Design

Diploma of Fashion Marketing and Enterprise

Code DFME21
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What is a Diploma of Fashion Marketing and Enterprise?

A Diploma of Fashion Marketing and Enterprise introduces students to commercial fashion enterprise management, providing theoretical and technical skills for a career in fashion marketing, operations or retail. Upon successful completion, you have the opportunity to further your studies by completing our Bachelor of Fashion Marketing and Enterprise.

This course teaches you how to create, market and manage commercial fashion enterprises in an ever-changing landscape. You will explore various business models, digital communication strategies, fashion buying and merchandise planning, brand development, consumer research, entrepreneurship and fashion retail and operations practices.

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Learning outcomes

  • Distinguish between ethical and unethical marketing and enterprise management practices.
  • Apply a structured process of inquiry to source and evaluate information in response to marketing and fashion industry problems.
  • Understand the historical, social, cultural and technological contexts tied to local and international fashion marketing practices.

DIA-recognised course

This course is recognised by the Design Institute of Australia, giving you confidence that your education is of the highest industry standard.

Vogue Australia partnership

We’ve partnered with industry leaders including Vogue Australia, to offer you internship, mentoring and scholarship opportunities.

Study mode
On campus, Blended, Online
Campus locations
Sydney, Melbourne, Brisbane
Student
Domestic
Duration
1 year full time, 2 years part time, 6 months accelerated
Start date

14 Feb 2022

30 May 2022

12 Sep 2022

31 Oct 2022

Fees

This is an AQF Level 5 course delivered by Torrens University Australia Ltd T/A Billy Blue College of Design.

Collaborate for success
Work alongside industry experts and fashion design students, sharing knowledge, talent and perspectives.

Gain insights from creative experts
Our academics are leaders in the creative and design worlds. With their help, see where the industry is heading.

Gain professional experience
Work on briefs with industry clients or take on an internship as part of your course.

Subjects and units

Each subject involves 10 hours of study per week, comprising 3 hours of facilitated study and 7 hours self-directed study.

International students must not enrol in more than one-third (33%) of online subjects over their course, and must study at least one face-to-face subject each study period. Please note that due to COVID-19, authorities have provided exceptions to the usual face-to-face learning requirements. For more information, visit Study in Australia.

International students on a student visa are required to study full time (ie. must complete a minimum of 1.0 EFTSL of study per year). For the latest information on study locations, please check the entry requirements flyer.

3 Core subjects and 5 specialised subjects
  • Design Context | DCX101
    Design Context is a foundational subject that introduces students to the designed world and their place within it. Students are encouraged to explore the interconnected nature of design and its capacity to inspire change, drive progress and navigate complex challenges. Through observation, research and iterative approach students will develop a series of creative responses that demonstrate an awareness of the value of design and its ability to create meaningful interactions for people, communities and their environments.
  • Digital Design Foundations | DGDDD100

    This subject introduces a core set of industry-standard specialist design software tools. The emphasis of this subject is on building a comprehensive familiarity with these tools and features so that their application becomes second nature and can be treated as part of the overall creative tool kit.

    Students will work through a range of small exercises to cement their learning and to build their working knowledge by experimenting with the different tools and techniques. Students will then combine these tools and techniques to explore print and screen-based projects and in doing so, become aware of how to create flexible visual outcomes not wedded to single-use mediums

  • Marketing Fundamentals | MKT101A

    Students will gain a solid foundation in the marketing discipline introducing relevant and contemporary concepts, theories and models. The unit magnifies the importance of understanding consumer behaviour, segmentation, targeting and positioning, the extended marketing mix and ethics in marketing. Industry relevance provides students with the opportunity of applying key concepts in practical settings. These marketing foundations are expanded on in other subjects available as electives.

