Graduate with a Bachelor of Business and you’ll be job-ready to move into a management role in a leading organisation, or launch your own business as an entrepreneur.

Throughout the course, you will develop the skills to research, anaylse and interpret the international and domestic business environments; create effective marketing plans; and identify exciting and strategic business opportunities.

In the core subjects, guided by industry experts, you’ll build your business knowledge and critical thinking skills, which are relevant for a career in any industry.  As well, you’ll follow your passions by choosing electives in areas such as marketing, public relations and hospitality.

Career Outcomes

Some of the many paths waiting for you when you graduate with a Bachelor of Business include:

  • Running your own business
  • Developing an idea and becoming an entrepreneur
  • Leading successful sales teams
  • Managing the administration or operations for major or boutique companies
  • Supervising state-of-the art facilities
  • Or becoming a brilliant business development manager

Diploma > Degree > Masters

Interested in getting an MBA? Graduates of the Bachelor of Business programs will get entry into the Master of Business Administration or other Masters at Torrens University Australia, once you have three years of professional experience.

Guaranteed Pathway Entry

Successful completion of the Diploma of Business with Torrens University Australia will guarantee entry into the 2nd year of the Bachelor of Business.

COURSE OVERVIEW

Qualification Title BACHELOR OF BUSINESS
Study Options  Domestic Australian students  

Full-time

Part-time

Accelerated

Online

Hybrid

Study Options  International students International students on a student visa must not enrol into any more than a third or 33% of online subjects over their course and must study at least one subject that is face to face in each trimester.

International students on a student visa are required to study full time, i.e. the student must complete a minimum of 1.0 EFTSL of study per year.

Start Dates February, June, September

For specific dates visit the website

Course Length Full-time: 3 years

(9 study periods of 12 weeks, plus breaks)

Accelerated: 2 years

(6 study periods of 12 weeks, plus breaks)

Part-time: 6 years

(18 study periods of 12 weeks,  plus breaks)

 

Payment Options – Domestic Australian students Upfront payment

This means tuition fees will be invoiced each trimester and payment is required on or before the due date.

FEE-HELP

FEE-HELP is Australian Government’s loan scheme for higher education degree courses.

Further information within this Course Information Sheet

It can assist you in paying for all, or part of, your course fees. Repayments commence via the tax system once your income rises above a minimum threshold. Just like with any other debt, a FEE-HELP debt is a real debt that impacts your credit rating.

Payment Options – International students Upfront payment

This means tuition fees will be invoiced each trimester and payment is required on or before the due date.

Further information within this Course Information Sheet.

 

Course study requirements 10 hours study required per subject, per week, during a trimester.

e.g. If you undertake two subjects in a trimester, the study requirement is 20 hours each week.

 

Assessment

 

Subjects have a range of assessment options to suit the students’ requirements and circumstances.

Methods of assessment may include individual assignments based on live briefs, group assignments, project reports, presentations.

Locations Sydney Campus

Brisbane Campus

Adelaide Campus

Melbourne Campus

Online

Delivered by APM College of Business & Communication (APM) at Torrens University Australia
Provider

 

Torrens University Australia Ltd is registered as a self-accrediting Australian university by the Tertiary Education Quality and Standards Agency (TEQSA). CRICOS Course code Bachelor of Business 090275E

Diploma of Business 090282F

 

Provider obligations Torrens University is responsible for all aspects of the student experience, including the quality of course delivery, in compliance with the Higher Education Standards 2015 Accrediting body       Torrens University Australia Ltd
Course Fees  For details, refer to the website Any other fees For details, refer to the website

 

Essential requirements for admission: No additional requirements

Admission Criteria
Applicants with higher education study

 

Successful completion of Diploma level (AQF Level 5 or equivalent) or above qualification.

OR

Successful completion of one full year (1 EFTSL) of an Associate Degree (AQF Level 6 or equivalent) or above qualification.

 

Applicants with vocational education and training (VET) study

 

Successful completion of a vocational qualification (AQF Level 4 or equivalent).

OR

Successful completion of one full year (1 EFTSL) of a Diploma (AQF Level 5 or equivalent) or above qualification.

 

Applicants with work and life experience

 

Demonstrated skills and knowledge gained through paid or unpaid employment, formal learning and/or non-formal learning (presented on a current resume with attached cover letter).
Applicants with recent secondary education (within the past two years) with ATAR or equivalent

(for applicants who will be selected wholly or partly on the basis of ATAR)

Bachelor of Business

Year 12 with ATAR 60+ (or equivalent).

Diploma of Business

Year 12 (or equivalent)

English Language Proficiency

(applicable to international students, and in addition to academic or special entry requirements noted above)

Equivalent IELTS 6.0 (Academic) with no skills band less than 5.5

ATAR profile for those offered places wholly or partly on the basis of ATAR in Trimester 1 2019.

(ATAR-based offers only, across all offer rounds) ATAR (OP in QLD)
(Excluding adjustment factors)
Selection Rank
(ATAR/OP plus any adjustment factors)
Highest rank to receive an offer * 83
Median rank to receive an offer # 60
Lowest rank to receive an offer * 60

Notes:* “<5” – indicates less than 5 ATAR-based offers were made

Other Admission Options

(For applicants who will be selected on a basis other than ATAR)

Special Entry:

Applicants in any category whose study, work or life experiences have been impacted by disability, illness or family disruption will be given special consideration for admission. Each application will be considered on its merit, based on the evidence supplied by the applicant attesting to the circumstances of the applicant. Applicants for special entry may need to complete written or numerical tasks to assist with assessing eligibility for admission.

