Bachelor of Media Production and Communication

Meaning in media is produced through interconnected systems of signs, symbols and culturally embedded codes. Through the lens of semiotics, students explore advertising theory, communication strategies, and the mechanics of meaning-making across branding, campaigns, and emerging media platforms. The subject introduces key historical, cultural, and technological shifts that shape contemporary media communication and encourages students to challenge conventional creative practices. Through applied semiotic analysis, students develop meaningful, persuasive, and culturally aware advertising concepts informed by evolving audience behaviours and media environments.

Assessment Tasks: Case Study Analysis, Campaign Strategy and Execution

Delivery Mode: On Campus, Online

Psychology of Media and Audience Interaction introduces students to diverse media methodologies that alter the perception of and elicit an emotional response from viewers. Students examine the impact different techniques have on an audience, and how messages can be communicated and altered through creative outputs strategies. Students explore a variety of psychological theories that underpin dynamic media, to interpret meaning, then employ these insights to tell stories and produce works that trigger specific emotional reactions from their audiences. Students formulate and test a hypothesis about the emotional impact specific techniques have on viewers and gather and interrogate data to iteratively refine and reflect on their creative practice.

Assessment Tasks: Case Studies, Report

Delivery Mode: On Campus, Online

From podcasts to film and animation, sound brings stories to life. Sound Production introduces students to the art, craft and professional aspects of sound in media production, enabling students to create immersive, impactful audio experiences using readily accessible industry relevant tools. In this subject, students record and edit sound for media and dialogue, including podcasts, short videos and interactive digital projects.

Students experiment with emerging technologies, including generative artificial intelligence (GenAI) tools, to enhance creativity, sound design and production workflows. They will develop confidence in communication and presentation by pitching ideas, conducting interviews and collaborate effectively to prepare them for professional practice in contemporary creative media and animation contexts.

Pre-requisite: PPI104 Video Production and Editing

Assessment Tasks: Audio File, Script, Video Production

Delivery Mode: On Campus, Online

Narrative Production develops and extends students’ skills in cinematic storytelling and studio-based video production. Students explore concept development and pre-production processes, including scriptwriting storyboarding and production planning to design narrative-driven projects in controlled environments. Through practical projects, they bring fictional stories to life by combining camera techniques, directing, editing, sound design and post-production workflows to communicate mood, tension and audience engagement. 

Students build upon existing knowledge by examining the evolution of storytelling, narrative structures, character development, dialogue and conflict, with emphasis on how visual, auditory and temporal elements combine to create compelling cinematic moving-image narratives.

Pre-requisite: PPI104 Video Production and Editing and MDP202 Sound Production

Assessment Tasks: Pre-production Development, Production and Delivery

Delivery Mode: On Campus, Online

Media, Culture and Society introduces students to media as a powerful cultural, social, political, and economic force that shapes meaning, identity, and public perception. Students analyse and evaluate how media systems, institutions, industries, technologies, journalism, and texts operate within and influence contemporary society. They critically examine structures of power, representation, diversity, and ethical issues embedded in media practices.
Through the study of legacy and digital media, including platformisation, algorithms, misinformation, and audience behaviours, students build on foundational knowledge to link theoretical analysis with practical application, ethical reasoning, and the communication of impactful ideas and narratives. The subject also explores the ethical, societal, and future implications of media, positioning it as a site of storytelling, societal influence, and critical engagement in an ‘always-on’ environment.
By producing a media strategy and artefacts that advocate for change on a chosen social issue, students consolidate their skills as socially responsive and ethically aware media practitioners, ready to engage with complex media landscapes.

Pre-requisite: CGD200 Message, Meaning and Media

Assessment Tasks: Quiz, Workbook, Prototype, Reflection

Delivery Mode: On Campus, Online

From spontaneous interviews to unscripted moments, Documentary and Media Production continues to explore the theory and practice of live-action video and documentary production, helping students extend their skills in interviewing and non-fiction storytelling. Students will plan, capture, and produce content in uncontrolled, live environments, applying journalistic principles such as fact-checking, ethical representation, and narrative integrity. Through practical exercises, students examine how reality is constructed through media, exploring documentary modes, codes, conventions, and the role of filmmakers in shaping meaning for audiences.

