What is a Bachelor of Fashion Marketing and Enterprise?
A Bachelor of Fashion Marketing and Enterprise prepares students to be next-generation leaders in the fashion industry. Co-developed with industry, this degree provides the theoretical and practical skills required for a variety of fashion roles, including enterprise management, product management, marketing, production, merchandising and distribution.
This course teaches you how to create, market and manage commercial fashion enterprises in an ever-changing landscape. You will explore various business models, digital communication strategies, fashion buying and merchandise planning, brand development, consumer research, entrepreneurship and fashion retail and operations practices. Elective options allow you to further develop your skills in sales and negotiation as well as entrepreneurial finance. Throughout the course, you will work with fashion and graphic design students as well as industry leaders, providing networking opportunities and preparing you to launch or manage a fashion enterprise of your own.
- Distinguish between ethical and unethical marketing and enterprise management practices.
- Understand and explain the fashion industry’s impact on local and global communities.
- Demonstrate thought leadership and meaningful action for entrepreneurial and social enterprise pursuits across the broader fashion industry.
- Independently and creatively solve unpredictable and/or complex marketing and management problems.
- Use research and critical thinking to evaluate information and consolidate knowledge in response to complex issues, anticipating user behaviour and preferences.
This course is recognised by the Design Institute of Australia, giving you confidence that your education is of the highest industry standard.
Vogue Australia partnership
We’ve partnered with industry leaders including Vogue Australia, to offer you internship, mentoring and scholarship opportunities.
Free Adobe Creative Cloud Pro licence
You'll receive a free Adobe Creative Cloud Pro licence for the entire time you're studying Design with us.
This is an AQF Level 7 course delivered by Torrens University Australia Ltd T/A Billy Blue College of Design.
*For more details on international student study options.
Successfully completing a Bachelor of Fashion Marketing and Enterprise will set you on your own fashion enterprise pathway, or open doors for a variety of roles in an existing fashion enterprise.
Potential career paths
Average salary: $82,000 - $150,000
Average salary: $91,000 - $145,000
Average salary: $90,000 - $145,000
Average salary: $95,000 - $207,000
Average salary: $53,000 - $129,000
Average salary: $100,000 - $124,000
Subjects and units
This course comprises of ten core subjects, fourteen specialisation subjects and one elective subject.
Each subject involves 10 hours of study per week, comprising three hours of facilitated study and seven hours self-directed study.
Design Context | DCX101Design Context is a foundational subject that introduces students to the designed world and their place within it. Students are encouraged to explore the interconnected nature of design and its capacity to inspire change, drive progress and navigate complex challenges. Through observation, research and iterative approach students will develop a series of creative responses that demonstrate an awareness of the value of design and its ability to create meaningful interactions for people, communities and their environments.
Design Studio 1 | DSO102This subject explores the relationship between materials and storytelling. It introduces students to the attributes of materiality and encourages them to re-imagine the possibilities of creating through making. Students will explore the art of paper folding, developing skills and taking creative risks. These results will be captured digitally and altered using the appropriate software. Individual tasks allow students to develop an understanding and appreciation of materials, their many varied uses, properties, and the sustainable manufacturing processes related to them. Students will progress towards determining suitable materials in which to construct their final model with its form and function contextualised and supported by a documented process journal. Their final submission will be a model that reminds us that stories which fill our lives are not only spoken and written but sometimes are best told through craft.
Design Studio 2 | DSO103Design Studio 2 offers an introduction to the building blocks of creating and developing brands and is designed to give students a broad understanding of the stages and methodologies adopted in the brand development process. The subject draws on the theory and practice that sits behind brand creation. It covers the broad spectrum of brand development, values, trends and branding techniques, as well as fundamentals such as brand positioning and brand architecture. The subject also explores the relationship between branding and audiences, cross-cultural influences and shifts in consumer behaviour. Students must first understand and apply the fundamentals of branding and then go on to use that knowledge as the basis for developing and progressing a brand. This theoretical and practical subject will equip students with the knowledge and insight with which to build their own branding expertise.
Digital Design Foundations | DGDDD100
This subject introduces a core set of industry-standard specialist design software tools. The emphasis of this subject is on building a comprehensive familiarity with these tools and features so that their application becomes second nature and can be treated as part of the overall creative tool kit.
