Design

Diploma of Fashion Marketing and Enterprise

CRICOS 108078C

Download course guide

Delivered by

Diploma of Fashion Marketing & Enterprise | Student Work | Yun Hee Lee

What is a Diploma of Fashion Marketing and Enterprise?

A Diploma of Fashion Marketing and Enterprise introduces students to commercial fashion enterprise management, providing theoretical and technical skills for a career in fashion marketing, operations or retail. Upon successful completion, you have the opportunity to further your studies by completing our Bachelor of Fashion Marketing and Enterprise.

This course teaches you how to create, market and manage commercial fashion enterprises in an ever-changing landscape. You will explore various business models, digital communication strategies, fashion buying and merchandise planning, brand development, consumer research, entrepreneurship and fashion retail and operations practices.

More

Learning outcomes

Distinguish between ethical and unethical marketing and enterprise management practices.
Apply a structured process of inquiry to source and evaluate information in response to marketing and fashion industry problems.
Understand the historical, social, cultural and technological contexts tied to local and international fashion marketing practices.

DIA-recognised course

This course is recognised by the Design Institute of Australia, giving you confidence that your education is of the highest industry standard.

Vogue Australia partnership

We’ve partnered with industry leaders including Vogue Australia, to offer you internship, mentoring and scholarship opportunities.

Free Adobe Creative Cloud Pro licence

You'll receive a free Adobe Creative Cloud Pro licence for the entire time you're studying Design with us.

Download course guide Start online application

Study mode

On campus, Blended, Online

Campus locations*

Sydney, Melbourne, Brisbane

Student

Domestic

International

Course duration

1 year full time, 2 years part time, 6 months accelerated

Start date

18 Sep 2023

19 Feb 2024

3 June 2024

16 Sep 2024

View all key dates

Fees

View fees

This is an AQF Level 5 course delivered by Torrens University Australia Ltd T/A Billy Blue College of Design.

*For more details on international student study options.

Become a successful fashion entrepreneur

Develop an entrepreneurial mindset and understand the business models and strategies used in fashion.

Develop industry-ready skills

Develop commercial awareness of how to build, market and sustain a fashion brand.

Guaranteed pathway entry into a bachelor's degree

Take your credits and pathway directly into the second year of our bachelor's program.

Students gain a deeper understanding of design elements and principles by producing 2D and 3D design concepts using software such as, CLO 3D. Meet Thomas Saint-Cyr, Ceren Narli, Georgia Bellingham, Grace Moorhead, Aung Lin, Ruby Gallo, Holly Villagra and Jackson Cowden who brought their collection to life in 3D animation.

Career opportunities

Successfully completing a Diploma of Fashion Marketing and Enterprise course will set you on your own fashion enterprise pathway, or open doors for a variety of roles in an existing fashion enterprise.

Potential career paths

Marketing Assistant
Average salary: $56,000 - $82,300
Startup Founder
Average salary: $56,000 - $82,300
Fashion Designer
Average salary: $58,750 - $82,200

Learn more about careers in Design

Showcase

Holly Villagra

Holly's passion for fashion dates back to her childhood when she would flick through the pages of Vogue. Today, she has not only interned with Vogue Australia but has also launched her own label, ARTYST.

Showcase

Jackson Cowden

Jackson has a keen interest in fashion design and creative direction. During his course, he gained proficiency in software such as CLO 3D, enabling him to bring his graduate collection to life in 3D animation.

Showcase

Joshua Djordjewitsch

Joshua's namesake label 'Djordjewitsch' was developed with a focus on unconventionalism, minimalism and highly considered fabrics in brutal silhouettes. His work saw him awarded the Queensland Fashion Design Award of Merit by the Design Institute of Australia.

Showcase

Julie Song

Julie switched from interior design to fashion and never looked back. Her final collection was designed to celebrate her culture and identity, and the calibre of her work saw her featured in Powerhouse Museum's Future Fashion showcase.

Showcase

Thomas Saint-Cyr

Thomas was 2020's Branded Fashion Design Graduate of the Year, and his work has been showcased at exhibitions including Powerhouse Museum's Future Fashion. He loves fashion and design's ability to communicate an identity and solve a problem simultaneously.

Showcase

Georgia Bellingham

Georgia encountered obstacle after obstacle while developing a graduate collection throughout a pandemic. Her understanding of the tech-enabled fashion industry helped her to overcome these by pivoting to display her collection digitally using CLO3D.

Subjects and units

This course comprises of three core subjects and five specialisation subjects.

Each subject involves 10 hours of study per week, comprising three hours of facilitated study and seven hours self-directed study.

<

Core
Specialisations

>

Requirements

Complete three core subjects.

