Business

Bachelor of Business (Sport Management)

CRICOS 090265G

What is a Bachelor of Business in Sport Management?

A Bachelor of Business (Sport Management) prepares you to manage the business of sports organisations. At Torrens University, you'll connect with our elite network of partners and gain real industry experience. Learn how to apply business principles in the world of sports.

This course is designed to equip you with the broad knowledge and skills required build a career in the sports management field. Throughout your studies, you will develop a comprehensive understanding of fundamental business, marketing and management principles, explore the role sport plays in building communities and analyse the importance of professional sport in contemporary society.

Become involved in building and binding communities through the love of the game.
Learn the role of governance in sport, and how to use it to your best advantage.
Discover the principles behind founding and maintaining a viable league.
Work with individuals, teams and leagues to generate positive outcomes.

Download course guide Start online application

Study mode

Online, On campus

Campus locations*

Sydney, Melbourne, Brisbane, Adelaide

Student

Domestic

International

Course duration

3 years full time, 6 years part time, 2 years accelerated

Start date

19 Feb 2024

3 June 2024

16 Sep 2024

View all key dates

Fees & scholarships

Learn more

This is an AQF Level 7 course delivered by Torrens University Australia Ltd.

*For more details on international student study options.

Score your dream job in Sports Management

Career opportunities

With a Bachelor of Business in Sports Management you could eventually manage a team, supporting them with off-field requirements. You could also become the person in charge of running a local league, take care of business at a community club and work in one of the many roles that support our national and international sporting competitions.

Potential career paths

Sport Journalist
Average salary: $72,500 - $72,500
Sport Project Manager
Average salary: $114,658 - $134,408
Events Manager
Average salary: $80,000 - $133,821

Learn more about careers in Business

Subjects and units

This course comprises of 24 subjects, which includes 18 core subjects, including 300 hours of industry placement, and 6 elective subjects.

Each subject involves 10 hours of study per week, comprising 3 hours of facilitated study and 7 hours self-directed study.

Year 1
Year 2
Year 3
Electives

Requirements

These seven core subjects must be completed. Additionally you're required to select one elective from the electives tab.

Core subjects

Academic and Business Communication Skills | BIZ106

This subject introduces the skills needed to learn effectively in a business context. Topics covered include communication, information skills, reflection, critical thinking and analysis. Support will be provided over the course of the subject to help you gradually acquire the necessary skills for academic and professional development. You will be exposed to a wide range of business texts, scenarios, and environments, allowing you to develop your capacity to learn, think critically, communicate effectively, and act professionally.
Understanding Self and Others | BIZ107

Industry feedback has revealed that the modern workplace requires emotionally resilient employees. The aim of this subject is to develop an understanding of your own emotional intelligence (EI), and the EI of others, in order to develop your ability to work effectively within a team. You will be introduced to EI evaluation tools, and self-regulation and self-development strategies and techniques. Through a process of reflective practice, you will develop self-awareness and refine your self-management skills to enable you to meet the demands of an increasingly complex and dynamic world of work.
Introduction to Sport Management | SPO101

In this subject you will be introduced to the global Sports Industry and the profession of Sport Management. You will reflect on your own sport experiences and the progression from play to games and sport. The subject will investigate the historical foundations of sport, the unique features of sport and the business principles applicable to sport today. Topics covered include; governance and risk, sports marketing and media, sport tourism and events, the management of sport facilities, and the role sport plays in building communities. Finally, you will integrate these concepts by designing your own sports program.
Marketing in the Digital Era | MKT105

This subject introduces cutting edge contemporary marketing concepts and approaches designed for you to gain a solid foundation in the marketing discipline. You will examine key strategic marketing tools, market segmentation, target marketing, positioning, cultural differences and consumer behaviour. Using this knowledge, you will identify how customers in the digital era make purchase decisions to satisfy their needs and wants. You will explore the mix of decisions regarding product, price, place and promotion, as well as the identification of marketing opportunities through market research. Apply key marketing concepts in practical settings in this ever-changing market environment.
The Business Environment | BIZ202

This subject will introduce you to how business works within the broader economy and society. You will develop an understanding of changing external environmental forces at the micro and macro levels and how businesses are impacted by and respond to these changes, through exploration of real and current events. Analytical techniques will be used to understand the opportunities, threats, risks, and challenges to businesses, and the political, legal, economic, social, cultural, and technological factors that impact how businesses operate. The themes presented in this subject will help develop your business literacy.
Sports Marketing | SPO102

The marketing of sport is now a dynamic and specialised discipline within sport management as sporting organisations across the globe compete for new participants and fans. Sport is both a provider of health and wellbeing benefits and a form of entertainment providing unique experiences for the consumer. Sport has many stakeholders to satisfy and community expectations to meet. Students will discover a strategic marketing process that can be consistently applied to connect sport with its target audience. Students will gain a better understanding of the sport consumer, the importance of market research and the expanded marketing mix. Students will review existing sport marketing campaigns and create a new one for a sport of their choice.
Industry Skills Project | IND101A

In this subject you will apply conceptual and theoretical knowledge in practical workplace situations by engaging in simulation tasks. This subject will enable you to apply and extend the knowledge and skills you have acquired in previous coursework subjects and will provide valuable professional experience, further enhancing your employability skills.