Students will work through a range of small exercises to cement their learning and to build their working knowledge by experimenting with the different tools and techniques. Students will then combine these tools and techniques to explore print and screen-based projects and in doing so, become aware of how to create flexible visual outcomes not wedded to single-use mediums
Marketing Fundamentals | MKT101A
Students will gain a solid foundation in the marketing discipline introducing relevant and contemporary concepts, theories and models. The unit magnifies the importance of understanding consumer behaviour, segmentation, targeting and positioning, the extended marketing mix and ethics in marketing. Industry relevance provides students with the opportunity of applying key concepts in practical settings. These marketing foundations are expanded on in other subjects available as electives.
Fashion Concepts | FA113A
Fashion Concepts provides the opportunity for students to develop their understanding of concepts and structures that may be employed in a contemporary fashion environment. In this subject, students develop their knowledge of:
- Trend analysis and design development
- Sampling and production
- Fashion wholesale and retail concepts
- Ethics and questions of sustainability within fashion supply chains.
Students will be required to research and critically analyse contemporary fashion models and identify, describe and model a fashion enterprise of their own development.
Introduction to Entrepreneurship | ENT101
The aim of the subject is to develop an entrepreneurial mindset that incorporates creativity, innovation and research/analytical abilities. The subject focuses on entrepreneurship for start-up businesses as well as entrepreneurial behaviour within larger organisations. Students are introduced to the theory and practice of entrepreneurship, the characteristics of entrepreneurs through a range of case studies, and the “mindset” of the entrepreneur. They will gain an overview of the business startup process, make an assessment of their own “mindset” for entrepreneurship and map out their journey to develop their mindset and skillset as entrepreneurs.
Customer Experience Management | BIZ104
The 21st Century economy is dynamic and driven by customers ever changing wants and needs. To remain competitive businesses need to understand what their customers want and how to deliver a quality customer experience that goes beyond the product or service offering. This subject explores how a customers’ perceptions – both conscious and subconscious – effect their relationship with a brand’s value proposition. Students will explore how a customer’s interactions with a brand during the customer life cycle will determine levels of customer satisfaction. Students will analyze Customer Journey Mapping techniques, Employees engagement in the customer experience strategy and metrics of satisfaction, loyalty and advocacy.
Design Studio 3 | DSO201The subject introduces business practices such as costing, time management, value engineering and general models of monetising and valuing output typical of a variety of design industries. Case study analyses’ of a typical design industry business practices, domestic and international, acquaint students with the differences and similarities that exist. Students learn about contractual agreements, and where appropriate become familiar with international shipping and distribution terms as well as an introduction to design copyright laws. Initial overview of time allocation practices and the creation and understanding costing terms such as: Bill Of Material (BOM) /Scope of Work / Deliverables used in typical projects is followed by application. Students plan a project from start to finish through to the development of an appropriate project management plan for their particular industry such as time management charts with typical dependencies highlighted and costed.
Problem Based Learning Studio | PBL202Problem-based learning (PBL) builds students’ capacity to become increasingly proficient at addressing complex design problems with creative confidence. Students enhance their design thinking skills and mindsets to deal with the natural uncertainty of complex problems in this subject. They acquire the confidence to iteratively reframe these problems and take risks to create novel evidence-based solutions while preserving ambiguity throughout the process. Students acquire the necessary skills by engaging actively, independently and in collaborative multidisciplinary teams with complex social and meaningful problems. Learning happens by living the process, witnessing their peers’ progress and reflecting on their own experience while supported with academic learning resources.
Discover, Define, Develop, Deliver | DDD203This subject introduces students to design thinking through the 'Double Diamond’ methodology, a collaborative process that facilitates the investigation of project challenges, synthesises appropriate concepts and delivers proposals that fulfil the needs of people, the possibilities of technology and the requirements for business success. It is a methodology that utilises both divergent and convergent thinking approaches to problem-solving. It is a method that focuses upon meanings instead of features and the quest for disruptive change, instead of incremental improvement. Students are emphatically encouraged to adopt a visionary approach. Divided into four distinct phases –Discover, Define, Develop and Deliver –the Double Diamond is a simple visual roadmap which helps students understand and frame their design-thinking to define problems, develop potential solutions and deliver meaningful outcomes.
Digital Marketing and Communications | MKG203
This subject introduces students to new digital and interactive technologies that can be used in the development of marketing strategies. It also highlights the integration of digital marketing communications with traditional marketing communication strategies and practices. It builds upon integrated marketing communications principles and focuses more closely on the latest developments in digital marketing techniques. The subject examines vital topics such as digital marketing communications planning, social media marketing, web design, search marketing, email marketing. It also recognises the role of ethics and regulatory bodies in guiding professional digital marketing practice.
