Student profile

Sameer Alyab

Bachelor of Communication Design | Sydney

Hi, I'm Sameer (also known as Sizzle). I'm a graphic designer based in Western Sydney. I've got a passion for branding, typography, packaging design and illustration. As in life, I try to take an empathetic approach in my design, always thinking of the end-user, how my design makes them feel, and asking myself "what does it tell them?"

Portfolio Contact Sameer
Is this your profile and you want to make a change?
Request change to profile
Sameer Alyab
A bold yellow palette, condensed logo and mascot, Little Pete, create a warm, memorable brand that stands apart from competitors.

Pete's Za

Inspired by its Italian-American heritage, Pete's Za was designed to stand out in a crowded pizza market. A bold yellow palette, condensed typography and the illustrated mascot, Little Pete, create a friendly, memorable identity across packaging and menus while celebrating its New York roots.

  • Brand Design
  • Design Principles
  • Packaging
n/a
Research revealed competitors relied on bold colour but predictable packaging, creating an opportunity for Pete's Za to stand out.
These elements were applied across pizza boxes and menus to create a memorable, friendly brand identity that reflects Pete's Za's New York origins.
n/a

Hungry House

Hungry House is a non-profit social enterprise supporting homeless youth through accommodation, counselling, career guidance and culinary training. Inspired by its French restaurant concept, I created an upscale brand identity using warm tones, serif typography and a house-inspired “H” submark.

  • Brand Design
  • Design Principles
  • Design Thinking
  • Illustration
  • Typography
  • Visual Design
n/a
n/a
Join the creative class of tomorrow
Explore design courses
Download course guide