Successful completion of this subject grants 50 hours of credit towards industry practicum requirements.

Requirements

These six core subjects must be completed. Additionally you're required to select two electives from the electives tab.

Core subjects

Accounting for Decision Making | BIZ201

This subject will provide foundational financial knowledge by introducing basic financial concepts and procedures that are fundamental to the generation of financial information for business decision making. Emphasising the awareness of ethical responsibilities and sustainable practices, this subject highlight uses of financial information by a variety of stakeholders in planning, controlling and investing decisions. By understanding the key concepts that underpin the preparation of financial reports, you will examine, interpret financial statements, and generate financial information. Utilising various financial management concepts, you will learn the application of budgeting, costing, and capital investment techniques that support decision making.
Customer Experience Management | BIZ204

It is critical for businesses to ensure that customers are at the core of all they do, and that corporate strategy drives and supports a Customer Experience (CX) Management approach. In this subject you will examine the Customer Journey Map and learn why every interaction (or Touchpoint) helps businesses to better understand their customer’s perceptions, feelings and experiences with a brand’s products and services. Through application of your new knowledge about the customer experience, you will have the opportunity to propose a new strategy for a business entering a new market.
Sport Law | SPO201

The increased professionalism and commercialism of sport requires sport organisations to adopt sound governance and legal practices. Governance is now a major agenda item for international sport federations and the Australian sports industry has created its own governance principles. Australian law is also applicable to sport and this subject will explore corporations’ law, contract law, employment law, competition law, intellectual property law, criminal law and tort law. There are also laws specific to sport to address issues such as doping, match fixing and team selection. This subject will examine these issues and analyse how sport, governance and law interact. Students will gain an increased appreciation for governance and law, and how these disciplines influence our management of athletes, teams and events.
Managing Athletes and Teams | SPO204

Elite athletes and professional sport teams operate in a unique environment that requires a tailored approach to management and leadership. Athletes are surrounded by a range of professional staff, volunteers and specialists who contribute to the work environment and performance of the athlete. Managing this environment and creating the right culture is critical to athlete and team success. This subject will address the management of individual athletes and teams, exploring different leadership styles and issues associated with conflict, stress and group dynamics. Students will discover an appreciation and understanding of the factors that create a high-performance culture.
Industry Engagement Project | IND201A

Through an involvement in a service centre (virtual, campus-based or industry experience), you will develop a range of employability skills while supporting real business, social enterprise or communities. You will learn about service provision to client/s through project research, ideation and project planning. You will then present your findings and recommendations to the client/s. You will also work on your communication, teamwork skills and collaboration as well as developed an understanding of social enterprises and their needs.

This subject runs concurrently with the Social Enterprise Hub’s live brief provided by the client. Successful completion of this subject grants 100 hours of credit towards the hours of industry-related experience required for the completion of your course.
Managing Sport Facilities | SPO203

In this subject you will investigate the planning, design and management of sport and recreation facilities. You will learn how to assess and propose a design and service recommendation to improve facility usage. Research and apply knowledge about an issue that interests you in the area of facility management.

Requirements

These five core subjects must be completed. Additionally you're required to select three electives from the electives tab.

Core subjects

Agile Business Analysis (Advanced) | MIS312

This subject is a practice-oriented learning journey with the objective of providing learners with a working understanding of Agile business analysis practices, tools and techniques. These are applied in a business context to solve business problems and enable speed to market while delivering increased value to customers. Agile extends well beyond software and project delivery. Personal and social skills are embedded in learning pathways of this subject as they are key ingredients in the recipe for career success.
Organisational Creativity & Innovation | BIZ301

In this subject you will learn about how to take an idea and create it into something that is a potential business opportunity. That opportunity could be a new product, service, process or operational improvement, to name a few. You will assess, research, develop and create a proposed opportunity. From there, you will construct a venture ready business plan and presentation pitch that you could send to a potential investor.
Ethics and Sustainability | MGT301A

This subject will show you how to be ethical and create sustainable business ecosystems. You will learn the most common practices associated with environmental ethics, evolving to sustainability ethics. The link between corporate social responsibility and corporate governance will also be covered. You will explore how organisations acknowledge the impact of their activities in economic, ethics, social and environmental terms. Important issues, including why organisations around the world are increasingly moving to reduce the adverse effects of business operations on their stakeholders and local communities will be examined. Through completion of this subject, you will acquire a set of tools for managing and leading organisations more ethically and sustainably.
Health & Advocacy Strategies | SPO301

This subject challenges students to critically review sport and assess both its positive and negative contributions to the health and wellbeing of the community. Students will learn about the strong relationship between physical and mental health. Current debates related to sport injuries and concussion, alcohol and drug abuse and mental health disorders will be discussed, with students exploring broader social issues but also issues unique to sport. The subject introduces students to being change agents, teaching them how to recognise the benefits and risks of playing sport, and equipping them with the skills they need to communicate to a wide audience. Students will learn to be strong advocates for sport, preparing them to engage with communities to promote active lifestyles, and also educate them to identify risks that require management or early intervention strategies. Initiatives that form partnerships with other sectors and health professionals will be a key focus of this subject.
Industry Consulting Project | IND301A

In this final industry practicum subject, you will apply conceptual and theoretical knowledge for the benefit of an industry client in the form of practical solutions as part of your workplace engagement or internship opportunity. By engaging in meaningful tasks aligned with your degree you will demonstrate proficiency in emotional resilience; learning, self-development and reflection; agility, adaptability and flexibility; productivity; teamwork; organisational awareness; and social and cultural awareness.