  • Design Studio 1 | DSO102
    This subject explores the relationship between materials and storytelling. It introduces students to the attributes of materiality and encourages them to re-imagine the possibilities of creating through making. Students will explore the art of paper folding, developing skills and taking creative risks. These results will be captured digitally and altered using the appropriate software. Individual tasks allow students to develop an understanding and appreciation of materials, their many varied uses, properties, and the sustainable manufacturing processes related to them. Students will progress towards determining suitable materials in which to construct their final model with its form and function contextualised and supported by a documented process journal. Their final submission will be a model that reminds us that stories which fill our lives are not only spoken and written but sometimes are best told through craft.
  • Fashion Concepts | FA113A

    Fashion Concepts provides the opportunity for students to develop their understanding of concepts and structures that may be employed in a contemporary fashion environment. In this subject, students develop their knowledge of:

    • Trend analysis and design development
    • Sampling and production
    • Fashion wholesale and retail concepts
    • Ethics and questions of sustainability within fashion supply chains.

    Students will be required to research and critically analyse contemporary fashion models and identify, describe and model a fashion enterprise of their own development.

  • Introduction to Entrepreneurship | ENT101

    The aim of the subject is to develop an entrepreneurial mindset that incorporates creativity, innovation and research/analytical abilities. The subject focuses on entrepreneurship for start-up businesses as well as entrepreneurial behaviour within larger organisations. Students are introduced to the theory and practice of entrepreneurship, the characteristics of entrepreneurs through a range of case studies, and the “mindset” of the entrepreneur. They will gain an overview of the business startup process, make an assessment of their own “mindset” for entrepreneurship and map out their journey to develop their mindset and skillset as entrepreneurs.

  • Design Studio 2 | DSO103
    Design Studio 2 offers an introduction to the building blocks of creating and developing brands and is designed to give students a broad understanding of the stages and methodologies adopted in the brand development process. The subject draws on the theory and practice that sits behind brand creation. It covers the broad spectrum of brand development, values, trends and branding techniques, as well as fundamentals such as brand positioning and brand architecture. The subject also explores the relationship between branding and audiences, cross-cultural influences and shifts in consumer behaviour. Students must first understand and apply the fundamentals of branding and then go on to use that knowledge as the basis for developing and progressing a brand. This theoretical and practical subject will equip students with the knowledge and insight with which to build their own branding expertise.
  • Customer Experience Management | BIZ104

    The 21st Century economy is dynamic and driven by customers ever changing wants and needs. To remain competitive businesses need to understand what their customers want and how to deliver a quality customer experience that goes beyond the product or service offering. This subject explores how a customers’ perceptions – both conscious and subconscious – effect their relationship with a brand’s value proposition. Students will explore how a customer’s interactions with a brand during the customer life cycle will determine levels of customer satisfaction. Students will analyze Customer Journey Mapping techniques, Employees engagement in the customer experience strategy and metrics of satisfaction, loyalty and advocacy.

Industry partners and work placements

The big difference at Billy Blue College of Design at Torrens University Australia is that you’ll start working in the design industry from day one – gaining valuable experience, learning from industry professionals and making industry connections.
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Gain professional experience
Work on an industry brief in conjunction with an industry client or immerse yourself in an industry internship as part of your course.
Jodie Hilton - Bachelor of Branded Fashion Design student testimonial
I stepped straight out of my first internship and into the industry, founding The New Garde – an industry-disrupting co-working fashion studio.
Jodie Hilton
Bachelor of Branded Fashion Design

Why study with us?

With dynamic, cutting-edge courses, Billy Blue College of Design at Torrens University Australia fosters the next generation of innovative, independent thinkers. Our passionate experts equip you with the tools to thrive and prepare you for the creative industry. Thanks to our partnerships, you will collaborate with some of the most influential brands in the world, building a portfolio that will help you secure your dream career.

Connected to industry

Industry professionals and entrepreneurs founded Billy Blue, and today it remains an active creative hub where friendly lecturers teach and mentor students. Our strong relationships with the design industry means you will work on live projects with real industry clients.

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Future-proof your career
Whichever course you take at Billy Blue College of Design at Torrens University Australia, you’ll be prepared for rapid change by having next-generation technology at your disposal.

