Bachelor of Media Production and Communication

Meaning in media is produced through interconnected systems of signs, symbols and culturally embedded codes. Through the lens of semiotics, students explore advertising theory, communication strategies, and the mechanics of meaning-making across branding, campaigns, and emerging media platforms. The subject introduces key historical, cultural, and technological shifts that shape contemporary media communication and encourages students to challenge conventional creative practices. Through applied semiotic analysis, students develop meaningful, persuasive, and culturally aware advertising concepts informed by evolving audience behaviours and media environments.

Assessment Tasks: Case Study Analysis, Campaign Strategy and Execution

Delivery Mode: On Campus, Online

Psychology of Media and Audience Interaction introduces students to diverse media methodologies that alter the perception of and elicit an emotional response from viewers. Students examine the impact different techniques have on an audience, and how messages can be communicated and altered through creative video and audio strategies.  
Students explore a variety of psychological concepts that underpin dynamic imagery and sound, to interpret meaning, then employ these insights to tell stories and produce works that trigger specific emotional reactions from their audiences. Students formulate and test a hypothesis about the emotional impact specific techniques have on viewers and gather and interrogate data to iteratively refine and reflect on their creative practice.

Pre-requisite: PPI104 Video Production and Editing

Assessment Tasks: Case Studies, Report

Delivery Mode: On Campus, Online

From podcasts to film and animation, sound brings stories to life. Sound Production introduces students to the art, craft and professional aspects of sound in media production, enabling students to create immersive, impactful audio experiences using readily accessible industry relevant tools. In this subject, students record and edit sound for media and dialogue, including podcasts, short videos and interactive digital projects.

Students experiment with emerging technologies, including generative artificial intelligence (GenAI) tools, to enhance creativity, sound design and production workflows. They will develop confidence in communication and presentation by pitching ideas, conducting interviews and collaborate effectively to prepare them for professional practice in contemporary creative media and animation contexts.

Pre-requisite: PPI104 Video Production and Editing

Assessment Tasks: Audio File, Script, Video Production

Delivery Mode: On Campus, Online

What does it take to create content that captures attention instantly? In Social and Interactive Media, students explore the strategies and practices of producing content for social, interactive, and immersive media platforms. They develop advanced skills in digital storytelling, audience engagement and campaign development, using emerging digital tools and interactive design principles. Students apply user-centred design approaches, utilise analytics, interactive elements, and examine the role of influencer collaborations, enabling them to plan, produce, and evaluate professional social media campaigns. 

Assessment Tasks: Report, Campaign Concept & Pitch, Presentation

Delivery Mode: On Campus, Online

Narrative Production develops and extends students’ skills in cinematic storytelling and studio-based video production. Students explore concept development and pre-production processes, including scriptwriting storyboarding and production planning to design narrative-driven projects in controlled environments. Through practical projects, they bring fictional stories to life by combining camera techniques, directing, editing, sound design and post-production workflows to communicate mood, tension and audience engagement. 

Students build upon existing knowledge by examining the evolution of storytelling, narrative structures, character development, dialogue and conflict, with emphasis on how visual, auditory and temporal elements combine to create compelling cinematic moving-image narratives.

Pre-requisite: PPI104 Video Production and Editing and MDP202 Sound Production

Assessment Tasks: Pre-production Development, Production and Delivery

Delivery Mode: On Campus, Online

Media, Culture and Society introduces students to media as a powerful cultural, social, political, and economic force that shapes meaning, identity, and public perception. Students analyse and evaluate how media systems, institutions, industries, technologies, journalism, and texts operate within and influence contemporary society. They critically examine structures of power, representation, diversity, and ethical issues embedded in media practices.
Through the study of legacy and digital media, including platformisation, algorithms, misinformation, and audience behaviours, students build on foundational knowledge to link theoretical analysis with practical application, ethical reasoning, and the communication of impactful ideas and narratives. The subject also explores the ethical, societal, and future implications of media, positioning it as a site of storytelling, societal influence, and critical engagement in an ‘always-on’ environment.
By producing a media strategy and artefacts that advocate for change on a chosen social issue, students consolidate their skills as socially responsive and ethically aware media practitioners, ready to engage with complex media landscapes.

