Design

Bachelor of Fashion Marketing and Enterprise

CRICOS 108076E
Delivered by
Billy Blue College of Design

What is a Bachelor of Fashion Marketing and Enterprise?

A Bachelor of Fashion Marketing and Enterprise prepares students to be next-generation leaders in the fashion industry. Co-developed with industry, this degree provides the theoretical and practical skills required for a variety of fashion roles, including enterprise management, product management, marketing, production, merchandising and distribution.

This course teaches you how to create, market and manage commercial fashion enterprises in an ever-changing landscape. You will explore various business models, digital communication strategies, fashion buying and merchandise planning, brand development, consumer research, entrepreneurship and fashion retail and operations practices. Elective options allow you to further develop your skills in sales and negotiation as well as entrepreneurial finance. Throughout the course, you will work with fashion and graphic design students as well as industry leaders, providing networking opportunities and preparing you to launch or manage a fashion enterprise of your own.

More

Learning outcomes and Work-Integrated Learning

  • Distinguish between ethical and unethical marketing and enterprise management practices.
  • Understand and explain the fashion industry’s impact on local and global communities.
  • Demonstrate thought leadership and meaningful action for entrepreneurial and social enterprise pursuits across the broader fashion industry.
  • Independently and creatively solve unpredictable and/or complex marketing and management problems.
  • Use research and critical thinking to evaluate information and consolidate knowledge in response to complex issues, anticipating user behaviour and preferences.
  • Undertake 120 hours of experience by completing an internship or working on a live brief.
DIA recognised course

DIA-recognised course

This course is recognised by the Design Institute of Australia, giving you confidence that your education is of the highest industry standard.

Design | Vogue | Logo

Vogue Australia partnership

We’ve partnered with industry leaders including Vogue Australia, to offer you internship, mentoring and scholarship opportunities.

Adobe Affiliation logo

Free Adobe Creative Cloud Pro licence

You'll receive a free Adobe Creative Cloud Pro licence for the entire time you're studying Design with us.

Study mode
Online, On campus, Blended
Campus locations*
Sydney, Melbourne, Brisbane, Online
Student
Domestic
International
Course duration
3 years full-time, up-to 6 years part-time, 2 years accelerated
Start date
3 June 2024
16 Sep 2024
17 Feb 2025
02 Jun 2025
15 Sep 2025
Fees & scholarships

This is an AQF Level 7 course delivered by Torrens University Australia Ltd T/A Billy Blue College of Design.

*For more details on international student study options.

Technology Icon | Billy Blue Design College
Develop industry-ready skills
Develop commercial awareness of how to build, market and sustain a fashion brand.

Collaboration Icon | Billy Blue Design College
Build your fashion network from day one
Work alongside experienced fashion marketers and fashion design students, sharing knowledge, talent and perspectives.

Choices Icon | Billy Blue Design College
Intern at Australia's top fashion brands
Gain practical experience with Work-Integrated Learning opportunities during your course.

Students gain a deeper understanding of design elements and principles by producing 2D and 3D design concepts using software such as, CLO 3D. Meet Thomas Saint-Cyr, Ceren Narli, Georgia Bellingham, Grace Moorhead, Aung Lin, Ruby Gallo, Holly Villagra and Jackson Cowden who brought their collection to life in 3D animation.

Career Opportunities | Fashion Marketing and Enterprise | Torrens University

Career opportunities

Successfully completing a Bachelor of Fashion Marketing and Enterprise will set you on your own fashion enterprise pathway, or open doors for a variety of roles in an existing fashion enterprise.

Potential career paths

  • Brand Manager
    Average salary: $88,690 - $150,000
  • Digital Manager
    Average salary: $99,034 - $149,023
  • Marketing Manager
    Average salary: $95,000 - $150,000
  • Product Developer
    Average salary: $97,504 - $182,500
  • Fashion Buyer
    Average salary: $65,000
  • Merchandise Planner
    Average salary: $84,250 - $120,000
Bachelor of Fashion Marketing and Enterprise | Gabriella Gigante | Torrens University
My lecturers have been supportive and encouraging throughout my study journey, through giving constructive feedback on assessment tasks, sharing their industry insights, and making classes really engaging and enjoyable.
Gabriella Gigante
Bachelor of Fashion Marketing and Enterprise

Subjects and units

Delivered on campus or online, this course comprises eight common core subjects, 14 specialisation subjects and one elective subject, each subject requiring 10 hours of study per week; three hours facilitated and seven self-directed. Assessments may include activity-based assignments or online quizzes. There are no formal exams.

  • Year 1
  • Year 2
  • Year 3
  • Electives

Requirements

Complete three core subjects and five specialisation subjects.

Core subjects

  • Design Context | DCX101
  • Design Studio 1 | DSO102
  • Design Studio 2 | DSO103

Specialisation subjects

  • Digital Design Foundations | DGDDD100
  • Marketing Fundamentals | MKT101A
  • Fashion Concepts | FA113A
  • Introduction to Entrepreneurship | ENT101
  • Customer Experience Management | BIZ104

Requirements

Complete three core subjects and five specialisation subjects.

Core subjects

  • Design Studio 3 | DSO201
  • Problem Based Learning Studio | PBL202
  • Discover, Define, Develop, Deliver | DDD203

Specialisation subjects

  • Digital Marketing and Communications | MKG203
  • Future Fashion Retail | FA213A
  • Fashion and Social Media | FA204A
  • Enterprise Management Systems | FA208A
  • Marketing and Audience Research | MKT202A

Requirements

Complete two core subjects and four specialisation subjects. Additionally, you’re required to select one elective from the electives tab.

