Master of Business Administration Sports Management
Student Domestic
Study mode Online
Campus locations Online
Duration1.5 years full-time, 3 years part-time
Start date

31 May 2021

13 Sep 2021

14 Feb 2022

This course is accredited by Torrens University Australia ABN 99 154 937 005, RTO 41343, CRICOS 03389E and co-delivered in partnership with Universidad Europea de Madrid.

Code MBASM | CRICOS

What is an MBA in Sports Management?

An MBA in Sports Management delivers valuable skills in analytics, sports marketing, management of people and teams, and leadership. Generally studied over 18 months full time, this course takes an interdisciplinary approach to applying best-practice business skills in a variety of real-world sporting settings.
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High-level partnerships
We have partnered with Real Madrid Graduate School, featuring guest speakers from the football club and top sports industry experts. 

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Globally recognised credentials
An MBA from Torrens University Australia is internationally recognised. Our future-focused qualifications can place you anywhere in the world. 

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Learn from academics with real business experience
Tap into the best business minds. With their insights, you’ll have the opportunity to be shaped into the next generation of business leaders. 

Subjects and units

It is expected that each subject, whether studied online or on-campus, will involve a combined total of 120 hours of structured and self-directed learning.
  • Year 1
  • Year 2
7 Core subjects
  • Management Perspective | MGMT6022_SM
    Understanding organisational behaviour, politics, dynamics and environments and how they impact on the role and legitimacy of the management function is the core of this unit. In sports this includes the dynamics between sponsors, the organisation itself, the fans, the players and the media – all important stakeholders that need managing within the organisation. This unit helps individuals understand the constraints they face as managers and emerging leaders and how they can develop strategies to leverage advantages and overcome constraints and barriers in their organisations. The course introduces students to the concept of naturally occurring data and qualitative analysis.
  • Dynamic Leadership | DLE603
    Being an effective and genuine leader in a dynamic era requires an understanding of leadership concepts, how leaders think and act, and how various management styles impact situations and relationships within an organisation. Being a dynamic leader also demands a strong set of competencies such as motivating self and others, leading creativity in an organisation, cultural intelligence, and navigating ambiguity. This course provides students with a foundation of leadership theory, styles, and approaches, and an opportunity for students to assess and build on their own leadership styles throughout the course, developing their personal sense of social justice in the workplace as they progress through the course. As such, the course introduces students to reflexive research methodologies and the concept of the lived experience as a research method.
  • Strategic Marketing | MKTG6003_SM

    In this module you will be introduced to the concept of marketing, understood as a fundamental aspect of any company strategy. We will also discuss Strategic and Operational Marketing within the field of sports. Throughout the module we will review various theoretical concepts and find practical applications within the sports industry. This material will also include a wealth of real examples which will allow you to understand and enjoy sports marketing.

    The Marketing module provides students with a basic understanding of the relationship and impact of marketing on the company's overall strategy. We will review concepts such as segmentation and positioning, both essential to defining the company's business.

    Special emphasis will be placed on market research as a process necessary for decision making on an ongoing basis: from the time of defining the business model upon completion of market and competitor analysis, through the time of developing concrete marketing strategies upon subsequent analysis of results and the development and adaptation of new tactics. The classic operational marketing tools will also be reviewed and adapted to the sports industry, placing special emphasis during the specialization on the sections on communication, branding, new media and sports sponsorship.

  • Financial Management | FINA6019_SM
    This subject is focused on how to utilise accounting and financial information for decision-‐‐making purposes. It is designed for the leader/manager who will be using, rather than producing accounting and financial information. This subject also addresses the various types of financial decisions that leaders must make, and the strategies necessary to anticipate the alternatives, evaluate the advantages and disadvantages of each and recognise the tradeoffs inherent in each alternative. The objective of this subject is for students to learn how to apply accounting and finance theory and principles to the analysis of important business problems, further developing their skills at using quantitative analysis and research to support a line of argument.
  • Entrepreneurship, Sustainability and Social Responsibility in Sport | MGMT6021_SM
    The subject on Specialization in sports for development and entrepreneurship is one of the core parts of the MBA in Sports Management and it seeks to bring a new vision on the ways that we can undertake our projects, with a clear entrepreneurial focus and always following our criteria on social responsibility and sustainability.
  • Sports Marketing | SPM610

    In an ever globalised world, where the greatest sport events are now followed by millions of people around the world, managing and distributing broadcasting rights is a highly professional business where sport agencies are becoming increasingly required for the added value they are able to generate to the product conceived by federations and event organisers, optimising audience, exposure and revenue, using segmenting distribution and brand positioning in collaboration with television broadcasters, marketing agencies, federations and event organisers.