Pre-requisite: CGD200 Message, Meaning and Media

Assessment Tasks: Quiz, Workbook, Prototype, Reflection

Delivery Mode: On Campus, Online

From spontaneous interviews to unscripted moments, Documentary and Media Production continues to explore the theory and practice of live-action video and documentary production, helping students extend their skills in interviewing and non-fiction storytelling. Students will plan, capture, and produce content in uncontrolled, live environments, applying journalistic principles such as fact-checking, ethical representation, and narrative integrity. Through practical exercises, students examine how reality is constructed through media, exploring documentary modes, codes, conventions, and the role of filmmakers in shaping meaning for audiences.

Students develop technical production skills, including camera, lighting, and sound techniques suited to on-location production. They translate captured material into compelling non-fiction narratives through editing, sound design, colour grading, and post-production workflows that shape mood, authenticity, and audience engagement.

Upon completion of this subject, students will have a strong understanding of the creative and ethical responsibilities of documentary production and will be able to craft coherent, meaningful screen stories that responsibly represent real people, issues, and events.

Pre-requisite: PPI104 Video Production and Editing and MDP202 Sound Production

Assessment Tasks: Pitch, Presentation, Interview Transcript, Short Documentary Video

Delivery Mode: On Campus, Online

In today’s media landscape, understanding and applying ethical, legal, and professional principles when publishing content is essential. In this subject, students extend and synthesise their existing knowledge to deepen their expertise in responsible media and content production. This includes investigative research, fact-checking, source evaluation, and storytelling across multiple platforms. Students examine media law, professional codes of conduct, censorship, and the management of confidential sources, enabling them to ethically and responsibly produce and publish contentious or sensitive material.

Pre-requisite: CGD200 Message, Meaning and Media and MDP205 Media, Culture and Society

Assessment Tasks: Presentation, Report, Concept & Pitch

Delivery Mode: On Campus, Online

Transform data into a creative advantage. Digital Media Strategy and Analytics equips students with the skills to leverage analytics, interpret audience insights, and apply platform-specific metrics to inform creative decision-making. Students learn to measure campaign performance, assess marketing effectiveness, and ethically apply data-driven strategies to optimise digital content. Through applied projects and critical analysis, students develop the ability to translate data into strategic creative outcomes, preparing them to deliver audience-focused, high-performing digital media across diverse platforms.

Pre-requisite: PPI104 Video Production and Editing and MDP203 Social and Interactive Media

Assessment Tasks: Audience and Platform Insights, Campaign Report

Delivery Mode: On Campus, Online

Ever wondered how a simple spark of creativity can turn into a thriving business or innovative venture? This subject explores the art and science of transforming imaginative ideas into real-world opportunities. Through ideation, market research, prototyping, and storytelling, students learn to uncover real-world challenges, validate concepts and build ventures that deliver meaningful solutions. From refining a concept to pitching confidently, students develop an entrepreneurial mindset and practical skills aligned with their discipline, values, and professional goals. By the end of the subject, students will articulate a clear creative venture concept, supported by strategic thinking, market insight, and a compelling narrative, ready for industry, funding or self-employment pathways.

Assessment Tasks: Business Idea, Venture Development and Pitch

Delivery Mode: On Campus, Online

How do creators and influencers capture attention in a crowded digital landscape? Students explore persuasive video production on emerging media platforms, investigating how creators and influencers engage audiences through micro, macro, and global trends. Through hands-on practice, students investigate, ideate, storyboard, film, and edit branded or creator-driven video prototypes, applying psychological hooks, narrative compression, and platform-aware techniques to produce short-form media that captivates, informs, and persuades audiences.

