Master of Business Administration (Sports Management)

What is an MBA in Sports Management?

An MBA in Sports Management delivers valuable skills in analytics, sports marketing, management of people and teams, and leadership. Generally studied over 18 months full time, this course takes an interdisciplinary approach to applying best-practice business skills in a variety of real-world sporting settings.

The MBA Sports Management course will allow you to learn from one of the biggest and most successful sports businesses in the world - the Real Madrid Football Club. Torrens University Australia has partnered with Real Madrid Graduate School, who received a top ten SportBusiness postgraduate ranking in 2020, with guest speakers from the Football Club and top sports industry experts.


Learning outcomes

  • Identify and analyse important socio-cultural influences in sport
  • Apply current theories across business disciplines and sports management
  • Establish and maintain marketing campaigns to build strong communities
  • Use software to effectively analyse data and apply advanced business principles
Study mode
Campus locations
1.5 years full time, 3 years part time
Start date

30 May 2022

12 Sep 2022


This course is accredited by Torrens University Australia ABN 99 154 937 005, RTO 41343, CRICOS 03389E and co-delivered in partnership with Universidad Europea de Madrid.

* For more details on international student study options.

High-level partnerships
We have partnered with Real Madrid Graduate School, featuring guest speakers from the football club and top sports industry experts.

Globally recognised credentials
An MBA from Torrens University Australia is internationally recognised. Our future-focused qualifications can take you anywhere in the world.

Tap into the best business minds
Their insights will help shape you into the next generation of business leaders.

Subjects and units

This course comprises of 12 core subjects. It is expected that each subject, whether studied online or on-campus, will involve a combined total of 120 hours of structured and self-directed learning.
  • Year 1
  • Year 2
Complete the 7 core subjects listed below.
  • Management Perspective | MGMT6022_SM
    Understanding organisational behaviour, politics, dynamics and environments and how they impact on the role and legitimacy of the management function is the core of this unit. In sports this includes the dynamics between sponsors, the organisation itself, the fans, the players and the media – all important stakeholders that need managing within the organisation. This unit helps individuals understand the constraints they face as managers and emerging leaders and how they can develop strategies to leverage advantages and overcome constraints and barriers in their organisations. The course introduces students to the concept of naturally occurring data and qualitative analysis.
  • Dynamic Leadership | DLE603
    Being an effective and genuine leader in a dynamic era requires an understanding of leadership concepts, how leaders think and act, and how various management styles impact situations and relationships within an organisation. Being a dynamic leader also demands a strong set of competencies such as motivating self and others, leading creativity in an organisation, cultural intelligence, and navigating ambiguity. This course provides students with a foundation of leadership theory, styles, and approaches, and an opportunity for students to assess and build on their own leadership styles throughout the course, developing their personal sense of social justice in the workplace as they progress through the course. As such, the course introduces students to reflexive research methodologies and the concept of the lived experience as a research method.
  • Strategic Marketing | MKTG6003_SM

    In this module you will be introduced to the concept of marketing, understood as a fundamental aspect of any company strategy. We will also discuss Strategic and Operational Marketing within the field of sports. Throughout the module we will review various theoretical concepts and find practical applications within the sports industry. This material will also include a wealth of real examples which will allow you to understand and enjoy sports marketing.

    The Marketing module provides students with a basic understanding of the relationship and impact of marketing on the company's overall strategy. We will review concepts such as segmentation and positioning, both essential to defining the company's business.

    Special emphasis will be placed on market research as a process necessary for decision making on an ongoing basis: from the time of defining the business model upon completion of market and competitor analysis, through the time of developing concrete marketing strategies upon subsequent analysis of results and the development and adaptation of new tactics. The classic operational marketing tools will also be reviewed and adapted to the sports industry, placing special emphasis during the specialization on the sections on communication, branding, new media and sports sponsorship.