Students completing the subject are eligible for 150 hours of credit towards industry practicum requirements.

Requirements

Electives available to students may be chosen from the elective bank below. Choose six electives:

Elective subjects

Industry Skills Project | IND101A

In this subject you will apply conceptual and theoretical knowledge in practical workplace situations by engaging in simulation tasks. This subject will enable you to apply and extend the knowledge and skills you have acquired in previous coursework subjects and will provide valuable professional experience, further enhancing your employability skills.

Successful completion of this subject grants 50 hours of credit towards industry practicum requirements.
Understanding Advertising | MKT102A

Understanding Advertising introduces students to the fundamentals of advertising and explains how students can use this important tool to optimise communication in today’s complex and fast-changing world. The subject provides an introduction to the advertising industry and explores the process of creating advertisements for different media. It begins by looking at the initial steps of advertising planning, targeting, positioning and differentiation to develop advertising strategies. Then students will learn to analyse and evaluate advertising intentions and develop an ad campaign with creative content and objectives.
Integrated Marketing Communications | MKT103A

In this subject you will learn the principles of Integrated Marketing Communications (IMC) and practical skills to plan and implement integrated marketing communications campaigns across a range of media platforms from print to broadcast to social media. This creative subject looks at current real-world marketing agency created integrated marketing communications plans and campaigns. You will have the opportunity to create your own creative integrated marketing communications plans and campaigns across multiple media channels to capture a target audience’s attention. You will acquire practical skills in working with the media including campaign planning, media liaison, media planning and buying, campaign development, campaign evaluation and understanding audience research. The promotional aspect of the marketing mix, which is a vital part of marketing and business management, will also be explored.
Consumer Behaviour | MKG102

This unit introduces students to the main aspects of consumer behaviour, including the societal, family and cultural influences on behaviour. The unit examines vital topics such as consumer learning, needs and wants, motivations, perceptions and experience, and specific consumer behaviours and the factors involved in consumer decision making. Students undertaking this unit are encouraged to critically appraise their own buying behaviour, which in turn assists them in acquiring, critically examining, and communicating information from a range of different sources.
Understanding Public Relations | PRN101A

The subject introduces students to key communication and Public Relations theories, as well as to the history of Public Relations. The relevance of basic communication and mass communication theory within the field of Public Relations is discussed and applied. The subject demonstrates the ethical and legal implications of Public Relations decision making through case studies, application and debate. Different contexts and subfields are explored, with specific reference to emerging technologies and the changing social environment. The role of public relations as a relationship builder and reputation manager is developed together with current issues and cutting edge topics such as risk communication, interactive media, deep branding, social networking, media and regulatory convergence. The transformations in contemporary communication industries and global patterns will be of special significance.
Introduction to PR Writing | PRN102A

This subject encompasses the fundamentals of PR Writing. The subject explains the Australian media environment to public relations students, including media ownership and the differences between media forms. It introduces students to the main aspects of public relations writing, including selecting the right medium, writing for a range of different media such as internet, broadcast, speeches, and publications, as well as learning to write for ‘campaigns’, undertaking financial and annual report writing. It also provides students with a comprehensive style guide that they can use as a reference when working in the industry. Students also develop a thorough understanding of emerging media technologies and how they influence public relations writing. The subject provides students with a background of the ethical and legal issues associated with public relations and provides information on dealing with crisis communications, such as natural disasters or company problems caused by bad planning or poor decisions.
Introduction to Events | EVN101

This subject provides an introduction to the nature and characteristics of the event industry, which has developed into a significant business sector. Topics include economic, social and environmental impacts of an event. You will explore the different types of events that make up the industry, and the job opportunities available, identify the many stakeholders involved and their contributions. The concepts of how an event is developed and staged is covered, which will enable you to examine the feasibility of an event and provide recommendations to a client. Finally, bring together the knowledge and skills you have acquired to develop a range of key event management tools.
Event Concepts and Design | EVT101A

This subject introduces the student to the event design and development process; from initial concept through to implementation. The subject aims to expose the student to varied event themes and design concepts whilst introducing them to the implementation (operations and staging) issues that accompany the design process.
Introduction to Entrepreneurship | ENT101

In this subject you will be introduced to the topic of entrepreneurship and in the process learn to see if you have what it takes to be an entrepreneur. You will learn about entrepreneurship for start-up businesses as well as entrepreneurial behaviour within larger organisations. You will apply the theory and practice of entrepreneurship, and assess the mindset and skills of entrepreneurs. Finally, gain an overview of the business startup process, and map out your journey to determine your mindset and skillset as potential entrepreneurs.
Venture Ideation | ENT102