Students develop technical production skills, including camera, lighting, and sound techniques suited to on-location production. They translate captured material into compelling non-fiction narratives through editing, sound design, colour grading, and post-production workflows that shape mood, authenticity, and audience engagement.

Upon completion of this subject, students will have a strong understanding of the creative and ethical responsibilities of documentary production and will be able to craft coherent, meaningful screen stories that responsibly represent real people, issues, and events.

Pre-requisite: PPI104 Video Production and Editing and MDP202 Sound Production

Assessment Tasks: Pitch, Presentation, Interview Transcript, Short Documentary Video

Delivery Mode: On Campus, Online

In today’s media landscape, understanding and applying ethical, legal, and professional principles when publishing content is essential. In this subject, students extend and synthesise their existing knowledge to deepen their expertise in responsible media and content production. This includes investigative research, fact-checking, source evaluation, and storytelling across multiple platforms. Students examine media law, professional codes of conduct, censorship, and the management of confidential sources, enabling them to ethically and responsibly produce and publish contentious or sensitive material.

Pre-requisite: CGD200 Message, Meaning and Media and MDP205 Media, Culture and Society

Assessment Tasks: Presentation, Report, Concept & Pitch

Delivery Mode: On Campus, Online

Transform data into a creative advantage. Digital Media Strategy and Analytics equips students with the skills to leverage analytics, interpret audience insights, and apply platform-specific metrics to inform creative decision-making. Students learn to measure campaign performance, assess marketing effectiveness, and ethically apply data-driven strategies to optimise digital content. Through applied projects and critical analysis, students develop the ability to translate data into strategic creative outcomes, preparing them to deliver audience-focused, high-performing digital media across diverse platforms.

Pre-requisite: PPI104 Video Production and Editing and MDP203 Social and Interactive Media

Assessment Tasks: Audience and Platform Insights, Campaign Report

Delivery Mode: On Campus, Online

How do creators and influencers capture attention in a crowded digital landscape? Students explore persuasive video production on emerging media platforms, investigating how creators and influencers engage audiences through micro, macro, and global trends. Through hands-on practice, students investigate, ideate, storyboard, film, and edit branded or creator-driven video prototypes, applying psychological hooks, narrative compression, and platform-aware techniques to produce short-form media that captivates, informs, and persuades audiences.

By interrogating case studies of successful real-world campaigns, students analyse audience engagement, personal brand positioning, monetisation strategies, and evolving distribution practices, including influencer partnerships and sponsorship models. This subject encourages students to challenge conventional video formats, equipping them with the skills and strategic insight to create future-ready, influencer-driven digital storytelling that resonates across diverse platforms and audiences.

Pre-requisite: PPI104 Video Production and Editing and MDP204 Narrative Production

Assessment Tasks: Presentation, Reflection, Video Project & Strategy

Delivery Mode: On Campus, Online

Acting as writer, director and producer, students develop a self-initiated capstone project that serves as an outlet for creative inquiry. They identify a professional or creative focus, conceptualise, plan and produce a substantial media work, experimenting with storytelling, media and production techniques They will select a project type or creative focus, then conceptualise, plan, and produce a substantial media project using advanced storytelling, media and production techniques. Throughout the process, students will critically evaluate their creative decisions and apply industry-standard workflows to deliver a polished, career-ready media outcome, that demonstrates readiness for professional practice or further study.