How to apply

Advanced standing/academic credit/recognition of prior learning (RPL)

You may be entitled to credit for prior learning, whether formal or informal. Formal learning can include previous study in higher education, vocational education, or adult and community education. Informal learning can include on the job learning or various kinds of work and life experience. Credit can reduce the amount of study needed to complete a degree.

Applicants admitted based on prior higher education study may be eligible for Advanced Standing in the form of credit and/or recognition of prior learning (RPL) under the Torrens University Australia Credit Policy.

  • Students with completed subjects may be eligible for specified credit and/or elective exemptions
  • Students who have completed a qualification at AQF level 5 (diploma) or above may be eligible for block credit (where a block credit agreement exists)
  • Students with a mix of formal study and informal and/or non-formal learning may be eligible for recognition of prior learning in addition to any credit approved.

Credit will not be applied automatically. Applicants must apply for credit and/or RPL as early as possible prior to each study period, with applications not accepted after week 2.

For further information about credit and recognition of prior learning, please see /apply-online/course-credits.

STUDENT PROFILE

The table below gives an indication of the likely peer cohort for new students at the institution. It provides data on students that commenced undergraduate study and passed the census date in the most relevant recent intake period for which data are available, including those admitted through all offer rounds and international students studying in Australia.

Applicant background Trimester one  2019
Number of students Percentage of all students
(A) Higher education study 10 9%
(includes a bridging or enabling course)
(B) Vocational education and training (VET) study <5 N/P
(C) Work and life experience 11 10%
(Admitted on the basis of previous achievement not in the other three categories)
(D) Recent secondary education: <5 N/P
·        Admitted solely on the basis of ATAR
(regardless of whether this includes the consideration of adjustment factors such as equity or subject bonus points)
·        Admitted where both ATAR and additional criteria were considered na N/P
(e.g. portfolio, audition, extra test, early offer conditional on minimum ATAR)
·        Admitted on the basis of other criteria only and ATAR was not a factor <5 N/P
(e.g. special consideration, audition alone, schools recommendation scheme with no minimum ATAR requirement)
International students 79 72%
All students 111 100.00%

Notes:        “<5” – the number of students is less than 5.

N/A – Students not accepted in this category.

N/P – Not published: the number is hidden to prevent calculation of numbers in cells with less than 5 students.

 

Where to get further information:

Torrens University

UAC

Australian Tertiary Admissions Centres (TACs)

Quality Indicators for Learning and Teaching (QILT)

COURSE STRUCTURE

The Bachelor of Business course structure is three years (240 credit points) in duration (normal full time). 8 subjects (10 credit points each) per year is deemed a normal full time load.  Students can fast-track the completion of the degree by taking 4 subjects (40 credit points) per trimester over six trimesters.

COURSE RULES

The course of study is made up of:

  • Core subjects: There are 8 core subjects (80 credit points) found within the Bachelor award; 4 of these core subjects (40 credit points) are at the foundation (100) level. This structure provides students with a broad generalist business foundational platform upon which their chosen specialism and electives can be scaffolded.
  • Core specialism: There are 3 core specialism subjects (30 credit points)
  • Elective subjects: There are 13 electives which may be chosen from any of the TUA undergraduate courses (pre-requisites permitting). 2 electives (20 credit points) must be chosen from 100 level subjects, 4 electives (40 credit points) must be chosen from 200 level subjects and 1 elective (10 credit points) must be chosen from 300 level subjects.
Subject Code Subject name
BIZ101 Business Communications
BIZ102 Understanding People and Organisations
MKT101A Marketing Fundamentals
BIZ104 Customer Experience Management
BIZ201 Accounting for Decision Making
BIZ202 The Business Environment
BIZ301 Organisational Creativity and Innovation
BIZ304 Business Consulting Project
MGT301A Ethics and Sustainability
MGT302A Strategic Management
IND301A Industry Consulting Project
100 Elective
100 Elective
200 Elective
200 Elective
200 Elective
200 Elective
300 Elective
Elective (any level)
Elective (any level)
Elective (any level)
Elective (any level)
Elective (any level)
Elective (any level)

Diploma of Business

The Diploma of Business course structure is 1 year (80 credit points) in duration (normal full time). 8 subjects (10 credit points each) per year is deemed a normal full time load.

Admission Criteria

 

To be eligible for admission you must satisfy one of the entry requirements below:

Recent Secondary Education Entry

Year 12 (or equivalent)

OR

Higher Education Entry

Successful completion of Diploma level (AQF Level 5 or equivalent) or above qualification.

OR

Successful completion of one full year (1 EFTSL) of an Associate Degree (AQF Level 6 or equivalent) or above qualification.

OR

Vocational Education Entry

Successful completion of a vocational qualification (AQF Level 4 or equivalent).

OR

Successful completion of one full year (1 EFTSL) of a Diploma (AQF Level 5 or equivalent) or above qualification.

OR

Work and Life Experience Entry

Demonstrated skills and knowledge gained through paid or unpaid employment, formal learning  and/or non-formal learning (presented on a  current resume with attached cover letter).

IELTS (or equivalent) score of 5.5, with no skills band less than 5.0

 

Course Rules

The course of study is made up of:

  • Core subjects: There are 4 core subjects (40 credit points) found within the Diploma award
  • Elective subjects: There are 4 electives which may be chosen from any of the TUA undergraduate courses (pre-requisites permitting). 2 electives (20 credit points) must be chosen from 100 level subjects
Subject Code Subject name
BIZ101 Business Communications
BIZ102 Understanding People and Organisations
MKT101A Marketing Fundamentals
BIZ104 Customer Experience Management
100 Elective
100 Elective
Elective (any level)
Elective (any level)

SUBJECTS

Subject details

 

Level 100 Core
Subject title, descriptor Credit Points Pre-Requisite or Co-Requisite Specialism
BIZ101 Business Communications

This subject introduces students to the concepts of business communications and transferable academic skills. This subject presents an analysis of the types of communication processes which occur in the internal and external business environment, including an examination of the theoretical underpinning of communication in businesses. Emphasis is placed on writing skills, reports, and presentations, and using technology to communicate. The course will provide students with research skills (information literacy), critical analysis, writing and language techniques. Transferable skills including time management and teamwork are incorporated in the course. The aim of this subject is to provide knowledge and skills needed for Higher Education, to help students to manage their own success and to assist students in reaching their academic potential.