Student showcase

Students and graduates are strongly recognised and constantly sought out by the design and creative tech industries. Work-ready, incredibly talented and always prepared to push the boundaries, they are creative problem-solvers.


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Are you a Domestic or International student?

Choose your student type for fees, scholarships & entry requirements

  • Domestic
  • International

Fees: Domestic students

Domestic fees
Check the Domestic Course Fee Schedule for the cost of your course.
FEE-HELP
Eligible Australian students may choose to defer some, or all, of their tuition fees through FEE-HELP, a loan scheme repaid through the tax system based on income.
  • Domestic fees

    Check the Domestic Course Fee Schedule for the cost of your course.

    Download domestic fees PDF

  • FEE-HELP
    Eligible Australian students may choose to defer some, or all, of their tuition fees through FEE-HELP, a loan scheme repaid through the tax system based on income.

    View more info on fees

Scholarships: Domestic students

We're serious about supporting your studies from start to success, which is why we offer the opportunity to earn a reduction in your course fees, so you can focus on getting into a career you'll love. The scholarships below span all our courses in Design and Creative Technology and are your chance to work into your chosen field as well as become one of our networked ambassadors.

Admissions criteria and pathways: Domestic students

Before you begin your course application, check that you meet the requirements listed below.
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Year 12 (Australian secondary school certificate) or equivalent.
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OR successful completion of a Vocational qualification (AQF Level 4), or above OR Successful completion of a Higher Education qualification.
OR work life experience demonstrating the ability to undertake study at the required level. 

Guaranteed pathway and Recognition of Prior Learning

If you have already completed a qualification you may be able to credit this against your degree with us, even if it’s from another institution. This is called Recognition of Prior Learning. We also offer pathway opportunities to further your learning.

How to apply: Domestic students

Get started
Read through the admissions criteria and ensure you meet the entry requirements.
Apply
It’s easy! Apply online below or contact us and we can help on 1300 575 803.
Offer
We’ll contact you shortly after to confirm your details and help you through the rest of the process.
Apply Now Icon | Torrens University

Get started
Read through the admissions criteria and ensure you meet the entry requirements.

Apply Now Icon | Torrens University

Apply
It’s easy! Apply online below or contact us and we can help on 1300 575 803.

Apply Now Icon | Torrens University

Offer
We’ll contact you shortly after to confirm your details and help you through the rest of the process.

This course is not currently available to International students.

Fees: International students

International fees
Check the International Course Fee Schedule for the cost of your course. Onshore international students requiring a student visa should choose campus-based / blended options.
Fee payment
Course fees can be paid across three study periods. Each instalment to be paid before the beginning of the academic stage census date.
  • International fees

    Check the International Course Fee Schedule for the cost of your course. Onshore international students requiring a student visa should choose campus-based / blended options.

    Download international fees PDF

  • Fee payment

    Course fees can be paid across three study periods. Each instalment to be paid before the beginning of the academic stage census date.

    Fee payment

Scholarships: International students

We want you to have the best possible chance to succeed, which is why we offer a range of financial scholarships to support our international students during their study journey.

Admissions criteria and pathways: International students

Before you begin your course application, check you meet all the requirements listed below

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Australian Year 12 or equivalent; and
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Academic IELTS 6.0 (no band less than 5.5) or equivalent.
OR alternative entry requirement may be available. Contact the International Admissions team for more information.

Guaranteed pathway and Recognition of Prior Learning

If you have already completed a qualification you may be able to credit this against your degree with us, even if it’s from another institution. This is called Recognition of Prior Learning. We also offer pathway opportunities to further your learning. Learn more about study pathways.

How to Apply: International students

Get Started
Read through the admissions criteria and ensure you meet the entry requirements.
Apply
It’s easy! You can apply online below or contact our International team on 1300 575 803.
Offer
We’ll contact you shortly after to confirm your details and help you through the rest of the process.
Apply Now Icon | Torrens University

Get started
Read through the admissions criteria and ensure you meet the entry requirements.

Apply Now Icon | Torrens University

Apply
It’s easy! You can apply online below or contact our International team on 1300 575 803.