    Every day companies are more aware of the importance of communication in business strategy to meet the world’s demands. Pitching the right message at the right time is paramount in branding and therefore in the company’s value. Regarding the internal performance or employee performance, the adequate flow of information proves the functioning and creates a greater emotional bond between the staff and the company. Sports companies, or companies related to the sports industry, must be particularly aware of communication, understanding it as part of their strategy plan and using the values in sports as the base of their projects.

    Finally, the communication department, as well as all the other departments, should have a contingency plan prepared to respond effectively in the event of a crisis situation. Avoiding improvisations that may negatively affect the brand’s value built over time. It is difficult to create a brand image, but it can literally take only a few minutes to destroy it.

  • Economic Principles and Decision Making | ECON6002_SM
    The 21st century business professional operates in an increasingly complex, competitive, turbulent and international environment and, as such, professionals must leverage sound economic reasoning to evaluate and resolve business problems in real time. This subject integrates concepts of managerial economics into a more research and analysis based structure, where students make managerial decisions based on their findings. Students also learn to identify and understand the limits of decision-making in general, and to understand the role that risk and uncertainty play in affecting decision outcomes. This unit introduces students briefly to quantitative data analysis to enhance their skills in both qualitative and quantitative reasoning.
5 Core subjects
  • Influencing and Making Decisions | MGMT6002_SM
    Being a leader in a dynamic era requires educated judgement and decision-making skills. How do leaders collect the most pertinent and important information to make decisions that impact human and financial capital? On what basis are decisions made? This subject engages students in the nuances of data collection, how to filter data and how to use it most effectively in decision-making. Students will apply decision-making theory and behavioural economics to a range of case studies to acquire situational based leadership, judgement, and decision-making skills. The course further develops students’ quantitative research skills.
  • Management and Operation of a Sports Venue | MGMT6020_SM
    The Operations Learning Unit is important as it is one of the subjects that is currently being most development. The subject of Operations concerns everything from how to organize a championship team in an area that is not trained for it to how to sell events at a stadium. Operations students will be able to develop qualities such as teamwork, initiative, communication skills and awareness of ethical issues. Communication skills will be a part of the course when doing the necessary work, and teamwork will help students get to know each other better and to create a good network of professional contacts. The awareness of ethical values is relevant to this module, as it is very important to approach environmental issues and regulations during any construction with an ethical conscience, as this consciousness is necessary today in any development.
  • Residence: Sport Facility Operations | RSO609
    This subject is an immersive and experiential study of sporting facilities. In this subject, you will be required to explore and reflect on the impact of sport facilities and their program of events on the city, and provide a critical analysis to stakeholders as a guide for future stadium development and event programming. This is to maximise the economic, cultural, tourism and social impact to the city. This subject is co-delivered by practicing industry professionals who will share their contemporary knowledge of facility design, marketing and management. Building on previous studies, students will be expected to think broadly about the impact of the facilities from a range of business and community perspectives.
  • Field Project | FPR611

    This subject enables students to demonstrate their ability to think strategically and apply the concepts and tools learned in the course to a sports organisation of their choice. Students will apply investigative and specialised sports knowledge to the professional context of a sporting agency. The subject requires application of concepts, theories and knowledge to the development of management practice in the context of the sports industry.

    Students will work under the auspices of an academic supervisor as they prepare a project that has real-world consequences, one that will make an impact on the field of sports management in their chosen community, or sphere of influence. The project is to be practical- or research based and to make a contribution to theory or practice.

  • Strategic Management | SMP612
    Drawing on concepts covered in other subjects, the capstone focuses on developing students’ strategic thinking to build and sustain competitive advantage in organisations. Specifically, students are exposed to the frameworks and tools used to develop and evaluate business strategies, including industry analysis and analysis of a firm’s competitive advantage, resources and capabilities. The course also addresses the issues of business scope, diversification, and managing strategic change. A final project enables students to demonstrate their ability to think strategically and apply the concepts and tools learned in the course to an organisation prescribed in a case study. This course sees students combine a range of research methodologies to a real business problem to demonstrate how the rigour and application of research processes can underpin the justification for change.