10
BIZ102 Understanding People and Organisations

This subject introduces students to the concept of an organisation, and their role within the organisational context. The student will explore the impact of their relationships and emotional intelligence within a business context, as well as developing the skills to foster effective workplace relationships and to learn how to continue to develop and refine these skills in the workplace. Students will gain an understanding of the idea of cultures within organisations, and how their actions interact within these relationships.

10
MKT101A Marketing Fundamentals

Students will gain a solid foundation in the marketing discipline introducing relevant and contemporary concepts, theories and models. The unit magnifies the importance of understanding consumer behaviour, market segmentation, targeting and positioning, the extended marketing mix and ethics in marketing.

10
BIZ104 Customer Experience Management

This subject explores how a customers’ perceptions – both conscious and subconscious – effect their relationship with a brand’s value proposition. Students will explore how a customer’s interactions with a brand during the customer life cycle will determine levels of customer satisfaction. Students will analyse Customer Journey Mapping techniques, Employees engagement in the customer experience strategy and metrics of satisfaction, loyalty and advocacy.

10
Level 200 Core
BIZ201 Accounting for Decision Making

The subject aims to provide non-accounting students with a broad, business-based introduction to the conceptual foundations of accounting and finance. The use of management accounting information assists in key areas of planning, controlling, reporting, and decision making. It introduces students to basic concepts and functions of the balance sheet, profit and loss statements, cash flow statements, techniques for analysing financial statements investment decisions, full costing and opportunity costing analysis and managing working capital.

10
BIZ202 The Business Environment

This subject covers the analysis of the macro and micro influences on a business’ strategy and operations. Includes the interactions of Australia’s legal frameworks and global economic principles and the influence on modern organisational decision making. Students will learn about legacy and modern management styles and their application in a dynamic business environment.

10
Level 300 Core
BIZ301 Organisational Creativity and Innovation

This course seeks to build the knowledge, skills and attitudes required to succeed as an entrepreneur. These knowledge and skills are then applied to identify and evaluate innovative high-growth product and service opportunities in the context of a start-up, a corporation, a not-for-profit or a government institution. The course equips students with practical skills, including creativity tools, cash-flow modelling, business model analysis and lean experimentation.

10
BIZ304 Business Consulting Project

This capstone subject enables students to apply theory and learning to practical management in an industry relevant operation. Students will utilise their research skills for real and current management issues on an industry relevant operation and experience personal growth through setting goals, establishing schedules, and accepting responsibility to an organisation and to self for project completion.

10 BIZ301 Specialism
MGT301A Ethics and Sustainability

This subject is built on broad aspects of sustainable development, corporate responsibility, stakeholder thinking and accountability. It explores how organisations acknowledge their impact of their activities in economic, social, and environmental terms. Students will examine why organisations around the world are increasingly moving to reduce the adverse effects of business operations on their stakeholders and local communities. It discusses some of the most common practices associated with environmental ethics evolving to sustainability ethics. It also examines the link between social responsibility and corporate governance.

This course will equip you with a set of tools for managing and leading organisations more ethically and sustainably.

10
MGT302A Strategic Management

Organisations face increasing environmental uncertainty with shortening product and technology life cycles and increasing competition. Managers need to develop an understanding of their organisation’s industry structure, external environment as well as its internal strengths and weaknesses. It is also important that managers are able to think creatively in formulating and implementing their strategies to ensure their organisation’s success in its industry. This subject focuses on providing future managers with relevant strategic management concepts to advance their skills and abilities so that they can contribute towards an organisation’s competitive advantage.

10 Specialism
IND301A Industry Consulting Project

A key element of this course is the placement of the students with an endorsed host organisation(s) to complete a minimum of 200 hours of discipline-based professional work placement. While work experience is a component of the placement, there is considerable emphasis on the development of workplace knowledge and employability skills such as communication and coordination skills, the role and responsibility of discipline based professionals, and the links between learned theory and practice in the workplace. A key task will be the completion of a reflective journal covering the experience and the identification and analysis of key learning outcomes.

10 BIZ201

BIZ301

MGT301A

Specialism
Subject details

 

Level 100 Electives
Subject title, descriptor Credit Points Pre-Requisite or Co-Requisite Specialism
HRM101A Introduction to Human Resource Management

The subject provides students with a comprehensive introduction and overview of the theory and practice of HRM and discusses how it has aligned with developing workplace culture, organisational goals and business competitiveness. Throughout the subject, students will identify and analyse a range of human resources approaches, functions and models, to determine the impact that HRM has on the individual, the organisation and the broader community.   The subject also focuses upon the employment relationship and the importance of ethics and compliance in providing a fair, equitable and safe workplace environment. The subject demonstrates that managing people can contribute to a range of desirable outcomes such as organisational performance, employee productivity and satisfaction and community well-being.

10
EVN101 Introduction to Events

This subject introduces students to the scope and diversity of the events industry and how it functions as a key component of broader business industries. Students will be exposed to a range of events, both large and small, private and public, covering the broader spectrum of the types of events in the Events industry.

