Diploma of Event Management

Shayne Evans

Australia's fastest growing university...

"I chose APM because of the small class sizes and the individual attention that it offered. I didn’t want to feel like 'just another student'. I wanted to know my lecturers and for them to know me."

Shayne Evans | Graduate
Bachelor of Business (Event Management)

Our Diploma of Event Management course gives you the business skills to manage and run large-scale events.

Our Diploma of Event Management course gives you the business skills to manage and run large-scale events. Through this course, you’ll learn to generate creative and innovative events concepts for a business environment and learn how to execute these projects. You’ll gain industry experience while learning from those well established in your chosen career.
The Diploma of Event Management course is available on our Sydney and Brisbane campuses. It is also available as an online course and can be completed in one to two years, depending on your study options.

Diploma > Degree > Masters

Graduates of this Diploma will receive course credits to pathway into the Bachelor of Business programs, which means you could shave up to one year of study time off the degree.

Interested in getting an MBA? Graduates of the Bachelor of Business programs will get entry into the Master of Global Project Management, Master of Business Administration or other Masters at Torrens University Australia, once you have three years of professional experience.

CRICOS CODE
094182M

Key Study Outcomes:

  • Managing and running large-scale events
  • Generate innovative event concepts
  • Knowledge of marketing and strategy
  • Business practice skills
  • Understanding of the role of events in a business environment
  • Industry experience

About the School

APM College of Business and Communication courses are delivered by Torrens University Australia Ltd, ABN 99 154 937 005, RTO 41343, CRICOS 03389E.

Read more about APM College of Business and Communication

APM College of Business and Communication

Course Delivery

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Workload and Assessment

No. of timetabled hours per week:

10 hours study required per subject, per week, during a trimester.

e.g. If you undertake two subjects in a trimester, the study requirement is 20 hours each week.

Typical assessment includes:

• Demonstration/Observation
• Assignments

Subject Information

This subject introduces the student to events at the initial concept phase, working through the design and planning phases of event creation. The subject will expose students to a wide variety of types of events and students will develop a solid understanding of appropriate event themes and design concepts.

The Business Communications subject provides a dynamic focus on managerial communication and professional development.  It will assist students to develop the interpersonal and written communication skills required for success in business. Students will be immersed in a series of skill-based activities, simulations, and individualized coaching designed to build their strategic thinking and communication skills. Additionally students will gain confidence in their communication through application and feedback. Emphasis is placed on writing skills, reports, and presentations, and using technology to communicate.

This subject explores how a customers’ perceptions – both conscious and subconscious – effect their relationship with a brand’s value proposition. Students will explore how a customer’s interactions with a brand during the customer life cycle will determine levels of customer satisfaction. Students will analyse Customer Journey Mapping techniques, Employees engagement in the customer experience strategy and metrics of satisfaction, loyalty and advocacy.

This subject introduces students to the concept of an organisation, and their role within the organisational context. The student will explore the impact of their relationships and emotional intelligence within a business context, as well as developing the skills to foster effective workplace relationships and to learn how to continue to develop and refine these skills in the workplace. Students will gain an understanding of the idea of cultures within organisations, and how their actions interact within these relationships.

This subject introduces the student to venue management as an integral part of event management and operations. It acknowledges that each venue is different but that each venue operates within a broad industry model. Students will be exposed to different venue types and sectors and the general management principles; including the asset management, maintenance, repair and purchase processes.

Building upon event concepts and design knowledge, this subject introduces the student to the skills and knowledge of event operation and management and the student will be able to learn how and where to apply the various operations and management tools. The unit further exposes the student to the strategic framework and strategic planning function; contextualised within the event management and operations environment.

This subject introduces students to the scope and diversity of the events industry and how it functions as a key component of broader business industries. Students will be exposed to a range of events, both large and small, private and public, covering the broader spectrum of the types of events in the Events industry.

This subject describes the skills and knowledge required to identify, evaluate and take advantage of marketing opportunities by analysing market data, distinguishing characteristics of possible markets and assessing viability of changes to operations. Is also addresses the skills and required to determine the optimum marketing mix for a

BSBMKG501 Identify and evaluate marketing opportunities

BSBMKG502 Establish and adjust the marketing mix

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