  • Financial Management | FINA6019_SM
    This subject is focused on how to utilise accounting and financial information for decision-‐‐making purposes. It is designed for the leader/manager who will be using, rather than producing accounting and financial information. This subject also addresses the various types of financial decisions that leaders must make, and the strategies necessary to anticipate the alternatives, evaluate the advantages and disadvantages of each and recognise the tradeoffs inherent in each alternative. The objective of this subject is for students to learn how to apply accounting and finance theory and principles to the analysis of important business problems, further developing their skills at using quantitative analysis and research to support a line of argument.
  • Entrepreneurship, Sustainability and Social Responsibility in Sport | MGMT6021_SM
    The subject on Specialization in sports for development and entrepreneurship is one of the core parts of the MBA in Sports Management and it seeks to bring a new vision on the ways that we can undertake our projects, with a clear entrepreneurial focus and always following our criteria on social responsibility and sustainability.
  • Sports Marketing | SPM610

    In an ever globalised world, where the greatest sport events are now followed by millions of people around the world, managing and distributing broadcasting rights is a highly professional business where sport agencies are becoming increasingly required for the added value they are able to generate to the product conceived by federations and event organisers, optimising audience, exposure and revenue, using segmenting distribution and brand positioning in collaboration with television broadcasters, marketing agencies, federations and event organisers.

    Every day companies are more aware of the importance of communication in business strategy to meet the world’s demands. Pitching the right message at the right time is paramount in branding and therefore in the company’s value. Regarding the internal performance or employee performance, the adequate flow of information proves the functioning and creates a greater emotional bond between the staff and the company. Sports companies, or companies related to the sports industry, must be particularly aware of communication, understanding it as part of their strategy plan and using the values in sports as the base of their projects.

    Finally, the communication department, as well as all the other departments, should have a contingency plan prepared to respond effectively in the event of a crisis situation. Avoiding improvisations that may negatively affect the brand’s value built over time. It is difficult to create a brand image, but it can literally take only a few minutes to destroy it.

  • Economic Principles and Decision Making | ECON6002_SM
    The 21st century business professional operates in an increasingly complex, competitive, turbulent and international environment and, as such, professionals must leverage sound economic reasoning to evaluate and resolve business problems in real time. This subject integrates concepts of managerial economics into a more research and analysis based structure, where students make managerial decisions based on their findings. Students also learn to identify and understand the limits of decision-making in general, and to understand the role that risk and uncertainty play in affecting decision outcomes. This unit introduces students briefly to quantitative data analysis to enhance their skills in both qualitative and quantitative reasoning.
Complete the 5 core subjects listed below.
  • Influencing and Making Decisions | MGMT6002_SM
    Being a leader in a dynamic era requires educated judgement and decision-making skills. How do leaders collect the most pertinent and important information to make decisions that impact human and financial capital? On what basis are decisions made? This subject engages students in the nuances of data collection, how to filter data and how to use it most effectively in decision-making. Students will apply decision-making theory and behavioural economics to a range of case studies to acquire situational based leadership, judgement, and decision-making skills. The course further develops students’ quantitative research skills.
  • Management and Operation of a Sports Venue | MGMT6020_SM
    The Operations Learning Unit is important as it is one of the subjects that is currently being most development. The subject of Operations concerns everything from how to organize a championship team in an area that is not trained for it to how to sell events at a stadium. Operations students will be able to develop qualities such as teamwork, initiative, communication skills and awareness of ethical issues. Communication skills will be a part of the course when doing the necessary work, and teamwork will help students get to know each other better and to create a good network of professional contacts. The awareness of ethical values is relevant to this module, as it is very important to approach environmental issues and regulations during any construction with an ethical conscience, as this consciousness is necessary today in any development.
  • Residence: Sport Facility Operations | RSO609
    This subject is an immersive and experiential study of sporting facilities. In this subject, you will be required to explore and reflect on the impact of sport facilities and their program of events on the city, and provide a critical analysis to stakeholders as a guide for future stadium development and event programming. This is to maximise the economic, cultural, tourism and social impact to the city. This subject is co-delivered by practicing industry professionals who will share their contemporary knowledge of facility design, marketing and management. Building on previous studies, students will be expected to think broadly about the impact of the facilities from a range of business and community perspectives.
  • Field Project | FPR611