10
EVT101A Event Concepts and Design

This subject introduces the student to events at the initial concept phase, working through the design and planning phases of event creation. The subject will expose students to a wide variety of types of events and students will develop a solid understanding of appropriate event themes and design concepts.

10
MKT102A Understanding Advertising

Understanding Advertising introduces students to the fundamentals of advertising and explains how students can use this important tool to solve communication problems in today’s complex and fast-changing world. The unit provides an introduction to the advertising industry and the process of creating advertisements for different media. It begins by looking at the initial steps of advertising planning and research, differentiation and targeting, and the development of an advertising strategy.

10
MKT103A Integrated Marketing Communications

Integrated Marketing Communications provides students with a contemporary view on the use of all different promotional tools available to marketers today such as sales promotions, direct marketing, advertising, personal selling and public relations.

The subject explores how marketers can increase the number of touch points a brand can explore among its target audience in a consistent and effective manner.

10
MKG102 Consumer Behaviour

This subject introduces students to the main aspects of consumer behaviour, including the societal, family and cultural influences on behaviour. The subject examines vital topics such as consumer learning, needs and wants, motivations, perceptions and experience, and specific consumer behaviours and the factors involved in consumer decision making. Students undertaking this unit are encouraged to critically appraise their own buying behaviour, which in turn assists them in acquiring, critically examining, and communicating information from a range of different sources.

10
PRN101A Understanding Public Relations

The subject introduces students to key communication and Public Relations theories, as well as to the history of Public Relations. The relevance of basic communication and mass communication theory within the field of Public Relations is discussed and applied. The subject demonstrates the ethical and legal implications of Public Relations decision making through case studies, application and debate. Different contexts and subfields are explored, with specific reference to emerging technologies and the changing social environment. The role of public relations as a relationship builder and reputation manager is developed together with current issues and cutting edge topics such as risk communication, interactive media, deep branding, social networking, media and regulatory convergence. The transformations in contemporary communication industries and global patterns will be of special significance.

10
PRN102A Introduction to PR Writing

This subject encompasses the fundamentals of PR Writing. The subject explains the Australian media environment to public relations students, including media ownership and the differences between media forms. It introduces students to the main aspects of public relations writing, including selecting the right medium, writing for a range of different media such as internet, broadcast, speeches, and publications, as well as learning to write for ‘campaigns’, undertaking financial and annual report writing. It also provides students with a comprehensive style guide that they can use as a reference when working in the industry. Students also develop a thorough understanding of emerging media technologies and how they influence public relations writing. The subject provides students with a background of the ethical and legal issues associated with public relations and provides information on dealing with crisis communications, such as natural disasters or company problems caused by bad planning or poor decisions.

10
SPO101 Introduction to Sport Management

In this subject students will be introduced to the field of Sport Management. Students will investigate the historical foundations of sport, management principles, socio-cultural influences of sport, and the role of governance in sport. Students will investigate the role sport plays in building communities and analyse the importance that professional sport plays in contemporary society.

10
SPO102 Sports Marketing

Marketing of sports and recreation is more than simply about the product; it is about broader health and wellness, entertainment, community and generating team or brand loyalty. This unit applies the marketing principles and mix to the field of sports and recreation, to take a broader view on how marketing can support health promotion and advocacy through sport.

10
THE101 Introduction to Tourism, Hospitality, and Events

This subject explores the major components and organisational structure of the hospitality, tourism and events industries. It presents historical development, opportunities and current trends in relation to food service, lodging, tourism, and event management. Topics will include key issues within the larger visitor economy discipline including transportation and distribution systems, attractions, accommodation, and event management. This subject will introduce students to both global and local brands as well as develop skills required to source information on the tourism, hospitality and events industries. In addition, students will investigate potential career paths in the tourism, hospitality & events industry and incorporate their Gallup Strengths into their future career planning.

10
FOO101 Front Office Operations

The Rooms Division within a hotel is a key revenue generating area within the context of hotel operations. This subject will introduce students to the Front Office department within the Rooms Division and how it plays an integral role in the overall customer experience. In particular, students will learn how the effective use of Property Management System (PMS) Micros Opera can contribute to the overall guest experience through the various functions within it. Students will cover daily front desk/reception tasks like:

Complete guest reservation, check daily arrivals accurately, allocate rooms, complete guest registration, check guests in and out of their rooms and complete invoicing of guest charges within typical workplace time constraints. In addition prepare and distribute relevant departmental reports.

 

10
EGY101 Exploring Gastronomy

This subject introduces the student to gastronomy and gastronomic heritage, focussing on the role of beverages, the history of meals and their significance to both guests and service providers, the history and importance of restaurants and the development of gastronomic writing. Contemporary regional and indigenous cuisines are explored, including the importance of ethical foods such as organics, the slow food movement, socially responsible food and sustainable or eco gastronomy. This subject focuses strongly on gastronomic tourism, and uses case studies and practical assessments of both Australian and international gastronomic destinations to illustrate the rise, opportunities and challenges and innovations of sustaining such tourism. The impacts of gastronomic tourism, issues relating to regional destination marketing, and the growth of both food and wine tourism are examined through an introduction to wine varieties and their influence on food.

10
PCD101 Place, Culture, and Destination Management

This subject introduces students to the strategic management of tourism destinations. Students will explore the role of destination management organisations (DMOs) and the challenges they face in destination management & marketing. The subject examines the factors that contribute to destination image formation and strategies used to ensure that destinations are viewed by consumers as desired by the DMO. Students will investigate the influence of culture on the tourist experience and strategies used by destinations to manage barriers to successful cross-cultural communication In addition, emerging international tourism trends will be considered from the perspective of the major generating and destination regions. This subject will provide an opportunity for in-depth study of issues and aspects critical to tourism destination management, including planning, management and marketing.