By interrogating case studies of successful real-world campaigns, students analyse audience engagement, personal brand positioning, monetisation strategies, and evolving distribution practices, including influencer partnerships and sponsorship models. This subject encourages students to challenge conventional video formats, equipping them with the skills and strategic insight to create future-ready, influencer-driven digital storytelling that resonates across diverse platforms and audiences.

Pre-requisite: PPI104 Video Production and Editing and MDP204 Narrative Production

Assessment Tasks: Presentation, Reflection, Video Project & Strategy

Delivery Mode: On Campus, Online

Acting as writer, director and producer, students develop a self-initiated capstone project that serves as an outlet for creative inquiry. They identify a professional or creative focus, conceptualise, plan and produce a substantial media work, experimenting with storytelling, media and production techniques They will select a project type or creative focus, then conceptualise, plan, and produce a substantial media project using advanced storytelling, media and production techniques. Throughout the process, students will critically evaluate their creative decisions and apply industry-standard workflows to deliver a polished, career-ready media outcome, that demonstrates readiness for professional practice or further study.

Pre-requisite: PPI104 Video Production and Editing and MDP204 Narrative Production

Assessment Tasks: Media Project, Pitch, Presentation

Delivery Mode: On Campus, Online

This subject is designed to provide students with professional experience in an area related to their field of study or the career they are working towards. The aim of providing industry- specific opportunities is to enable students to develop skills that will enhance their prospects of gaining meaningful employment and building their career for the future.
Much of the benefit of work integrated learning comes from observation, practicing under supervision and reflection. Work Integrated Learning is an excellent way to broaden the students learning environment while they are studying. It allows them to see first-hand how what they are learning in their degree translates into practice, as well as how ‘real world’ practice relates to what they are learning at University.
This subject will develop work ready skills and boost students’ employability while they are studying.

There are two work integrated learning options available to students:

Option 1: Internship
Students are offered the opportunity to work within a professional design environment for an extended period of time. It encourages students to build long-term relationships with the design industry and exposes them to the rigour of applied design practice while building their confidence in adapting to new environments. It also provides a context in which to enhance their communication skills and work collaboratively in a professional arena. Students will undertake a series of research tasks, conducting interviews and gathering data in order to understand the key concepts in managing a professional design practice with emphasis placed on the operation of the professional design environment.

Option 2: Industry Live Brief
This subject requires students to respond to criteria set within the context of an Industry Live Project. An understanding of research methodologies appropriate to professional practice and the documentation of personal creative investigation will be explored. Students will also further investigate and examine entrepreneurial and commercial opportunities through collaborative work practice. The subject is delivered from a cross discipline perspective and draws on both discipline specific and common design practices.
Students are required to work both independently or as part of a collaborative team in order to conduct research, analyse and define project parameters and deliver innovative solutions that expand the notion of an industry live brief.

Assessment Tasks: Internship, E-journal

Delivery Mode: On Campus, Online

Media Showcase prepares students to launch into the media industry by curating and presenting their creative work through a professional portfolio or showreel, while crafting a cohesive and compelling professional profile. Students experiment with emerging technologies and develop strategies for career sustainability, entrepreneurial thinking, and professional adaptability. By the end of the subject, students will be equipped to present and showcase their work with confidence and position themselves in the dynamic media industry with professional readiness.

Pre-requisite: PPI104 Video Production and Editing and MDP204 Narrative Production

Assessment Tasks: Presentation, Media Showcase

Delivery Mode: On Campus, Online

Digital Design Foundations | DGDDD100
This subject introduces a core set of industry-standard specialist design software tools. The emphasis of this subject is on building a comprehensive familiarity with these tools and features so that their application becomes second nature and can be treated as part of the overall creative tool kit.
Students will work through a range of small exercises to cement their learning and to build their working knowledge by experimenting with different tools and techniques. Students will then combine these tools and techniques to explore print and screen-based projects and in doing so, become aware of how to create flexible visual outcomes not wedded to single-use mediums.
Assessment Tasks: Online test, vector file, raster and layout file
Delivery Mode: On Campus, Online

