The CEO at Arowana Sports, and former Head of International Sales at Real Madrid Graduate School – Universidad Europea, Alfonso Roberes, will host our first MBA Sports Management Masterclass, and share his extensive international industry experience, focusing on expansion through negotiation and activation.
Alfonso is licensed in Economics and Business Studies from Santiago de Compostela University, with a Master’s degree from IESE Business School. With over 15 years experience in the commercial management and marketing at Real Madrid Graduate School – Universidad Europea, in different roles of responsibility. Alfonso became the Head of International Sales, where his responsibilities saw him internationalise Real Madrid Graduate School – Universidad Europea through sponsorship agreements, friendly matches and tours, as well as through the association of the individual image of players with brands from all over the world.
WHAT ADVICE DO YOU HAVE FOR PROSPECTIVE MBA STUDENTS?
Participate, study and always be really proactive in your classes and with presenting your strategy for case studies. A Master of Business Administration (MBA) is an essential tool for a driven professional who is looking to make their mark in the industry. Since 2012 I’ve worked with Escuela Universitaria Real Madrid Universidad Europea as a lecturer in Sports Management – teaching several subjects in English and Spanish, such as friendly matches, summer tours, players image endorsements, sponsorships, etc.
“With the right attitude, completing your MBA will see you garner better results within your career, you get more out of your degree as a student, and the investment of your time and money will be worth it.”
WHAT ADVICE WOULD YOU GIVE TO INCREASING YOUR NETWORKS?
1. Invest your resources. Networking is an investment of your time and money. Meet them, call them, ensure you keep in contact with your key stakeholders that are in your network, plus make time to invest in potential new ones.
2. Get involved. Get involved as an individual and as a team. The more projects you can get involved in, the more you are actively putting your name out there, and establishing a benchmark in your career.
3. Be transparent, compromise carefully and always be professional.
WHAT IS YOUR PASSION OUTSIDE OF WORK?
My family is the most important thing in my life. I have a beautiful wife and 4 children who I enjoy spending as much time as I can with, as it’s important to maintain a positive work-life balance. I also enjoy travelling and exploring new places, and easy sports (like family cycling). Sport is also a big passion of mine, and I try to practice sports socially with friends when I have time.
I think it’s important to make time to do volunteer work. I volunteered a lot a few years ago when I had more time, and I highly recommend this positive experience to my students, as it’s good to give back to the community.
WHAT WAS THE BEST LIFE AND CAREER ADVICE YOU RECEIVED?
Be the owner and responsible of your decisions; learn from your mistakes; always be positive; and your motivations and passions can change, so make sure you clearly outline them and check in with them often, so you stay on track and are accountable.
“Be ready for challenging projects. The best advice for business success is WORK, WORK, WORK and HARD WORK. With a good team you can add value to your customers and the society.”
WHAT CAN I EXPECT AT THE MASTERCLASS?
With a focus on new management business models, this Sports Management Masterclass will allow people to learn more about the internationalisation of business through sponsorship agreements, tours, and brand association, as well as the new strategy and vision from my Sport Marketing Agency, Arowana Sports. You will also learn how Torrens University and Real Madrid Graduate School – Universidad Europea offer Australian students the opportunity to spend two weeks in Spain, to get hands-on work experience at the world’s most valuable football club, plus get the chance to ask us about practical business cases that you can apply within your career.
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