Bachelor of Fashion Marketing and Enterprise

The subject introduces business practices such as costing, time management, value engineering and general models of monetising and valuing output typical of a variety of design industries. Case study analyses’ of a typical design industry business practices, domestic and international, acquaint students with the differences and similarities that exist. Students learn about contractual agreements, and where appropriate become familiar with international shipping and distribution terms as well as an introduction to design copyright laws. Initial overview of time allocation practices and the creation and understanding costing terms such as: Bill Of Material (BOM) /Scope of Work / Deliverables used in typical projects is followed by application. Students plan a project from start to finish through to the development of an appropriate project management plan for their industry such as time management charts with typical dependencies highlighted and costed.

Assessment Tasks: Report, Presentation, Project Plan, Proposal

Delivery Mode: On Campus, Online, Intensive

Problem-based learning (PBL) builds students’ capacity to become increasingly proficient at addressing complex design problems with creative confidence. Students enhance their design thinking skills and mindsets to deal with the natural uncertainty of complex problems in this subject. They acquire the confidence to iteratively reframe these problems and take risks to create novel evidence-based solutions while preserving ambiguity throughout the process. Students acquire the necessary skills by engaging actively, independently and in collaborative multidisciplinary teams with complex social and meaningful problems. Learning happens by living the process, witnessing their peers’ progress and reflecting on their own experience while supported with academic learning resources.

Assessment Tasks: Report, Individual Reflection, Self and Peer Evaluation

Delivery Mode: On Campus, Online, Intensive

This subject introduces students to design thinking through the 'Double Diamond’ methodology, a collaborative process that facilitates the investigation of project challenges, synthesises appropriate concepts and delivers proposals that fulfil the needs of people, the possibilities of technology and the requirements for business success. It is a methodology that utilises both divergent and convergent thinking approaches to problem-solving. It is a method that focuses upon meanings instead of features and the quest for disruptive change, instead of incremental improvement. Students are emphatically encouraged to adopt a visionary approach. Divided into four distinct phases –Discover, Define, Develop and Deliver –the Double Diamond is a simple visual roadmap which helps students understand and frame their design-thinking to define problems, develop potential solutions and deliver meaningful outcomes.

Assessment Tasks: Proposal, Presentation, Blog, Report

Delivery Mode: On Campus, Online, Intensive

Digital Marketing and Communications MKG203

This subject introduces students to new digital and interactive technologies that can be used in the development of marketing strategies. It also highlights the integration of digital marketing communications with traditional marketing communication strategies and practices. It builds upon integrated marketing communications principles and focuses more closely on the latest developments in digital marketing techniques. The subject examines vital topics such as digital marketing communications planning, social media marketing, web design, search marketing, email marketing. It also recognises the role of ethics and regulatory bodies in guiding professional digital marketing practice.

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International Marketing MKT303A

In this subject you will develop your analytical ability to make marketing decisions and learn about tools and practices used in formulating and implementing marketing programs across international markets. Learn about marketing in a global environment and develop skills in formulating marketing mix strategies that can be used in a global setting. This subject is highly applied and provides you with opportunities to analyse global international firms, their marketing strategies and various international marketing issues in a variety of geographic and industry contexts. You will evaluate methodologies and new practices for handling problems and issues typical of international markets and competition to develop an operationally sound international marketing plan.

Assessment Tasks: Blog, Report, Quiz

Delivery Mode: On Campus, Online

Future Fashion Retail investigates the fundamental concepts of developing a multi-channel fashion business. Through the exploration of business models and strategies, students develop insight into how successful and innovative organisations have navigated and responded to rapidly changing retail environments. Students will analyse organisational structure, systems and processes, and consider the inter-relationships that exist between design, marketing distribution and other business functions. Employing a problem based learning approach, this subject will challenge students to take a holistic view of the customer journey and create a seamless retail experience across digital and physical environments while considering global issues of sustainability and ethics in relation to fashion business practices.

Assessment Tasks: Report

Delivery Mode: On Campus, Online

Fashion and Social Media requires students to collaborate online within a group to design and build a social media strategy for a fashion brand. Employing a problem based learning methodology, students critically review and analyse their understanding of social media and its applications. They identify and build on their understanding of the evolving social media landscape and its many features by demonstrating and applying the usage and benefits for fashion companies. Students develop an appreciation of the range and functionality of social media tools that currently exist and are used in the fashion industry, underpinning the sales, marketing and branding divisions of such businesses. In a simulated boardroom scenario, students identify and present a range of scenarios for the development of a social media strategy for a fashion brand and critically analyse the return on investment for their chosen approach.

