and work placements

When you study with Torrens University Australia, you will benefit from our extensive network of industry partners. You’ll learn from industry professionals, gain invaluable insights and build key industry relationships.

Entry details

Domestic
International

Fees

Check the domestic course fee schedule for the cost of your course.

FEE-HELP

Eligible Australian students may choose to defer some, or all, of their tuition fees through FEE-HELP, a loan scheme repaid through the tax system based on income.

Learn more about fees and FEE-HELP

Scholarships

If you are truly passionate about business, we want to hear from you. We have a variety of business scholarships on offer to assist you in becoming a key part of the business industry:

Admission criteria

Before you begin your application to study as a domestic student, check that you meet at least one of the requirements listed below.

Year 12 (Australian secondary school certificate) or equivalent.

Successful completion of a Vocational qualification (AQF Level 4 or above),

OR

Successful completion of a Higher Education qualification.

OR work and life experience that demonstrates skills and knowledge gained through paid or unpaid employment, formal learning and/or non-formal learning (presented on a current resume with attached cover letter).

View full course admission information

Guaranteed pathway and Recognition of Prior Learning

If you have already completed a qualification or gained skills through life or work experience, you may be able to credit this against your degree with us. Check information about Recognition of Prior Learning and Course Credit transfer. We also offer pathway opportunities to further your learning.

Learn more about study pathways

Fees

Check the international course fee schedule for the cost of your course. Onshore international students requiring a student visa should choose campus-based / blended options.

Fee payment

Course fees can be paid across three study periods. Each instalment to be paid before the beginning of the academic stage census date.

Scholarships

We want you to have the best possible chance to succeed, which is why we offer a range of financial scholarships to support our international students during their study journey.

Admission criteria

Before you begin your application to study as an international student, check that you meet the requirements listed below.

Australian Year 12 or equivalent.

Academic IELTS 5.5 (no band less than 5.0) or equivalent.

OR alternative entry requirement may be available. Contact the International Admissions team for more information.

View full course admission information

Guaranteed pathway and Recognition of Prior Learning

If you have already completed a qualification or gained skills through life or work experience, you may be able to credit this against your degree with us. Check information about Recognition of Prior Learning and Course Credit transfer. We also offer pathway opportunities to further your learning.

Learn more about study pathways

Frequently asked questions

What are Torrens University Australia’s ATAR requirements for domestic students?

Torrens University Australia no longer considers ATAR (Australian Tertiary Admission Rank) as our primary entry requirement. We have removed ATAR as the key admissions criteria for applicants aiming to study at Torrens University Australia. We strongly believed an alternative to the ATAR system should be found, which more broadly assesses students, especially when soft skills are emerging as important employability attributes. So, students with a recent secondary school education are now considered for admission if they have a Year 12 (Australian secondary school) certificate. Exceptions may apply to some courses.
What if  I don’t meet the entry criteria for a degree?

Torrens University Australia has a range of application pathways to help you gain entry into our degrees based on different criteria.

To find out more, visit Study Pathways or contact our Future Student Advisors.
Am I eligible for FEE-HELP?
If you are a domestic student attending university or an approved higher education provider, you can get a FEE-HELP loan to pay all or part of your tuition fees.

You are eligible for FEE-HELP assistance for a unit of study (i.e. subject) if you:

Undertake study with an approved provider.

Meet the citizenship and residency requirements:

An Australian citizen or a New Zealand Special Category Visa holder who meets the long-term residency criteria and who will undertake, in Australia, at least one unit of study contributing to your course; OR

A permanent humanitarian visa holder who will be a resident in Australia for the duration of your unit; OR

Are a permanent visa holder who is undertaking bridging study for overseas-trained professionals, and will be a resident in Australia for the duration of the study.

Enrolled in an eligible unit of study by the census date for the unit.

Have not exceeded the FEE-HELP limit.

For full details, visit the Australian Government website Study Assist.

If you are still unsure, please contact our Future Student Advisors who can talk you through the information.

Can I get course credit for previous experience?

Yes, course credit is available for most courses upon application and academic approval (excluding Higher Degree by Research programs). 

If you have already completed a qualification or have relevant work experience, you may be eligible for credit towards your course. This credit can take the form of credit transfer, block credit or Recognition of Prior Learning (RPL). Review our Course Credits page or chat to our Future Student Advisors.
What are Recognition of Prior Learning (RPL) and Credit Transfer (CT)? How do I apply?

Recognition of Prior Learning (RPL) is an assessment process that recognises experience, previous study and qualifications, and other forms of informal and non-formal learning, to determine if you meet course requirements.

If you have relevant qualifications or experience, you may be eligible for credit towards your course and a reduction in tuition costs.

Please speak to our Future Student Advisors to discuss your prior learning experiences.

For more information, please visit Course credits.
How do I apply for a scholarship?

Torrens University has a wide range of scholarship options to support new, returning, international and Australian students. They all include a reduction in tuition fees, and some scholarships include a mentoring component with our industry partners.

Domestic students

When you speak to our Future Student Advisors, let them know you wish to be considered for a scholarship in your application form. They will show you how to apply for a scholarship.

International students

Please contact your Education Agent for further information. Alternatively, you can call us on 1300 575 803 or by email.

For more details, explore our range of scholarships.

View all FAQs

Diploma of Marketing