Core subjects

Design Context | DCX101

Design Context is a foundational subject that introduces students to the designed world and their place within it. Students are encouraged to explore the interconnected nature of design and its capacity to inspire change, drive progress and navigate complex challenges. Through observation, research and iterative approach students will develop a series of creative responses that demonstrate an awareness of the value of design and its ability to create meaningful interactions for people, communities and their environments.
Design Studio 1 | DSO102

This subject explores the relationship between materials and storytelling. It introduces students to the attributes of materiality and encourages them to re-imagine the possibilities of creating through making. Students will explore the art of paper folding, developing skills and taking creative risks. These results will be captured digitally and altered using the appropriate software. Individual tasks allow students to develop an understanding and appreciation of materials, their many varied uses, properties, and the sustainable manufacturing processes related to them. Students will progress towards determining suitable materials in which to construct their final model with its form and function contextualised and supported by a documented process journal. Their final submission will be a model that reminds us that stories which fill our lives are not only spoken and written but sometimes are best told through craft.
Design Studio 2 | DSO103

Design Studio 2 offers an introduction to the building blocks of creating and developing brands and is designed to give students a broad understanding of the stages and methodologies adopted in the brand development process. The subject draws on the theory and practice that sits behind brand creation. It covers the broad spectrum of brand development, values, trends and branding techniques, as well as fundamentals such as brand positioning and brand architecture. The subject also explores the relationship between branding and audiences, cross-cultural influences and shifts in consumer behaviour. Students must first understand and apply the fundamentals of branding and then go on to use that knowledge as the basis for developing and progressing a brand. This theoretical and practical subject will equip students with the knowledge and insight with which to build their own branding expertise.

Requirements

Complete five specialisation subjects.

Core subjects

Digital Design Foundations | DGDDD100

This subject introduces a core set of industry-standard specialist design software tools. The emphasis of this subject is on building a comprehensive familiarity with these tools and features so that their application becomes second nature and can be treated as part of the overall creative tool kit.

Students will work through a range of small exercises to cement their learning and to build their working knowledge by experimenting with the different tools and techniques. Students will then combine these tools and techniques to explore print and screen-based projects and in doing so, become aware of how to create flexible visual outcomes not wedded to single-use mediums
Marketing Fundamentals | MKT101A

Students will gain a solid foundation in the marketing discipline introducing relevant and contemporary concepts, theories and models. The unit magnifies the importance of understanding consumer behaviour, segmentation, targeting and positioning, the extended marketing mix and ethics in marketing. Industry relevance provides students with the opportunity of applying key concepts in practical settings. These marketing foundations are expanded on in other subjects available as electives.
Fashion Concepts | FA113A
Fashion Concepts provides the opportunity for students to develop their understanding of concepts and structures that may be employed in a contemporary fashion environment. In this subject, students develop their knowledge of:

Trend analysis and design development

Sampling and production

Fashion wholesale and retail concepts

Ethics and questions of sustainability within fashion supply chains.

Students will be required to research and critically analyse contemporary fashion models and identify, describe and model a fashion enterprise of their own development.
Introduction to Entrepreneurship | ENT101

The aim of the subject is to develop an entrepreneurial mindset that incorporates creativity, innovation and research/analytical abilities. The subject focuses on entrepreneurship for start-up businesses as well as entrepreneurial behaviour within larger organisations. Students are introduced to the theory and practice of entrepreneurship, the characteristics of entrepreneurs through a range of case studies, and the “mindset” of the entrepreneur. They will gain an overview of the business startup process, make an assessment of their own “mindset” for entrepreneurship and map out their journey to develop their mindset and skillset as entrepreneurs.
Customer Experience Management | BIZ104

The 21st Century economy is dynamic and driven by customers ever changing wants and needs. To remain competitive businesses need to understand what their customers want and how to deliver a quality customer experience that goes beyond the product or service offering. This subject explores how a customers’ perceptions – both conscious and subconscious – effect their relationship with a brand’s value proposition. Students will explore how a customer’s interactions with a brand during the customer life cycle will determine levels of customer satisfaction. Students will analyze Customer Journey Mapping techniques, Employees engagement in the customer experience strategy and metrics of satisfaction, loyalty and advocacy.

International students must not enrol in more than one-third (33%) of online subjects over their course, and must study at least one face-to-face subject each study period. For more information, visit Study in Australia.

International students on a student visa are required to study full time (i.e. must complete a minimum of 1.0 EFTSL of study per year). For the latest information on study locations, please check the entry requirements flyer.

Industry partners and work placements

The big difference at Billy Blue College of Design at Torrens University Australia is that you’ll start working in the design industry from day one – gaining valuable experience, learning from industry professionals and making industry connections.

Gain professional experience

Gain work experience as you complete an industry brief, putting your learnings into practice with guidance and mentoring from practicing professionals.

Entry details

Domestic
International

Fees

Check the domestic course fee schedule for the cost of your course.

FEE-HELP

Eligible Australian students may choose to defer some, or all, of their tuition fees through FEE-HELP, a loan scheme repaid through the tax system based on income.

