Get mentored by industry lecturers with real-world experience and graduate confident with a solid understanding of business functions and the networking and communication skills to build your public relations career.
Through this PR degree, you will learn how to engage, communicate and influence audiences giving you the knowledge and experience you need to build a career in PR.
You will learn how to combine communications strategies and current technologies to maximise the impact of messages and how to act ethically and sensitively to the target audience’s needs.
This course will also teach you how PR fits into overall business strategies, and how you can use your PR skills alongside other departments. You’ll study a wide variety of PR subjects, as well as other marketing and business practices essential to every organisation. Economics, law in business, marketing and advertising are also covered.
Strong theoretical knowledge can get you started – but practical experience can get you much further. This Bachelor course combines an academic background with hands-on experience to carve your way in this exciting career. Students must complete a subject, Industry Consulting Project – to experience a business environment first hand and gain practical skills to complement their theoretical knowledge. We will support students in their responsibility to find an industry placement(s). Students will graduate with invaluable work experience, a built-in professional network and a serious competitive advantage to easily transition from University into the workforce.
Key Study Outcomes:
- Strong business and communication skills
- PR strategy, writing and brand building
- Engage, communicate and influence audiences
- Strategic, relationships and crisis management skills
- Knowledge of ethics and consumer behaviours
- Practical work placement