The Bachelor of Business (Entrepreneurship) explores the principles and dynamics of entrepreneurship for graduates wishing to establish a business start-up, new enterprise, or support business innovation.

Students develop an understanding of the precepts of innovation and apply them to solving diverse entrepreneurial challenges that come with new ventures and established organisations.

Critical to this outcome is the ability to identify and capitalise on opportunities to succeed as an entrepreneur in a globally competitive environment.  This implies creating an entrepreneurial mindset that incorporates creativity, innovation, and research and analytical capabilities.

Throughout the Bachelor of Business (Entrepreneurship), students learn the principles of business, leadership, marketing, finance, investment and fundraising needed for a startup or established organisation.

Students also acquire the skills to recognise market trends, leverage potential business opportunities, negotiate contracts, and obtain new venture financing.  They learn to apply lean principles – eliminating anything that does not add value to the customer – to develop a business concept and business plan.

Core Bachelor of Business subjects develop a broad knowledge of the environmental, social and financial impacts of business decisions and embrace sustainability and ethics as guiding principles.

Analysis of a business start-up venture allows application of business tools and concepts and the opportunity to integrate learnings through critical analysis and reflexive and reflective practice.

The minimum 400 hours discipline-based professional work placement provides authentic experience whilst emphasising workplace knowledge and employability skills such as communication and project coordination.

The course also offers a student the possibility, within the Bachelor of Business (Entrepreneurship), to experience a range of knowledge and skills from across other BBUS specialisms.

Career Outcomes

  • Small business owner/operator
  • Entrepreneur
  • Business analyst
  • Intrapreneur

COURSE OVERVIEW

 

Qualification BACHELOR OF BUSINESS (ENTREPRENEURSHIP)
Study Options – Domestic Australian students Full-time

Part-time

Accelerated

 

Study Options –  International students International students must study full-time and on campus (Sydney, Adelaide, Brisbane and Melbourne campuses, with the option to complete up to a third of the course online with at least 1 face-to-face subject each main study period)
Start Dates February, June, September

For specific dates visit the website

Course Length Full-time: 3 years

(9 study periods of 12 weeks, plus breaks)

Accelerated: 2 years

(6 study periods of 12 weeks, plus breaks)

Part-time: 4 years

(12 study periods of 12 weeks, plus breaks)

Payment Options – Domestic Australian students Upfront payment

This means tuition fees will be invoiced each trimester and payment is required on or before the due date.

FEE-HELP

FEE-HELP is Australian Government’s loan scheme for higher education degree courses.

Further information within this Course Information Sheet

It can assist you in paying for all, or part of, your course fees. Repayments commence via the tax system once your income rises above a minimum threshold. Just like with any other debt, a FEE-HELP debt is a real debt that impacts your credit rating.

Payment Options – International students Upfront payment

This means tuition fees will be invoiced each trimester and payment is required on or before the due date.

Further information within this Course Information Sheet

 

Course study requirements 10 hours study required per subject, per week, during a trimester.

E.g. If you undertake two subjects in a trimester, the study requirement is 20 hours each week.

 

Assessment Subjects have a range of assessment options to suit the students’ requirements and circumstances.

Methods of assessment may include individual assignments based on live briefs, group assignments, project reports, presentations

Locations Sydney Campus

Adelaide Campus

Brisbane Campus

Melbourne Campus
Online

Delivered by APM College of Business & Communication at Torrens University Australia

 

Provider

 

Torrens University Australia Ltd is registered as a self-accrediting Australian university by the Tertiary Education Quality and Standards Agency (TEQSA). CRICOS Course Code 095229D
Provider obligations Torrens University is responsible for all aspects of the student experience, including the quality of course delivery, in compliance with the Higher Education Standards 2015 Accrediting body Torrens University Australia Ltd
Course Fees            For details, refer to the website Any other fees For details, refer to the website

Essential requirements for admission: No additional requirements

STUDENT PROFILE

The table below gives an indication of the likely peer cohort for new students at the institution. It provides data on students that commenced undergraduate study and passed the census date in the most relevant recent intake period for which data are available, including those admitted through all offer rounds and international students studying in Australia.

Applicant background Trimester 1 2018
Number of students Percentage of all students
(A) Higher education study
(includes a bridging or enabling course)
0 0%
(B) Vocational education and training (VET) study 0 0%
(C) Recent secondary education:

·                  Admitted solely on the basis of ATAR
(regardless of whether this includes the impact of
adjustment factors such as equity or subject bonus points)

0 0%
·                  Admitted where both ATAR and additional criteria were considered
(e.g. portfolio, audition, extra test, early offer conditional on minimum ATAR)
0 0%
·                  Admitted on the basis of other criteria only and ATAR was not a factor
(e.g. special consideration, audition alone, schools recommendation scheme with no minimum ATAR requirement)
0 0%
(D) Work and life experience
(Admitted on the basis of previous achievement other than the above)
0 0%
International students 0 0%
All students 0 0%

Notes:        “<5” – the number of students is less than 5.

