Design

Bachelor of Fashion Marketing and Enterprise

CRICOS 108076E
Delivered by
Bachelor of Fashion Marketing & Enterprise | Student Work | Joshua Djordjewitsch

What is a Bachelor of Fashion Marketing and Enterprise?

A Bachelor of Fashion Marketing and Enterprise prepares students to be next-generation leaders in the fashion industry. Co-developed with industry, this degree provides the theoretical and practical skills required for a variety of fashion roles, including enterprise management, product management, marketing, production, merchandising and distribution.

This course teaches you how to create, market and manage commercial fashion enterprises in an ever-changing landscape. You will explore various business models, digital communication strategies, fashion buying and merchandise planning, brand development, consumer research, entrepreneurship and fashion retail and operations practices. Elective options allow you to further develop your skills in sales and negotiation as well as entrepreneurial finance. Throughout the course, you will work with fashion and graphic design students as well as industry leaders, providing networking opportunities and preparing you to launch or manage a fashion enterprise of your own.

More

Learning outcomes

  • Distinguish between ethical and unethical marketing and enterprise management practices.
  • Understand and explain the fashion industry’s impact on local and global communities.
  • Demonstrate thought leadership and meaningful action for entrepreneurial and social enterprise pursuits across the broader fashion industry.
  • Independently and creatively solve unpredictable and/or complex marketing and management problems.
  • Use research and critical thinking to evaluate information and consolidate knowledge in response to complex issues, anticipating user behaviour and preferences.

DIA-recognised course

This course is recognised by the Design Institute of Australia, giving you confidence that your education is of the highest industry standard.

Vogue Australia partnership

We’ve partnered with industry leaders including Vogue Australia, to offer you internship, mentoring and scholarship opportunities.

Free Adobe Creative Cloud Pro licence

You'll receive a free Adobe Creative Cloud Pro licence for the entire time you're studying Design with us.

Study mode
On campus, Blended, Online
Campus locations*
Sydney, Melbourne, Brisbane
Student
Domestic
International
Course duration
3 years full-time, up-to 6 years part-time, 2 years accelerated
Start date
12 Sep 2022
31 Oct 2022
20 Feb 2023
05 Jun 2023
18 Sep 2023
Fees

This is an AQF Level 7 course delivered by Torrens University Australia Ltd T/A Billy Blue College of Design.

*For more details on international student study options.

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Collaborate for success
Work alongside industry experts and fashion design students, sharing knowledge, talent and perspectives.

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Gain insights from experts  
Get inside the heads of some of the best in the business and learn what it’s really like in your chosen industry.

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Gain professional experience
Work on briefs with industry clients or take on an internship as part of your course.
Georgia Bellingham provides insights into her experience studying with Billy Blue, from interning with Alice McCall to learning digital rendering.
Career Opportunities | Fashion Marketing and Enterprise | Torrens University

Career opportunities

Successfully completing a Bachelor of Fashion Marketing and Enterprise will set you on your own fashion enterprise pathway, or open doors for a variety of roles in an existing fashion enterprise.

Potential career paths

  • Brand Manager
    Average salary: $82,000 - $150,000
  • Digital Manager
    Average salary: $91,000 - $145,000
  • Marketing Manager
    Average salary: $90,000 - $145,000
  • Product Developer
    Average salary: $95,000 - $207,000
  • Fashion Buyer
    Average salary: $53,000 - $129,000
  • Merchandise Planner
    Average salary: $100,000 - $124,000
Madison Browne - Bachelor of Business Event Management student testimonial
I stepped straight out of my first internship and into the industry, founding The New Garde – an industry-disrupting co-working fashion studio.
Jodie Hilton
Bachelor of Branded Fashion Design

Subjects and units

This course comprises of ten core subjects, fourteen specialisation subjects and one elective subject.

Each subject involves 10 hours of study per week, comprising three hours of facilitated study and seven hours self-directed study.

  • Year 1
  • Year 2
  • Year 3
  • Electives

Requirements

Complete three core subjects and five specialisation subjects.

Core subjects

  • Design Context | DCX101
  • Digital Design Foundations | DGDDD100
  • Marketing Fundamentals | MKT101A
  • Design Studio 1 | DSO102
  • Fashion Concepts | FA113A
  • Introduction to Entrepreneurship | ENT101
  • Design Studio 2 | DSO103
  • Customer Experience Management | BIZ104

Requirements

Complete three core subjects and five specialised subjects.