 

Typography | DGDTY100
This subject explores the history and origins of typographic communication, from cuneiform through to contemporary digital type. It introduces the fundamental principles and terminology relating to typography, including letterform structure, classifications of faces and styles, and typesetting.
Students will work with specialist software to create and manipulate type, and will start to formulate their own set of strategies for effective use of typography as an element of design.
Assessment Tasks: Quiz, Presentation, Design artefacts
Delivery Mode: On Campus, Online

 

Data Visualisation | CIN100A
This subject introduces students to the theory and practice of information design, displaying data with purpose to foster understanding and engagement. Using a variety of sources, students identify and collate quantitative and qualitative data before synthesising and analysing it with applied organisational methods. Using visualisation techniques, students bring the information to life by telling its story in graphic and/or interactive form that represents the data in an effective and compelling way.
Assessment Tasks: Quiz, Design Artefact, Report
Delivery Mode: On Campus, Online

 

Design Studio 2 | DSO103
Design Studio 2 offers an introduction to the building blocks of creating and developing brands and is designed to give students a broad understanding of the stages and methodologies adopted in the brand development process. The subject draws on the theory and practice that sits behind brand creation. It covers the broad spectrum of brand development, values, trends and branding techniques, as well as fundamentals such as brand positioning and brand architecture. The subject also explores the relationship between branding and audiences, cross-cultural influences and shifts in consumer behaviour. Students must first understand and apply the fundamentals of branding and then go on to use that knowledge as the basis for developing and progressing a brand. This theoretical and practical subject will equip students with the knowledge and insight with which to build their own branding expertise.
Assessment Tasks: Report, Presentation
Delivery Mode: On Campus, Online, Intensive

 

Problem Based Learning Studio | PBL202
Problem-based learning (PBL) builds students’ capacity to become increasingly proficient at addressing complex design problems with creative confidence. Students enhance their design thinking skills and mindsets to deal with the natural uncertainty of complex problems in this subject. They acquire the confidence to iteratively reframe these problems and take risks to create novel evidence-based solutions while preserving ambiguity throughout the process. Students acquire the necessary skills by engaging actively, independently and in collaborative multidisciplinary teams with complex social and meaningful problems. Learning happens by living the process, witnessing their peers’ progress and reflecting on their own experience while supported with academic learning resources.
Assessment Tasks: Report, Individual Reflection, Self and Peer Evaluation
Delivery Mode: On Campus, Online, Intensive

 

Discover, Define, Develop, Deliver | DDD203
This subject introduces students to design thinking through the 'Double Diamond’ methodology, a collaborative process that facilitates the investigation of project challenges, synthesises appropriate concepts and delivers proposals that fulfil the needs of people, the possibilities of technology and the requirements for business success. It is a methodology that utilises both divergent and convergent thinking approaches to problem-solving. It is a method that focuses upon meanings instead of features and the quest for disruptive change, instead of incremental improvement. Students are emphatically encouraged to adopt a visionary approach. Divided into four distinct phases –Discover, Define, Develop and Deliver –the Double Diamond is a simple visual roadmap which helps students understand and frame their design-thinking to define problems, develop potential solutions and deliver meaningful outcomes.
Assessment Tasks: Proposal, Presentation, Blog, Report
Delivery Mode: On Campus, Online, Intensive

 

Design Studio 3 | DSO201
The subject introduces business practices such as costing, time management, value engineering and general models of monetising and valuing output typical of a variety of design industries. Case study analyses’ of a typical design industry business practices, domestic and international, acquaint students with the differences and similarities that exist. Students learn about contractual agreements, and where appropriate become familiar with international shipping and distribution terms as well as an introduction to design copyright laws. Initial overview of time allocation practices and the creation and understanding costing terms such as: Bill Of Material (BOM) /Scope of Work / Deliverables used in typical projects is followed by application. Students plan a project from start to finish through to the development of an appropriate project management plan for their industry such as time management charts with typical dependencies highlighted and costed.
Assessment Tasks: Report, Presentation, Project Plan, Proposal
Delivery Mode: On Campus, Online, Intensive