Pre-requisite: PPI104 Video Production and Editing and MDP204 Narrative Production

Assessment Tasks: Media Project, Pitch, Presentation

Delivery Mode: On Campus, Online

This subject provides students with authentic industry engagement through workplace-based learning or industry project experiences aligned with their field of study. The aim of providing industry-specific opportunities is to enable students to develop skills that will enhance their prospects of gaining meaningful employment and building their career for the future. Work Integrated Learning enables students to integrate theory and practice through observation, participation, critical reflection and the application of professional judgement. Students engage with workplace challenges, industry expectations and professional standards to develop skills in communication, collaboration, problem-solving, ethical practice and lifelong learning. This subject supports students in developing professional confidence, industry awareness and career readiness through meaningful engagement with workplace and project environments.

Students may complete the subject through one of two Work Integrated Learning pathways. 

Option 1: Internship

Students undertake a supervised internship within a professional-related environment, allowing them to gain practical experience while engaging with workplace culture, professional responsibilities and industry practices. Through workplace activities, research tasks, interviews and reflective investigation, student critically evaluate professional workflows, operational practices and stakeholder relationships. The internship pathway enables students to develop professional communication, collaboration, decision-making and reflective practice while applying disciplinary knowledge in authentic workplace settings. Students are expected to demonstrate initiative, professional responsibility and adaptability while contributing to organisational objectives and responding to workplace challenges. 

Option 2: Industry Live Brief

Students respond to an authentic, live industry brief by undertaking a professionally focused design project. Working independently and/or collaboratively, students apply research methods, creative inquiry and project management approaches to analyse client needs, define project parameters and develop innovative solutions. The Industry Live Brief pathway provides opportunities for students to engage with real industry challenges while considering commercial, social, ethical and sustainability factors that influence professional practice. Students communicate project outcomes to industry audiences and critically reflect on design decisions, feedback and professional development throughout the project lifecycle.Through either pathway, students develop and demonstrate evidence-based professional capability, industry engagement, reflective practice and career-ready skills that support their ongoing professional growth and lifelong learning.

Assessment Tasks: Internship, Report, Portfolio, Video-Pitch

Delivery Mode: On Campus, Online

Media Showcase prepares students to launch into the media industry by curating and presenting their creative work through a professional portfolio or showreel, while crafting a cohesive and compelling professional profile. Students experiment with emerging technologies and develop strategies for career sustainability, entrepreneurial thinking, and professional adaptability. By the end of the subject, students will be equipped to present and showcase their work with confidence and position themselves in the dynamic media industry with professional readiness.

Pre-requisite: PPI104 Video Production and Editing and MDP204 Narrative Production

Assessment Tasks: Presentation, Media Showcase

Delivery Mode: On Campus, Online

This subject introduces a core set of industry-standard specialist design software tools. The emphasis of this subject is on building a comprehensive familiarity with these tools and features so that their application becomes second nature and can be treated as part of the overall creative tool kit.

Students will work through a range of small exercises to cement their learning and to build their working knowledge by experimenting with different tools and techniques. Students will then combine these tools and techniques to explore print and screen-based projects and in doing so, become aware of how to create flexible visual outcomes not wedded to single-use mediums.

Assessment Tasks: Online test, vector file, raster and layout file

Delivery Mode: On Campus, Online

This subject explores the history and origins of typographic communication, from cuneiform through to contemporary digital type. It introduces the fundamental principles and terminology relating to typography, including letterform structure, classifications of faces and styles, and typesetting.

Students will work with specialist software to create and manipulate type, and will start to formulate their own set of strategies for effective use of typography as an element of design.

Assessment Tasks: Quiz, Presentation, Design artefacts

Delivery Mode: On Campus, Online

This subject aims to introduce students to the foundations of photo imaging and to develop comprehensive technical skills of operating a digital camera and build experience in taking pictures under a range of conditions. A percentage of time is devoted to students receiving feedback on their recently taken images and learning to give constructive criticism to their peers, enabling them to start seeing and thinking like a photographer. Students are also introduced to primary principles of moving image/video creation.