In this subject, you will be given practical tools to help ascertain whether a new business venture idea is good and if there is a market for it. Venture Ideation gives you the opportunity to apply your knowledge of the entrepreneurial mindset and skillset to start a potential successful venture. In this highly engaging and media-rich subject, you will engage with practical tools and processes that help you analyse market trends and potential business opportunities. You will learn how to identify and develop a business case canvas and how to effectively pitch your ideas.
Banking Fundamentals and Technology | BNK101

Students will gain an understanding of the functions of the banking system plus operations of commercial banks and non - bank financial institutions. They will also gain an understanding of the impact of emerging technologies, such as electronic banking on operations, and resultant service and experience changes that have occurred within the globalised banking system.
Financial Systems and Central Banking | BNK102

Students will gain an understanding of the banking profession and how individuals interact with the money market, insurance industry and the stock exchange. Furthermore, student will gain an appreciation of how the banking industry and bankers play a changing role over time in society.
Commercial Law and Banking Operations | BNK103

Students will gain knowledge of commercial law also often known as business law. It is the body of law that applies to the rights, relations, and conduct of persons and businesses engaged in commerce, merchandising, trade, and sales. The banking industry plays a key role in commercial law because banks act as an intermediator of funds between national and international traders.
Lending, Securities and SME Financing | BNK104

Students will gain an understanding of small to medium enterprise (SME) financing and their relationship with the banking industry. The types of finance available to different size and types of organisations, required securities and lending characteristics associated with business lending across borders will be explored.
Exploring Gastronomy | EGY101

This subject introduces the student to gastronomy and gastronomic heritage, focussing on the role of beverages, the history of meals and their significance to both guests and service providers, the history and importance of restaurants and the development of gastronomic writing. Contemporary regional and indigenous cuisines are explored, including the importance of ethical foods such as organics, the slow food movement, socially responsible food and sustainable or eco gastronomy. This subject focuses strongly on gastronomic tourism, and uses case studies and practical assessments of both Australian and international gastronomic destinations to illustrate the rise, opportunities and challenges and innovations of sustaining such tourism. The impacts of gastronomic tourism, issues relating to regional destination marketing, and the growth of both food and wine tourism are examined through an introduction to wine varieties and their influence on food.
Place, Culture and Destination Management | PCD101

This subject introduces students to the strategic management of tourism destinations. Students will explore the role of destination management organisations (DMOs) and the challenges they face in destination management & marketing. The subject examines the factors that contribute to destination image formation and strategies used to ensure that destinations are viewed by consumers as desired by the DMO. Students will investigate the influence of culture on the tourist experience and strategies used by destinations to manage barriers to successful cross-cultural communication In addition, emerging international tourism trends will be considered from the perspective of the major generating and destination regions. This subject will provide an opportunity for in-depth study of issues and aspects critical to tourism destination management, including planning, management and marketing.
Introduction to Tourism, Hospitality and Events | THE101

This subject explores the major components and organisational structure of the hospitality, tourism and events industries. It presents historical development, opportunities and current trends in relation to food service, lodging, tourism, and event management. Topics will include key issues within the larger visitor economy discipline including transportation and distribution systems, attractions, accommodation, and event management. This subject will introduce students to both global and local brands as well as develop skills required to source information on the tourism, hospitality and events industries. In addition, students will investigate potential career paths in the tourism, hospitality & events industry and incorporate their Gallup Strengths into their future career planning.
The Tourist Experience | TTE101

This subject introduces students to the conceptual approaches to the study and management of tourist experiences by combining the perspectives of the tourist consumer with that of experience managers. The subject begins by examining the social construction of the tourist experience, the psychology of the tourist, tourist motivation and the journey from desire to execution and the various influences. It then explores the different interactions of tourists with tourism service providers, hosts and host cultures. In addition it considers how tourist operators manage tourist satisfaction and assesses and evaluates the tourist experience.
Foundations of Information Systems | MIS100

This subject provides a context for information systems by exploring computer architecture - specifically hardware, software and peripherals. You will be introduced to the key concepts and technologies of information systems that drive change and support organisations to achieve strategic goals. This includes the application of business information systems, data and information management, disruptive technologies and issues such as ethics, privacy and security. You will gain insights into the technologies that are disrupting and transforming society both now and into the future.
Information Systems for Business | MIS101

This subject provides a context for information systems by exploring computer architecture - specifically hardware, software and peripherals. You will be introduced to logic, mathematics for computing, business process architecture and Information Communication Technology (ICT) for business organisations. Topics covered will include emerging technologies and ethical and legal implications for business in information systems (IS).
Data and Networking | MIS102

The management of data underpins most aspects of information system at both theoretical and practical levels. Data is often stored in a distributed environment and management requires students to build an understanding of data networking, data communication, MS windows and network administration. This subject sets the foundations for many subsequent subjects in this course.
Industry Engagement Project Enterprise Hub | BINDSD202

Through an involvement in a service centre (virtual, campus-based or industry experience), you will develop a range of employability skills while supporting real business, social enterprise or communities. You will learn about service provision to client/s through project research, ideation and project planning. You will then present your findings and recommendations to the client/s. You will also work on your communication, teamwork skills and collaboration as well as developed an understanding of social enterprises and their needs. This subject runs concurrently with the Social Enterprise Hub’s live brief provided by the client. Successful completion of this subject grants 75 hours of credit towards the 300 hours of industry-related experience.
Industry Engagement Project | IND201A

Through an involvement in a service centre (virtual, campus-based or industry experience), you will develop a range of employability skills while supporting real business, social enterprise or communities. You will learn about service provision to client/s through project research, ideation and project planning. You will then present your findings and recommendations to the client/s. You will also work on your communication, teamwork skills and collaboration as well as developed an understanding of social enterprises and their needs.