 

Culture of Change | CDC300A
This subject focuses on strategic brand and communication approaches in driving shifts in ingrained cultural perspectives to create societal change. Through research and critical analysis, students work to understand the broader contextual influences, as well as macro and micro drivers of cognition and behavior, in creating societal perspectives. Students expand on their knowledge of design thinking to examine how disruptive ideas can provide the opportunity to culture hack, leveraging the coercive power of design in branded customer experiences to drive a progressive ‘culture of change’.
Assessment Tasks: Video, Presentation, Report
Delivery Mode: On Campus, Online

 

Social Enterprise | SEN301
Social Enterprise is an exciting theoretically-based subject that is driven by the desire to create positive change through entrepreneurial activities. These activities harness design thinking and problem-solving processes in the realisation of pragmatic, viable project proposals from initiation to client presentation. By providing students with a framework to understand business model generation and the skills to source, evaluate, and measure opportunities through systematic research and competitor analysis, Social Enterprise empowers students to conceptualise, develop and propose new ventures and products that focus primarily upon social change for good. In addition, this subject will help students understand and address the practical challenges of working within this environment; to analyse different entrepreneurial business strategies, to explore diverse funding strategies, as well as incorporate theoretical discussions on major trends and issues in the social economy. Social Enterprise enables students to appreciate the power of creativity in problem-solving and the importance of the designer’s role in making a difference and precipitating change.
Assessment Tasks: Report, Presentation
Delivery Mode: On Campus, Online, Intensive

 

Camera and Capture | ICC100
This subject aims to introduce students to the foundations of photo imaging and to develop comprehensive technical skills of operating a digital camera and build experience in taking pictures under a range of conditions. A percentage of time is devoted to students receiving feedback on their recently taken images and learning to give constructive criticism to their peers, enabling them to start seeing and thinking like a photographer. Students are also introduced to primary principles of moving image/video creation.
Assessment Tasks: Online Test, Photographic Images and Report
Delivery Mode: On Campus, Online

 

Light and Lighting | ILL100
In this subject, students are introduced to the properties of light and its evaluation, measurement and control in photo capture. Students learn basic techniques of lighting, including how to identify and manipulate the colour, quantity, and quality and direction of light. Insights into the emotive nature of lighting will be gained, giving students the skills to creatively modify and apply light in a range of studio and location settings for both Photography and video.
Assessment Tasks: Workbook, Report
Delivery Mode: On Campus, Online

 

Post-production | IP100
In this subject, students further explore advanced digital image techniques and a suite of editing software related to the photo imaging industry. They will also gain knowledge into colour theory and colour management workflows, and manage colour consistency from capture through to output in a digital production environment.
Pre-requisite: IDI100 Digital Imaging
Assessment Tasks: Photographic Images, Print and Report, Digital Artwork
Delivery Mode: On Campus, Online

 

Motion Graphic Design | MGD200
This subject develops idea generation and concept development practices applied to motion graphic sequences. As a means of enriching the design process, the history of motion graphic traditions such as broadcast and film title design are also investigated. Students develop motion graphic animations using a variety of techniques that may include kinetic typography, 2D and 2.5D animation, video compositing, visual effects, and rotoscoping. By exploring new techniques students expand their video, animation and mixed media production abilities.
Assessment Tasks: Video Pitch Presentation, Process Diary, Render
Delivery Mode: On Campus, Online

 

Commercial Photography | ICO200
In this subject, students are introduced to the main genres of commercial photography. Students consider how to interpret, plan and execute a commercial brief in the context of a client's needs and expectations. Building on DPPILL100 (Light and Lighting) students further develop their lighting skills for a range of commercial applications.
Pre-requisite: ILL100 Light and Lighting
Assessment Tasks: Photographic Works, Report
Delivery Mode: On Campus, Online