Future Fashion Retail | FA213A
Future Fashion Retail investigates the fundamental concepts of developing a multi-channel fashion business. Through the exploration of business models and strategies, students develop insight into how successful and innovative organisations have navigated and responded to rapidly changing retail environments. Students will analyse organisational structure, systems and processes, and consider the inter-relationships that exist between design, marketing distribution and other business functions. Employing a problem based learning approach, this subject will challenge students to take a holistic view of the customer journey and create a seamless retail experience across digital and physical environments while considering global issues of sustainability and ethics in relation to fashion business practices.
Fashion and Social Media | FA204AThis subject requires students to work independently when designing and building a social media strategy for a fashion brand. Students study cases of specific and successful Australian branded fashion and fashion PR companies, their practices and strategies. Situated in traditional Problem Based Learning environment students collaborate online within a group to adapt and negotiate the solutions to a set brief and problem. Students collaborate online with their peers to critically review and analyse their understanding of social media and its application. They identify and build on their knowledge in understanding the Social Media Landscape and its many features by demonstrating its usage and benefits for brand fashion companies. Students develop a coherent body of knowledge of the range of social media tools that currently exist and are used in the branded fashion industry underpinning the marketing and branding division of such businesses. Students need to demonstrate their cognitive and creative skills whilst identifying a range of scenarios for the development of a Social Media strategy for a fashion brand and critically analyse the Return on Investment for their chosen approach. In addition students will demonstrate their communication skills and present their ideas and knowledge of their chosen social media scenario to their peers and teachers in a simulated boardroom scenario.
Enterprise Management Systems | FA208A
Enterprise Managements Systems provides a management framework that can be used by a design team to streamline and monitor the product development process from conception through to production and product delivery.
Students develop their ability to plan seasonal projects and allocate jobs in a studio setting. Students:
- Critically analyse the typical production workflow and systems of commercial fashion enterprises
- Identify the tasks and functions undertaken by a design team
- Develop a Gantt chart to timetable and manage project workflow, including allocation of tasks and responsibilities
- Build budgets based on forecasts and evaluate performance
Market and Audience Research | MKT202A
This unit provides students with both theoretical knowledge and practical application of the quantitative and qualitative marketing research process. It begins with the concept of marketing research and the research process. It discusses how to design a research project and define the research question. It identifies primary and secondary data sources, and introduces students to qualitative and quantitative research and introductory analytical methods.
Social Enterprise | SEN301Social Enterprise is an exciting theoretically-based subject that is driven by the desire to create positive change through entrepreneurial activities. These activities harness design thinking and problem-solving processes in the realisation of pragmatic, viable project proposals from initiation to client presentation. By providing students with a framework to understand business model generation and the skills to source, evaluate, and measure opportunities through systematic research and competitor analysis, Social Enterprise empowers students to conceptualise, develop and propose new ventures and products that focus primarily upon social change for good. In addition, this subject will help students understand and address the practical challenges of working within this environment; to analyse different entrepreneurial business strategies, to explore diverse funding strategies, as well as incorporate theoretical discussions on major trends and issues in the social economy. Social Enterprise enables students to appreciate the power of creativity in problem-solving and the importance of the designer’s role in making a difference and precipitating change.
Work Integrated Learning | WIL302
This subject is designed to provide students with professional experience in an area related to their field of study or the career they are working towards. The aim of providing industry-specific opportunities is to enable students to develop skills that will enhance their prospects of gaining meaningful employment and building their career for the future.
Much of the benefit of work integrated learning comes from observation, practicing under supervision and reflection. Work Integrated Learning is an excellent way to broaden the students learning environment while they are studying. It allows them to see first-hand how what they are learning in their degree translates into practice, as well as how ‘real world’ practice relates to what they are learning at University.
This subject will develop work ready skills and boost students’ employability while they are studying.
There are two work integrated learning options available to students:
Option 1: Internship
Students are offered the opportunity to work within a professional design environment for an extended period of time. It encourages students to build long-term relationships with the design industry and exposes them to the rigour of applied design practice while building their confidence in adapting to new environments. It also provides a context in which to enhance their communication skills and work collaboratively in a professional arena. Students will undertake a series of research tasks, conducting interviews and gathering data in order to understand the key concepts in managing a professional design practice with emphasis placed on the operation of the professional design environment.
Option 2: Industry Live Brief
This subject requires students to respond to criteria set within the context of an Industry Live Project. An understanding of research methodologies appropriate to professional practice and the documentation of personal creative investigation will be explored. Students will also further investigate and examine entrepreneurial and commercial opportunities through collaborative work practice. The subject is delivered from a cross discipline perspective and draws on both discipline specific and common design practices.