Assessment Tasks: Social Media Project, Digital Applications, Report

Delivery Mode: Online

Enterprise Managements Systems provides a management framework that can be used by a design team to streamline and monitor the product development process from conception through to production and product delivery. Students develop their ability to plan seasonal projects and allocate jobs in a studio setting. Students:

• Critically analyse the typical production workflow and systems of commercial fashion enterprises
• Identify the tasks and functions undertaken by various fashion departments within a fashion enterprise
• Develop a Gantt chart to timetable and manage project workflow, including allocation of tasks and responsibilities
• Build budgets based on forecasts and evaluate performance

Students will engage with software that will enable them to develop cost sheets and a Bill of Materials (BoM) relevant to a commercial collection.

Assessment Tasks: Report, Online Test, Season Cost Workflow

Delivery Mode: Online

This unit provides students with both theoretical knowledge and practical application of the quantitative and qualitative marketing research process. It begins with the concept of marketing research and the research process. It discusses how to design a research project and define the research question. It identifies primary and secondary data sources, and introduces students to qualitative and quantitative research and introductory analytical methods.

Pre-requisite: MKT101A Marketing Fundamentals

Assessment Tasks: Test, Report

Delivery Mode: On Campus, Online

Social Enterprise is an exciting theoretically-based subject that is driven by the desire to create positive change through entrepreneurial activities. These activities harness design thinking and problem-solving processes in the realisation of pragmatic, viable project proposals from initiation to client presentation. By providing students with a framework to understand business model generation and the skills to source, evaluate, and measure opportunities through systematic research and competitor analysis, Social Enterprise empowers students to conceptualise, develop and propose new ventures and products that focus primarily upon social change for good. In addition, this subject will help students understand and address the practical challenges of working within this environment; to analyse different entrepreneurial business strategies, to explore diverse funding strategies, as well as incorporate theoretical discussions on major trends and issues in the social economy. Social Enterprise enables students to appreciate the power of creativity in problem-solving and the importance of the designer’s role in making a difference and precipitating change.

Assessment Tasks: Report, Presentation

Delivery Mode: On Campus, Online, Intensive

This subject is designed to provide students with professional experience in an area related to their field of study or the career they are working towards. The aim of providing industry specific opportunities is to enable students to develop skills that will enhance their prospects of gaining meaningful employment and building their career for the future. Much of the benefit of work integrated learning comes from observation, practicing under supervision and reflection.

Work Integrated Learning is an excellent way to broaden the students learning environment while they are studying. It allows them to see first-hand how what they are learning in their degree translates into practice, as well as how ‘real world’ practice relates to what they are learning at university. This subject will develop work ready skills and boost students’ employability while they are studying. There are two work integrated learning options available to students:

Option 1: WIL302

Internship Students are offered the opportunity to work within a professional design environment for an extended period of time. It encourages students to build long-term relationships with the design industry and exposes them to the rigour of applied design practice while building their confidence in adapting to new environments. It also provides a context in which to enhance their communication skills and work collaboratively in a professional arena. Students will undertake a series of research tasks, conducting interviews and gathering data in order to understand the key concepts in managing a professional design practice with emphasis placed on the operation of the professional design environment.

Option 2: WIL302B Industry Live Brief

This subject requires students to respond to criteria set within the context of an Industry Live Project. An understanding of research methodologies appropriate to professional practice and the documentation of personal creative investigation will be explored. Students will also further investigate and examine entrepreneurial and commercial opportunities through collaborative work practice. The subject is delivered from a cross discipline perspective and draws on both discipline specific and common design practices. Students are required to work both independently or as part of a collaborative team in order to conduct research, analyse and define project parameters and deliver innovative solutions that expand the notion of an industry live brief.

Assessment Tasks: Internship, e-Journal

Delivery Mode: On Campus, Online

Fashion Marketing and Brand Development explores the roles and importance of market diagnosis, segmentation and targeting, strategy and brand positioning in successful brand development. Students investigate current trends in marketing and analyse how these are employed by fashion brands across the spectrum of market classifications. Through this investigation, students gain understanding of contemporary marketing theory in relation to evolving consumer behaviour. Students will also develop a case study investigating the marketing and brand development strategies of a selected brand, including the examination and analysis of that brand’s responses to their target audience, market category and intended position within their category. The subject culminates in a strategic marketing plan developed to address the challenge of launching a brand of the student’s own creation.

