Bachelor of Business Information Systems

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The management of data underpins most aspects of information system at both theoretical and practical levels. Data is often stored in a distributed environment and management requires students to build an understanding of data networking, data communication, MS windows and network administration. This subject sets the foundations for many subsequent subjects in this course.

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This subject provides a context for information systems by exploring the foundations of computer architecture - specifically hardware, software and peripherals. Students will also learn foundational skills such as logic, mathematics for computing, business process architecture and IT for Business Organisations.

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Students will be introduced to knowledge, tools, and techniques to manage projects successfully through a project life cycle, and to the language used by practitioners in conjunction with the terminology recognised by the Project Management Institute (PMI). Explore PM knowledge areas and process groups of PMBOK guide. Examine how the dimensions of project management interact in initiating (scoping), planning, executing (launching), monitoring and controlling, and closing a project.

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This subject introduces students to the key concepts and technologies of information systems that drive change and support organisations to achieve strategic goals. This includes data and information management, application of business information systems, disruptive technologies and issues such as ethics, privacy and cyber security. This subject will prepare students to better understand the technologies that are disrupting and transforming society both now and into the future.

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The Business Communications subject provides a dynamic focus on managerial communication and professional development.  It will assist students to develop the interpersonal and written communication skills required for success in business. Students will be immersed in a series of skill-based activities, simulations, and individualized coaching designed to build their strategic thinking and communication skills. Additionally students will gain confidence in their communication through application and feedback. Emphasis is placed on writing skills, reports, and presentations, and using technology to communicate.

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This subject introduces students to the concept of an organisation, and their role within the organisational context. The student will explore the impact of their relationships and emotional intelligence within a business context, as well as developing the skills to foster effective workplace relationships and to learn how to continue to develop and refine these skills in the workplace. Students will gain an understanding of the idea of cultures within organisations, and how their actions interact within these relationships.

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The aim of the subject is to develop an entrepreneurial mindset that incorporates creativity, innovation and research/analytical abilities. The subject focuses on entrepreneurship for start-up businesses as well as entrepreneurial behaviour within larger organisations. Students are introduced to the theory and practice of entrepreneurship, the characteristics of entrepreneurs through a range of case studies, and the “mindset” of the entrepreneur. They will gain an overview of the lean business startup process, make an assessment of their own “mindset” for entrepreneurship and map out their journey to develop their mindset and skillset as entrepreneurs.

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This subject explores how a customers’ perceptions – both conscious and subconscious – effect their relationship with a brand’s value proposition. Students will explore how a customer’s interactions with a brand during the customer life cycle will determine levels of customer satisfaction. Students will analyse Customer Journey Mapping techniques, Employees engagement in the customer experience strategy and metrics of satisfaction, loyalty and advocacy.

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This subject introduces students to the main aspects of consumer behaviour, including the societal, family and cultural influences on behaviour. The subject examines vital topics such as consumer learning, needs and wants, motivations, perceptions and experience, and specific consumer behaviours and the factors involved in consumer decision making. Students undertaking this unit are encouraged to critically appraise their own buying behaviour, which in turn assists them in acquiring, critically examining, and communicating information from a range of different sources.

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Integrated Marketing Communications provides students with a contemporary view on the use of all different promotional tools available to marketers today such as sales promotions, direct marketing, advertising, personal selling and public relations.

The subject explores how marketers can increase the number of touch points a brand can explore among its target audience in a consistent and effective manner.

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This subject describes the skills and knowledge required to identify, evaluate and take advantage of marketing opportunities by analysing market data, distinguishing characteristics of possible markets and assessing viability of changes to operations. Is also addresses the skills and required to determine the optimum marketing mix for a BSBMKG501 Identify and evaluate marketing opportunities BSBMKG502 Establish and adjust the marketing mix

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This subject introduces students to the fundamentals of micro-services architecture, software-as-a-service and cloud computing architectures. The focus of this subject is on the business aspects of these solutions to position students to build confidence in negotiating and managing outsourced business projects and/or solutions.

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This practical subject follows on from Principles of Programming and further develops student skills in App development and web design applying current practices used in industry. Students will design, build and test their solution to a common business problem/opportunity.

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Students will learn the importance of data in a centralised environment and the problems inherent in creating, storing, and managing that data. This subject will explore relational database design and modelling and students will learn how to handle data anomalies and the process of data integration. During this subject you will explore an organisation’s need for a data warehouse, learn about data visualisation and evaluate dashboard designs to view data.

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This subject introduces students to programming as a tool for developing systems and addressing business needs. Students will learn Unified Modelling Language (UML) and Integrated Development Environment (IDE) to design, create, compile, test and run programs, applying object-oriented concepts to construct classes and methods to solve organisational problems. This subject will be tailored to student’s levels of expertise and expose students to an object-oriented programming language(s). Furthermore, it will equip students with the skills to assess and apply requirements in business environments.

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The subject aims to provide non-accounting students with a broad, business-based introduction to the conceptual foundations of accounting and finance. The use of management accounting information assists in key areas of planning, controlling, reporting, and decision making. It introduces students to basic concepts and functions of the balance sheet, profit and loss statements, cash flow statements, techniques for analysing financial statements investment decisions, full costing and opportunity costing analysis and managing working capital.

