Graduate Certificate of Revenue Management

Are you ready to become an expert in revenue management? Gain real experience, excel your professional skills and achieve the best possible financial results for your business.

Graduate Certificate of Revenue Management is the first accredited Graduate Certificate of Revenue Management globally.

The Graduate Certificate of Revenue Management (GCRM) will equip you with advanced revenue management skills that will prove invaluable in the workplace and assist you in forging a promising career post-graduation with experience and in-depth knowledge of Revenue Management in an accommodation context.

The structure of the award is predicated on providing students with a systematic, coherent and comprehensive knowledge of revenue management contextualised within accommodation management throughout the course. This structure provides graduates with a well-rounded understanding of what is required to establish a revenue management career within the accommodation sector, as well as being able to function effectively as a senior hotel executive.

This course is delivered by Torrens University Australia Ltd, ABN 99 154 937 005, RTO 41343, CRICOS in partnership with ARMA

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Key Study Outcomes:

About the School

The course is delivered by Torrens in partnership with ARMA (Australian Revenue Management Association).

Read more about Torrens University Australia

Torrens University Australia

Course Delivery

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Workload and Assessment

No. of timetabled hours per week:

10 – 12.5 hours study required per subject, per week, during a trimester.

Typical assessment includes:

Methods of assessment may include individual assignments based on live briefs, group assignments, project reports, presentations, research reports, work application folios, scenarios and case studies, and reflexive logs.

Subject Information

In this subject, students will explore the principles involved in developing an effective revenue strategy whilst building on the foundations of the analysis analytical work previously undertaken. Whilst exploring strategy through both a macro and micro lens, the subject will incorporate simulated industry scenarios that will allow students to develop and test their strategies and form strategic, tactical, and operational approaches to both accommodation and food and beverage profit optimization.

The use of control of manipulation and presentation of data in organisations is becoming increasingly important in the management of stakeholder expectations. This subject explores the role of managing information systems, the impact of technological change on the management of information, and the risks associated with poor information management. Students work with case studies and scenarios to develop strategies for reviewing management information systems in their own contexts.

In this subject, students will be introduced to the principles of revenue management and its role in managing perishable inventory that has fixed capacity, and time-variable demand. This subject introduces students to the principles of revenue management within an accommodation context. Students will learn to use key performance indicator calculations and apply a deep understanding of how to analyze and interpret data sets, segment market demand and forecast effectively, and evaluate the use of multiple distribution channels to optimize revenue and profits. Students will also explore digital marketing strategies within the context of revenue and yield management. Through this knowledge of key performance indicators and an understanding of various revenue management principles, students will be able to apply their knowledge in a simulated situation and test the various approaches a revenue manager can take.

This subject builds on systems theory and introduces students to a holistic view of the organisation and the broader ecosystem it operates in. It also introduces students to the basic principles of operations management in the context of Systems Thinking. Students will be exposed to Systems Thinking tools to diagnose and propose innovative solutions to contemporary business issues.

The process of creation, from conception through distribution, is complicated and requires a diverse set of management skills. Students in this subject are introduced to the knowledge, tools, and techniques needed to manage projects successfully throughout a project life cycle, and to the language used by practitioners in conjunction with the terminology recognised by the Project Management Institute (PMI). Students explore the project management knowledge areas and process groups of the Project Management Body of Knowledge (PMBOK) guide. Students also examine the ways these two dimensions of project management interact in initiating (scoping), planning, executing (launching), monitoring and controlling, and closing a project.

Being an effective and genuine leader in a dynamic era requires an understanding of leadership concepts, how leaders think and act, and how various management styles impact situations and relationships within an organisation. Being a dynamic leader also demands a strong set of competencies such as motivating self and others, leading creativity in an organisation, cultural intelligence, and navigating ambiguity. This subject provides students with a foundation of leadership theory, styles, and approaches, and an opportunity for students to assess and build on their own leadership styles throughout the subject, developing their personal sense of social justice in the workplace as they progress through the subject. As such, the subject introduces students to reflexive research methodologies and the concept of the lived experience as a research method.

This subject is focused on how to utilise accounting and financial information for decision–making purposes. It is designed for the leader who will be using, rather than producing accounting and financial information. This subject also addresses the various types of financial decisions that leaders must make, and the strategies necessary to anticipate the alternatives, evaluate the advantages and disadvantages of each and recognise the trade-offs inherent in each alternative. The objective of this subject is for students to learn how to apply accounting and finance theory and principles to the analysis of important business problems, further developing their skills at using quantitative analysis and research to support a line of argument.

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