Assessment Tasks: Report, Marketing Plan

Delivery Mode: Online

Outsourcing Practice examines supply chain management channels and models for fashion enterprises. Students analyse stages of production from product development through to delivery and apply this learning to determine the impact that design and business decisions have on developing appropriate supply chain strategies. Current outsourcing practices employed in the fashion industry are analysed in relation to their social, economic, political and environmental impacts and students are challenged to provide alternative, commercially sustainable solutions. Students will develop an outsourcing management strategy for their own business model that considers their future models and practice.

Assessment Tasks: Report, Presentation

Delivery Mode: On Campus, Online

Buying and Merchandise Planning is the cornerstone of successful retail operations. This subject requires students to work independently whilst planning, initiating and developing their own merchandise plan for a fashion enterprise. Students participate in a series of exercises where fashion companies’ practices and models are dissected and applied to realistic industry scenarios. The subject focuses on:

• Trend analysis and consumer understanding
• Retail classifications and the retail landscape
• Key retail terms and formulas
• Development of Open-to-Buy plans
• Sales forecasting and sales analysis
• Merchandise strategy

In addition, students apply the Open-to-Buy forecasting tool in different retail settings to determine the budget allocated for future deliverable merchandise. Students develop their independent decision making skills when analysing actual sales, inventory, and forecast sales to project the subsequent buying and merchandising plan.

Assessment Tasks: Excel Spreadsheet, Report

Delivery Mode: Online

This subject enables students to incorporate and apply the skills and knowledge in readiness for entry into professional practice. It will provide students with a practical experience that requires discipline expertise in a real-world context. Projects enhance professional skills such as systems thinking, project management and creative confidence through engagement with authentic professional activities and challenges. Exploration of client and stakeholder relationships and the broader contexts of a project extend discipline knowledge to critical, reflective and integrative thinking, skills highly valued by employers. The Double Capstone is a signature subject allowing students to work independently with liberty and responsibility for the timely completion of their design project under the guidance of complementary design-based research expertise. Students are expected to meet several key milestones and to take the initiative in overcoming obstacles. Using integrative thinking methodologies, students will draw upon philosophical, theoretical, technical and applied skills to achieve a successful outcome. They will also be expected to demonstrate human-centred design capacity through well-structured documentation and evaluate their project's environmental and sustainable position by preparing a body of work that defines a viable and innovative designed outcome.

Assessment Tasks: Report, reflective E-folio, presentation

Delivery Mode: On Campus, Online

Credit: This is a 20-credit point subject

In this subject, you will collaboratively take an idea and create it into a potential business opportunity.  You will assess, research, develop and create a proposed opportunity. This opportunity must currently  not be on the market and could be a new product, service, process or operational improvement. By  the end of this subject, you will enhance your skills in creating a venture-ready business plan and a presentation pitch to persuade relevant stakeholders.

Assessment Tasks: Report, Group Venture Plan, Presentation

Delivery Mode: On Campus, Online, Intensive 

How do the world’s most successful brands and products capture attention, inspire loyalty and drive long term growth? In this subject, you will discover how to identify new market opportunities, develop innovative products, and craft strategies that give organisations a competitive edge. You will use techniques to analyse target markets, create compelling product concepts, and navigate the product design process-from concept creation to prototype development.

You will also explore key marketing decisions around pricing, distribution, and promotion to establish strong product positioning and management. Through authentic learning activities you will develop and manage your own product idea and design prototypes, while presenting your vision for market success. By applying product management approaches, you will learn how to increase brand value and equity in dynamic market environments.

Assessment Tasks: Test, Report

Delivery Mode: On Campus, Online

Lean Start-up is a new, field-tested approach that provides students with the skills to minimise the chances of business failure and increase the chances of success. You will learn how to apply lean principles and techniques such as minimum viable product, pivoting, actionable metrics, innovation accounting, business model canvas and lean canvas. Through this subject, you will develop and test your business concept and develop your business plan ready to pitch to potential investors.

Assessment Tasks: Infographic, Market Viability Analysis, Pitch Deck

Delivery Mode: On Campus, Online