N/A – Students not accepted in this category.

N/P – Not published: the number is hidden to prevent calculation of numbers in cells with less than 5 students.

Admission Criteria
Applicants with higher education study

 

·       A completed higher education qualification at AQF level 5 (diploma) or above, or equivalent, from an Australian University or another accredited higher education provider

OR

·       Successful completion of at least 1 EFTSL (equivalent full time student load, or one full year) of an AQF level 6 (Associate Degree) or above, or equivalent, from an Australian University or another accredited higher education provider

Applicants with vocational education and training (VET) study

 

·       A completed vocational education qualification at AQF level 4 (Certificate IV) or above, or equivalent, from a registered training organisation (RTO)

OR

·       Successful completion of at least 1 EFTSL (equivalent full time student load, or one full year) of an AQF level 5 (Diploma) or above, or equivalent, at a registered training organisation (RTO)

Applicants with work and life experience

 

Demonstrated ability to undertake study at the required level:

·        broadly relevant work experience (documented e.g. CV), demonstrating a reasonable prospect of success; OR

·        formal, informal or non-formal study, completed or partially completed, demonstrating a reasonable prospect of success; OR

·        written submission to demonstrate reasonable prospect of success; OR

·        discipline specific portfolio (art and/or design).

Applicants with recent secondary education (within the past two years) with ATAR or equivalent

(for applicants who will be selected wholly or partly on the basis of ATAR)

Minimum ATAR required for consideration: 60
English Language Proficiency

(applicable to international students, and in addition to academic or special entry requirements noted above)

Equivalent IELTS 6.0 (Academic) with no skills band less than 5.5

ATAR profile for those offered places wholly or partly based on the ATAR in Trimester 1 2018.

(ATAR-based offers only, across all offer rounds) ATAR (OP in QLD)
(Excluding adjustment factors)
Highest rank to receive an offer * N/A
Median rank to receive an offer # N/A
Lowest rank to receive an offer * N/A

Notes:        “<5” – indicates less than 5 ATAR-based offers were made

Other Admission Options

(For applicants who will be selected on a basis other than ATAR)

Special Entry:

Applicants in any category whose study, work or life experiences have been impacted by disability, illness or family disruption will be given special consideration for admission. Each application will be considered on its merit, based on the evidence supplied by the applicant attesting to the circumstances of the applicant. Applicants for special entry may need to complete written or numerical tasks to assist with assessing eligibility for admission.

 

How to apply


 

Advanced standing/academic credit/recognition of prior learning (RPL)

You may be entitled to credit for prior learning, whether formal or informal. Formal learning can include previous study in higher education, vocational education, or adult and community education. Informal learning can include on the job learning or various kinds of work and life experience. Credit can reduce the amount of study needed to complete a degree.

Applicants admitted based on prior higher education study may be eligible for Advanced Standing in the form of credit and/or recognition of prior learning (RPL) under the Torrens University Australia Credit Policy.

  • Students with completed subjects may be eligible for specified credit and/or elective exemptions
  • Students who have completed a qualification at AQF level 5 (diploma) or above may be eligible for block credit (where a block credit agreement exists)
  • Students with a mix of formal study and informal and/or non-formal learning may be eligible for recognition of prior learning in addition to any credit approved.

Credit will not be applied automatically. Applicants must apply for credit and/or RPL as early as possible prior to each study period, with applications not accepted after week 2.

For further information about credit and recognition of prior learning, please see /apply-online/course-credits.

 

Where to get further information:

Torrens University

UAC

Australian Tertiary Admissions Centres (TACs)

Quality Indicators for Learning and Teaching (QILT)

Campus facilities and services

All campuses are designed to provide students with professional spaces in which to learn and work. They have been planned with student study needs in mind with well-equipped accessible learning spaces as well as student breakout areas for group work and spending time with friends.

Facilities and Services include:

  • The Customer Service Hub – our friendly and experienced staff can give help and advice about courses, your enrolment and campus life, including all services and activities on campus.
  • Counsellors are available for students to consult with on a range of personal issues.
  • Student wireless access throughout the Campus.
  • Student breakout and relaxed study spaces for group work.
  • Student lounge areas – most with microwaves, kitchenette facilities and vending machines.
  • The Learning Hub, home to the Learning Support Team, encompasses Learning Skills Advisors, Learning Technology Advisors, and Library & Learning Skills Officers. It provides an integrated, holistic support program for students throughout the study lifecycle within a library/collaborative study environment.
  • The service includes:
  • Support and workshops with highly qualified staff in the areas of Academic skills, Library skills, and Technology skills, both on campus and online.
  • Physical and digital resources relevant to studies, such as books, journals, multimedia and databases.
  • Self-check kiosks for library loans, print, and copy facilities.

