Bachelor of Business (Sports Management)

CRICOS 090265G
Bachelor of Business Sports Management

What is a Bachelor of Business in Sports Management?

A Bachelor of Business in Sports Management delivers the theoretical and technical knowledge to effectively operate within the global sporting industry. You will investigate the historical foundations of sport, management principles, cultural influences and the role of governance in sporting competitions. This qualification will give you a keen understanding of how sport positively impacts local communities and wider society.
This course is designed to equip you with the broad knowledge and skills required build a career in the sports management field. Throughout your studies, you will develop a comprehensive understanding of fundamental business, marketing and management principles, explore the role sport plays in building communities and analyse the importance of professional sport in contemporary society.


Learning outcomes

  • Become involved in building and binding communities through the love of the game.
  • Learn the role of governance in sport, and how to use it to your best advantage.
  • Discover the principles behind founding and maintaining a viable league.
  • Work with individuals, teams and leagues to generate positive outcomes.
Study mode
Online, On campus, Blended
Campus locations*
Sydney, Melbourne, Brisbane, Adelaide
Course duration
3 years full time, 6 years part time, 2 years accelerated
Start date
20 Feb 2023
05 Jun 2023
18 Sep 2023

This is an AQF Level 7 course delivered by Torrens University Australia Ltd.

*For more details on international student study options.

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Know what it's like to be in business
Complete a minimum of 300 hours of professional work placement, facing real challenges and solving genuine industry problems.  

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Work with the best brands in the world
Placements with our global network of industry partners can open doors for your career.

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Future-proof your career
Our diverse academics and industry partners will help you gain new perspectives and a wide-reaching business network.
Score your dream job in Sports Management
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Career opportunities

With a Bachelor of Business in Sports Management you could eventually manage a team, supporting them with off-field requirements. You could also become the person in charge of running a local league, take care of business at a community club and work in one of the many roles that support our national and international sporting competitions.

Potential career paths

  • Sport Journalist
    Average salary: $35,000 - $94,000
  • Sport Project Manager
    Average salary: $75,000 - $116,000
  • Events Manager
    Average salary: $72,500 - $133,326
Madison Browne - Bachelor of Business Event Management student testimonial
I chose the course because I love sport, have always taken a keen interest in the hierarchal side of sports clubs and how they operate.
Ryan Birse
Bachelor of Business (Sports Management)

Subjects and units

This course comprises of 24 subjects, which includes 16 core subjects, including 300 hours of industry placement, and 8 elective subjects. Each subject involves 10 hours of study per week, comprising 3 hours of facilitated study and 7 hours self-directed study.

  • Year 1
  • Year 2
  • Year 3
  • Electives


These six core subjects must be completed. Additionally you're required to select two 100 level electives from the electives tab.

Core subjects

  • Business Communications | BIZ101
  • Understanding People and Organisations | BIZ102
  • Customer Experience Management | BIZ104
  • Marketing Fundamentals | MKT101A
  • Introduction to Sport Management | SPO101
  • Sports Marketing | SPO102


These five core subjects must be completed. Additionally you're required to select two 100 level electives and one 200 level elective from the electives tab.

Core subjects

  • Accounting for Decision Making | BIZ201
  • The Business Environment | BIZ202
  • Sports Law | SPO201
  • Managing Teams | SPO202
  • Managing Sports Facilities | SPO203


These five core subjects must be completed. Additionally you're required to select two 100 level electives and one 300 level elective from the electives tab.

Core subjects

  • Organisational Creativity and Innovation | BIZ301
  • Industry Consulting Project | IND301A
  • Ethics and Sustainability | MGT301A
  • Health and Advocacy Strategies | SPO301
  • Sports Consulting Project | SPO302


Choose eight elective subjects below.