Students are required to work both independently or as part of a collaborative team in order to conduct research, analyse and define project parameters and deliver innovative solutions that expand the notion of an industry live brief.
Fashion Marketing and Brand Development | FA303AThrough readings and case studies, students will investigate several occurrences of a fashion in a variety of products with a critical focus on responsible design and sustainability. They will investigate how a design idea moves through the population groups and subcultures of society into mainstream and what other factors govern and influence its outcome, i.e.: how an idea survives and becomes a fashion. They will explore this in the context of trend analysis, fashion marketing and brand development. Students will further expand on their acquired knowledge by developing a marketing strategy for a fashion brand.
Outsourcing Practice | FA315A
Outsourcing Practice examines supply chain management channels and models for fashion enterprises. Students analyse stages of production from product development through to delivery and apply this learning to determine the impact that design and business decisions have on developing appropriate supply chain strategies. Current outsourcing practices employed in the fashion industry are analysed in relation to their social, economic, political and environmental impacts and students are challenged to provide alternative, commercially sustainable solutions. Students will develop an outsourcing management strategy for their own business model that considers their predictions of future models and practice.
Fashion Buying and Merchandise Planning | FA304AThis subject requires students to work independently whilst planning, initiating and developing their own merchandise plan for a department. Students study cases of specific and successful branded fashion companies’ practices and models. The subject focuses on: trend analysis, development of an Open to Buy plan, sales forecasting and, running the Open to Buy (OTB) calculations. In addition, students learn to adapt the Open-to-Buy forecasting tool in different scenarios to determine the amount of money allocated for future deliverable merchandise. Students develop their independent decision making skills when analysing actual sales, inventory, and turn, to project the subsequent sales and buying plan.
Double Capstone | BDC304
This subject enables students to incorporate and apply the skills and knowledge in readiness for entry into professional practice. It will provide students with a practical experience that requires discipline expertise in a real-world context. Projects enhance professional skills such as systems thinking, project management and creative confidence through engagement with authentic professional activities and challenges. Exploration of client and stakeholder relationships and the broader contexts of a project extend discipline knowledge to critical, reflective and integrative thinking, skills highly valued by employers. The Double Capstone is a signature subject allowing students to work independently with liberty and responsibility for the timely completion of their design project under the guidance of complementary design-based research expertise. Students are expected to meet several key milestones and to take the initiative in overcoming obstacles. Using integrative thinking methodologies, students will draw upon philosophical, theoretical, technical and applied skills to achieve a successful outcome. They will also be expected to demonstrate human-centred design capacity through well-structured documentation and evaluate their project's environmental and sustainable position by preparing a body of work that defines a viable and innovative designed outcome.
Organisational Creativity and Innovation | BIZ301This subject seeks to build the knowledge, skills and attitudes required to succeed as an innovator. Students then apply this knowledge to identify and evaluate innovative, high-growth product and service opportunities in the context of a start-up, a corporation, a not-for-profit or a government institution. The subject equips students with practical skills, including creativity tools, cash-flow modelling, business model analysis and lean experimentation.
Brand and Product Management | MKT304AThis subject provides students with theoretical knowledge and practical application of the brand building process and the role of the marketing mix within it. It begins with the strategic importance of brand management and presents a consumer-focused model of brand equity. It explores the contribution of advertising to strategies for building and sustaining strong brands over time.
Lean Business Start-up | ENT301Lean start-up is a new, field-tested approach that provides students with the skills to minimise the chances of business failure and increase the chances of success. Students will learn how to apply lean principles and techniques such as minimum viable product, pivoting, actionable metrics, innovation accounting, business model canvas and lean canvas. Through this subject students will develop and test their business concept and develop their business plan ready to pitch to potential investors.
International students must not enrol in more than one-third (33%) of online subjects over their course, and must study at least one face-to-face subject each study period. Please note that due to COVID-19, authorities have provided exceptions to the usual face-to-face learning requirements until 30 June 2023 only. For more information, visit Study in Australia.
International students on a student visa are required to study full time (i.e. must complete a minimum of 1.0 EFTSL of study per year). For the latest information on study locations, please check the entry requirements flyer.
Industry partners and work placements
Engage with industry throughout your course as you complete an industry brief or internship, gaining valuable work experience in your dream field.
Check the domestic course fee schedule for the cost of your course.
Eligible Australian students may choose to defer some, or all, of their tuition fees through FEE-HELP, a loan scheme repaid through the tax system based on income.
