Diploma of Fashion Marketing and Enterprise

This subject introduces a core set of industry-standard specialist design software tools. The emphasis of this subject is on building a comprehensive familiarity with these tools and features so that their application becomes second nature and can be treated as part of the overall creative tool kit.

Students will work through a range of small exercises to cement their learning and to build their working knowledge by experimenting with different tools and techniques. Students will then combine these tools and techniques to explore print and screen-based projects and in doing so, become aware of how to create flexible visual outcomes not wedded to single-use mediums.

Assessment Tasks: Online test, vector file, raster and layout file

Delivery Mode: On Campus, Online

Marketing Fundamentals MKT101A

Students will gain a solid foundation in the marketing discipline introducing relevant and contemporary concepts, theories and models. The unit magnifies the importance of understanding consumer behaviour, segmentation, targeting and positioning, the extended marketing mix and ethics in marketing. Industry relevance provides students with the opportunity of applying key concepts in practical settings. These marketing foundations are expanded on in other subjects available as electives.

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Marketing in the Digital Era MKT105

This subject introduces marketing concepts and approaches within a digital environment. You will practise segmenting, targeting, and positioning to a market. You will identify how a diverse range of customers make purchase decisions to satisfy their needs and wants. You will explore the mix of decisions regarding product, price, place and promotion, and analyse a market environment in your area of study.

Assessment Tasks: Report, Test, Presentation

Delivery Mode: On Campus, Online

Fashion Concepts provides the opportunity for students to develop their understanding of concepts and structures that may be employed in a contemporary fashion environment. In this subject, students develop their knowledge of:

• Trend analysis and design development
• Sampling and production
• Fashion wholesale and retail concepts
• Ethics and questions of sustainability within fashion supply chains.

Students will be required to research and critically analyse contemporary fashion models and identify, describe and model a fashion enterprise of their own development.

Assessment Tasks: Online Test, Report

Delivery Mode: On Campus, Online

The aim of the subject is to develop an entrepreneurial mindset that incorporates creativity, innovation and research/analytical abilities. The subject focuses on entrepreneurship for start-up businesses as well as entrepreneurial behaviour within larger organisations. Students are introduced to the theory and practice of entrepreneurship, the characteristics of entrepreneurs through a range of case studies, and the “mindset” of the entrepreneur. They will gain an overview of the business startup process, make an assessment of their own “mindset” for entrepreneurship and map out their journey to develop their mindset and skillset as entrepreneurs.

Assessment Tasks: Report, Presentation, Development Plan

Delivery Mode: On Campus, Online

Customer Experience Management BIZ104

The 21st Century economy is dynamic and driven by customers ever changing wants and needs. To remain competitive businesses need to understand what their customers want and how to deliver a quality customer experience that goes beyond the product or service offering. This subject explores how a customers’ perceptions – both conscious and subconscious – effect their relationship with a brand’s value proposition. Students will explore how a customer’s interactions with a brand during the customer life cycle will determine levels of customer satisfaction. Students will analyze Customer Journey Mapping techniques, Employees engagement in the customer experience strategy and metrics of satisfaction, loyalty and advocacy.

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Customer Experience Management BIZ204

It is critical for businesses to ensure that customers are at the core of all they do and that business strategy drives and supports a Customer Experience (CX) Management approach. In this subject, you will examine the Customer Journey Map and learn why every interaction (or Touchpoint) helps businesses to better understand their customers’ perceptions, feelings, and experiences with a brand’s products and services. Through the lens of the customer, you will propose new strategies to improve the customer experience.

Assessment Tasks: Report, Quiz, Presentation

Delivery Mode: On Campus, Online