What is a Bachelor of Fashion Marketing and Enterprise?
A Bachelor of Fashion Marketing and Enterprise prepares students to be next-generation leaders in the fashion industry. Co-developed with industry, this degree provides the theoretical and practical skills required for a variety of fashion roles, including enterprise management, product management, marketing, production, merchandising and distribution.
Learning outcomes
- Distinguish between ethical and unethical marketing and enterprise management practices.
- Understand and explain the fashion industry’s impact on local and global communities.
- Demonstrate thought leadership and meaningful action for entrepreneurial and social enterprise pursuits across the broader fashion industry.
- Independently and creatively solve unpredictable and/or complex marketing and management problems.
- Use research and critical thinking to evaluate information and consolidate knowledge in response to complex issues, anticipating user behaviour and preferences.
DIA-recognised course
This course is recognised by the Design Institute of Australia, giving you confidence that your education is of the highest industry standard.
Vogue Australia partnership
We’ve partnered with industry leaders including Vogue Australia, to offer you internship, mentoring and scholarship opportunities.
Free Adobe Creative Cloud Pro licence
You'll receive a free Adobe Creative Cloud Pro licence for the entire time you're studying Design with us.
This is an AQF Level 7 course delivered by Torrens University Australia Ltd T/A Billy Blue College of Design.
*For more details on international student study options.

Career opportunities
Successfully completing a Bachelor of Fashion Marketing and Enterprise will set you on your own fashion enterprise pathway, or open doors for a variety of roles in an existing fashion enterprise.
Potential career paths
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Brand Manager
Average salary: $82,000 - $150,000 -
Digital Manager
Average salary: $91,000 - $145,000 -
Marketing Manager
Average salary: $90,000 - $145,000 -
Product Developer
Average salary: $95,000 - $207,000 -
Fashion Buyer
Average salary: $53,000 - $129,000 -
Merchandise Planner
Average salary: $100,000 - $124,000

Subjects and units
This course comprises of ten core subjects, fourteen specialisation subjects and one elective subject.
Each subject involves 10 hours of study per week, comprising three hours of facilitated study and seven hours self-directed study.
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Year 1
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Year 2
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Year 3
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Electives
Requirements
Core subjects
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Design Context | DCX101
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Design Studio 1 | DSO102
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Design Studio 2 | DSO103
Specialisation subjects
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Digital Design Foundations | DGDDD100
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Marketing Fundamentals | MKT101A
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Fashion Concepts | FA113A
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Introduction to Entrepreneurship | ENT101
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Customer Experience Management | BIZ104
Requirements
Core subjects
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Design Studio 3 | DSO201
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Problem Based Learning Studio | PBL202
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Discover, Define, Develop, Deliver | DDD203
Specialisation subjects
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Digital Marketing and Communications | MKG203
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Future Fashion Retail | FA213A
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Fashion and Social Media | FA204A
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Enterprise Management Systems | FA208A
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Market and Audience Research | MKT202A
Requirements
Core subjects
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Social Enterprise | SEN301
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Work Integrated Learning | WIL302
Specialisation subjects
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Fashion Marketing and Brand Development | FA303A
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Outsourcing Practice | FA315A
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Fashion Buying and Merchandise Planning | FA304A
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Double Capstone | BDC304
Requirements
Elective subjects
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Organisational Creativity and Innovation | BIZ301
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Brand and Product Management | MKT304A
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Lean Business Start-up | ENT301
International students must not enrol in more than one-third (33%) of online subjects over their course, and must study at least one face-to-face subject each study period. Please note that due to COVID-19, authorities have provided exceptions to the usual face-to-face learning requirements until 30 June 2023 only. For more information, visit Study in Australia.
International students on a student visa are required to study full time (i.e. must complete a minimum of 1.0 EFTSL of study per year). For the latest information on study locations, please check the entry requirements flyer.
Industry partners and work placements
Engage with industry throughout your course as you complete an industry brief or internship, gaining valuable work experience in your dream field.




Entry details
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Domestic
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International
Fees
Check the domestic course fee schedule for the cost of your course.
FEE-HELP
Eligible Australian students may choose to defer some, or all, of their tuition fees through FEE-HELP, a loan scheme repaid through the tax system based on income.
Scholarships
If you are truly passionate about Design and Creative Technology, we want to hear from you. We have a variety of Design and Creative Technology scholarships on offer to assist you in becoming a key part of the Design and Creative Technology industry:Admission criteria
Before you begin your course application, check that you meet the requirements listed below.
Year 12 (Australian secondary school certificate) or equivalent
OR
Successful completion of a Vocational qualification (AQF Level 4), or above
OR
Successful completion of a Higher Education qualification
OR
Work life experience demonstrating the ability to undertake study at the required level.
Guaranteed pathway and Recognition of Prior Learning
If you have already completed a qualification you may be able to credit this against your degree with us, even if it’s from another institution. This is called Recognition of Prior Learning. We also offer pathway opportunities to further your learning.Fees
Check the international course fee schedule for the cost of your course. Onshore international students requiring a student visa should choose campus-based / blended options.
Fee payment
Course fees can be paid across three study periods. Each instalment to be paid before the beginning of the academic stage census date.
Scholarships
We want you to have the best possible chance to succeed, which is why we offer a range of financial scholarships to support our international students during their study journey.Admission criteria
Before you begin your course application to study as an international student, check that you meet the requirements below.
Guaranteed pathway and Recognition of Prior Learning
If you have already completed a qualification you may be able to credit this against your degree with us, even if it’s from another institution. This is called Recognition of Prior Learning. We also offer pathway opportunities to further your learning.How to apply

Get started
Read through the admissions criteria and ensure you meet the entry requirements.

Apply
It’s easy! Apply online below or contact us and we can help on 1300 575 803.

Offer
We’ll contact you shortly after to confirm your details and help you through the rest of the process.
Frequently asked questions
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What are Torrens University Australia’s ATAR requirements for domestic students?
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What if I don’t meet the entry criteria for a degree?
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Am I eligible for FEE-HELP?
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Can I get course credit for previous experience?
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What are Recognition of Prior Learning (RPL) and Credit Transfer (CT)? How do I apply?
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How do I apply for a scholarship?
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Want to find out more?
Don't forget to download the course guide or get in touch with us below.