This subject runs concurrently with the Social Enterprise Hub’s live brief provided by the client. Successful completion of this subject grants 100 hours of credit towards the hours of industry-related experience required for the completion of your course.
Business-2-Business Marketing | MKG201

Business-to-Business Marketing introduces students to the principles of industrial marketing, also known as B2B. The subject highlights the importance of firms in building strong relationships with their business clients in the process of value creation. Students will develop an understanding of business markets and the business marketing environment and will build upon their knowledge of marketing principles and market segmentation to formulate their own B2B marketing strategy.
Digital Marketing Communications | MKG203

This subject introduces students to new digital and interactive technologies that can be used in the development of marketing strategies. It also highlights the integration of digital marketing communications with traditional marketing communication strategies and practices. It builds upon integrated marketing communications principles and focuses more closely on the latest developments in digital marketing techniques. The subject examines vital topics such as digital marketing communications planning, social media marketing, web design, search marketing, email marketing. It also recognises the role of ethics and regulatory bodies in guiding professional digital marketing practice.
Marketing and Audience Research | MKT202A

This subject provides you with both theoretical knowledge and practical application to research the market through quantitative and qualitative research methodologies. It begins with the concept of market research and the research process. You will learn how to define the research question based on market issues such as decrease in sales and develop a research proposal accordingly. You will design questionnaires, collect data, analyse data and discuss results to compile a research report to assist with managerial marketing business decisions. Lastly, there will be a focus on how to present research findings and recommendations to make a wide range of informed decisions about target markets, product offerings and the performance of marketing activities.
Event Management and Operations | EVT201A

This subject will introduce you to the practical aspects of event operations. You will gain insight into the steps required to produce a successful outcome for all stakeholders. You will examine the key operational areas to determine the resources, work tasks and processes required in planning and managing operations. Using your acquired knowledge and skills you will prepare a project plan and other documentation essential to delivering an event.
Wedding Planning | EVT204A

In this subject, students will explore the current wedding planning industry from cultural, creative, administrative and business perspectives, considering issues, challenges and opportunities within the professional context of a wedding planner. A focus within the subject will be the active participation in a range of contemporary approaches to wedding design as part of an online community of learning.
Sports Events | EVT206A

This unit explores the sport event in depth. It takes the student through the depth and breadth of the sport event industry and the process of delivering a sport event. Students will examine the importance of the sport event sector to the Australian economy and culture, and explore some of the social and ethical impacts of sport. Students will be introduced to unique aspects of sport events and the specific tools used to deliver and manage them. Students will have the opportunity to become familiar with sport event scheduling and the issues surrounding implementing and managing large scale sporting events.
Event Venue Management | EVT207A

Event venue management refers to the operational functions involved in the day-to-day management of specific spaces, catering to both private and public gatherings. Due to the nature of events and the wide variety of venues that house them, event venue management encompasses a range of activities from booking management, vendor relationship management, maintenance and upkeep, promotion and marketing, risk management, financial management and staffing. The purpose of this subject is to introduce students to the various types of venues that exist and understand what they can offer, how to work with, within and manage event venues safely, strategically and effectively, and to understand how systems, processes and technologies can make venues more competitive. Students gain an appreciation of how to work within a team to successfully manage a venue asset.
Event Financing and Sponsorship | EVN203

This unit introduces students to the processes behind the targeting, procuring and managing financial support for events. The unit explores alternative revenue sources available to the event; it extends the student beyond a traditional understanding of sponsorship into thinking of events as assets and saleable commodities.
Project Management | MGT201A

In this subject you will learn what it takes for a project manager to deliver a project on time, within budget and scope, whilst managing a team and stakeholders. The fundamentals of project management will be covered and you will assess the different global industry methodologies that guide project managers to project success, with a focus on the Project Management Body of Knowledge (PMBoK) version 7 standard. This latest version of PMBoK is supported by a range of project management principles and performance domains, and considers that projects can be waterfall based, agile or a hybrid of both. Through your learning, you will gain a solid understanding of project management, and no matter the industry, why project managers are highly sought after.
Strategic Human Resource Management | HRM200

The subject provides students with a comprehensive introduction and overview of the theory and practice of HRM and discusses how it has become aligned with developing workplace culture, organisational goals and business competitiveness. Students will identify and analyse a range of human resources approaches, functions and models, to determine the impact that HRM has on the individual, the organisation and the broader community. The employment relationship and the importance of ethics and compliance in providing a fair, equitable and safe workplace environment, will be discussed to demonstrate. The subject demonstrates that managing people can contribute to a range of desirable outcomes such as organisational performance, employee productivity and satisfaction and community well-being.
Content Creation for Social Media | PRL201