Year 1 - two 100 level

Year 2 - two 100 level, one 200 level

Year 3 - two 100 level, one 300 level

Elective subjects

  • Exploring Gastronomy | EGY101
  • Introduction to Events | EVN101
  • Event Concepts and Design | EVT101A
  • Front Office Operations | FOO101
  • Consumer Behaviour | MKG102
  • Understanding Advertising | MKT102A
  • Integrated Marketing Communications | MKT103A
  • Place, Culture and Destination Management | PCD101
  • Understanding Public Relations | PRN101A
  • Introduction to PR Writing | PRN102A
  • Introduction to Tourism, Hospitality and Events | THE101
  • The Tourist Experience | TTE101
  • Event Management and Operations | EVT201A
  • Sports Events | EVT206A
  • Food and Beverage Management | HOS203A
  • Project Management | MGT201A
  • Business-2-Business Marketing | MKG201
  • Digital Marketing Communications | MKG203
  • Marketing and Audience Research | MKT202A
  • Project Management in Tourism | PMT201
  • Content Creation for Social Media | PRL201
  • Advanced PR Writing | PRL202
  • Corporate Communications | PRL203
  • Events Policy and Strategy | EVN301
  • Events Consulting Project | EVN302
  • Resort and Spa Management | HOS302A
  • Marketing Strategy | MKT301A
  • International Marketing | MKT303A
  • Brand and Product Management | MKT304A
  • Destinations Management | TOU302A
  • Airline Management | TOU303A

International students must not enrol in more than one-third (33%) of online subjects over their course, and must study at least one face-to-face subject each study period. Please note that due to COVID-19, authorities have provided exceptions to the usual face-to-face learning requirements. For more information, visit Study in Australia.

International students on a student visa are required to study full time (i.e. must complete a minimum of 1.0 EFTSL of study per year). For the latest information on study locations, please check the entry requirements flyer.

Industry partners and work placements

An important element of this course is your placement with an endorsed host organisation(s). Work placements provide a valuable resource for you to develop hands-on practical experience to ensure you graduate confident and job-ready. A key task will be the completion of a reflective journal covering the experience and the identification and analysis of key learning outcomes.
Gain professional experience
Complete 300 hours of real-world, relevant experience through our work placement program with one of our acclaimed industry partners.
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Entry details

  • Domestic
  • International


Check the domestic course fee schedule for the cost of your course.


Eligible Australian students may choose to defer some, or all, of their tuition fees through FEE-HELP, a loan scheme repaid through the tax system based on income.

Learn more about fees and FEE-HELP


If you are truly passionate about business, we want to hear from you. We have a variety of business scholarships on offer to assist you in becoming a key part of the business industry:

Admission criteria

Before you begin your application to study as a domestic student, check that you meet the requirements listed below.

Year 12 (Australian secondary school certificate) or equivalent.


Successful completion of a Vocational qualification (AQF Level 4 or above), or Successful completion of a Higher Education qualification.

The below is an alternative option.
Work and life experience that demonstrates skills and knowledge gained through paid or unpaid employment, formal learning and/or non-formal learning (presented on a current resume with attached cover letter).

View full course admission information

Guaranteed pathway and Recognition of Prior Learning

If you have already completed a qualification you may be able to credit this against your degree with us, even if it’s from another institution. This is called Recognition of Prior Learning. We also offer pathway opportunities to further your learning.

Learn more about study pathways


Check the international course fee schedule for the cost of your course. Onshore international students requiring a student visa should choose campus-based / blended options.

Fee payment

Course fees can be paid across three study periods. Each instalment to be paid before the beginning of the academic stage census date.


We want you to have the best possible chance to succeed, which is why we offer a range of financial scholarships to support our international students during their study journey.

Admission criteria

Before you begin your application to study as an international student, check that you meet the requirements listed below.

Australian Year 12 or equivalent.
Academic IELTS 6.0 (no band less than 5.5) or equivalent.
OR alternative entry requirement may be available. Contact the International Admissions team for more information.

View full course admission information

OR alternative entry requirement may be available. Contact the International Admissions team for more information.

Learn more about study pathways

How to apply

Frequently asked questions

  • How do I apply for a course?
  • Can I get course credit for previous experience?
  • What are Recognition of Prior Learning (RPL) and Credit Transfer (CT)? How do I apply?
  • How do I apply for a scholarship?
  • What are Torrens University Australia’s ATAR requirements for domestic students?
  • What if  I don’t meet the entry criteria for a degree?
  • Am I eligible for FEE-HELP?

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Want to find out more?

Don't forget to download the course guide or get in touch with us below.

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