The importance for students to design outside their comfortable zone

Rosie Conway

Rosie Conway’s top tip for upcoming designers: Don't be afraid to take on projects that challenge you and push your creative boundaries.

The decision to pursue a Bachelor of Communication Design was a natural choice for Rosie Conway. With an unwavering desire to immerse herself in the world of creativity, she graduates as an award-winning designer with insights into how continuous learning will aid her career growth.

Learning the steps of the design process hands-on

Throughout my life, I've always thrived through hands-on learning experiences, and my creativity has been a driving force in shaping my identity.

During my final year of school, I embarked on three major projects, each one fueling my passion even more. This love for the creative process led me to seek a career path that not only brings me joy but also provides me with a sense of fulfilment.

The benefits of studying Design online

I had the privilege of experiencing both online and on-campus learning. Initially, I began with online studies for the first trimester but soon transitioned to a combination of one online lecture and two on-campus classes. The following year, I opted for an all on-campus schedule however, I finished my degree during COVID so finished up online! Interestingly, this blended approach has proven to be beneficial, as my current work environment includes both office and remote days. Personally, I found the online format to be conducive to my creative process, allowing me to delve deeper into my creativity within the comfort of my own space.

During my studies, I embarked on a diverse range of projects, some of which I am proud of, while others now I cringe at. However, this journey of creating allowed me to grow and learn invaluable lessons. The strategic aspect of communication and design interested me from the beginning, leaving a lasting impact on my approach even beyond my academic pursuits. While initially focused on mastering the strategic elements, I eventually struck a balance between strategy and creativity as I neared the end of my studies. Delving into the intricacies of the design process, I discovered a fascination with the foundation that precedes the visual aspect.

In terms of techniques and technologies, I honed my skills in Adobe Suite (InDesign, Illustrator, Photoshop, After Effects), while developing a keen sense of how design can be strategically employed.

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Opportunities from Design internship

I had the incredible opportunity to embark on a three-month design internship at an alternative investment agency, where I delved into the financial field. Although it wasn't necessarily the exact design work I envisioned or aligned with my personal style, the experience proved to be invaluable. It taught me the art of designing within strict guidelines and adhering to brand guidelines, ultimately sharpening my ability to craft designs that fulfil a specific brief. Not only was it an enjoyable experience, but it also provided me with the chance to meet some great individuals and gain profound insights into working within an office environment.

Rosie’s top tips for starting a design career

If you're considering studying the same course or entering the design field, I would say to embrace every opportunity to learn and grow. Don't be afraid to take on projects that challenge you and push your creative boundaries.

Secondly, build a strong network and say yes to as much as you can, always back yourself! Most importantly, have fun along the way and let your passion fuel your creativity.

How to find your niche as a designer

I'm currently fortunate to be part of the vibrant team at Buffet Digital, a creative agency specialising in the realm of food and drink! Combining my passion for design with my background in Hospitality, I always envisioned myself using design to make an impact in the food and beverage industry. I followed a few different design pages that focused on food and beverage and loved what they did! Interestingly, a classmate introduced me to Buffet, and after reaching out, I had the opportunity to freelance with them, they soon after offered me a position as a junior graphic designer. It's been almost a year now, and I couldn't be happier with my role at Buffet!


Industry recognition as a student

Through my studies, I definitely achieved a lot of personal goals and was always looking to improve my own skills. Following the completion of my studies, I had the incredible privilege of being recognised with an AGDA student category award and securing a silver award in the Indigo Awards, which I was super proud of.

I owe a great deal of credit to Billy Blue College of Design for providing me with the confidence and mentorship necessary to enter these competitions successfully. Cheri, in particular, guided me through the process with genuine care and thoughtful consideration.

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