Blue Mountains International Hotel Management School (BMIHMS) at Torrens University Australia’s mission has always been to provide industry-driven education. In 2021, we've now integrated one exciting, accredited programs into our postgraduate hotel management course.
In partnership with STR Data Solutions, we are now offering students the unique opportunity to gain extra qualifications as part of their Master of International Hotel Management course:
- CHIA: Certification in Hotel Industry Analytics
BMIHMS has long provided the best ranked hotel management training in Australia and the Asia-Pacific region. This added external qualification further solidify our position in producing the industry’s graduate of choice.
Recognising the evolving needs of the industry, this externally-accredited qualification will now be completed by students as part of their Master of International Hotel Management degree.
The CHIA course will be completed on campus.
“Offering the CHIA certification to our students was a way to offer them value for money. The certification is recognised by the hospitality industry, so that gives our students another edge towards their employability,” said Antoine Bisson Senior Learning Facilitator and CHIA course instructor at BMIHMS.
What exactly do this qualification teach you, and what value do it add to your resume?
Hotels and Data Analytics
According to industry reports, Big Data can improve the profits of a company by up to 200% if it is used for yield management, sending out personalised offers to customers, omni-channel management for effective bookings and improving forecasting. It’s essential in 2021 that every hotel manager understands how it works.
Hotel CEOs, professionals and experts all decry the lack of available skilled analysts who can create profits out of the huge piles of data currently being generated within the hospitality industry. Being a hotel manager who is also a data analytics expert will put you well ahead of the pack when it comes to graduate job opportunities.
For this reason, the Certification in Hotel Industry Analytics (CHIA) was chosen by BMIHMS as an essential certificate for students to acquire during the course of their studies.
“The CHIA certification provides foundational knowledge and analytical skills to our students. As future hotel managers, they need to be able to understand the context and external environment of the hotel industry,” said Antoine.
It equips students with highly sought after industry skills to help accelerate their careers.
“They should also be able to understand data, such as key performance indexes, to be able to analyse and evaluate a hotel’s performance,” said Antoine.
CHIA is currently the leading certification in hotel business analytics, and it is recognised all around the world by employers and by organisations, such as the American Hotel & Lodging Association, the Hospitality Financial & Technology Professionals Association as well as the International Council of Hotel, Restaurant, and Institutional Education.
You will study and sit the exam to gain this certificate within the normal university classroom, as part of the 'HFR603: Hotel and Finance Revenue' subject within your master’s degree. The course will cover practical data analytics skills across four key modules:
- Hotel Industry Analytical Foundations
- Hotel Math Fundamentals; the metrics used by the hotel industry
- Property Level Benchmarking with STAR Reports
- Hotel Industry Performance Reports
You can see more detailed information about the CHIA course content here.
At BMIHMS, we’re committed to training students to a five-star standard, giving them the tools they need to thrive in industry.
“This is a very important tool to build their confidence in something they might have not been exposed to,” said Loris Espoto, master's Applied Coordinator at BMIHMS.
“The level of the course is always above and beyond the student's expectations. At the beginning of the course, they think they know what will be taught and that they may already know and understand the content,” said Ashley.
But more than that, this qualification also give students real insights into the industry and allows them to explore new subject-matters in-depth.
“Students quickly realise that the course will be a good challenge for them and it awakens a thirst for even more knowledge, and a desire to continue growing their knowledge,” said Ashley.
The more you learn outside of the regular classroom while studying, the more prepared you’ll be for the future.
This new qualification as part of the Master of International Hotel Management will give students a great opportunity to explore new interests and directions, as well as learning valuable skills to make your resume stand out.