This subject explores the scope and application of the various channels available in the modern Public Relations landscape. Students will learn about the speed of transmission afforded by modern media channels and how to maximise the return on investment (ROI) by using these mediums, highlighting the benefits and risks associated with these most modern methods of social interaction and communication.
Advanced PR Writing | PRL202

This subject allows students to refine the theory that they have learned in the course, take their understanding and application of PR to another level and put it into action. Students will further investigate media channel strategies, while focusing on the production of context driven written materials, with an emphasis on the completion of an industry standard Public Relations writing portfolio.
Corporate Communications | PRL203

In Corporate Communications the student will focus on all elements and applications of Public Relations in corporate and professional contexts. Students will address the tactics and strategies around Issues and Crisis Management, Stakeholder Management, Not for Profit, Government and Community Relations, and well as the fundamentals of corporate and financial Public Relations and the benefits of corporate and community relationships.
Sales and Negotiation Strategies | ENT201

In this subject, you will learn the importance of consumer behaviour, communication, and professional selling and negotiating when initiating a new venture, or developing and expanding an existing business. Whether entrepreneurs are selling or buying a product or service, or starting a new business, they need to negotiate the terms and understand the implications of their sales and negotiation style and actions. Learn how to embed the principles of ethics and sustainability into your sales and negotiation practice, and focus on reviewing and evaluating your outcomes as important factors to your successful entrepreneurial journey.
Entrepreneurial Financing | ENT202

Entrepreneurs will face many financial challenges when starting and developing a new venture. This subject will teach you how to identify and evaluate all the different financing sources of equity and debt financing. It will help you identify the most appropriate legal structures from a financial perspective to establish a business. You will also explore capital planning and financial concepts essential to structuring and operating your business, as well as learn how to communicate your financial strategy effectively to a range of stakeholders.
Marketing for Entrepreneurs | ENT203

No business can survive without marketing. Today’s marketing is fast changing, be it the customer, market, or the technology. As such, every Entrepreneur needs to be agile and innovative in their marketing approach. This subject provides you an in-depth study of entrepreneurial marketing research and strategies that start-ups and small/medium-size companies can use to engage customers, reach their marketplace, and sustain their businesses, within highly competitive industries. Gain industry ready knowledge and skills by researching, formulating, implementing and measuring a marketing approach for a business.
Global Innovations and Trends in Tourism and Hospitality | GIT201

Managers in any area of a business need to be equipped to predict, analyse and explain the Hospitality or Tourism industry they’re currently immersed in. In this subject, students will learn how to stay up to date with current innovations within the industry as well as explore and predict future trends and develop ideas through analysing various data sources, spotting trends, prioritizing details, and highlighting information most pertinent to Hospitality and Tourism decisions.
Product Distribution and Revenue Management | PDR201

This subject covers the information technology demands of hospitality and tourism businesses. The subject will focus on the digital technology as tools that influence hospitality and tourism businesses. Emphasis is placed on providing a thorough understanding of how e‐marketing, e‐ commerce and online information distribution are keys to commercial success and explore examples such as global distribution systems (GDS). Students will be taught about the opportunities and problems created by the development of e‐commerce and distribution business models, and the legal and ethical issues of e‐commerce through the context of yield and revenue management. Students will also learn to use various tools which will assist them in predicting customer demand at the micro market level, and the maximization of revenue through pricing optimization. Students will be required to interpret and utilize financial data to make revenue and yield decisions.
Food and Beverage Management | HOS203A
Project Management in Tourism | PMT201

Tourism businesses today are increasingly adopting a project-based approach to undertake and manage a diverse mix of business activities ranging from recruitment and change management to product development and implementation. Project management allows organisations to more effectively manage human and financial resources and to meet specific time constraints. This subject introduces students to the field of logistics and project management from a tourism context. It explores the historical development of project management and introduces students to the Project Management Body of Knowledge and how the concepts are applied from a customer travel itinerary through to implementation of marketing strategies.
Principles of Programming | MIS200

This subject is designed to introduce students to programming as a tool for developing systems and addressing business need. Students will be introduced to and employ an integrated development environment (IDE) to create, compile, test and run programs, applying object-oriented concepts to construct classes and methods. This subject will be tailored to student levels of expertise and expose students to a variety of programming languages to equip them with an understanding of the requirements in business. Illustrate the design of an application using universal modelling language (UML) diagrams.
Database Fundamentals | MIS201

This subject focuses on the importance of data for an organisation and the challenges involved when collecting, storing and managing data. This subject explores different database design and modelling techniques, manage data anomalies and the process of data integration. Students will examine the need for database design and programming in today’s organisational environment.
App, Web Design and Development | MIS202

This practical subject follows on from Principles of Programming and further develops student skills in App development and web design applying current practices used in industry. Students will design, build and test their solution to a common business problem/opportunity.
Marketing Strategy | MKT301A

In this subject you will be taught how to apply advanced analytical, planning and implementation skills in the field of marketing, as well as the role marketing strategy plays within the overall business strategy. You will assess the critical role strategic marketing plays in business performance and how market driven strategies can help organisations be successful when competing in a wide variety of industries and markets. You will explore the importance of planning for the future and developing appropriate strategies to be successful in today’s fast moving business environment, in order to gain a competitive advantage. Through completion of this subject, you will have the opportunity to create, implement, and evaluate a marketing strategy, including the analysis of market opportunities and formulating marketing strategies for a variety of different business environments.
International Marketing | MKT303A

