Bestea
Bestea is a playful ready-to-drink iced tea brand created to stand out in a heritage-driven market. Designed for health-conscious young consumers, the quirky identity reimagines unsweetened fruit tea with bold personality, wholesome appeal and packaging inspired by your "bestie."
- Student Branding for Beverages Category - Gold Winner Indigo Design Awards 2023
- Brand Design
- Design Principles
- Design Thinking
- Packaging
- Product Design
- Typography
- Visual Design
1% Less
Using the Double Diamond methodology, I developed 1% Less—a campaign encouraging consumers to reduce plastic waste through small, achievable lifestyle changes. The concept shows how collective action, even at just 1%, can create meaningful environmental impact.
- Brand Design
- Design Principles
- Design Thinking
- Typography
- Visual Design