Success Coaches

Our Success Coaches are industry and education experts who leverage your strengths to align your learning with your broader life purpose. With a focus on career goals, and trained in Gallup Strength methodologies, your Success Coach will take a strengths-based approach to helping you set your learning and career goals.

Partnering with you for the duration of your studies, the Success Coach is here to make sense of all of the learning experiences, including readiness for and securing of work integrated learning, placements, internships and opportunities in internal enterprises.  All of our coaches are industry professionals, which will give you that inside edge you’ll need to be successful in your chosen career.

Irrelevant of how you like to learn, our coaches are there for you.  Coaching can take place online, or on campus.  Our main priorities are to make sure that you are always well connected and motivated, that you are successfully completing your desired subjects, and that you gain valuable knowledge and experience through participation and engagement, whilst always aligning to your natural talents.

A positive student experience

 

Torrens University values the importance of a positive student experience, and therefore has robust processes to resolve student complaints.  The Student Complaints Policy, and associated procedures, can be access from the website.

Paying for your qualification

We offer two payment options for this course:

Upfront payment

If you want to complete your qualification debt-free you can choose to pay as you go. This means tuition fees will be invoiced each trimester and payment is required on or before the due date using EFTPOS, credit card or Flywire.

FEE-HELP

FEE-HELP is Australian Government’s loan scheme for higher education degree courses.

It can assist you in paying for all, or part of, your course fees. Repayments commence via the tax system once your income rises above a minimum threshold ($54,869 in 2016-17). Just like with any other debt, a FEE-HELP debt is a real debt that impacts your credit rating.

Further information about FEE-HELP, including eligibility, is available at:

FEE-HELP website

FEE-HELP booklets

Austudy and Abstudy

Students enrolled in this course may be eligible for government assistance, such as Austudy or Abstudy.

COURSE STRUCTURE

Core subjects: There are 8 core subjects (80 credit points) found within the Bachelor award; 4 of these core subjects (40 credit points) are at the foundation (100) level. This structure provides students with a broad generalist business foundational platform upon which their chosen specialism and electives can be scaffolded.

Core specialism: There are 8 core specialism subjects (80 credit points)

Elective subjects: There are 8 electives which may be chosen from any of the TUA undergraduate courses (pre-requisites permitting). 1 elective (10 credit points) must be chosen at the 200 level and 1 elective (10 credit points) must be chosen at the 300 level.

COURSE RULES

The Bachelor of Business (Entrepreneurship) course structure is three years (240 credit points) in duration (standard full time). 8 subjects (10 credit points each) per year is deemed a standard full time load.  Students can fast track the completion of the degree by taking 4 subjects (40 credit points) per trimester over six trimesters.

SUBJECTS

Subject details Recommended Study Pattern
Level 100 Core
Subject title, descriptor Full-time Part-time Accelerated
BIZ101 Business Communications

This subject introduces students to the concepts of business communications and transferable academic skills. This subject presents an analysis of the types of communication processes, which occur in the internal and external business environment, including an examination of the theoretical underpinning of communication in businesses. Emphasis is placed on writing skills, reports, and presentations, and using technology to communicate. The course will provide students with research skills (information literacy), critical analysis, writing and language techniques. Transferable skills including time management and teamwork are incorporated in the course. The aim of this subject is to provide knowledge and skills needed for Higher Education, to help students to manage their own success and to assist students in reaching their academic potential.

Trimester 1 Trimester 1 Trimester 1
BIZ102 Understanding People and Organisations

This subject introduces students to the concept of an organisation, and their role within the organisational context. The student will explore the impact of their relationships and emotional intelligence within a business context, as well as developing the skills to foster effective workplace relationships and to learn how to continue to develop and refine these skills in the workplace. Students will gain an understanding of the idea of cultures within organisations, and how their actions interact within these relationships.

Trimester 1 Trimester 1 Trimester 1
MKT101A Marketing Fundamentals

Students will gain a solid foundation in the marketing discipline introducing relevant and contemporary concepts, theories and models. The unit magnifies the importance of understanding consumer behaviour, market segmentation, targeting and positioning, the extended marketing mix and ethics in marketing.

Trimester 2 Trimester 2 Trimester 1
BIZ104 Customer Experience Management

This subject explores how a customers’ perceptions – both conscious and subconscious – effect their relationship with a brand’s value proposition. Students will explore how a customer’s interactions with a brand during the customer life cycle will determine levels of customer satisfaction. Students will analyse Customer Journey Mapping techniques, Employees engagement in the customer experience strategy and metrics of satisfaction, loyalty and advocacy.

Trimester 2 Trimester 2 Trimester 1
Level 200 Core
BIZ201 Accounting for Decision Making

The subject aims to provide non-accounting students with a broad, business-based introduction to the conceptual foundations of accounting and finance. The use of management accounting information assists in key areas of planning, controlling, reporting, and decision making. It introduces students to basic concepts and functions of the balance sheet, profit and loss statements, cash flow statements, techniques for analysing financial statements investment decisions, full costing and opportunity costing analysis and managing working capital.