In this subject you will develop your analytical ability to make marketing decisions and learn about tools and practices used in formulating and implementing marketing programs across international markets. Learn about marketing in a global environment and develop skills in formulating marketing mix strategies that can be used in a global setting. This subject is highly applied and provides you with opportunities to analyse global international firms, their marketing strategies and various international marketing issues in a variety of geographic and industry contexts. You will evaluate methodologies and new practices for handling problems and issues typical of international markets and competition to develop an operationally sound international marketing plan.
Brand and Product Management | MKT304A

In this subject you will learn how to identify new market opportunities to inform the development of new innovative products, gain competitive advantage and to expand the customer base that will bring long term value for the organisation. This subject focuses on these functions and you will study how to analyse a target market and the process of developing a new innovative product through concept creation and product design. You will also examine marketing decisions involved in pricing, distribution and promotion of the new product that aim to create product positioning and brand equity. Finally, you will apply these skills and come up with your own new product idea and develop prototypes.
Strategic Management | MGT302A

Organisations of all types face escalating environmental volatility. As uncertainty grows, success is increasingly founded on creative strategic thinking, which enables organisations to dynamically flex and pivot. In this subject you will explore and apply contemporary strategic management approaches in the context of current business and social issues. You will develop competence in identifying and processing information about your organisation’s external environment, industry structure, as well as its internal strengths and weaknesses. Through the application of scenario planning and design thinking, you will analyse, investigate, and develop strategy, enabling you to better your organisation’s vision.
International Public Relations | PRN303A
Events Policy and Strategy | EVN301

This unit provides students with the opportunity to examine strategic management functions and process in the context of events. It examines, current event strategies within organisations, governments and communities and examines the long term plans that impact on events which drives the event portfolio or program for communities and businesses. The unit focuses on the application of the latest thinking on the area of strategic management to the event environment reinforcing a strategic planning and management framework.
Lean Business Start-up | ENT301

Take a walk down the street or check your social media and you will see a new business has started. Have you ever wondered what it took to get to that stage? In this subject you will learn how to start a business. Important steps like; how to identify a potential customer problem and how to apply a range of tools and methodologies to formulate potential and viable solutions to the problem, will be covered. You will also learn critical skills for how to develop a ‘pitch ready’ business plan to persuade potential investors to fund your solution.
Resort and Spa Management | HOS302A
Destinations Management | TOU302A
Airline Management | TOU303A
Tourism Strategy, Planning and Policy | TSP301

This subject introduces you to key concepts associated with tourism policy and planning and the practical experience of analysis in, and application to, contemporary case studies. The course examines contemporary global tourism issues from the perspectives of government and business. The subject integrates the knowledge developed within the tourism specialisations into a subject that uses government policy and planning as the conceptual framework. It examines the importance of tourism policy and planning in terms of sustainable tourism development, addressing the central role of tourism public policy development. The subject analyses a range of critical factors such as carrying capacity, yield management and risk management. It focuses on sustainable tourism development to explain the links between these factors and tourism policy and planning.
System Analysis and Design | MIS300

This subject introduces you to activities, techniques, and methodologies a Systems Analyst uses to design information systems that, when built, enhance the organisation’s ability to meet its goals. These include analysing and defining systems requirements, designing models, and the high-level behaviours of systems. The subject addresses approaches to analysis and design, and the transformation of user requirements to system design using the unified modelling language (UML).
Cybersecurity | MIS301

The management of security continues to be a major challenge for organisations because of the nature of data management. This subject addresses the need for management of unintended or irresponsible uses of information in organisations. It will explore fundamental information security concepts such as identity management, authentication and monitoring. You will develop the skills to identify and recommend solutions to mitigate against threats and vulnerabilities in network and system security.
Social Enterprise | SEN301

Social Enterprise is an exciting theoretically-based subject that is driven by the desire to create positive change through entrepreneurial activities. These activities harness design thinking and problem-solving processes in the realisation of pragmatic, viable project proposals from initiation to client presentation. By providing students with a framework to understand business model generation and the skills to source, evaluate, and measure opportunities through systematic research and competitor analysis, Social Enterprise empowers students to conceptualise, develop and propose new ventures and products that focus primarily upon social change for good. In addition, this subject will help students understand and address the practical challenges of working within this environment; to analyse different entrepreneurial business strategies, to explore diverse funding strategies, as well as incorporate theoretical discussions on major trends and issues in the social economy. Social Enterprise enables students to appreciate the power of creativity in problem-solving and the importance of the designer’s role in making a difference and precipitating change.

International students must not enrol in more than one-third (33%) of online subjects over their course, and must study at least one face-to-face subject each study period. For more information, visit Study in Australia.

International students on a student visa are required to study full time (i.e. must complete a minimum of 1.0 EFTSL of study per year). For the latest information on study locations, please check the entry requirements flyer.

Industry partners and work placements

An important element of this course is your placement with an endorsed host organisation(s). Work placements provide a valuable resource for you to develop hands-on practical experience to ensure you graduate confident and job-ready. A key task will be the completion of a reflective journal covering the experience and the identification and analysis of key learning outcomes.