ScholarshipsIf you are truly passionate about Design and Creative Technology, we want to hear from you. We have a variety of Design and Creative Technology scholarships on offer to assist you in becoming a key part of the Design and Creative Technology industry:
Before you begin your course application, check that you meet the requirements listed below.
Year 12 (Australian secondary school certificate) or equivalent
Successful completion of a Vocational qualification (AQF Level 4), or above
Successful completion of a Higher Education qualification
Work life experience demonstrating the ability to undertake study at the required level.
Guaranteed pathway and Recognition of Prior LearningIf you have already completed a qualification you may be able to credit this against your degree with us, even if it’s from another institution. This is called Recognition of Prior Learning. We also offer pathway opportunities to further your learning.
Check the international course fee schedule for the cost of your course. Onshore international students requiring a student visa should choose campus-based / blended options.
Course fees can be paid across three study periods. Each instalment to be paid before the beginning of the academic stage census date.
ScholarshipsWe want you to have the best possible chance to succeed, which is why we offer a range of financial scholarships to support our international students during their study journey.
Before you begin your course application to study as an international student, check that you meet the requirements below.
Guaranteed pathway and Recognition of Prior LearningIf you have already completed a qualification you may be able to credit this against your degree with us, even if it’s from another institution. This is called Recognition of Prior Learning. We also offer pathway opportunities to further your learning.
How to apply
Read through the admissions criteria and ensure you meet the entry requirements.
It’s easy! Apply online below or contact us and we can help on 1300 575 803.
We’ll contact you shortly after to confirm your details and help you through the rest of the process.
Frequently asked questions
What are Torrens University Australia’s ATAR requirements for domestic students?
Torrens University Australia no longer considers ATAR (Australian Tertiary Admission Rank) as our primary entry requirement. We have removed ATAR as the key admissions criteria for applicants aiming to study at Torrens University Australia. We strongly believed an alternative to the ATAR system should be found, which more broadly assesses students, especially when soft skills are emerging as important employability attributes. So, students with a recent secondary school education are now considered for admission if they have a Year 12 (Australian secondary school) certificate. Exceptions may apply to some courses.
What if I don’t meet the entry criteria for a degree?
Torrens University Australia has a range of application pathways to help you gain entry into our degrees based on different criteria.
To find out more, visit Study Pathways or contact our Future Student Advisors.
Am I eligible for FEE-HELP?
If you are a domestic student attending university or an approved higher education provider, you can get a FEE-HELP loan to pay all or part of your tuition fees.
You are eligible for FEE-HELP assistance for a unit of study (i.e. subject) if you:
- Undertake study with an approved provider.
- Meet the citizenship and residency requirements:
- An Australian citizen or a New Zealand Special Category Visa holder who meets the long-term residency criteria and who will undertake, in Australia, at least one unit of study contributing to your course; OR
- A permanent humanitarian visa holder who will be a resident in Australia for the duration of your unit; OR
- Are a permanent visa holder who is undertaking bridging study for overseas-trained professionals, and will be a resident in Australia for the duration of the study.
- Enrolled in an eligible unit of study by the census date for the unit.
- Have not exceeded the FEE-HELP limit.
For full details, visit the Australian Government website Study Assist.
If you are still unsure, please contact our Future Student Advisors who can talk you through the information.
Can I get course credit for previous experience?
Yes, course credit is available for most courses upon application and academic approval (excluding Higher Degree by Research programs).
If you have already completed a qualification or have relevant work experience, you may be eligible for credit towards your course. This credit can take the form of credit transfer, block credit or Recognition of Prior Learning (RPL). Review our Course Credits page or chat to our Future Student Advisors.
What are Recognition of Prior Learning (RPL) and Credit Transfer (CT)? How do I apply?
Recognition of Prior Learning (RPL) is an assessment process that recognises experience, previous study and qualifications, and other forms of informal and non-formal learning, to determine if you meet course requirements.
If you have relevant qualifications or experience, you may be eligible for credit towards your course and a reduction in tuition costs.
Please speak to our Future Student Advisors to discuss your prior learning experiences.
For more information, please visit Course credits.
How do I apply for a scholarship?
Torrens University has a wide range of scholarship options to support new, returning, international and Australian students. They all include a reduction in tuition fees, and some scholarships include a mentoring component with our industry partners.
When you speak to our Future Student Advisors, let them know you wish to be considered for a scholarship in your application form. They will show you how to apply for a scholarship.
Please contact your Education Agent for further information. Alternatively, you can call us on 1300 575 803 or by email.
For more details, explore our range of scholarships.
Want to find out more?
Don't forget to download the course guide or get in touch with us below.