Industry partners

When you study with Torrens University Australia, you will benefit from our extensive network of industry partners. You’ll learn from industry professionals, gain invaluable insights and build key industry relationships. We are proud of our expanding network of partnerships and welcome opportunities to build new ones.
Vincent Mauric - Master of Business Administration Sports Management student testimonial
Vincent Mauric
Master of Business Administration (Sports Management)
I have always had a strong interest in how sport and business interact, so this course was the ideal way for me to further develop that passion.

Learning outcomes

  • Identify and analyse important socio-cultural influences in sport
  • Apply current theories across business disciplines and sports management
  • Establish and maintain marketing campaigns to build strong communities
  • Use software to effectively analyse data and apply advanced business principles
Business Man and Woman

Why study with us?

As the country’s newest and fastest-growing university, Torrens University Australia brings a fresh approach to higher education. We focus on giving you the skills and the knowledge to ensure long-term success in your career. Our academics are highly qualified and will support you in every step of your study.
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Teaching MBAs for more than 30 years
The wisdom that comes from decades as an innovative educator will fast-forward your business credentials.
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Future-proof your business career
Share our connections with industry partners to upgrade your business practice. See the world of work from a range of different perspectives.
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Make your mark
With globally recognised qualifications from Torrens University Australia, you'll be well equipped to work anywhere in the world.
Hear from Claudia about how we helped her graduate with a degree she is passionate about.
graduation

Domestic entry requirements, fees and scholarships


  • Domestic
  • International

Admissions criteria and pathways: Domestic students

Before you get started with your course application, check you meet all the requirements listed below.
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Successful completion of a Bachelor’s degree (AQF Level 7) AND at least two years of professional experience; or
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Successful completion of a Graduate Certificate of Business Administration.
OR Successful completion of Graduate Certificate of Business Administration.

Guaranteed pathway and Recognition of Prior Learning

If you have already completed a qualification you may be able to credit this against your degree with us, even if it’s from another institution. This is called Recognition of Prior Learning. We also offer pathway opportunities to further your learning.

Fees: Domestic students

Domestic fees
Check the Domestic Course Fee Schedule for the cost of your course.
FEE-HELP
Eligible Australian students may choose to defer some, or all, of their tuition fees through FEE-HELP, a loan scheme repaid through the tax system based on income.
  • Domestic fees

    Check the Domestic Course Fee Schedule for the cost of your course.

    View our fees

  • FEE-HELP
    Eligible Australian students may choose to defer some, or all, of their tuition fees through FEE-HELP, a loan scheme repaid through the tax system based on income.

    View our fees

Scholarships: Domestic students

We’re serious about supporting your studies from start to success, which is why we offer the opportunity to earn a reduction in your course fees, so you can focus on getting into a career you’ll love.

How to apply: Domestic students

Get started
Read through the admissions criteria and ensure you meet the entry requirements.
Apply
It’s easy! Apply online below or contact us and we can help on 1300 575 803.
Offer
We’ll contact you shortly after to confirm your details and help you through the rest of the process.

Admissions criteria and pathways: International students

Before you begin your course application, check you meet all the requirements listed below
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Australian bachelor's degree or equivalent and three years of relevant professional experience; and
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Academic IELTS 6.5 (no band less than 6.0) or equivalent.

OR alternative entry requirement may be available. Contact the International Admissions team for more information.

Guaranteed pathway and Recognition of Prior Learning

If you have already completed a qualification you may be able to credit this against your degree with us, even if it’s from another institution. This is called Recognition of Prior Learning. We also offer pathway opportunities to further your learning.Learn more about study pathways.

Fees: International students

International fees
Check the International Course Fee Schedule for the cost of your course. Onshore international students requiring a student visa should choose campus-based / blended options.
Fee payment
Course fees can be paid in 3 instalments, each instalment to be paid before the beginning of the academic stage census date.
  • International fees

    Check the International Course Fee Schedule for the cost of your course. Onshore international students requiring a student visa should choose campus-based / blended options.

    View our fees

  • Fee payment

    Course fees can be paid in 3 instalments, each instalment to be paid before the beginning of the academic stage census date.

    View our fees

Scholarships: International students

We want you to have the best possible chance to succeed, which is why we offer a range of financial scholarships to support our international students during their study journey.