Trimester 4 Trimester 6 Trimester 3
BIZ202 The Business Environment

This subject covers the analysis of the macro and micro influences on a business’ strategy and operations. Includes the interactions of Australia’s legal frameworks and global economic principles and the influence on modern organisational decision-making. Students will learn about legacy and modern management styles and their application in a dynamic business environment.

Trimester 4 Trimester 6 Trimester 3
Level 300 Core
BIZ301 Organisational Creativity and Innovation

This course seeks to build the knowledge, skills and attitudes required to succeed as an entrepreneur. These knowledge and skills are then applied to identify and evaluate innovative high-growth product and service opportunities in the context of a start-up, a corporation, a not-for-profit or a government institution. The course equips students with practical skills, including creativity tools, cash-flow modelling, business model analysis and lean experimentation.

Trimester 7 Last year of study Trimester 5
MGT301A Ethics and Sustainability

This subject is built on broad aspects of sustainable development, corporate responsibility, stakeholder thinking and accountability. It explores how organisations acknowledge their impact of their activities in economic, social, and environmental terms. Students will examine why organisations around the world are increasingly moving to reduce the adverse effects of business operations on their stakeholders and local communities. It discusses some of the most common practices associated with environmental ethics evolving to sustainability ethics. It also examines the link between social responsibility and corporate governance.

This course will equip you with a set of tools for managing and leading organisations more ethically and sustainably.

Trimester 7 Last year of study Trimester 5
Specialism Subjects – Level 100
ENT101 Introduction to Entrepreneurship

The aim of the subject is to develop an entrepreneurial mindset that incorporates creativity, innovation and research/analytical abilities. The subject focuses on entrepreneurship for start-up businesses as well as entrepreneurial behaviour within larger organisations. Students are introduced to the theory and practice of entrepreneurship, the characteristics of entrepreneurs through a range of case studies, and the “mindset” of the entrepreneur. They will gain an overview of the lean business startup process, make an assessment of their own “mindset” for entrepreneurship and map out their journey to develop their mindset and skillset as entrepreneurs.

Trimester 2 Trimester 3 Trimester 2
ENT102  Venture Ideation

Venture Ideation gives students the opportunity to examine the entrepreneurial mindset and to compare their skills, strengths, and goals to those of successful entrepreneurs. In this highly engaging and media-rich course, students will engage with processes that help them recognise market trends and potential business opportunities.  The knowledge and skills will help students to both identify and develop a business idea using practical skills.

 

Trimester 3 Trimester 3 Trimester 2
Specialism Subjects – Level 200      
ENT201 Sales and Negotiation Strategies

Product positioning and professional selling are extremely important for initiating a new venture and developing and expanding a new business. On the other hand, whether the entrepreneurs are selling or buying a product, or starting a new business, they need to negotiate the terms and understand the implications.

Trimester 5 Trimester 4 Trimester 3
ENT202 Entrepreneurial Financing

Entrepreneurs will face many financial challenges when starting and developing a new venture. This subject will teach students how to identify and evaluate the different financing sources of equity and debt financing (including Government financial assistance programs), and identify the most appropriate legal structures for establishing the business. Capital planning, valuation and financing deal structure will also be covered.

Trimester 5 Trimester 4 Trimester 3
ENT203 Marketing for Entrepreneurs

This subject provides an in-depth study of entrepreneurial marketing strategies for the 21st century. It examines how start-up and small/medium-size companies reach the marketplace and sustain their businesses, within highly-competitive industries. Recognition is given to the need of management to operate flexibly, make maximum effective use of scarce resources in terms of people, equipment and funds, and the opportunities that exist within new and established market niches.

Trimester 6 Trimester 5 Trimester 4
Specialism Subjects – Level 300      
BIZ302 Lean Business Start Up

Lean Startup is a new, field-tested approach that provides students with the skills to minimise the chances of business failure and increase the chances of success. Students will learn how to apply lean principles and techniques such as minimum viable product, pivoting, actionable metrics, innovation accounting, business model canvas and lean canvas. Through this subject, students will develop and test their business concept and develop their business plan ready to pitch to potential investors.

Trimester 8 Trimester 5 Trimester 5
EVN302 Entrepreneurship Consulting Project

The Entrepreneurship capstone subject provides students the opportunity to integrate what they have learned in their studies through the analysis of a business start-up venture. Central to the project will be evidence of critical analysis and reflexive and reflective practice, business engagement, and evidence of the application of business tools and concepts mastered during the program.