Core subjects

  • Design Studio 3 | DSO201
  • Digital Marketing and Communications | MKG203
  • Future Fashion Retail | FA213A
  • Problem Based Learning Studio | PBL202
  • Fashion and Social Media | FA204A
  • Enterprise Management Systems | FA208A
  • Discover, Define, Develop, Deliver | DDD203
  • Market and Audience Research | MKT202A

Requirements

Complete two core subjects and four specialisation subjects. Additionally, you’re required to select one elective from the electives tab.

Core subjects

  • Social Enterprise | SEN301
  • Fashion Marketing and Brand Development | FA303A
  • Outsourcing Practice | FA315A
  • Work Integrated Learning | WIL302
  • Fashion Buying and Merchandise Planning | FA304A
  • Double Capstone | BDC304

Requirements

Choose one elective.

Elective subjects

  • Organisational Creativity and Innovation | BIZ301
  • Brand and Product Management | MKT304A
  • Lean Business Start-up | ENT301

Technology

Learn with industry standard technologies

International students must not enrol in more than one-third (33%) of online subjects over their course, and must study at least one face-to-face subject each study period. Please note that due to COVID-19, authorities have provided exceptions to the usual face-to-face learning requirements. For more information, visit Study in Australia.

International students on a student visa are required to study full time (i.e. must complete a minimum of 1.0 EFTSL of study per year). For the latest information on study locations, please check the entry requirements flyer.

Industry partners and work placements

The big difference at Billy Blue College of Design at Torrens University Australia is that you’ll start working in the design industry from day one – gaining valuable experience, learning from industry professionals and making industry connections.
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BFM | Torrens University

Entry details

  • Domestic
  • International

Fees

Check the domestic course fee schedule for the cost of your course.

FEE-HELP

Eligible Australian students may choose to defer some, or all, of their tuition fees through FEE-HELP, a loan scheme repaid through the tax system based on income.

Learn more about fees and FEE-HELP

Scholarships

If you are truly passionate about Design and Creative Technology, we want to hear from you. We have a variety of Design and Creative Technology scholarships on offer to assist you in becoming a key part of the Design and Creative Technology industry:

Admission criteria

Before you begin your course application, check that you meet the requirements listed below.

Year 12 (Australian secondary school certificate) or equivalent

OR

Successful completion of a Vocational qualification (AQF Level 4), or above

OR

Successful completion of a Higher Education qualification

OR

Work life experience demonstrating the ability to undertake study at the required level.

View full course admission information

Guaranteed pathway and Recognition of Prior Learning

If you have already completed a qualification you may be able to credit this against your degree with us, even if it’s from another institution. This is called Recognition of Prior Learning. We also offer pathway opportunities to further your learning.

Learn more about study pathways

Fees

Check the international course fee schedule for the cost of your course. Onshore international students requiring a student visa should choose campus-based / blended options.

Fee payment

Course fees can be paid across three study periods. Each instalment to be paid before the beginning of the academic stage census date.

Scholarships

We want you to have the best possible chance to succeed, which is why we offer a range of financial scholarships to support our international students during their study journey.

Admission criteria

Before you begin your course application to study as an international student, check that you meet the requirements below.

Australian Year 12 or equivalent and
Academic IELTS 6.0 (no band less than 5.5) or equivalent
OR alternative entry requirement may be available. Contact the International Admissions team for more information.

View full course admission information

Guaranteed pathway and Recognition of Prior Learning

If you have already completed a qualification you may be able to credit this against your degree with us, even if it’s from another institution. This is called Recognition of Prior Learning. We also offer pathway opportunities to further your learning.

Learn more about study pathways

How to apply

Frequently asked questions

  • How do I apply for a course?
  • Can I get course credit for previous experience?
  • What are Recognition of Prior Learning (RPL) and Credit Transfer (CT)? How do I apply?
  • How do I apply for a scholarship?
  • What are Torrens University Australia’s ATAR requirements for domestic students?
  • What if  I don’t meet the entry criteria for a degree?
  • Am I eligible for FEE-HELP?

Similar courses

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Want to find out more?

Don't forget to download the course guide or get in touch with us below.

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