How to Apply: International students

Get Started
Read through the admissions criteria and ensure you meet the entry requirements.
Offer
We’ll contact you shortly after to confirm your details and help you through the rest of the process.
Apply
It’s easy! You can apply online below or contact our International team on 1300 575 803.

Key intake dates

31 May 2021 | 13 September 2021 | 14 February 2022

Frequently asked questions

  • What does admissions criteria mean?

    Admissions criteria is a set of criteria that must be met to be eligible to apply for a chosen course.

    To gain entry to an accredited undergraduate course at Torrens University Australia, applicants must both satisfy general admissions criteria and meet any additional course requirements where specified.

    All admissions criteria and course-specific requirements apply consistently across campus locations and study modes. To find out more, visit admissions criteria.

  • What if I don’t meet the entry criteria for a degree?

    Torrens University Australia has recognised pathways to help you gain entry into our bachelor degrees based on different criteria.

    To find out more, visit Study pathways or contact one of our knowledgeable Course and Careers Advisors.

  • Can I get course credit for previous experience?

    Yes, course credit is available upon application and academic approval.

    If you have already completed a qualification or have relevant work experience, you may be able to receive credits towards your degree. This credit can take the form of credit transfer, block credit or Recognition of Prior Learning (RPL).

    Our Program Directors will carefully review the learning gained from your previous qualification and/or experience to ensure we provide you with credit towards our degrees whenever appropriate. Review our course credits page or chat to one of Course and Careers Advisors.

  • What are course credits?

    Course credits are credits that can be applied to your course based on your prior experience or qualifications. To find out more, visit course credits

    .

  • What are Torrens University Australia’s courses’ ATAR requirements?
    Torrens University Australia no longer considers ATAR (Australian Tertiary Admission Rank) as our primary entry requirement. We have removed ATAR as the key admissions criteria for applicants aiming to study at Torrens University Australia. We strongly believed an alternative to the ATAR system should be found, which more broadly assesses students, especially when soft skills are emerging as important employability attributes. So, students with a recent secondary school education are now considered for admission if they have a Year 12 (Australian secondary school) certificate.
  • Am I a domestic or an international student?

    Domestic students are Australian and Permanent Residents. International students are those who hold citizenship or Permanent Resident status of all other countries.

    International students from countries whose first official language is one other than English need to provide evidence of English Language Proficiency.

  • How do Torrens University Australia fees charge?

    Torrens University Australia is a full-fee paying institution. To find out more, visit Tuition Fees.

    Domestic students may be eligible for FEE-HELP. For more information on FEE-HELP, please visit: https://www.studyassist.gov.au/.

    Please note we do not currently offer any full fee waivers for international students. We do not offer stipends or living allowances.

  • How much are Torrens University Australia courses?

    For a full list of tuition fees, visit Tuition Fees.

    Remember, if you're an Australian citizen or permanent resident, your fees can be covered by FEE-HELP. You can find out more information on FEE-HELP on the StudyAssist website at https://www.studyassist.gov.au/fee-help or contact us and we can guide you through the process.

  • Am I eligible for FEE-HELP?

    To get a FEE-HELP loan, you must:

    • be an Australian citizen and study at least part of your course in Australia, or
    • be a New Zealand Special Category visa (SCV) holder or permanent humanitarian visa holder and meet the residency requirements.
    • be enrolled in a fee-paying place at a provider that offers FEE-HELP loans
    • be enrolled in an eligible course at your provider by the census date (your provider can tell you if your course is eligible)
    • submit the Request for FEE-HELP form to your provider by the census date
    • not have already borrowed up to your HELP loan limit.

    Permanent residents can only get FEE-HELP for approved bridging studies.

    If you are studying at a non-university, you will also need to meet the ‘pass rate’ requirements.

    You can find out more information on the StudyAssist website at https://www.studyassist.gov.au/fee-help or speak to a Course and Careers Advisor and we can guide you through the process.

  • Can I apply for FEE-HELP?

    To be eligible for FEE-HELP you need to be an Australian citizen , and have a tax file number. You must also be studying at an approved higher education provider, such as Torrens University Australia.

    You can find out more information on the StudyAssist website at https://www.studyassist.gov.au/fee-help or contact us and we can guide you through the process.

  • How do I apply for FEE-HELP?

    If you receive an offer from Torrens University Australia, and you meet the eligibility requirements, you may be eligible for FEE-HELP. You will need to complete a Commonwealth Assistance Form if you want to defer payment of some, or all, of your tuition fees. You will need to quote your tax file number or provide a Certificate of Application for a Tax File Number. The form must be completed before the due date.