Assessment Tasks: Online Test, Photographic Images and Report

Delivery Mode: On Campus, Online

In this subject, students are introduced to the properties of light and its evaluation, measurement and control in photo capture. Students learn basic techniques of lighting, including how to identify and manipulate the colour, quantity, and quality and direction of light. Insights into the emotive nature of lighting will be gained, giving students the skills to creatively modify and apply light in a range of studio and location settings for both Photography and video.

Assessment Tasks: Workbook, Report

Delivery Mode: On Campus, Online

This subject explores the groundwork theory and practice of user experience (UX), user interface (UI) and frontend web development and design. The subject initially covers fundamental concepts in UX and UI design. It then transitions to the fundamentals of front-end development and design by teaching students how to code webpages using HTML and CSS. Students will code their own visual designs using a knowledge base of the fundamentals within these two markup languages. In addition to this, students will learn the basic principles of responsive design, and how web pages need to be designed for a variety of screen based media including phones, tablets, laptops and televisions. This subject gives students a foundation of web based digital skills that are required in a variety of design related career opportunities.

Assessment Tasks: Design Documentation, Webpage Development, Responsive Webpage

Delivery Mode: On Campus, Online

This subject introduces students to the fundamentals of user experience design by introducing research methods to identify and explore user needs in contemporary digital applications. Students will first define the user experience problem and hypothesise on solutions before analysing and addressing audience and content requirements. Students will work through concept development, prototyping, validation and testing phases to create and refine user-centered design solutions for interactive media.

Pre-requisite: DIG103 Interaction Design

Bachelor of Game Design and Development: GPF104 Game Production Foundation and GDP102 Game Design Principles

Assessment Tasks: Web Based UI Prototype, Report, Video

Delivery Mode: On Campus, Online

Have you ever dreamt of launching a business, building a personal brand, or creating something with real-world impact? This subject introduces you to the foundations of entrepreneurship and helps you explore what it takes to think and act like an entrepreneur in today’s world. You will examine the mindsets and behaviours that drive everything from AI-powered start-ups to remote-first creative ventures. Whether designing around digital nomadism, building a creator-led brand, or pursuing a social enterprise, you will explore opportunities using practical tools and self-reflection. You will also consider how entrepreneurs address social, environmental, and ethical challenges. By the end of the subject, you will begin to map your entrepreneurial journey grounded in curiosity, creativity, and action. You will learn about entrepreneurship for start-up businesses as well as entrepreneurial behaviour within larger organisations. You will apply the be theory and practice of entrepreneurship, and the assess the characteristics mindset and skills of entrepreneurs.

Assessment Tasks: Entrepreneurial Journey Blog, Entrepreneurial Capability Reflection Video, Entrepreneurial Action Plan

Delivery mode: On campus, Online

Venture Ideation gives students the opportunity to apply their knowledge on the entrepreneurial mindset to start a successful venture. In this highly engaging and media-rich course, students will engage with processes that help them recognise market trends and potential business opportunities. The knowledge and skills will help students to both identify and develop a business case and effectively pitch their ideas.

Assessment Tasks: Pitch Your Idea Presentation, Build Your Business Case, Pitch Your Venture Infographic Presentation

Delivery Mode: On Campus, Online, Intensive

Students will gain a solid foundation in the marketing discipline introducing relevant and contemporary concepts, theories and models. The unit magnifies the importance of understanding consumer behaviour, segmentation, targeting and positioning, the extended marketing mix and ethics in marketing. Industry relevance provides students with the opportunity of applying key concepts in practical settings. These marketing foundations are expanded on in other subjects available as electives.

Assessment Tasks: Report, Test

Delivery Mode: On Campus, Online

This subject introduces marketing concepts and approaches within a digital environment. You will practise segmenting, targeting, and positioning to a market. You will identify how a diverse range of customers make purchase decisions to satisfy their needs and wants. You will explore the mix of decisions regarding product, price, place and promotion, and analyse a market environment in your area of study.

Assessment Tasks: Report, Presentation

Delivery Mode: On Campus, Online