    This subject enables students to demonstrate their ability to think strategically and apply the concepts and tools learned in the course to a sports organisation of their choice. Students will apply investigative and specialised sports knowledge to the professional context of a sporting agency. The subject requires application of concepts, theories and knowledge to the development of management practice in the context of the sports industry.

    Students will work under the auspices of an academic supervisor as they prepare a project that has real-world consequences, one that will make an impact on the field of sports management in their chosen community, or sphere of influence. The project is to be practical- or research based and to make a contribution to theory or practice.

  • Strategic Management | SMP612
    Drawing on concepts covered in other subjects, the capstone focuses on developing students’ strategic thinking to build and sustain competitive advantage in organisations. Specifically, students are exposed to the frameworks and tools used to develop and evaluate business strategies, including industry analysis and analysis of a firm’s competitive advantage, resources and capabilities. The course also addresses the issues of business scope, diversification, and managing strategic change. A final project enables students to demonstrate their ability to think strategically and apply the concepts and tools learned in the course to an organisation prescribed in a case study. This course sees students combine a range of research methodologies to a real business problem to demonstrate how the rigour and application of research processes can underpin the justification for change.

Industry partners

When you study with Torrens University Australia, you will benefit from our extensive network of industry partners. You’ll learn from industry professionals, gain invaluable insights and build key industry relationships. We are proud of our expanding network of partnerships and welcome opportunities to build new ones.
Vincent Mauric - Master of Business Administration Sports Management student testimonial
I have always had a strong interest in how sport and business interact, so this course was the ideal way for me to further develop that passion.
Vincent Mauric
Master of Business Administration (Sports Management)
Business Man and Woman

Why study with us?

As the country’s fastest-growing university, Torrens University Australia brings a fresh approach to higher education. We focus on giving you the skills and the knowledge to ensure long-term success in your career. Our academics are highly qualified and will support you in every step of your study.
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Teaching MBAs for more than 30 years
The wisdom that comes from decades as an innovative educator will fast-forward your business credentials.
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Future-proof your career
Our diverse academics and industry partners will help you gain new perspectives and a wide-reaching business network.
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Make your mark
With globally recognised qualifications from Torrens University Australia, you'll be well equipped to work anywhere in the world.
Study a MBA in Sports Management in partnership with Real Madrid Graduate School

Domestic entry requirements, fees and scholarships

Fees: Domestic students

Domestic fees
Check the Domestic Course Fee Schedule for the cost of your course.
Eligible Australian students may choose to defer some, or all, of their tuition fees through FEE-HELP, a loan scheme repaid through the tax system based on income.
  • Domestic fees

    Check the Domestic Course Fee Schedule for the cost of your course.

    Download domestic fees PDF

    Eligible Australian students may choose to defer some, or all, of their tuition fees through FEE-HELP, a loan scheme repaid through the tax system based on income.

    View more info on fees

Scholarships: Domestic students

We’re serious about supporting your studies from start to success, which is why we offer the opportunity to earn a reduction in your course fees, so you can focus on getting into a career you’ll love.

Admissions criteria and pathways: Domestic students

Before you get started with your course application, check you meet all the requirements listed below.
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Successful completion of a Bachelor’s degree (AQF Level 7); AND three (3) year of relevant work experience.
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OR Successful completion of a Graduate Certificate of Business Administration.
OR Successful completion of Graduate Certificate of Business Administration.

Guaranteed pathway and Recognition of Prior Learning

If you have already completed a qualification you may be able to credit this against your degree with us, even if it’s from another institution. This is called Recognition of Prior Learning. We also offer pathway opportunities to further your learning.