    You can find out more information on the StudyAssist website at https://www.studyassist.gov.au/fee-help or speak to our Course and Careers Advisors and we can guide you through the process.

  • Is there a FEE-HELP limit?

    For 2020, the HELP loan limit is $106,319 for most students. The Australian Government publishes the HELP Loan limit on their website.

    FEE-HELP is a loan scheme that assists eligible fee-paying students to pay their tuition costs. Eligible students can borrow up to the FEE-HELP limit to pay their tuition fees. Note: Any loan fees that were applied to study prior to January 1, 2019 will not count towards your FEE-HELP limit.

    Students repay the loan to the Australian Government through the tax system once a student reaches the minimum income threshold level for repayment, which for 2019-20 is $45,881.

    You can find out more information on the StudyAssist website at https://www.studyassist.gov.au/fee-help or Contact Us and we can guide you through the process.

  • What courses are available for FEE-HELP?
    To find out more, visit How to Apply.
  • What is FEE-HELP?

    FEE-HELP is a loan scheme that assists eligible full-fee-paying students pay their tuition costs.

    You must be studying at an approved FEE-HELP provider in order to access a FEE-HELP loan, such as Torrens University Australia.

    A FEE-HELP loan does not cover costs like accommodation, laptops or textbooks, and must be repaid once you start earning above a certain income threshold.

    To find out more, visit the Study Assist website: https://www.studyassist.gov.au/help-loans/fee-help.

  • Is there anything I can do to prepare for Torrens University Australia?

    There are lots of resources to help you prepare for university life. Attend one of our workshops or events and get some tips firsthand from our industry-focused lecturers and current students.

    The events programs range in topic and delivery mode, so there should always be one to suit your needs. At any time you can contact one of our Course and Careers Advisors to talk through your career goals. They can guide you on what to expect and how you can get prepared earlier. If you know exactly which course you want to enrol in, you could take advantage of the early entry program.

  • What is the Early Entry Program?

    The Torrens University Australia Early Entry Program has been created to allow you to apply and secure your place for your chosen course before you finish your Year 12 exams.

    To find out more, visit Early Entry Program or email enquiries@tua.edu.au or phone 1300 575 803.

  • How do I apply?

    Applying is easy and can be done online by filling out the apply form. If you have any difficulty, please contact a Course and Careers Advisor, who can talk you through the process.

    ALL SA/SACE and Victorian high school students must apply through SATAC and/or VTAC. Search for Torrens University Australia, Billy Blue College of Design or Blue Mountains International Hotel Management School. International applicants may also need to demonstrate compliance with relevant legislative requirements, for example, requirements for student visas (this does not apply for online study outside of Australia).

  • How will I know if my application has been processed?
    Our Course and Careers Advisors will help you through every step of the application process and provide you with updates. If your application is successful, you will receive an offer letter via email.
  • I am having trouble with my application. Who can help?
    Our friendly Course and Careers Advisors are available to answer all your questions and guide you through the application process. Fill out the contact us form and one of them will reach out to you.
  • What are pathways?

    All Torrens University Australia courses have specific entry requirements, but we also offer multiple pathways into courses when you don’t meet those entry requirements.

    There are different pathways for different courses. For example, we offer a range of diploma courses which pathway into bachelor degrees in Business, Design and Creative Technology, Health and Hospitality. We also have graduate certificate and graduate diploma courses which pathway into masters courses in Business, Global Project Management, Sports Management, Health, Education, Design and Hospitality. 

    For more information on different types of pathways available, visit study pathways.

  • How can I pay for my course?

    Payment information will be outlined in your offer letter but there are a couple of different options:

    1. Upfront payment via credit card, BPAY, cheque or overseas bank account transfer
    2. Full or partial payment via FEE-HELP Government Assistance (domestic students only)
  • What are the key dates for 2021?
    To find out more, visit Key Dates.
  • What are the semester and term dates?

    Torrens University Australia has three main intakes each year, usually during February, June and September. There are also a range of accelerated intake dates available, meaning if you just miss the start date, you don’t have to wait until the next intake.

    You can apply any time throughout the year for the next intake start date – or a future start date if you are planning ahead. Different semester dates apply for Blue Mountains International Hotel Management School as well as some of our other courses.

    To find out more, visit key dates.

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