10
THE101 The Tourist Experience

This subject introduces students to the conceptual approaches to the study and management of tourist experiences by combining the perspectives of the tourist consumer with that of experience managers. The subject begins by examining the social construction of the tourist experience, the psychology of the tourist, tourist motivation and the journey from desire to execution and the various influences. It then explores the different interactions of tourists with tourism service providers, hosts and host cultures. In addition it considers how tourist operators manage tourist satisfaction and assesses and evaluates the tourist experience.

10 THE101
Level 200 Electives
EVT201A Event Management and Operations

Building upon event concepts and design knowledge, this subject introduces the student to the skills and knowledge of event operation and management and the student will be able to learn how and where to apply the various operations and management tools.  The unit further exposes the student to the strategic framework and strategic planning function;hh contextualised within the event management and operations environment.

10
EVT206A Sports Events

This unit explores the sport event in depth. It takes the student through the depth and breadth of the sport event industry and the process of delivering a sport event. Students will examine the importance of the sport event sector to the Australian economy and culture, and explore some of the social and ethical impacts of sport. Students will be introduced to unique aspects of sport events and the specific tools used to deliver and manage them. Students will have the opportunity to become familiar with sport event scheduling and the issues surrounding implementing and managing large scale sporting events.

10
MGT201A Project Management

Businesses today are increasingly adopting a project-based approach to undertake and manage a diverse mix of business activities ranging from recruitment and change management to product development and implementation. Project management allows organisations to more effectively manage human and financial resources and to meet specific time constraints. This subject introduces students to the field of project management. It explores the historical development of project management and introduces students to the Project Management Body of Knowledge. It examines the theoretical underpinnings of project management and looks at such specific elements as the project life cycle, the role of the project manager, the use of project teams, issues affecting project implementation, and planning, scheduling, and costing. It also explores how technology is used to assist in the management of projects and discusses various project management tools.

10
MKG201 Business-2-Business Marketing

Business-to-business introduces students to the principles of industrial marketing, also known as B2B. The subject highlights the importance of firms in building strong relationships with their corporate clients in the process of value creation.  Students will develop an understanding of business markets and the business marketing environment and will build upon their knowledge of marketing principles and market segmentation to formulate their own B2B marketing strategy.

10
MKG203 Digital Marketing Communications

This subject introduces students to the ways in which the internet and new digital and interactive technologies can be used in the development of digital marketing strategies. It also highlights the integration of digital marketing with traditional marketing strategies and practices. It focuses on new digitally orientated business models that add customer value, build customer relationships and increase company profitability. The subject examines vital topics such as digital marketing strategy development and planning, the impact of emergent technologies, social media marketing, web design, digital communications and customer relationship management as well as the ethical and legal issues involved in digital marketing.

10
MKT202A Marketing and Audience Research

This subject provides students with both theoretical knowledge and practical application of the quantitative and qualitative marketing research process. It begins with the concept of marketing research and the research process. It discusses how to design a research project and define the research question. It identifies primary and secondary data sources, and introduces students to qualitative and quantitative research methods.

10
PRL201 Content Creation for Social Media

This subject explores the scope and application of the various channels available in the modern Public Relations landscape. Students will learn about the speed of transmission afforded by modern media channels and how to maximise the return on investment (ROI) by using these mediums, highlighting the benefits and risks associated with these most modern methods of social interaction and communication.

10
PRL202 Advanced PR Writing

This subject allows students to refine the theory that they have learned in the course, take their understanding and application of PR to another level and put it into action. Students will further investigate media channel strategies, while focusing on the production of context driven written materials, with an emphasis on the completion of an industry standard Public Relations writing portfolio.

10
PRL203 Corporate Communications

In Corporate Communications the student will focus on all elements and applications of Public Relations in corporate and professional contexts. Students will address the tactics and strategies around Issues and Crisis Management, Stakeholder Management, Not for Profit, Government and Community Relations, and well as the fundamentals of corporate and financial Public Relations and the benefits of corporate and community relationships.

10
SPO201 Sports Law

Sports law as a discipline cuts across a number of areas of law such as contract law, employment law, competition law, intellectual property, criminal law and tort law. In addition, there are a number of areas of law which are specific to sport such as anti-doping policy, sports disciplinary issues, player agency and selection processes. This subject will examine a number of these areas and will analyse the way in which sport and law interact. Students will analyse a number of legal issues connected to the organisation of sporting events, the communication of such events to the public, and participation in sporting events and organisations.

10
SPO202 Managing Teams

There are more to sports teams than the team playing the sport.  There are the support teams, the behind the scenes teams, the training teams, and so forth.  Being able to manage a team in different circumstances for different outcomes is the focus of this unit, drawing on theory and practice from industry as well as sports literature, paying particular attention to different leadership models and team roles.

10
SPO203 Managing Sport Facilities

This subject requires students investigate how to manage, plan and evaluate the sporting facilities that sports teams and local communities rely on for their recreational and sporting needs. Different types of sports venues, construction and refurbishment, venue design, risk management, technology, and venue manage ment will be discussed in detail.

10
HOS203A Food and Beverage Management

This subject provides students with an understanding of strategic, operational and managerial issues facing food and beverage operators. The subject equips students with the knowledge and skills required to successfully manage a variety of food and beverage enterprises within the Tourism and Hospitality contexts with an emphasis on emerging trends in both food and beverage offerings, and management practices.

10
PMT201 Project Management in Tourism

Tourism businesses today are increasingly adopting a project-based approach to undertake and manage a diverse mix of business activities ranging from recruitment and change management to product development and implementation. Project management allows organisations to more effectively manage human and financial resources and to meet specific time constraints. This subject introduces students to the field of logistics and project management from a tourism context. It explores the historical development of project management and introduces students to the Project Management Body of Knowledge and how the concepts are applied from a customer travel itinerary through to implementation of marketing strategies.