Apply Now Icon | Torrens University

Offer
We’ll contact you shortly after to confirm your details and help you through the rest of the process.

Frequently asked questions

  • How do I apply for a course?
    Domestic students:

    Check the entry requirements for the course you’re interested in and submit your initial application form online to begin your journey at Torrens University Australia.

    If you have any difficulty, please contact our Course and Careers Advisors, who can talk you through the process.

    ALL SA/SACE and Victorian high school students must apply through SATAC and/or VTAC. Search for Torrens University Australia, Billy Blue College of Design or Blue Mountains International Hotel Management School.


    International students:

    If you are an international student hoping to begin your studies in Australia, study online, or transfer from another university, you may choose to do so through our Education Agents. Our agents are located throughout the world and will make sure the enrolment process runs smoothly. View the full list of International Education Agents. You can also apply online. For anything else, please contact our International team.

  • What are Torrens University Australia’s ATAR requirements for domestic students?
    Torrens University Australia no longer considers ATAR (Australian Tertiary Admission Rank) as our primary entry requirement. We have removed ATAR as the key admissions criteria for applicants aiming to study at Torrens University Australia. We strongly believed an alternative to the ATAR system should be found, which more broadly assesses students, especially when soft skills are emerging as important employability attributes. So, students with a recent secondary school education are now considered for admission if they have a Year 12 (Australian secondary school) certificate. Exceptions may apply to some courses.
  • Can I get course credit for previous experience?

    Yes, course credit is available for most courses upon application and academic approval (excluding Higher Degree by Research programs). 

    If you have already completed a qualification or have relevant work experience, you may be eligible for credit towards your course. This credit can take the form of credit transfer, block credit or Recognition of Prior Learning (RPL). Review our Course Credits page or chat to our Course and Careers Advisors.

  • What if  I don’t meet the entry criteria for a degree?

    Torrens University Australia has a range of application pathways to help you gain entry into our degrees based on different criteria.

    To find out more, visit Study Pathways or contact our Course and Careers Advisors.

  • What are Recognition of Prior Learning (RPL) and Credit Transfer (CT)? How do I apply?

    Recognition of Prior Learning is an assessment process that recognises experience, previous study and qualifications, and other forms of informal and non-formal learning, to determine if you meet course requirements.

    If you have relevant qualifications or experience, you may be eligible for credit towards your course and a reduction in tuition costs.

    Please speak to our Course and Careers Advisors to discuss your prior learning experiences.

    For more information, please visit Course credits.

  • Am I eligible for FEE-HELP?

    If you are a domestic student attending university or an approved higher education provider, you can get a FEE-HELP loan to pay all or part of your tuition fees.

    You are eligible for FEE-HELP assistance for a unit of study (i.e. subject) if you:

    • Undertake study with an approved provider.
    • Meet the citizenship and residency requirements:
      • An Australian citizen or a New Zealand Special Category Visa holder who meets the long-term residency criteria and who will undertake, in Australia, at least one unit of study contributing to your course; OR
      • A permanent humanitarian visa holder who will be a resident in Australia for the duration of your unit; OR
      • Are a permanent visa holder who is undertaking bridging study for overseas-trained professionals, and will be a resident in Australia for the duration of the study.
    • Enrolled in an eligible unit of study by the census date for the unit.
    • Have not exceeded the FEE-HELP limit.

    For full details, visit the Australian Government website Study Assist.

    If you are still unsure, please contact our Course and Career Advisors who can talk you through the information.

  • How do I apply for a scholarship?

    Torrens University has a wide range of scholarship options to support new, returning, international and Australian students. They all include a reduction in tuition fees, and some scholarships include a mentoring component with our industry partners.

    Domestic students

    When you speak to our Course and Careers Advisors, let them know you wish to be considered for a scholarship in your application form. They will show you how to apply for a scholarship.

    International students

    Please contact your Education Agent for further information. Alternatively, you can call us on 1300 575 803 or by email.

    For more details, explore our range of scholarships.

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