Learn more about fees and FEE-HELP

Scholarships

If you are truly passionate about Design and Creative Technology, we want to hear from you. We have a variety of Design and Creative Technology scholarships on offer to assist you in becoming a key part of the Design and Creative Technology industry:

Admission criteria

Before you begin your course application, check that you meet the requirements listed below.

Year 12 (Australian secondary school certificate) or equivalent

OR

Successful completion of a Vocational qualification (AQF Level 4), or above

OR

Successful completion of a Higher Education qualification

OR

Work life experience demonstrating the ability to undertake study at the required level.

View full course admission information

Guaranteed pathway and Recognition of Prior Learning

If you have already completed a qualification or gained skills through life or work experience, you may be able to credit this against your degree with us. Check information about Recognition of Prior Learning and Course Credit transfer. We also offer pathway opportunities to further your learning.

Learn more about study pathways

Fees

Check the international course fee schedule for the cost of your course. Onshore international students requiring a student visa should choose campus-based / blended options.

Fee payment

Course fees can be paid across three study periods. Each instalment to be paid before the beginning of the academic stage census date.

Scholarships

We want you to have the best possible chance to succeed, which is why we offer a range of financial scholarships to support our international students during their study journey.

Admission criteria

Before you begin your course application to study as an international student, check that you meet the requirements below.

Australian Year 12 or equivalent and

Equivalent IELTS 5.5 (Academic) with no skills band less than 5.0

OR alternative entry requirement may be available. Contact the International Admissions team for more information.

View full course admission information

Guaranteed pathway and Recognition of Prior Learning

If you have already completed a qualification or gained skills through life or work experience, you may be able to credit this against your degree with us. Check information about Recognition of Prior Learning and Course Credit transfer. We also offer pathway opportunities to further your learning.

Learn more about study pathways

Frequently asked questions

What are Torrens University Australia’s ATAR requirements for domestic students?

Torrens University Australia no longer considers ATAR (Australian Tertiary Admission Rank) as our primary entry requirement. We have removed ATAR as the key admissions criteria for applicants aiming to study at Torrens University Australia. We strongly believed an alternative to the ATAR system should be found, which more broadly assesses students, especially when soft skills are emerging as important employability attributes. So, students with a recent secondary school education are now considered for admission if they have a Year 12 (Australian secondary school) certificate. Exceptions may apply to some courses.
What if  I don’t meet the entry criteria for a degree?

Torrens University Australia has a range of application pathways to help you gain entry into our degrees based on different criteria.

To find out more, visit Study Pathways or contact our Future Student Advisors.
Am I eligible for FEE-HELP?
If you are a domestic student attending university or an approved higher education provider, you can get a FEE-HELP loan to pay all or part of your tuition fees.

You are eligible for FEE-HELP assistance for a unit of study (i.e. subject) if you:

Undertake study with an approved provider.

Meet the citizenship and residency requirements:

An Australian citizen or a New Zealand Special Category Visa holder who meets the long-term residency criteria and who will undertake, in Australia, at least one unit of study contributing to your course; OR

A permanent humanitarian visa holder who will be a resident in Australia for the duration of your unit; OR

Are a permanent visa holder who is undertaking bridging study for overseas-trained professionals, and will be a resident in Australia for the duration of the study.

Enrolled in an eligible unit of study by the census date for the unit.

Have not exceeded the FEE-HELP limit.

For full details, visit the Australian Government website Study Assist.

If you are still unsure, please contact our Future Student Advisors who can talk you through the information.

Can I get course credit for previous experience?

Yes, course credit is available for most courses upon application and academic approval (excluding Higher Degree by Research programs). 

If you have already completed a qualification or have relevant work experience, you may be eligible for credit towards your course. This credit can take the form of credit transfer, block credit or Recognition of Prior Learning (RPL). Review our Course Credits page or chat to our Future Student Advisors.
What are Recognition of Prior Learning (RPL) and Credit Transfer (CT)? How do I apply?

Recognition of Prior Learning (RPL) is an assessment process that recognises experience, previous study and qualifications, and other forms of informal and non-formal learning, to determine if you meet course requirements.

If you have relevant qualifications or experience, you may be eligible for credit towards your course and a reduction in tuition costs.

Please speak to our Future Student Advisors to discuss your prior learning experiences.

For more information, please visit Course credits.
How do I apply for a scholarship?

Torrens University has a wide range of scholarship options to support new, returning, international and Australian students. They all include a reduction in tuition fees, and some scholarships include a mentoring component with our industry partners.

Domestic students

When you speak to our Future Student Advisors, let them know you wish to be considered for a scholarship in your application form. They will show you how to apply for a scholarship.

International students

Please contact your Education Agent for further information. Alternatively, you can call us on 1300 575 803 or by email.

For more details, explore our range of scholarships.

View all FAQs

Diploma of Fashion Marketing and Enterprise