10
TOU202A Tour Operations

The subject focuses on the operations of individual service sectors and enterprises associated with tourism. It builds on the understanding that tourism is a complex and dynamic sector and introduces students to its major private and public sector stakeholders including the travel and transport industry, travel agents, tourist destinations, tourist attractions, the hospitality industry, accommodation services, and tour operators.

This subject gives the students a good understanding of how travel agencies operate in the tourism and hospitality industry. It emphasizes the importance of itinerary planning and design, costing, destination research and pre and post tour phases. It also addresses the different day-to-day operational issues which an agency may face while operating in this competitive environment.

10
Level 300 Electives
EVN301 Events Policy & Strategy

This unit provides students with the opportunity to examine strategic management functions and process in the context of events. It examines, current event strategies within organisations, governments and communities and examines the long term plans that impact on events which drives the event portfolio or program for communities and businesses. The unit focuses on the application of the latest thinking on the area of strategic management to the event environment reinforcing a strategic planning and management framework.

10
EVN302 Events Consulting Project

This subject introduces students to the role of being an event consultant in industry. It is designed to give students the opportunity to apply their learning in an industry setting and utilise an array of relevant frameworks, models and other analytical tools, which are fundamental to the practice of consulting.

Central to the role of good event consultancy practice, is the ability to identify the main issues of an event problem/opportunity; formulate sound solutions in the form of recommendations to address the problem/opportunity; and communicate these recommendations in a concise and clear manner to clients. Students will have the chance to participate in teams while working on a practical, real life client case that will simulate an authentic industry consulting project.

10
MKT301A Marketing Strategy

This subject introduces students to the concept of marketing strategy and its position within business strategy and organisational goals. It covers the principles and techniques of creating, implementing, and evaluating a marketing strategy, including analysis of market opportunities and formulating marketing strategies for a variety of different business environments. This subject culminates with a discussion of useful tools and techniques for developing, implementing, monitoring, and evaluating a marketing plan.

10
MKT302A Digital Marketing

This subject introduces students to new digital and interactive technologies that can be used in the development of marketing strategies. It also highlights the integration of digital marketing communications with traditional marketing communication strategies and practices. It builds upon integrated marketing communications principles and focuses more closely on the latest developments in digital marketing techniques. The subject examines vital topics such as digital marketing communications planning, social media marketing, web design, search marketing, email marketing. It also recognises the role of ethics and regulatory bodies in guiding professional digital marketing practice.

10
MKT303A International Marketing

This subject introduces students to the theories and principles of international marketing. The first part of the course examines the economic, financial, legal, political and cultural issues affecting global marketing and business operations. Students will then discuss the profile of international consumers, the evolving global consumer culture and the opportunities that exist for international marketing. The second part of the course looks at the development of international marketing strategies and takes into account research methods, data analysis techniques and marketing mix decisions.

10
MKT304A Brand and Product Management

This subject provides students with theoretical knowledge and practical application of the brand building process and the role of the marketing mix within it. It begins with the strategic importance of brand management and presents a consumer-focused model of brand equity. It explores the contribution of advertising to strategies for building and sustaining strong brands over time.

10
PRL302 Public Relations Strategy Project

This subject introduces students to the role of being a public relations consultant in industry. It is designed to give students the opportunity to apply their learning in an industry setting and utilise an array of relevant frameworks, models and other analytical tools, which are fundamental to the practice of consulting. Central to the role of good public relations consultancy practice, is the ability to identify the main issues of a public relations problem/opportunity; formulate sound solutions in the form of recommendations to address the problem/opportunity; and communicate these recommendations in a concise and clear manner to clients. Students will have the chance to participate in teams while working on a practical, real life client case that will simulate an authentic industry consulting project.

10
SPO301 Health and Advocacy Strategies

This course challenges students to utilize sports and recreation to make an impact. Mental health problems and disorders contribute significantly to the burden of disease; unipolar depression is now the second leading cause of disability worldwide.  Students will learn about the strong relationship between mental health and physical health. Mental health disorders and problems with alcohol and other drugs are closely intertwined and linked to the social determinants of health for which sport and recreation can play a pivotal role. It introduces students to being change agents, teaching them how to recognise health needs in a community and equipping them with the skills they need to communicate to a wide variety of audiences, preparing them to engage with communities to promote health and engage in health advocacy with intersectoral stakeholders and influencers.  Strategies to engage with different communities through sport, and form of partnerships with other sectors will be a key focus of this subject.

10
SPO302 Sports Consulting Project

This subject introduces students to the role of being a sports management consultant in industry. It is designed to give students the opportunity to apply their learning in an industry setting and utilise an array of relevant frameworks, models and other analytical tools, which are fundamental to the practice of consulting.

Central to the role of good sports management consultancy practice, is the ability to identify the main issues of a sports management problem/opportunity; formulate sound solutions in the form of recommendations to address the problem/opportunity; and communicate these recommendations in a concise and clear manner to clients. Students will have the chance to participate in teams while working on a practical, real life client case, that will simulate a real-life industry consulting project.

10
CDC302A Social Enterprise

The theoretical base of this subject focuses on developing the students’ understanding of the fundamental contemporary theories of social entrepreneurship and a variety of applicable business models.

Students will explore the application of entrepreneurship business strategies and apply this knowledge through a philanthropic context.