Trimester 8 Last year of study Trimester 5
BIP301 Business Industry Placement

A key element of this course is the placement of the students with an endorsed host organisation(s) to complete a minimum of 400 hours of discipline-based professional work placement. While work experience is a component of the placement, there is considerable emphasis on the development of workplace knowledge and employability skills such as communication and coordination skills, the role and responsibility of discipline based professionals, and the links between learned theory and practice in the workplace. A key task will be the completion of a reflective journal covering the experience and the identification and analysis of key learning outcomes.

Trimester 9 Last trimester Trimester 6
Subject details Recommended Study Pattern
Level 100 Electives
Subject title, descriptor Full-time Part-time Accelerated
PRN101A Understanding Public Relations

The subject introduces students to key communication and Public Relations theories, as well as to the history of Public Relations. The relevance of basic communication and mass communication theory within the field of Public Relations is discussed and applied. The subject demonstrates the ethical and legal implications of Public Relations decision making through case studies, application and debate. Different contexts and subfields are explored, with specific reference to emerging technologies and the changing social environment. The role of public relations as a relationship builder and reputation manager is developed together with current issues and cutting edge topics such as risk communication, interactive media, deep branding, social networking, media and regulatory convergence. The transformations in contemporary communication industries and global patterns will be of special significance.

Any Trimester Any Trimester Any Trimester
PRN102A Introduction to PR Writing

This subject encompasses the fundamentals of PR Writing. The subject explains the Australian media environment to public relations students, including media ownership and the differences between media forms. It introduces students to the main aspects of public relations writing, including selecting the right medium, writing for a range of different media such as internet, broadcast, speeches, and publications, as well as learning to write for ‘campaigns’, undertaking financial and annual report writing. It also provides students with a comprehensive style guide that they can use as a reference when working in the industry. Students also develop a thorough understanding of emerging media technologies and how they influence public relations writing. The subject provides students with a background of the ethical and legal issues associated with public relations and provides information on dealing with crisis communications, such as natural disasters or company problems caused by bad planning or poor decisions.

Any Trimester Any Trimester Any Trimester
SPO101 Introduction to Sport Management

In this subject students will be introduced to the field of Sport Management. Students will investigate the historical foundations of sport, management principles, socio-cultural influences of sport, and the role of governance in sport. Students will investigate the role sport plays in building communities and analyse the importance that professional sport plays in contemporary society.

Any Trimester Any Trimester Any Trimester
SPO102 Sports Marketing

Marketing of sports and recreation is more than simply about the product; it is about broader health and wellness, entertainment, community and generating team or brand loyalty. This unit applies the marketing principles and mix to the field of sports and recreation, to take a broader view on how marketing can support health promotion and advocacy through sport.

Any Trimester Any Trimester Any Trimester
MKT103A Integrated Marketing Communications

Integrated Marketing Communications provides students with a contemporary view on the use of all different promotional tools available to marketers today such as sales promotions, direct marketing, advertising, personal selling and public relations.

The subject explores how marketers can increase the number of touch points a brand can explore among its target audience in a consistent and effective manner.

Any Trimester Any Trimester Any Trimester
MKG102 Consumer Behaviour

This subject introduces students to the main aspects of consumer behaviour, including the societal, family and cultural influences on behaviour. The subject examines vital topics such as consumer learning, needs and wants, motivations, perceptions and experience, and specific consumer behaviours and the factors involved in consumer decision making. Students undertaking this unit are encouraged to critically appraise their own buying behaviour, which in turn assists them in acquiring, critically examining, and communicating information from a range of different sources.

Any Trimester Any Trimester Any Trimester
Level 200 Electives
PRL201 Content Creation for Social Media

This subject explores the scope and application of the various channels available in the modern Public Relations landscape. Students will learn about the speed of transmission afforded by modern media channels and how to maximise the return on investment (ROI) by using these mediums, highlighting the benefits and risks associated with these most modern methods of social interaction and communication.

Any Trimester Any Trimester Any Trimester
PRL202 Advanced PR Writing

This subject allows students to refine the theory that they have learned in the course, take their understanding and application of PR to another level and put it into action. Students will further investigate media channel strategies, while focusing on the production of context driven written materials, with an emphasis on the completion of an industry standard Public Relations writing portfolio.

Any Trimester Any Trimester Any Trimester
PRL203 Corporate Communications

In Corporate Communications the student will focus on all elements and applications of Public Relations in corporate and professional contexts. Students will address the tactics and strategies around Issues and Crisis Management, Stakeholder Management, Not for Profit, Government and Community Relations, and well as the fundamentals of corporate and financial Public Relations and the benefits of corporate and community relationships.

Any Trimester Any Trimester Any Trimester
SPO201 Sports Law

Sports law as a discipline cuts across a number of areas of law such as contract law, employment law, competition law, intellectual property, criminal law and tort law. In addition, there are a number of areas of law which are specific to sport such as anti-doping policy, sports disciplinary issues, player agency and selection processes. This subject will examine a number of these areas and will analyse the way in which sport and law interact. Students will analyse a number of legal issues connected to the organisation of sporting events, the communication of such events to the public, and participation in sporting events and organisations.

