Marketing careers
There are almost limitless roles on offer in the world of marketing jobs. Help brands establish themselves in a competitive market, protect the reputation of businesses or people, or become the voice of a company. In the growing sphere of marketing careers, there are lots of opportunities to bring your creativity and analytical mind to the frontlines.
Public Relations Manager
Shape opinions, manage reputations and ensure stories are told the way you want them told.
Creating a favourable public image is the fundamental goal of a Public Relations Manager. Drawing from a broad range of disciplines, you will feed promotional material to various media agencies, plan positive brand marketing initiatives and strategise ways to maintain reputation. Job opportunities range from working with a corporation on the messaging of their products in a competitive market to having a strong public presence as a spokesperson.
What does a Public Relations Manager do?
- Craft and write speeches for organisational leaders
- Develop advertising and marketing communications material
- Prepare articles for corporate newsletters and press releases
- Hold press conferences and feed information to the media
Media Planner
Help organisations reach their potential through different media channels.
Media Planners direct advertising campaigns for maximum impact, focusing on target audiences, platforms and viewership. After giving advice on how media campaigns will unfold, you will coordinate promotional content through a range of channels such as TV, social media, radio, print and direct mail. By tracking performance in the back end, you can help clients improve their strategies, maximising returns in advertising initiatives.
What does a Media Planner do?
- Strategise marketing campaigns across the biggest media platforms
- Help clients create impactful and far-reaching advertising initiatives
- Analyse and interpret advertising data into media plans and forecasts
- Produce briefs and presentations that effectively communicate jargon into lay terms
Brand Manager
Help to increase awareness of a brand and shape its voice.
Brand Managers are responsible for promoting awareness of a business or business identity. By understanding customer demands and responding through creating and executing strategic marketing campaigns,, you will develop loyalty to the organisation. With the aim of growing and expanding the brand, you will consider various data sets to drive profitability through advertising, social media campaigns and sponsorship deals.
What does a Brand Manager do?
- Develop marketing strategies and campaigns to promote the brand’s goods and services and create consumer awareness
- Use research and analyse data to understand consumer trends and identify opportunities for new products or services
- Implement brand plans and policies for marketing, sales, advertising and public relations
- Develop communication strategies and liaise with media representatives, including journalists and social media influencers
Market Research Analyst
Analyse data to determine market strengths and weaknesses, helping stakeholders make decisions.
Market Research Analysts study real-world conditions to discover potential sales and service opportunities. By consolidating data from customer surveys, market trends and competition analysis, you will be able to brief clients on effective ways to increase competitiveness. Companies of all sizes look to Market Research Analysts for customer insights in every stage of marketing campaigns.
What does a Market Research Analyst do?
- Collect data on consumers, competitors and the marketplace, consolidating information into actionable items, reports and presentations
- Design surveys to discover prospective customers’ purchasing preferences
- Compile, analyse and consolidate statistical data into easily understood briefs
- Help persuade customers to change their purchasing habits
Communications Manager
Build an engaging brand personality and ensure communications with the public are consistent.
Supervising all aspects of communication within an organisation, including marketing and public relations teams, the Communications Manager ensures tone, voice and message are consistent and engaging. By developing and implementing effective strategies, you will increase customer loyalty and satisfaction, and build brand awareness by staying on-message.
What does a Communications Manager do?
- Supervise all internal and external communications within an organisation
- Prepare detailed media reports, press releases and marketing materials
- Implement effective communication strategies to build customer interaction and sales
- Train other departments in using the correct tone of voice
Social Media Specialist
Create up-to-the-minute interactions with an audience in real time, curating brand stories and fostering genuine conversations.
Social Media Specialists tap into a vast audience with a combination of marketing and customer service. Working alongside digital marketing teams, you will post crafted content across social media platforms to promote customer engagement and increase brand awareness. Social Media Specialists are a key asset to marketing teams in any forward-thinking organisation.
What does a Social Media Specialist do?
- Build brand awareness through eye-catching posts consistent with company identity
- Improve customer engagement through on-brand customer service responses
- Use tools such as Google Analytics, Hootsuite Pro and Facebook Insights to evaluate social media presence and performance
- Collaborate with influencers and stay on top of the latest trends
Explore Marketing courses
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Bachelor of Business (Marketing)Learn everything from market research, data analysis and marketing strategy to advertising, digital marketing, campaign planning and branding.CRICOS 090279AFull time Part time AcceleratedSydney Melbourne Brisbane AdelaideOnline On campus BlendedDiploma of MarketingLearn the essentials of how to engage and influence customers, develop brand loyalty and execute strategic marketing campaigns.CRICOS 092485AFull time Part time AcceleratedSydney Melbourne Brisbane AdelaideOnline On campus Blended
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