Bachelor of Fashion Marketing and Enterprise

This subject introduces students to new digital and interactive technologies that can be used in the development of marketing strategies. It also highlights the integration of digital marketing communications with traditional marketing communication strategies and practices. It builds upon integrated marketing communications principles and focuses more closely on the latest developments in digital marketing techniques. The subject examines vital topics such as digital marketing communications planning, social media marketing, web design, search marketing, email marketing. It also recognises the role of ethics and regulatory bodies in guiding professional digital marketing practice.

Future Fashion Retail investigates the fundamental concepts of developing a multi-channel fashion business. Through the exploration of business models and strategies, students develop insight into how successful and innovative organisations have navigated and responded to rapidly changing retail environments. Students will analyse organisational structure, systems and processes, and consider the inter-relationships that exist between design, marketing distribution and other business functions. Employing a problem based learning approach, this subject will challenge students to take a holistic view of the customer journey and create a seamless retail experience across digital and physical environments while considering global issues of sustainability and ethics in relation to fashion business practices.

Enterprise Managements Systems provides a management framework that can be used by a design team to streamline and monitor the product development process from conception through to production and product delivery.

Students develop their ability to plan seasonal projects and allocate jobs in a studio setting. Students:

• Critically analyse the typical production workflow and systems of commercial fashion enterprises
• Identify the tasks and functions undertaken by a design team
• Develop a Gantt chart to timetable and manage project workflow, including allocation of tasks and responsibilities
• Build budgets based on forecasts and evaluate performance

This unit provides students with both theoretical knowledge and practical application of the quantitative and qualitative marketing research process. It begins with the concept of marketing research and the research process. It discusses how to design a research project and define the research question. It identifies primary and secondary data sources, and introduces students to qualitative and quantitative research and introductory analytical methods.

This subject is designed to provide students with professional experience in an area related to their field of study or the career they are working towards. The aim of providing industry-specific opportunities is to enable students to develop skills that will enhance their prospects of gaining meaningful employment and building their career for the future.
Much of the benefit of work integrated learning comes from observation, practicing under supervision and reflection. Work Integrated Learning is an excellent way to broaden the students learning environment while they are studying. It allows them to see first-hand how what they are learning in their degree translates into practice, as well as how ‘real world’ practice relates to what they are learning at University.
This subject will develop work ready skills and boost students’ employability while they are studying.

There are two work integrated learning options available to students:
Option 1: Internship
Students are offered the opportunity to work within a professional design environment for an extended period of time. It encourages students to build long-term relationships with the design industry and exposes them to the rigour of applied design practice while building their confidence in adapting to new environments. It also provides a context in which to enhance their communication skills and work collaboratively in a professional arena. Students will undertake a series of research tasks, conducting interviews and gathering data in order to understand the key concepts in managing a professional design practice with emphasis placed on the operation of the professional design environment.

Option 2: Industry Live Brief 
This subject requires students to respond to criteria set within the context of an Industry Live Project. An understanding of research methodologies appropriate to professional practice and the documentation of personal creative investigation will be explored. Students will also further investigate and examine entrepreneurial and commercial opportunities through collaborative work practice. The subject is delivered from a cross discipline perspective and draws on both discipline specific and common design practices.
Students are required to work both independently or as part of a collaborative team in order to conduct research, analyse and define project parameters and deliver innovative solutions that expand the notion of an industry live brief.

Outsourcing Practice examines supply chain management channels and models for fashion enterprises. Students analyse stages of production from product development through to delivery and apply this learning to determine the impact that design and business decisions have on developing appropriate supply chain strategies. Current outsourcing practices employed in the fashion industry are analysed in relation to their social, economic, political and environmental impacts and students are challenged to provide alternative, commercially sustainable solutions. Students will develop an outsourcing management strategy for their own business model that considers their predictions of future models and practice.

This subject enables students to incorporate and apply the skills and knowledge in readiness for entry into professional practice. It will provide students with a practical experience that requires discipline expertise in a real-world context. Projects enhance professional skills such as systems thinking, project management and creative confidence through engagement with authentic professional activities and challenges. Exploration of client and stakeholder relationships and the broader contexts of a project extend discipline knowledge to critical, reflective and integrative thinking, skills highly valued by employers. The Double Capstone is a signature subject allowing students to work independently with liberty and responsibility for the timely completion of their design project under the guidance of complementary design-based research expertise. Students are expected to meet several key milestones and to take the initiative in overcoming obstacles. Using integrative thinking methodologies, students will draw upon philosophical, theoretical, technical and applied skills to achieve a successful outcome. They will also be expected to demonstrate human-centred design capacity through well-structured documentation and evaluate their project's environmental and sustainable position by preparing a body of work that defines a viable and innovative designed outcome.