 

Advanced Video Production | AVP300
This subject investigates advanced video production strategies in the form of mixed media experimental video. Students are required to produce and develop a unique aesthetic and visual style of video through a combination of different moving image mediums such as 2D, 2.5D and 3D. This subject also introduces an array of advanced experimental techniques including visual effects strategies, non-linear narrative, medium and platform specific content, temporal and ephemeral media. Students are required to produce work that breaks conventional video production strategies and embraces new development within and around conventional distribution, consumption and production methodologies.
Pre-requisite: LAP200 Live Action Production
Assessment Tasks: Video Presentation, Report, Rendered Video, Progress Report
Delivery Mode: On Campus, Online

Interaction Design | DIG103A
This subject explores the groundwork theory and practice of user experience (UX), user interface (UI) and frontend web development and design. The subject initially covers fundamental concepts in UX and UI design. It then transitions to the fundamentals of front-end development and design by teaching students how to code webpages using HTML and CSS. Students will code their own visual designs using a knowledge base of the fundamentals within these two markup languages. In addition to this, students will learn the basic principles of responsive design, and how web pages need to be designed for a variety of screen based media including phones, tablets, laptops and televisions. This subject gives students a foundation of web based digital skills that are required in a variety of design related career opportunities.
Assessment Tasks: Design Documentation, Webpage Development, Responsive Webpage
Delivery Mode: On Campus, Online

 

UX Fundamentals | UXF200
This subject introduces students to the fundamentals of user experience design by introducing research methods to identify and explore user needs in contemporary digital applications. Students will first define the user experience problem and hypothesise on solutions before analysing and addressing audience and content requirements. Students will work through concept development, prototyping, validation and testing phases to create and refine user-centred design solutions for interactive media.
Pre-requisite: DIG103 Interaction Design, GDP102 Game Design Principles (only for BGDD25), GPF104 Game Production Foundation (only for BGDD25)
Assessment Tasks: Web Based UI Prototype, Report, Video
Delivery Mode: On Campus, Online

 

Content Management Systems | CMS200
This subject introduces dynamic web development and database driven web design both with and without frameworks. The traditional backend web language PHP is initially introduced to develop custom web templates that pull data via MySQL. From these fundamentals, students develop custom coded templates using modern content management systems (CMS) such as WordPress. Students will be required to code flexible design solutions to visualise and manage complex and variable content. How to develop custom web solutions for clients and the tools to meet specific design and project requirements is also explored.
Pre-requisite: DIG103 Interaction Design
Assessment Tasks: PHP Web Page, Video, Presentation
Delivery Mode: On Campus, Online

 

Advanced UX Applications | AUX300
This subject introduces students to advanced UX applications and methodologies that reflect professional UX employment opportunities. Through a series of design sprints this subject explores the scoping, planning, designing and delivery of a complex feature of a UX design project following user-centred and agile design processes. A range of UX methodologies such as accessibility, information architecture, functionality, user psychology and behaviour, and project management are examined. Students extend their knowledge of research, design, prototyping, and validation methodologies through the development of a single innovative complex feature of a mobile app or web service.
Pre-requisite: UXF200 UX Fundamentals
Assessment Tasks: Report, Interactive Prototypes, Video, Video Presentation
Delivery Mode: On Campus, Online

Introduction to Entrepreneurship | ENT101
The aim of the subject is to develop an entrepreneurial mindset that incorporates creativity, innovation and research/analytical abilities. The subject focuses on entrepreneurship for start-up businesses as well as entrepreneurial behaviour within larger organisations. Students are introduced to the theory and practice of entrepreneurship, the characteristics of entrepreneurs through a range of case studies, and the “mindset” of the entrepreneur. They will gain an overview of the business startup process, make an assessment of their own “mindset” for entrepreneurship and map out their journey to develop their mindset and skillset as entrepreneurs.
Assessment Tasks: Report, Presentation, Development Plan
Delivery Mode: On Campus, Online