10
HOS302A Resort & Spa Management

This subject provides an overview of the characteristics of resorts and spas and the management requirements, including the application of financial and marketing strategies. Students will explore the role of consumer demand on shaping the resort and spa experience and investigate the health and wellness industry in this context. This unit will take an international focus, and through case studies, the nature of the resort and spa product will be analysed in terms of its geographical location and what unique experiences it can offer the guest.

10
TOU302A Destinations Management

Tourism is inextricably linked to the concept of ‘destination’ and effective marketing and management of destinations is vital for success in the tourism market. This unit introduce students to the concepts, principles, and processes relating to the creation and development of tourism destinations. It examines the historical, economic, socio-cultural and environmental factors involved in the creation of destinations, the elements that go into the design of destinations, and the concept of the destination as a product. Students will gain an understanding of tourist motivation in relation to destinations and how to market and develop destinations with the customer’s needs in mind. It considers the role of the business plan in destination development and marketing and the broader issue of business management principles in tourism.

10
TOU303A Airline Management

This subject focuses on airline business and marketing strategies. Key airline functional areas such as airline forecasting, pricing, business models and alliances will be included. The interaction between airline operations, business planning, marketing strategies and international aviation will be explored as they relate to airline business and marketing plans.

10
Additional Electives
COMR2000 Management, Leadership, and Professional Practice

This subject introduces students to their intended profession, the business environment and organisations, and the role of ethical standards, communication skills and behaviour in the practice of their profession. It discusses the relevant ethical codes and behaviour norms and how they should be applied in professional situations.

10

Campus Locations

Sydney campus

1-5 Hickson Road,

The Rocks NSW 2000 Australia

Located just a few minutes’ walk from Circular Quay, our new Sydney campus opened in February 2015 and is kitted out with modern facilities, open plan teaching spaces and comfortable student lounge areas. As part of Laureate International Universities Australia, Torrens University Australia students share with students from William Blue College of Hospitality Management. The campus overlooks the iconic Sydney Harbour Bridge and the Sydney Opera House can be seen from the classrooms.

Brisbane campus

90 Bowen Terrace,

Fortitude Valley, Brisbane 4006 QLD

Located a short walk from Brunswick St Mall, the Fortitude Valley train station, our Brisbane campus opened in 2014 and is kitted out with modern facilities, on-site café and comfortable student lounge areas. As part of Laureate International Universities Australia, students at Torrens University Australia share the campus with other Think Education colleges.

The campus is perched on cliffs overlooking the Brisbane River and captures a Queensland architectural-style that our Sunshine State is famous for. Enjoy the latest digital learning technologies, open learning and collaborative classroom and project spaces, and a creative and stimulating vibe.

Melbourne campus

196 Flinders Street,

Melbourne VIC 3000

This campus is situated in Flinders Street, right in the heart of Melbourne’s fashionable and trendiest area. As a student, you will enjoy state of the art facilities and a chance to immerse yourself in a creative and stimulating environment.

Melbourne has a reputation as the cultural hub of Australia. This campus is conveniently located close to a multitude of art galleries, restaurants and cafe precincts. It’s also next door to major landmarks such as Federation Square, St Pauls’ Cathedral, Young and Jackson Hotel, the Banana Alley Vaults, the old Herald and Weekly Times building, Melbourne Aquarium and Batman Park – all of which offer a stimulating and colourful range of fashion, food, culture and industry immersion.

Adelaide campus

88-92 Wakefield Street

Adelaide 5000 SA

Located on the historic site of the Menz biscuit factory, the Wakefield campus of Torrens University in Adelaide has been built from the ground up with a single purpose in mind – the student learning experience.

Students can take advantage of numerous dedicated study areas, breakout pods and chill-out zones, while having unprecedented access to their learning facilitators – there are no separated, closed-off academic offices in the building. Facilitators hot-desk and share open access with the students so the campus functions as a true democratic learning community.

Campus facilities and services

All campuses are designed to provide students with professional spaces in which to learn and work. They have been planned with student study needs in mind with well-equipped accessible learning spaces as well as student breakout areas for group work and spending time with friends.

Facilities and Services include:

  • The Customer Service Hub – our friendly and experienced staff can give help and advice about courses, your enrolment and campus life, including all services and activities on campus.
  • Counsellors are available for students to consult with on a range of personal issues
  • Student wireless access throughout the Campus
  • Student break-out and relaxed study spaces for group work
  • Student lounge areas – most with microwaves, kitchenette facilities and vending machines
  • The Learning Hub, home to the Learning Support Team, encompasses Learning Skills A0dvisors, Learning Technology Advisors, and Library & Learning Skills Officers. It provides an integrated, holistic support program for students throughout the study lifecycle within a library/collaborative study environment.

The service includes:

  • Support and workshops with highly qualified staff in the areas of Academic skills, Library skills, and Technology skills, both on campus and online.
  • Physical and digital resources relevant to studies, such as books, journals, multimedia, databases
  • Self-check kiosks for library loans and print and copy facilities

Success Coaches 

Our Success Coaches are industry and education experts who leverage your strengths to align your learning with your broader life purpose. With a focus on career goals, and trained in Gallup Strength methodologies, your Success Coach will take a strengths-based approach to helping you set your learning and career goals.

Partnering with you for the duration of your studies, the Success Coach is here to make sense of all of the learning experiences, including readiness for and securing of work integrated learning, placements, internships and opportunities in internal enterprises.  All of our coaches are industry professionals, which will give you that inside edge you’ll need to be successful in your chosen career.

Irrelevant of how you like to learn, our coaches are there for you.  Coaching can take place online, or on campus.  Our main priorities are to make sure that you are always well connected and motivated, that you are successfully completing your desired subjects, and that you gain valuable knowledge and experience through participation and engagement, whilst always aligning to your natural talents.