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This subject introduces the student to the foundations of business. The focus of this subject is on providing fundamental concepts and context for students to enrich their mastery in subsequent studies while developing as a reflective practitioner. Students will examine the functional operations of business and the environments in which it operates. This may include analysing the economic, social, political, legal, technological and ethical influences on contemporary businesses. Students will also examine the viewpoints of internal and external stakeholders.

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This subject covers the information technology needs of hospitality and tourism businesses. The subject will focus on the Internet and information technology as tools that influence hospitality and tourism businesses. Emphasis is placed on providing a thorough understanding of how e-marketing, e-commerce and online information distribution are keys to commercial success. Students will be taught about the opportunities and problems created by the development of e-commerce, e-commerce IT, E-commerce portals and business models and the legal and ethical issues of e-commerce through the context of Yield and Revenue Management. Students will also learn to use various tools which will assist them in predicting customer demand at the micro market level, and the maximization of revenue through pricing optimization. Students will be required to interpret and utilize financial data to make revenue and yield decisions.

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This subject introduces students to the ways in which the internet and new digital and interactive technologies can be used in the development of digital marketing strategies. It also highlights the integration of digital marketing with traditional marketing strategies and practices. It focuses on new digitally orientated business models that add customer value, build customer relationships and increase company profitability. The subject examines vital topics such as digital marketing strategy development and planning, the impact of emergent technologies, social media marketing, web design, digital communications and customer relationship management as well as the ethical and legal issues involved in digital marketing.

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BSBPMG522 - Undertake project work describes the skills and knowledge required to undertake a straightforward project or a section of a larger project. It covers developing a project plan, administering and monitoring the project, finalising the project and reviewing the project to identify lessons learned for application to future projects. BSBPMG522 - Undertake project work

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Agile Business Analysts use Agile methodologies, which are founded in adaptive iterative planning cycles. These cycles support early delivery and continuous improvement that are responsive in rapidly changing environments. You will learn how to put these methodologies into practice as a domain expert working with organisational stakeholders. These include primary techniques used by Agile teams and you will develop skills for documenting requirements, conceptual modelling, and solution development.

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This subject is built on broad aspects of sustainable development, corporate responsibility, stakeholder thinking and accountability. It explores how organisations acknowledge their impact of their activities in economic, social, and environmental terms. Students will examine why organisations around the world are increasingly moving to reduce the adverse effects of business operations on their stakeholders and local communities. It discusses some of the most common practices associated with environmental ethics evolving to sustainability ethics. It also examines the link between social responsibility and corporate governance. This course will equip you with a set of tools for managing and leading organisations more ethically and sustainably.

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The management of security continues to be a major challenge for business. While much of the course so far has focused on intended good use of Information Systems, this subject addresses the need for management of unintended or irresponsible uses of information in business. Students will learn to protect against threats and vulnerabilities in network and system security.

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This subject introduces students to activities, techniques, and methodologies a systems analyst uses to design information systems that, when built, enhance the organisation’s ability to meet its business goals via available technology. These include define requirements for system, model high-level behaviours of system, and design blueprint, that is, planning and implementation and will move through object-oriented approaches to analysis and design, the transformation of user requirements to system design. User empathy is promoted in this subject, using the unified modelling language (UML).

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A key element of this course is the placement of the students with an endorsed host organisation to complete a minimum of 320 hours of discipline-based professional work placement. While work experience is a component of the placement, considerable emphasis on the development of workplace knowledge and employability skills such as communication and coordination skills, the role and responsibility of discipline based professionals, and the links between learned theory and practice in the workplace. A key task will be the completion of a reflective journal covering the experience and the identification and analysis of key learning outcomes.

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Lean Startup is a new, field-tested approach that provides students with the skills to minimise the chances of business failure and increase the chances of success. Students will learn how to apply lean principles and techniques such as minimum viable product, pivoting, actionable metrics, innovation accounting, business model canvas and lean canvas. Through this subject, students will develop and test their business concept and develop their business plan ready to pitch to potential investors.

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This subject is built on broad aspects of sustainable development, corporate responsibility, stakeholder thinking and accountability. It explores how organisations acknowledge their impact of their activities in economic, social, and environmental terms. Students will examine why organisations around the world are increasingly moving to reduce the adverse effects of business operations on their stakeholders and local communities. It discusses some of the most common practices associated with environmental ethics evolving to sustainability ethics. It also examines the link between social responsibility and corporate governance. This course will equip you with a set of tools for managing and leading organisations more ethically and sustainably.

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This course seeks to build the knowledge, skills and attitudes required to succeed as an entrepreneur. These knowledge and skills are then applied to identify and evaluate innovative high-growth product and service opportunities in the context of a start-up, a corporation, a not-for-profit or a government institution. The course equips students with practical skills, including creativity tools, cash-flow modelling, business model analysis and lean experimentation.

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This subject describes the skills and knowledge required to select and confirm an appropriate international market. It applies to individuals who possess a sound theoretical knowledge base in international business management, and demonstrate a range of managerial skills to ensure international business activities are conducted effectively. BSBMKG516 Profile international markets and development