Any Trimester Any Trimester Any Trimester
SPO202 Managing Teams

There are more to sports teams than the team playing the sport.  There are the support teams, the behind the scenes teams, the training teams, and so forth.  Being able to manage a team in different circumstances for different outcomes is the focus of this unit, drawing on theory and practice from industry as well as sports literature, paying particular attention to different leadership models and team roles.

Any Trimester Any Trimester Any Trimester
SPO203 Managing Sport Facilities

This subject requires students investigate how to manage, plan and evaluate the sporting facilities that sports teams and local communities rely on for their recreational and sporting needs. Different types of sports venues, construction and refurbishment, venue design, risk management, technology, and venue manage ment will be discussed in detail.

Any Trimester Any Trimester Any Trimester
MKG201 Business – 2 – Business Marketing

Business-to-business introduces students to the principles of industrial marketing, also known as B2B. The subject highlights the importance of firms in building strong relationships with their corporate clients in the process of value creation.  Students will develop an understanding of business markets and the business marketing environment and will build upon their knowledge of marketing principles and market segmentation to formulate their own B2B marketing strategy.

Any Trimester

–                   r

Any Trimester Any Trimester
MKT202A Marketing and Audience Research

This subject provides students with both theoretical knowledge and practical application of the quantitative and qualitative marketing research process. It begins with the concept of marketing research and the research process. It discusses how to design a research project and define the research question. It identifies primary and secondary data sources, and introduces students to qualitative and quantitative research methods.

Any Trimester Any Trimester Any Trimester
MKG203 Digital Marketing Communications

This subject introduces students to the ways in which the internet and new digital and interactive technologies can be used in the development of digital marketing strategies. It also highlights the integration of digital marketing with traditional marketing strategies and practices. It focuses on new digitally orientated business models that add customer value, build customer relationships and increase company profitability. The subject examines vital topics such as digital marketing strategy development and planning, the impact of emergent technologies, social media marketing, web design, digital communications and customer relationship management as well as the ethical and legal issues involved in digital marketing.

Any Trimester Any Trimester Any Trimester
Level 300 Electives
PRN303A International Public Relations

This subject draws together the public relations skills and knowledge students have acquired throughout the course to date, and applies them to the international arena. Students critically question the ethnocentric assumptions that American or Western public relations can be transferred to any country and culture, and instead ask how public relations theory and practice should be different in different national or cultural contexts. International theory of public relations that can be used in and adapted to different countries of the world are further explored. Students will also debate whether there could be generic principles of public relations applicable to specific contextual conditions in all cultures. Students are provided with an understanding of the role of international companies, communities, governments, and the international media and how these bodies influence the formulation of corporate messages and responses to issues and crisis. It highlights the importance of sensitivity to and understanding of different cultures, and the crucial role of effective intercultural communication. It examines the role of key technologies such as the Internet and other new media to international public relations. The subject concludes with an examination of how international corporations can work effectively with local communities and examines a number of region-specific public relations issues.

Any trimester but last year of study recommended Any trimester but last year of study recommended Any trimester but last year of study recommended
SPO301 Health and Advocacy Strategies

This course challenges students to utilize sports and recreation to make an impact. Mental health problems and disorders contribute significantly to the burden of disease; unipolar depression is now the second leading cause of disability worldwide.  Students will learn about the strong relationship between mental health and physical health. Mental health disorders and problems with alcohol and other drugs are closely intertwined and linked to the social determinants of health for which sport and recreation can play a pivotal role. It introduces students to being change agents, teaching them how to recognise health needs in a community and equipping them with the skills they need to communicate to a wide variety of audiences, preparing them to engage with communities to promote health and engage in health advocacy with intersectoral stakeholders and influencers.  Strategies to engage with different communities through sport, and form of partnerships with other sectors will be a key focus of this subject.

Any trimester but last year of study recommended Any trimester but last year of study recommended Any trimester but last year of study recommended
MKT301A Marketing Strategy

This subject introduces students to the concept of marketing strategy and its position within business strategy and organisational goals. It covers the principles and techniques of creating, implementing, and evaluating a marketing strategy, including analysis of market opportunities and formulating marketing strategies for a variety of different business environments. This subject culminates with a discussion of useful tools and techniques for developing, implementing, monitoring, and evaluating a marketing plan.

Any trimester but last year of study recommended Any trimester but last year of study recommended Any trimester but last year of study recommended
MGT302A Strategic Management

Organisations face increasing environmental uncertainty with shortening product and technology life cycles and increasing competition. Managers need to develop an understanding of their organisation’s industry structure, external environment as well as its internal strengths and weaknesses. It is also important that managers are able to think creatively in formulating and implementing their strategies to ensure their organisation’s success in its industry. This subject focuses on providing future managers with relevant strategic management concepts to advance their skills and abilities so that they can contribute towards an organisation’s competitive advantage.