A positive student experience

Torrens University values the importance of a positive student experience, and therefore has robust processes to resolve student complaints.  The Student Complaints Policy, and associated procedures, can be access from the website.

Paying for your qualification

We offer two payment options for this course:

 

Upfront payment

If you want to complete your qualification debt-free you can choose to pay as you go. This means tuition fees will be invoiced each trimester and payment is required on or before the due date using EFTPOS, credit card or Flywire.

FEE-HELP

FEE-HELP is Australian Government’s loan scheme for higher education degree courses.

It can assist you in paying for all, or part of, your course fees. Repayments commence via the tax system once your income rises above a minimum threshold ($54,869 in 2016-17). Just like with any other debt, a FEE-HELP debt is a real debt that impacts your credit rating.

Further information about FEE-HELP, including eligibility, is available at:

FEE-HELP website

FEE-HELP booklets

Austudy and Abstudy

Students enrolled in this course may be eligible for government assistance, such as Austudy or Abstudy.

INTERNATIONAL STUDENTS

Torrens offers a free, personalised admission process where each applicant is considered on an individual basis. Please contact our International Course and Careers Officer for further information and assistance with your application.

Torrens University Australia is an inclusive institution that celebrates diversity in its student community. We provide international students with assistance in finding accommodation, academic support, counselling services and language assistance.

Please read our International Student information or contact us with any questions about studying at Torrens or living in Australia.

WHY STUDY AT APM AT TORRENS UNIVERSITY AUSTRALIA?

APM was established over 25 years ago by a group of industry professionals, Australian Progressive Marketing. They came to education with a vision to transform students into work-ready professionals by offering them the business skills they needed to embark on successful careers.

APM IS MOVING UP

In 2016, APM College of Business and Communication partnered with Torrens University Australia which means every student will now graduate with a university qualification.

Torrens University Australia is part of Laureate International Universities, which means APM students will be joining a global network of over 70 institutions, including renowned business schools from around the world.

APM students will continue to enjoy the benefits of a specialised business school: small class sizes, dedicated student support, faster and more flexible learning options and lecturers who are connected to industry. Plus, work placement internships provide students with the practical skills and experience on their CV to be in demand with employers once they graduate.

And now as a partner of Torrens University Australia, all students graduate with a university qualification, benefiting from wider employment opportunities and recognition.

  1. Graduate Job Ready

Every APM Bachelor degree includes 320 hours in APM’s Industry Placement Program industry across the lifespan of your degree, gaining invaluable work experience and business contacts. With a wide range of organisations to select from, we will assist you in finding a placement where you will experience life working in your industry.

Because APM graduates are so highly regarded, many internships lead to permanent employment – so you could graduate with a job waiting for you.

*If you already have relevant industry experience, you may be exempt from part or this entire subject if you meet the specified requirements.

  1. Lecturers and Academic Staff

APM engages lecturers who are industry practitioners with solid experience in their field. Staff are not only educated and qualified in their chosen field, but have industry and corporate experience, giving them a practical knowledge aspect to their teaching. Students not only learn the theory but get to experience their application in the real world, and the knowledgeable staff are always on hand to assist.

  1. Strong industry connections

APM at Torrens University courses are designed and delivered by industry practitioners. What you learn is practical, relevant and up-to-date.

APM is affiliated with a large number of key industry bodies – making us a strong contender in our field. These bodies include:

  • Australian Marketing Institute (AMI)
  • NSW Institute of Sport (NSWIS)
  • Public Relations Institute of Australia (PRIA)
  • International Special Events Society (ISES)
  • Queensland Academy of Sport (QAS)

FREQUENTLY ASKED QUESTIONS

I haven’t done any formal studying for some time and am concerned about keeping up. Can you help?

Torrens University offers Learning and Academic Skills Unit (LASU) study skills sessions which are useful especially if you are returning to study after a long time or are unfamiliar with the requirements of formal study. These sessions also provide you with tips on studying, making notes, writing assignments and preparing for exams.

In addition, TUA lecturers and staff are always available for advice. You have the option of deferring individual subjects for up to one year so you can study at a slower pace at no additional cost. Many students who are working full-time choose to commence their studies with just one or two subjects while they are getting used to their new work-study lifestyle. You may always pick up additional subjects in future terms also depending on how much time you have to spare.

Is Course Credit available?

Yes, course credit is available upon application and academic approval.  This credit can take the form of credit transfer, block credit, or Recognition of Prior Learning (RPL).  For further information, consult our friendly Course and Careers Advisor, or visit the website.

What materials and equipment will I need to provide?

No specific materials however students are expected to have access to a computer and the internet.

Where are the TUA campuses located?

Even if you study online, all students are welcome to enjoy the facilities at our campuses in Sydney, Melbourne, Brisbane and Adelaide. Each campus is shared with other Think Education and Torrens University colleges, making it a lively community to learn in.

I’m not sure which course is right for me, can you help?

Our Course and Career Advisors are experts in helping you select the right course to match your career aspirations. Give them a call to talk through your options about courses, study mode, study load, course credits and more.

CONTACT US

If you have any further questions, please contact your Course and Career Advisors for additional information.

Email: enquiries@tua.edu.au

Phone: 1300 880 610 (within Australia)

Phone: +61 2 9492 3203 (International)

Website: www.torrens.edu.au


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Torrens University Australia, ABN 99 154 937 005, CRICOS provider number: 03389E. Torrens University Australia is registered as a self-accrediting Australian university by the Tertiary Education Quality and Standards Agency (TEQSA). TEQSA is Australia’s regulatory and quality agency for higher education with the primary aim to ensure students receive a quality education at Australian higher education providers. Information is correct at date of print. TUAMEDECCIS11022016.

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