Business

Diploma of Business (Marketing)

CRICOS 114739J
Diploma of Marketing

What is a Diploma of Business (Marketing)?

A Diploma of Business (Marketing) gives you the foundational skills to create exciting strategic marketing campaigns. At Torrens University, you’ll develop practical skills that are in demand by employers. Put your learnings into practice with real briefs for real clients.
During this course, you will engage in theoretical constructs that inform marketing practice. You will engage in practice both in simulated marketing workplace roles and in operating businesses and reflect on feedback from industry mentors and assessors. This course comprises eight core subjects and offers a pathway into a Bachelor of Business, as well as a standalone qualification.

More

Learning outcomes

  • Understand the role of marketing across organisations of differing sizes.
  • Engage with customers before influencing their behaviour.
  • Examine industry trends, responsibilities, needs and opportunities.
  • Identify branding opportunities, and what makes a brand unique.
AMI

AMI accredited

This course is accredited by the Australian Marketing Institute so you know it's industry approved.

Study mode
Online, On campus, Blended
Campus locations*
Sydney, Melbourne, Brisbane, Adelaide
Student
Domestic
International
Course duration
1 year full time, 2 years part time, 2 trimesters accelerated
Start date
19 Feb 2024
3 June 2024
16 Sep 2024
Fees & scholarships

This is an AQF Level 5 course delivered by Torrens University Australia Ltd.

*For more details on international student study options.

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Guaranteed pathway entry
Successful completion will guarantee entry into the second year of our Bachelor of Business programs.

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Future-proof your career
Our diverse academics and industry partners will help you gain new perspectives and a wide-reaching business network.

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Flexible study options
Customise your course so you can study online, on campus or a combination of both.
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Career opportunities

With a Diploma of Business (Marketing), you’ll be well placed to take on an entry-level role in the field, furthering your skills in a real-world environment in a variety of industries. In addition, you’ll have the opportunity to move into a Bachelor of Business where you can specialise in Marketing, Event Management, Sport Management, Entrepreneurship, or Hospitality and Tourism Management.

Potential career paths

  • Assistant Brand Manager
    Average salary: $57,000 - $95,000
  • Marketing Officer
    Average salary: $73,152 - $105,509
Diploma of Marketing | Elle Leontiev
I really enjoyed the independence of self-motivated learning. I believe it further shaped my ability to work autonomously and has developed my self-motivation and drive.
Elle Leontiev
Diploma of Marketing

Subjects and units

This course comprises 8 subjects, 7 core subjects and 1 elective subject. As part of the core subjects, you will gain 50 hours of real-world industry experience.

Each subject involves 10 hours of study per week, comprising 3 hours of facilitated study and 7 hours self-directed study.

  • Core
  • Electives

Requirements

These seven core subjects must be completed.

Core subjects

  • Academic and Business Communication Skills | BIZ106 
  • Understanding Self and Others | BIZ107 
  • Integrated Marketing Communications | MKT103A
  • Marketing in the Digital Era | MKT105
  • The Business Environment | BIZ202
  • Consumer Behaviour | MKG102
  • Industry Skills Project | IND101A | 50 hours of industry experience 

Requirements

Electives available to students may be chosen from the elective bank below. Choose one elective:

Elective subjects

  • Introduction to Entrepreneurship | ENT101
  • Venture Ideation | ENT102
  • The Business of Events | EVT102
  • Information Systems for Business | MIS101
  • Developing People and Culture | MGT202
  • Project Management | MGT201A
  • Sales and Negotiation Strategies | ENT201
  • Event Management and Operations | EVT201A
  • Economics | ECO201

Industry partners and work placements

When you study with Torrens University Australia, you will benefit from our extensive network of industry partners. You’ll learn from industry professionals, gain invaluable insights and build key industry relationships.

Gain professional experience

Complete 50 hours of real-world, relevant experience during your course. You’ll have the opportunity to leverage our work placement program with one of our acclaimed industry partners

Kathmandu logo | Torrens University
Red Havas logo
Accenture logo
Boston Consulting Group logo
DXC Technology logo
Nestle logo
Arnott's Group logo
Seven Network logo | Torrens University
Capgemini Logo | Torrens University
Red Nose logo | Torrens University
L'Oreal logo

Entry details

  • Domestic
  • International

Fees

Check the domestic course fee schedule for the cost of your course.

FEE-HELP

Eligible Australian students may choose to defer some, or all, of their tuition fees through FEE-HELP, a loan scheme repaid through the tax system based on income.

Learn more about fees and FEE-HELP

Scholarships

If you are truly passionate about business, we want to hear from you. We have a variety of business scholarships on offer to assist you in becoming a key part of the business industry:

Admission criteria

Before you begin your application to study as a domestic student, check that you meet at least one of the requirements listed below.

Year 12 (Australian secondary school certificate) or equivalent.

Successful completion of a Vocational qualification (AQF Level 4 or above), 

OR

Successful completion of a Higher Education qualification.

OR work and life experience that demonstrates skills and knowledge gained through paid or unpaid employment, formal learning and/or non-formal learning (presented on a current resume with attached cover letter).

View full course admission information

Guaranteed pathway and Recognition of Prior Learning

If you have already completed a qualification or gained skills through life or work experience, you may be able to credit this against your degree with us. Check information about Recognition of Prior Learning and Course Credit transfer. We also offer pathway opportunities to further your learning.

Learn more about study pathways

Fees

Check the international course fee schedule for the cost of your course. Onshore international students requiring a student visa should choose campus-based / blended options.

Fee payment

Course fees can be paid across three study periods. Each instalment to be paid before the beginning of the academic stage census date.

Admission criteria

Before you begin your application to study as an international student, check that you meet the requirements listed below.

Australian Year 12 or equivalent.
Academic IELTS 5.5 (no band less than 5.0) or equivalent.
OR alternative entry requirement may be available. Contact the International Admissions team for more information.

View full course admission information

Guaranteed pathway and Recognition of Prior Learning

If you have already completed a qualification or gained skills through life or work experience, you may be able to credit this against your degree with us. Check information about Recognition of Prior Learning and Course Credit transfer. We also offer pathway opportunities to further your learning.

Learn more about study pathways

How to apply

Frequently asked questions

  • What are Torrens University Australia’s ATAR requirements for domestic students?
  • What if  I don’t meet the entry criteria for a degree?
  • Am I eligible for FEE-HELP?
  • Can I get course credit for previous experience?
  • What are Recognition of Prior Learning (RPL) and Credit Transfer (CT)? How do I apply?
  • How do I apply for a scholarship?

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Want to find out more?

Don't forget to download the course guide or get in touch with us below.

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