Gain professional experience
Complete 300 hours of real-world, relevant experience through our work placement program with one of our acclaimed industry partners.

Entry details

Domestic
International

Fees

Check the domestic course fee schedule for the cost of your course.

FEE-HELP

Eligible Australian students may choose to defer some, or all, of their tuition fees through FEE-HELP, a loan scheme repaid through the tax system based on income.

Learn more about fees and FEE-HELP

Scholarships

If you are truly passionate about business, we want to hear from you. We have a variety of business scholarships on offer to assist you in becoming a key part of the business industry:

Admission criteria

Before you begin your application to study as a domestic student, check that you meet the requirements listed below.

Year 12 (Australian secondary school certificate) or equivalent.

Successful completion of a Vocational qualification (AQF Level 4 or above), or Successful completion of a Higher Education qualification.

The below is an alternative option.
Work and life experience that demonstrates skills and knowledge gained through paid or unpaid employment, formal learning and/or non-formal learning (presented on a current resume with attached cover letter).

View full course admission information

Guaranteed pathway and Recognition of Prior Learning

If you have already completed a qualification or gained skills through life or work experience, you may be able to credit this against your degree with us. Check information about Recognition of Prior Learning and Course Credit transfer. We also offer pathway opportunities to further your learning.

Learn more about study pathways

Fees

Check the international course fee schedule for the cost of your course. Onshore international students requiring a student visa should choose campus-based / blended options.

Fee payment

Course fees can be paid across three study periods. Each instalment to be paid before the beginning of the academic stage census date.

Scholarships

We want you to have the best possible chance to succeed, which is why we offer a range of financial scholarships to support our international students during their study journey.

Admission criteria

Before you begin your application to study as an international student, check that you meet the requirements listed below.

Australian Year 12 or equivalent.

Academic IELTS 6.0 (no band less than 5.5) or equivalent.

OR alternative entry requirement may be available. Contact the International Admissions team for more information.

View full course admission information

OR alternative entry requirement may be available. Contact the International Admissions team for more information.

Learn more about study pathways

Frequently asked questions

What are Torrens University Australia’s ATAR requirements for domestic students?

Torrens University Australia no longer considers ATAR (Australian Tertiary Admission Rank) as our primary entry requirement. We have removed ATAR as the key admissions criteria for applicants aiming to study at Torrens University Australia. We strongly believed an alternative to the ATAR system should be found, which more broadly assesses students, especially when soft skills are emerging as important employability attributes. So, students with a recent secondary school education are now considered for admission if they have a Year 12 (Australian secondary school) certificate. Exceptions may apply to some courses.
What if  I don’t meet the entry criteria for a degree?

Torrens University Australia has a range of application pathways to help you gain entry into our degrees based on different criteria.

To find out more, visit Study Pathways or contact our Future Student Advisors.
Am I eligible for FEE-HELP?
If you are a domestic student attending university or an approved higher education provider, you can get a FEE-HELP loan to pay all or part of your tuition fees.

You are eligible for FEE-HELP assistance for a unit of study (i.e. subject) if you:

Undertake study with an approved provider.

Meet the citizenship and residency requirements:

An Australian citizen or a New Zealand Special Category Visa holder who meets the long-term residency criteria and who will undertake, in Australia, at least one unit of study contributing to your course; OR

A permanent humanitarian visa holder who will be a resident in Australia for the duration of your unit; OR

Are a permanent visa holder who is undertaking bridging study for overseas-trained professionals, and will be a resident in Australia for the duration of the study.

Enrolled in an eligible unit of study by the census date for the unit.

Have not exceeded the FEE-HELP limit.

For full details, visit the Australian Government website Study Assist.

If you are still unsure, please contact our Future Student Advisors who can talk you through the information.

Can I get course credit for previous experience?

Yes, course credit is available for most courses upon application and academic approval (excluding Higher Degree by Research programs). 

If you have already completed a qualification or have relevant work experience, you may be eligible for credit towards your course. This credit can take the form of credit transfer, block credit or Recognition of Prior Learning (RPL). Review our Course Credits page or chat to our Future Student Advisors.
What are Recognition of Prior Learning (RPL) and Credit Transfer (CT)? How do I apply?

Recognition of Prior Learning (RPL) is an assessment process that recognises experience, previous study and qualifications, and other forms of informal and non-formal learning, to determine if you meet course requirements.

If you have relevant qualifications or experience, you may be eligible for credit towards your course and a reduction in tuition costs.

Please speak to our Future Student Advisors to discuss your prior learning experiences.

For more information, please visit Course credits.
How do I apply for a scholarship?

Torrens University has a wide range of scholarship options to support new, returning, international and Australian students. They all include a reduction in tuition fees, and some scholarships include a mentoring component with our industry partners.

Domestic students

When you speak to our Future Student Advisors, let them know you wish to be considered for a scholarship in your application form. They will show you how to apply for a scholarship.

International students

Please contact your Education Agent for further information. Alternatively, you can call us on 1300 575 803 or by email.

For more details, explore our range of scholarships.

View all FAQs

Bachelor of Business (Sport Management)

What is a Bachelor of Business in Sport Management?

Learning outcomes