Master of Business Administration (Sports Management)

---

This subject enables students to demonstrate their ability to think strategically and apply the concepts and tools learned in the course to a sports organisation of their choice. Students will apply investigative and specialised sports knowledge to the professional context of a sporting agency. The subject requires application of concepts, theories and knowledge to the development of management practice in the context of the sports industry

---

This subject provides an overview of the role of marketing as a core function of an organisation and covers the key concepts of marketing, marketing management, market research and marketing plan. The subject addresses the processes of marketing including creating, communicating and delivering value to diverse stakeholders. The subject will cover the role of marketing in relations with other stakeholders including customers, suppliers, managers, workers and others.

---

This subject builds on the principles covered in Strategic Marketing and extensively contextualises marketing to the sports area. Topics covered include sport sponsorship, naming rights and new media in sports.

---

This subject is a two‐week field trip to visit Real Madrid Graduate School at the Universidad Europea de Madrid, Spain. The international nature of this program will enable students to obtain the broadest possible perspective on all existing sports management models. Students may participate in the White Week with other students of the Real Madrid Graduate School. They will have meetings with the top managers of Real Madrid in different areas (strategy, human resources, marketing, foundation, finance). The trip will include also visits to the headquarters of important sports venues such as tennis, golf, fitness and wellness, soccer and non-conventional spaces. This is one of the best experiences a Sports Management student can have, both from a managerial and an operational viewpoint, since they will receive hands-on learning and apply the knowledge they have gained throughout their studies.

---

This subject focuses on the management and operational aspects of managing sports venues. Specifically it will cover sports centre and venue management, attracting events, sports infrastructure, sports facility characteristics, relationship management and human resource management

---

This subject aims to bring a new vision to the ways that projects can be undertaken with a clear entrepreneurial focus and an adherence to social responsibility and sustainability principles. Key areas of curriculum focus are sports for development, sport and values education, sports, health and gender, sport and the environment, sport, peace and conflict resolution, sport and capacity building, social integration, sports and international organisations, corporate social responsibility in sport, entrepreneurship in sport and social enterprises.

---

Drawing on concepts covered in other subjects, the capstone focuses on developing students’ strategic thinking to build and sustain competitive advantage in organisations. Specifically, students are exposed to the frameworks and tools used to develop and evaluate business strategies, including industry analysis and analysis of a firm’s competitive advantage, resources and capabilities. The subject also addresses the issues of business scope, diversification, and managing strategic change. A final project enables students to demonstrate their ability to think strategically and apply the concepts and tools learned in the subject to an organisation of their choice. This subject sees students combine a range of research methodologies to a real business problems to demonstrate how the rigour and application of research processes can underpin the justification for change.

---

Understanding organisational behaviour, politics, dynamics and environments and how they impact on the role and legitimacy of the management function is the core of this subject. This subject helps individuals understand the constraints they face as managers and emerging leaders and how they can develop strategies to leverage advantages and overcome constraints and barriers in their organisations. The subject also focuses on developing some of the advanced communication skills necessary in management and leadership roles, and the ability of the individual to influence others. The subject introduces students to the concept of naturally occurring data and qualitative analysis.

---

Being a leader in a dynamic era requires educated judgement and decision‐making skills. How do leaders collect the most pertinent and important information to make decisions that impact human and financial capital? On what basis are decisions made? This course engages students in the nuances of data collection, how to filter data and how to use it most effectively in decision‐making. Students will apply decision making theory and behavioural economics to a range of case studies to acquire situational based leadership, judgement, and decision‐making skills. The subject further develops students’ quantitative research skills.

---

This subject is focused on how to utilise accounting and financial information for decision‐‐‐making purposes. It is designed for the leader who will be using, rather than producing accounting and financial information. This subject also addresses the various types of financial decisions that leaders must make, and the strategies necessary to anticipate the alternatives, evaluate the advantages and disadvantages of each and recognise the tradeoffs inherent in each alternative. The objective of this subject is for students to learn how to apply accounting and finance theory and principles to the analysis of important business problems, further developing their skills at using quantitative analysis and research to support a line of argument.

---

Being an effective and genuine leader in a dynamic era requires an understanding of leadership concepts, how leaders think and act, and how various management styles impact situations and relationships within an organisation. Being a dynamic leader also demands a strong set of competencies such as motivating self and others, leading creativity in an organisation, cultural intelligence, and navigating ambiguity. This subject provides students with a foundation of leadership theory, styles, and approaches, and an opportunity for students to assess and build on their own leadership styles throughout the subject, developing their personal sense of social justice in the workplace as they progress through the subject. As such, the subject introduces students to reflexive research methodologies and the concept of the lived experience as a research method.

---

Business leaders are expected to make considered and rational decisions that take cognisance of the complex competitive and often volatile environment in which they operate. This subject explains the micro and macroeconomic context needed for making these decisions. It also outlines how institutions, particularly the government and regulatory authorities, shape and constrain that environment. By the end of the subject, students will be able to use economic theories to help them make decisions about the optimal allocation of business resources and to understand the potential impact of regulatory and economy-wide changes on their business environments.