What is a Diploma of Marketing?
A Diploma of Marketing gives you the foundational skills to create exciting strategic marketing campaigns. At Torrens University, you’ll develop practical skills that are in demand by employers. Put your learnings into practice with real briefs for real clients.Learning outcomes
- Understand the role of marketing across organisations of differing sizes.
- Engage with customers before influencing their behaviour.
- Examine industry trends, responsibilities, needs and opportunities.
- Identify branding opportunities, and what makes a brand unique.

AMI accredited
This course is accredited by the Australian Marketing Institute so you know it's industry approved.
This is an AQF Level 5 course delivered by Torrens University Australia Ltd.
*For more details on international student study options.

Career opportunities
With a Diploma of Marketing, you’ll be well placed to take on an entry-level role in the field, furthering your skills in a real-world environment in a variety of industries. In addition, you’ll have the opportunity to move into a Bachelor of Business where you can specialise in Marketing, Event Management, Sports, Entrepreneurship, Hospitality or Hotel Management.
The employment outlook for Advertising and Marketing Professionals is projected to grow. Get job-ready faster – and for less. Enrol in our Diploma of Marketing for our 5 June 2023 intake, complete a minimum of two subjects per Trimester, and receive a 30% scholarship on your tuition fees with a Future Workforce Scholarship. T&Cs apply, contact us to find out how.
Potential career paths
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Assistant Brand Manager
Average salary: $52,000 - $91,000 -
Marketing Officer
Average salary: $72,000 - $100,000

Subjects and units
This course comprises of 8 core subjects. Each subject involves 10 hours of study per week, comprising 3 hours of facilitated study and 7 hours self-directed study.
Requirements
Core subjects
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Business Communications | BIZ101
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Understanding People and Organisations | BIZ102
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Marketing Fundamentals | MKT101A
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Consumer Behaviour | MKG102
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Understanding Advertising | MKT102A
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Integrated Marketing Communications | MKT103A
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Business-2-Business Marketing | MKG201
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Marketing and Audience Research | MKT202A
International students must not enrol in more than one-third (33%) of online subjects over their course, and must study at least one face-to-face subject each study period. Please note that due to COVID-19, authorities have provided exceptions to the usual face-to-face learning requirements until 30 June 2023 only. For more information, visit Study in Australia.
International students on a student visa are required to study full time (i.e. must complete a minimum of 1.0 EFTSL of study per year). For the latest information on study locations, please check the entry requirements flyer.
Industry partners and work placements









Entry details
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Domestic
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International
Fees
Check the domestic course fee schedule for the cost of your course.
FEE-HELP
Eligible Australian students may choose to defer some, or all, of their tuition fees through FEE-HELP, a loan scheme repaid through the tax system based on income.
Scholarships
If you are truly passionate about business, we want to hear from you. We have a variety of business scholarships on offer to assist you in becoming a key part of the business industry.
Now is the perfect time to get started. Enrol in our Diploma of Marketing 5 June 2023 intake, complete a minimum of two subjects per Trimester, and receive a 30% scholarship on your tuition fees with a Future Workforce scholarship. T&Cs apply, contact us to find out how.
Admission criteria
Before you begin your application to study as a domestic student, check that you meet at least one of the requirements listed below.
Year 12 (Australian secondary school certificate) or equivalent.
Successful completion of a Vocational qualification (AQF Level 4 or above),
OR
Successful completion of a Higher Education qualification.
Guaranteed pathway and Recognition of Prior Learning
If you have already completed a qualification you may be able to credit this against your degree with us, even if it’s from another institution. This is called Recognition of Prior Learning. We also offer pathway opportunities to further your learning.Fees
Check the international course fee schedule for the cost of your course. Onshore international students requiring a student visa should choose campus-based / blended options.
Fee payment
Course fees can be paid across three study periods. Each instalment to be paid before the beginning of the academic stage census date.
Scholarships
We want you to have the best possible chance to succeed, which is why we offer a range of financial scholarships to support our international students during their study journey.Admission criteria
Before you begin your application to study as an international student, check that you meet the requirements listed below.
Guaranteed pathway and Recognition of Prior Learning
If you have already completed a qualification you may be able to credit this against your degree with us, even if it’s from another institution. This is called Recognition of Prior Learning. We also offer pathway opportunities to further your learning.How to apply

Get started
Read through the admissions criteria and ensure you meet the entry requirements.

Apply
It’s easy! Apply online below or contact us and we can help on 1300 575 803.
Offer
We’ll contact you shortly after to confirm your details and help you through the rest of the process.
Frequently asked questions
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What are Torrens University Australia’s ATAR requirements for domestic students?
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What if I don’t meet the entry criteria for a degree?
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Am I eligible for FEE-HELP?
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Can I get course credit for previous experience?
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What are Recognition of Prior Learning (RPL) and Credit Transfer (CT)? How do I apply?
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How do I apply for a scholarship?
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Want to find out more?
Don't forget to download the course guide or get in touch with us below.