 

Venture Ideation | ENT102
Venture Ideation gives students the opportunity to apply their knowledge on the entrepreneurial mindset to start a successful venture. In this highly engaging and media-rich course, students will engage with processes that help them recognise market trends and potential business opportunities. The knowledge and skills will help students to both identify and develop a business case and effectively pitch their ideas.
Assessment Tasks: Pitch Deck, Business Case Canvas, Infographic
Delivery Mode: On Campus, Online, Intensive

 

Introduction to Accounting | ACC102
This subject will introduce you to the role and purpose of accounting processes, systems and ethical frameworks. The subject will also introduce the accounting treatment to record business transactions pertaining to different business types, such as sole trader, partnership and basic companies. With a particular emphasis on computerised accounting systems and processes, this subject will develop skills of double entry accounting. You will gain an understanding of the code of ethics for professional accountants, which underpins the creating and presenting of accounting information for planning and decision-making. You will also study the full accounting cycle and apply it to key areas such as trading inventory, non-current assets, accounts receivables and payables
Assessment Tasks: Reflection Presentation, Accounting Software Assignment, Business Scenario Analysis
Delivery Mode: On Campus, Online

 

The Business of Events | EVT102
In this subject you will be introduced to the many categories of events and their roles in society, the economy and the environment. You will design an event experience for a client in response to their business objectives. Along the way you will go behind the scenes to examine how an event is planned and executed. Topics include event concept and design, and venue selection and theming. Finally, you will focus on the factors that make an event successful.
Assessment Tasks: Infographic, Event Plan, Event Pitch
Delivery Mode: On Campus, Online

 

Project Management | MGT201A
This subject will introduce you to the tools and techniques used in successfully tailoring and managing waterfall and agile projects. The language used by practitioners in conjunction with the terminology recognised by the Project Management Institute (PMI) is explored. You will consider Project Management (PM) principles and performance domains of the Project Management Body of Knowledge (PMBOK) guide, which will include development approach & lifecycle, planning, project work, measurement and delivery.
Assessment Tasks: Case Study, Case Analysis, Test
Delivery Mode: On Campus, Online

 

The Business Environment | BIZ202
This subject will introduce you to how business operates within society. You will investigate changing external environmental forces at the micro and macro levels and how businesses are impacted by and respond to these changes. You will apply business analysis tools and techniques to categorise the impact of political, economic, sociocultural, technological, legal, and environmental factors on businesses. The themes presented in this subject will help develop your business literacy.
Assessment Tasks: Discussion Forum, Learning Log, Storyboard and Editorial Video
Delivery Mode: On Campus, Online, Intensive 

 

Accounting for Decision Making | BIZ201

This subject will provide foundational financial knowledge by introducing basic financial concepts and procedures that are fundamental to the generation of financial information for business decision making. Emphasising the awareness of ethical responsibilities and sustainable practices, this subject highlights use of financial information by a variety of stakeholders in planning, controlling and investing decisions. By understanding the key concepts that underpin the preparation of financial reports, you will examine, interpret financial statements, and generate financial information. Utilising various financial management concepts, you will learn the application of budgeting, costing, and capital investment techniques that support decision making.
Assessment Tasks: Report, Test
Delivery Mode: On Campus, Online, Intensive

 

Organisational Creativity & Innovation | BIZ301

In this subject, you will collaboratively take an idea and create it into a potential business opportunity.  You will assess, research, develop and create a proposed opportunity. This opportunity must currently  not be on the market and could be a new product, service, process or operational improvement. By  the end of this subject, you will enhance your skills in creating a venture-ready business plan and a presentation pitch to persuade relevant stakeholders.
Assessment Tasks: Report, Group Venture Plan, Presentation
Delivery Mode: On Campus, Online, Intensive

 