Core subjects

  • Social Enterprise | SEN301
  • Work Integrated Learning | WIL302/WIL302B

Specialisation subjects

  • Fashion Marketing and Brand Development | FA303A
  • Outsourcing Practice | FA315A
  • Fashion Buying and Merchandise Planning | FA304A
  • Double Capstone | BDC304

Requirements

Choose one elective.

Elective subjects

  • Organisational Creativity & Innovation | BIZ301
  • Brand and Product Management | MKT304A
  • Lean Business Start-up | ENT301

International students must not enrol in more than one-third (33%) of online subjects over their course, and must study at least one face-to-face subject each study period. For more information, visit Study in Australia.

International students on a student visa are required to study full time (i.e. must complete a minimum of 1.0 EFTSL of study per year). For the latest information on study locations, please check the entry requirements flyer.

Study pathways

Torrens University offers undergraduate and postgraduate students with flexible entry options and study pathways. Whether you prefer a full program or a modular approach, we can tailor your studies to your needs. Start your journey with an undergraduate diploma or bachelor degree, or grow your career with a postgraduate qualification.

Need more help?

Let us customise a study plan and pathway for you.

Undergraduate

  • Diploma courses ( 3 options )
    • Diploma of Design

      CRICOS 094008C

      View course
    • Diploma of Fashion Marketing and Enterprise

      CRICOS 108078C

      View course
    • Diploma of Branded Fashion Design

      CRICOS 107018A

      View course
  • Bachelor of Fashion Marketing and Enterprise

    CRICOS 108076E

    23 core subjects
    Online | On campus | Blended
    3 years full-time, up-to 6 years part-time, 2 years accelerated

    Experience industry placements, internships or industry-linked projects with our Bachelor degree.

Postgraduate

  • Graduate Certificate of Design
    4 core subjects
    Online | On campus | Blended
    6 months full time, 1 year part time

    Complete just four subjects to expand your knowledge in a specific area, or take the first step towards your Masters.

    View course
  • Master of Design
    9 core subjects
    Online | On campus | Blended
    Master of Design (Cognate) 1.5 years, Master of Design (Non-Cognate) 2 years full time, part time options available

    Become a specialist in your field, or take the first step towards your Doctorate degree.

    View course

Industry partners and Work‑Integrated Learning

The big difference at Billy Blue College of Design at Torrens University Australia is that you’ll start working in the design industry from day one – gaining valuable experience, learning from industry professionals and making industry connections.

Complete an industry brief or internship

Complete 120 hours of real-world, relevant experience during your course.

You can choose between an internship or a industry live brief. You will also undertake a Double Capstone project.

You can source Work-Integrated Learning opportunities, including placements, through our Careers Connect database, all vetted for quality and relevance by Torrens University’s Learning Facilitators.

Vogue Logo | Torrens University
Fashion Queensland
State of Escape | Torrens University
Brisbane Fashion Month
LSKD | Torrens University

Entry details

  • Domestic
  • International

Fees

Check the domestic course fee schedule for the cost of your course.

FEE-HELP

Eligible Australian students may choose to defer some, or all, of their tuition fees through FEE-HELP, a loan scheme repaid through the tax system based on income.

Learn more about fees and FEE-HELP

Scholarships

If you are truly passionate about Design and Creative Technology, we want to hear from you. We have a variety of Design and Creative Technology scholarships on offer to assist you in becoming a key part of the Design and Creative Technology industry:

Admission criteria

Before you begin your course application, check that you meet the requirements listed below.

Australian secondary school certificate, or equivalent

OR

Successful completion of a Vocational qualification (AQF Level 4), or above

OR

Successful completion of at least 0.25 EFTSL at AQF level 6, 0.5 EFTSL at AQF level 5 or above, or equivalent

OR

Work life experience demonstrating the ability to undertake study at the required level which may include approval of prior study or successful completion of a readiness assessment.

View full course admission information

Guaranteed pathway and Recognition of Prior Learning

If you have already completed a qualification or gained skills through life or work experience, you may be able to credit this against your degree with us. Check information about Recognition of Prior Learning and Course Credit transfer. We also offer pathway opportunities to further your learning.

Learn more about study pathways

Fees

Check the international course fee schedule for the cost of your course. Onshore international students requiring a student visa should choose campus-based / blended options.

Fee payment

Course fees can be paid across three study periods. Each instalment to be paid before the beginning of the academic stage census date.

Scholarships

We want you to have the best possible chance to succeed, which is why we offer a range of financial scholarships to support our international students during their study journey.

Admission criteria

Before you begin your course application to study as an international student, check that you meet the requirements below.

Successful completion of at least 0.25 EFTSL at AQF level 6, 0.5 EFTSL at AQF level 5 or above, or equivalent

OR

Australian secondary school certificate, or equivalent Senior Secondary qualification, or Baccalaureate Diploma

Academic IELTS 6.0 (no band less than 5.5) or equivalent
OR alternative entry requirements may be available. Alternative entry may include assessment and approval of prior study, or successful completion of a readiness assessment. Contact the International Admissions team for more information.

View full course admission information

Guaranteed pathway and Recognition of Prior Learning

If you have already completed a qualification or gained skills through life or work experience, you may be able to credit this against your degree with us. Check information about Recognition of Prior Learning and Course Credit transfer. We also offer pathway opportunities to further your learning.

Learn more about study pathways

How to apply

Frequently asked questions

  • What are Torrens University Australia’s ATAR requirements for domestic students?
  • What if  I don’t meet the entry criteria for a degree?
  • Am I eligible for FEE-HELP?
  • Can I get course credit for previous experience?
  • What are Recognition of Prior Learning (RPL) and Credit Transfer (CT)? How do I apply?
  • How do I apply for a scholarship?

Similar courses

Torrens University | Contact Us | Billy Blue College of Design

Want to find out more?

Don't forget to download the course guide or get in touch with us below.

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