Any trimester but last year of study recommended Any trimester but last year of study recommended Any trimester but last year of study recommended
Non-Specialism Electives – Level 100
MKT102A Understanding Advertising

Understanding Advertising introduces students to the fundamentals of advertising and explains how students can use this important tool to solve communication problems in today’s complex and fast-changing world. The unit provides an introduction to the advertising industry and the process of creating advertisements for different media. It begins by looking at the initial steps of advertising planning and research, differentiation and targeting, and the development of an advertising strategy.

Any Trimester Any Trimester Any Trimester
HRM101A Human Resource Management

The subject provides students with a comprehensive introduction and overview of the theory and practice of HRM, and discusses how it developed from a largely administrative function – the personnel manager – to a strategic activity closely aligned with developing workplace culture, organisational goals and business competitiveness. Throughout the subject students study a range of human resources approaches and issues within a range of organisational contexts, and are introduced to concepts and practices of human resource planning, human resource development, and performance management and appraisal. The subject also focuses upon several key ‘environmental’ factors that influence the development of human resource policies and procedures providing quality work and a good work environment along with the contribution of equal opportunity employment, productive diversity and other relevant legislation and regulation. It also addresses new and emerging issues in workplace reform in Australia and internationally.

Any Trimester Any Trimester Any Trimester
Non-Specialism Electives – Level 200
EVT204A Wedding Planning

This subject explores the Wedding event in depth. It takes the student through the gamut of the Wedding industry and the process of delivering the client’s dream. Students will be exposed to the contemporary and traditional, the conservative and the alternative, the religious and secular in wedding concept and design. Students will have the opportunity to examine contemporary issues in marriage and marriage law.

Any Trimester Any Trimester Any Trimester
EVT206A Sports Events

This unit explores the sport event in depth. It takes the student through the depth and breadth of the sport event industry and the process of delivering a sport event. Students will examine the importance of the sport event sector to the Australian economy and culture, and explore some of the social and ethical impacts of sport. Students will be introduced to unique aspects of sport events and the specific tools used to deliver and manage them. Students will have the opportunity to become familiar with sport event scheduling and the issues surrounding implementing and managing large scale sporting events.

Any Trimester Any Trimester Any Trimester
MGT201A  Project Management 

Businesses today are increasingly adopting a project-based approach to undertake and manage a diverse mix of business activities ranging from recruitment and change management to product development and implementation. Project management allows organisations to more effectively manage human and financial resources and to meet specific time constraints. This subject introduces students to the field of project management. It explores the historical development of project management and introduces students to the Project Management Body of Knowledge. It examines the theoretical underpinnings of project management and looks at such specific elements as the project life cycle, the role of the project manager, the use of project teams, issues affecting project implementation, and planning, scheduling, and costing. It also explores how technology is used to assist in the management of projects and discusses various project management tools.

Any Trimester Any Trimester Any Trimester
Non-Specialism Electives – Level 300
MKT303A International Marketing

This subject introduces students to the theories and principles of international marketing. The first part of the course examines the economic, financial, legal, political and cultural issues affecting global marketing and business operations. Students will then discuss the profile of international consumers, the evolving global consumer culture and the opportunities that exist for international marketing. The second part of the course looks at the development of international marketing strategies and takes into account research methods, data analysis techniques and marketing mix decisions.

Any trimester but last year of study recommended Any trimester but last year of study recommended Any trimester but last year of study recommended
MKT304A Brand and Product Management

This subject provides students with theoretical knowledge and practical application of the brand building process and the role of the marketing mix within it. It begins with the strategic importance of brand management and presents a consumer-focused model of brand equity. It explores the contribution of advertising to strategies for building and sustaining strong brands over time.

Any trimester but last year of study recommended Any trimester but last year of study recommended Any trimester but last year of study recommended

WHY STUDY AT TORRENS UNIVERSITY AUSTRALIA?

Torrens University Australia is part of Laureate International Universities, a global network of over 70 institutions, including renowned business schools from around the world.

Torrens University Australia students enjoy the benefits of a specialised business school: small class sizes, dedicated student support, faster and more flexible learning options and lecturers who are connected to industry. In addition, work placement internships provide students with the practical skills and experience on their resume to be in demand with employers once they graduate.

  1. Graduate Job Ready

Every Torrens University Australia (TUA) Bachelor degree includes 520 hours in TUA’s Industry Placement Program across the lifespan of your degree, gaining invaluable work experience and business contacts. With a wide range of organisations to select from, we will assist you in finding a placement where you will experience life working in your industry.

Because TUA graduates are so highly regarded, many internships lead to permanent employment – so you could graduate with a job waiting for you.

*If you already have relevant industry experience, you may be exempt from part or this entire subject if you meet the specified requirements.