Strategic Management | MGT302A

How might we change the world through strategic intent?
To thrive amidst uncertainty, digital disruption, and sustainability imperatives, we must be agile. This subject equips you with modern methodologies, including scenario planning and design thinking, to develop effective, evidence-based responses to complex challenges in entrepreneurial, non-profit, social enterprises, government, business, gig economy and other settings.
You will analyse external environments, evaluate industry structures, and assess internal capabilities to create strategic solutions that enable you to pivot and thrive. Through real-world case studies, you will bridge theory and practice, enhancing your capacity to think critically and act decisively.
Pre-requisites: BIZ301 Organisational Creativity and Innovation
Assessment Tasks: Report, Infographic, Presentation
Delivery Mode: On Campus, Online

Marketing in the Digital Era | MKT105
This subject introduces marketing concepts and approaches within a digital environment. You will practise segmenting, targeting, and positioning to a market. You will identify how a diverse range of customers make purchase decisions to satisfy their needs and wants. You will explore the mix of decisions regarding product, price, place and promotion, and analyse a market environment in your area of study.
Assessment Tasks: Report, Presentation
Delivery Mode: On Campus, Online

 

Marketing Fundamentals MKT101A
Students will gain a solid foundation in the marketing discipline introducing relevant and contemporary concepts, theories and models. The unit magnifies the importance of understanding consumer behaviour, segmentation, targeting and positioning, the extended marketing mix and ethics in marketing. Industry relevance provides students with the opportunity of applying key concepts in practical settings. These marketing foundations are expanded on in other subjects available as electives.
Delivery Mode: On Campus, Online

 

Integrated Marketing Communications | MKT103A
Integrated Marketing Communications provides students with a contemporary view on the use of all different promotional tools available to marketers today such as sales promotions, direct marketing, advertising, personal selling and public relations. The unit explores how marketers can increase the number of touch points a brand can explore among its target audience in a consistent and effective manner.
Assessment Tasks: Report, Campaign Plan, Presentation
Delivery Mode: On Campus, Online

 

Market and Audience Research | MKT202A
This unit provides students with both theoretical knowledge and practical application of the quantitative and qualitative marketing research process. It begins with the concept of marketing research and the research process. It discusses how to design a research project and define the research question. It identifies primary and secondary data sources, and introduces students to qualitative and quantitative research and introductory analytical methods.
Pre-requisite: MKT101A Marketing Fundamentals
Assessment Tasks: Test, Report
Delivery Mode: On Campus, Online

 

Marketing Strategy | MKT301A
Through an integration of marketing theories, concepts and models studied in previous marketing subjects, in this subject students will be taught how to apply advanced analytical, planning and implementation skills in the field of marketing, as well the role marketing strategy plays within the overall business strategy and organisation goals. It covers the principles and techniques of creating, implementing, and evaluating a marketing strategy, including the analysis of market opportunities and formulating marketing strategies for a variety of different business environments. This subject culminates with a discussion of useful tools and techniques for developing, implementing, monitoring, and evaluating a marketing plan.
Pre-requisite: MKT202A Marketing and Audience Research
Assessment Tasks: Report, Test, Marketing Plan, Presentation
Delivery Mode: On Campus, Online

 

Advanced Digital Marketing | ABS306
In this subject, students will be introduced to into the various digital marketing strategies that have rapidly evolved in recent years. Students will develop the skills and understanding required for designing and implementing these strategies for various organisation types and stages of maturity, utilising a plethora of modern technologies. In addition, students will develop the skills required to effectively assess and improve digital marketing campaigns as well as learn how digital marketing plays a crucial role in supporting more traditional techniques.

 

Marketing Strategy and Planning | ABS310
In this subject, students will learn how to merge the broad array of skills they have developed, in order to design holistic marketing strategies. Students will learn to understand the relevance of broader business challenges, opportunities and goals, and marketing strategy, as well as learn how to work with management from other business functions in developing marketing plans.