How to apply: Domestic students

Get started
Read through the admissions criteria and ensure you meet the entry requirements.
It’s easy! Apply online below or contact us and we can help on 1300 575 803.
We’ll contact you shortly after to confirm your details and help you through the rest of the process.
Apply Now Icon | Torrens University

Get started
Read through the admissions criteria and ensure you meet the entry requirements.

Apply Now Icon | Torrens University

It’s easy! Apply online below or contact us and we can help on 1300 575 803.

Apply Now Icon | Torrens University

We’ll contact you shortly after to confirm your details and help you through the rest of the process.

Frequently asked questions

  • How do I apply for a course?
    Domestic students:

    Check the entry requirements for the course you’re interested in and submit your initial application form online to begin your journey at Torrens University Australia.

    If you have any difficulty, please contact our Course and Careers Advisors, who can talk you through the process.

    ALL SA/SACE and Victorian high school students must apply through SATAC and/or VTAC. Search for Torrens University Australia, Billy Blue College of Design or Blue Mountains International Hotel Management School.

    International students:

    If you are an international student hoping to begin your studies in Australia, study online, or transfer from another university, you may choose to do so through our Education Agents. Our agents are located throughout the world and will make sure the enrolment process runs smoothly. View the full list of International Education Agents. You can also apply online. For anything else, please contact our International team.

  • Can I get course credit for previous experience?

    Yes, course credit is available for most courses upon application and academic approval (excluding Higher Degree by Research programs). 

    If you have already completed a qualification or have relevant work experience, you may be eligible for credit towards your course. This credit can take the form of credit transfer, block credit or Recognition of Prior Learning (RPL). Review our Course Credits page or chat to our Course and Careers Advisors.

  • What if I don’t meet the entry criteria for a degree?

    Torrens University Australia has a range of application pathways to help you gain entry into our degrees based on different criteria.

    To find out more, visit Study Pathways or contact our Course and Careers Advisors.

  • What are Recognition of Prior Learning (RPL) and Credit Transfer (CT)? How do I apply?

    Recognition of Prior Learning is an assessment process that recognises experience, previous study and qualifications, and other forms of informal and non-formal learning, to determine if you meet course requirements.

    If you have relevant qualifications or experience, you may be eligible for credit towards your course and a reduction in tuition costs.

    Please speak to our Course and Careers Advisors to discuss your prior learning experiences.

    For more information, please visit Course credits.

  • Am I eligible for FEE-HELP?

    If you are a domestic student attending university or an approved higher education provider, you can get a FEE-HELP loan to pay all or part of your tuition fees.

    You are eligible for FEE-HELP assistance for a unit of study (i.e. subject) if you:

    • Undertake study with an approved provider.
    • Meet the citizenship and residency requirements:
      • An Australian citizen or a New Zealand Special Category Visa holder who meets the long-term residency criteria and who will undertake, in Australia, at least one unit of study contributing to your course; OR
      • A permanent humanitarian visa holder who will be a resident in Australia for the duration of your unit; OR
      • Are a permanent visa holder who is undertaking bridging study for overseas-trained professionals, and will be a resident in Australia for the duration of the study.
    • Enrolled in an eligible unit of study by the census date for the unit.
    • Have not exceeded the FEE-HELP limit.

    For full details, visit the Australian Government website Study Assist.

    If you are still unsure, please contact our Course and Career Advisors who can talk you through the information.

  • How do I apply for a scholarship?

    Torrens University has a wide range of scholarship options to support new, returning, international and Australian students. They all include a reduction in tuition fees, and some scholarships include a mentoring component with our industry partners.

    Domestic students

    When you speak to our Course and Careers Advisors, let them know you wish to be considered for a scholarship in your application form. They will show you how to apply for a scholarship.

    International students

    Please contact your Education Agent for further information. Alternatively, you can call us on 1300 575 803 or by email.

    For more details, explore our range of scholarships.

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