  1. Lecturers and Academic Staff

TUA engages lecturers who are industry practitioners with solid experience in their field. Staff are not only educated and qualified in their chosen field, but have industry and corporate experience, giving them a practical knowledge aspect to their teaching.  Students not only learn the theory, experience their application in the real world, and the knowledgeable staff are always on hand to assist.

  1. Strong industry connections

Torrens University Australia courses are designed and delivered by industry practitioners. What you learn is practical, relevant and up-to-date.

TUA is affiliated with a large number of key industry bodies – making us a strong contender in our field. These bodies include:

  • Australian Marketing Institute (AMI)
  • NSW Institute of Sport (NSWIS)
  • Public Relations Institute of Australia (PRIA)
  • International Special Events Society (ISES)
  • Queensland Academy of Sport (QAS)

FREQUENTLY ASKED QUESTIONS

I haven’t done any formal studying for some time and am concerned about keeping up. Can you help?

Torrens University offers Learning and Academic Skills Unit (LASU) study skills sessions which are useful especially if you are returning to study after a long time or are unfamiliar with the requirements of formal study. These sessions also provide you with tips on studying, making notes, writing assignments and preparing for exams.

In addition, TUA lecturers and staff are always available for advice. You have the option of deferring individual subjects for up to one year so you can study at a slower pace at no additional cost. Many students who are working full-time choose to commence their studies with just one or two subjects while they are getting used to their new work-study lifestyle. You may always pick up additional subjects in future terms also depending on how much time you have to spare.

Is Course Credit available?

Yes, course credit is available upon application and academic approval.  This credit can take the form of credit transfer, block credit, or Recognition of Prior Learning (RPL).  For further information, consult our friendly Course and Careers Advisor, or visit the website.

What materials and equipment will I need to provide?

No specific materials however students are expected to have access to a computer and the internet.

Where are the TUA campuses located?

Even if you study online, all students are welcome to enjoy the facilities at our campuses in Sydney, Melbourne, Brisbane and Adelaide. Each campus is shared with other Think Education and Torrens University colleges, making it a lively community to learn in.

Sydney campus

1-5 Hickson Road,

The Rocks NSW 2000 Australia

Located just a few minutes’ walk from Circular Quay, our new Sydney campus opened in February 2015 and is kitted out with modern facilities, open plan teaching spaces and comfortable student lounge areas. As part of Laureate International Universities Australia, Torrens University Australia students share with students from William Blue College of Hospitality Management. The campus overlooks the iconic Sydney Harbour Bridge and the Sydney Opera House can be seen from the classrooms.

Brisbane campus

90 Bowen Terrace,

Fortitude Valley, Brisbane 4006 QLD

Located a short walk from Brunswick St Mall, the Fortitude Valley train station, our Brisbane campus opened in 2014 and is kitted out with modern facilities, on-site café and comfortable student lounge areas. As part of Laureate International Universities Australia, students at Torrens University Australia share the campus with other Think Education colleges.

The campus is perched on cliffs overlooking the Brisbane River and captures a Queensland architectural-style that our Sunshine State is famous for. Enjoy the latest digital learning technologies, open learning and collaborative classroom and project spaces, and a creative and stimulating vibe.

Melbourne campus

196 Flinders Street,

Melbourne VIC 3000

This campus is situated in Flinders Street, right in the heart of Melbourne’s fashionable and trendiest area. As a student, you will enjoy state of the art facilities and a chance to immerse yourself in a creative and stimulating environment.

Melbourne has a reputation as the cultural hub of Australia. This campus is conveniently located close to a multitude of art galleries, restaurants and cafe precincts. It’s also next door to major landmarks such as Federation Square, St Pauls’ Cathedral, Young and Jackson Hotel, the Banana Alley Vaults, the old Herald and Weekly Times building, Melbourne Aquarium and Batman Park – all of which offer a stimulating and colourful range of fashion, food, culture and industry immersion.

Adelaide campus

88-92 Wakefield Street

Adelaide 5000 SA

Located on the historic site of the Menz biscuit factory, the Wakefield campus of Torrens University in Adelaide has been built from the ground up with a single purpose in mind – the student learning experience.

Students can take advantage of numerous dedicated study areas, breakout pods and chill-out zones, while having unprecedented access to their learning facilitators – there are no separated, closed-off academic offices in the building. Facilitators hot-desk and share open access with the students so the campus functions as a true democratic learning community.

I’m not sure which course is right for me, can you help?

Our Course and Career Advisors are experts in helping you select the right course to match your career aspirations. Give them a call to talk through your options about courses, study mode, study load, course credits and more.

CONTACT US

If you have any further questions, please contact your Course and Career Advisors for additional information.

Email: enquiries@tua.edu.au

Phone: 1300 880 610 (within Australia)

Phone: +61 2 9492 3203 (International)

Website: www.torrens.edu.au