Bachelor of Business (Entrepreneurship)

This subject will provide foundational financial knowledge by introducing basic financial concepts and procedures that are fundamental to the generation of financial information for business decision making. Emphasising the awareness of ethical responsibilities and sustainable practices, this subject highlights use of financial information by a variety of stakeholders in planning, controlling and investing decisions. By understanding the key concepts that underpin the preparation of financial reports, you will examine, interpret financial statements, and generate financial information. Utilising various financial management concepts, you will learn the application of budgeting, costing, and capital investment techniques that support decision making.

Assessment Tasks: Report, Test

Delivery Mode: On Campus, Online, Intensive

It is critical for businesses to ensure that customers are at the core of all they do and that business strategy drives and supports a Customer Experience (CX) Management approach. In this subject, you will examine the Customer Journey Map and learn why every interaction (or Touchpoint) helps businesses to better understand their customers’ perceptions, feelings, and experiences with a brand’s products and services. Through the lens of the customer, you will propose new strategies to improve the customer experience.

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In this subject, you will learn the importance of consumer behaviour, communication, and professional selling and negotiating when initiating a new venture, or developing and expanding an existing business. Whether entrepreneurs are selling or buying a product or service, or starting a new business, they need to negotiate the terms and understand the implications of their sales and negotiation style and actions. Learn how to embed the principles of ethics and sustainability into your sales and negotiation practice, and focus on reviewing and evaluating your outcomes as important factors to your successful entrepreneurial journey.

Pre-requisite: ENT102 Venture Ideation

Assessment Tasks: Test, Report, Entrepreneurial Project

Delivery Mode: On Campus, Online

This subject provides you an in-depth study of entrepreneurial marketing strategies for the 21st century. You will examine how start-up and small/medium-size companies reach the marketplace and sustain their businesses, within highly competitive industries. In this dynamic context, entrepreneurs need to be agile and innovative to anticipate and respond to market trends. Entrepreneurs make maximum effective use of scarce resources, and proactively determine and act upon the opportunities that exist within new and established market niches in response to market research and testing.

Pre-requisite: MKT101A Marketing Fundamentals  

Assessment Tasks: Report, Marketing Proposal

Delivery Mode: On Campus, Online

In this subject you will learn what it takes for a project manager to deliver a project on time, within budget and scope, whilst managing a team and stakeholders. The fundamentals of project management will be covered and you will assess the different global industry methodologies that guide project managers to project success, with a focus on the Project Management Body of Knowledge (PMBoK) version 7 standard. This latest version of PMBoK is supported by a range of project management principles and performance domains, and considers that projects can be waterfall based, agile or a hybrid of both. Through your learning, you will gain a solid understanding of project management, and no matter the industry, why project managers are highly sought after.

Assessment Tasks: Case Study, Case Analysis, Test

Delivery Mode: On Campus, Online 

Through an involvement in a service centre (virtual, campus-based or industry experience), you will develop a range of employability skills while supporting real business, social enterprise or communities.  You will learn about service provision to client/s through project research, ideation and project planning. You will then present your findings and recommendations to the client/s. You will also work on your communication, teamwork skills and collaboration as well as developed an understanding of social enterprises and their needs.

This subject runs concurrently with the Social Enterprise Hub’s live brief provided by the client. Successful completion of this subject grants 100 hours of credit towards the hours of industry-related experience required for the completion of your course.

Pre-requisite: IND101A Industry Skills Project 

Assessment Tasks: Work Integrated Learning Activity Project Plan, Project Deliverable, Report 

Delivery Mode: On Campus, Online

This subject is a practice-oriented learning journey with the objective of providing learners with a working understanding of Agile business analysis practices, tools and techniques. These are applied in a business context to solve business problems and enable speed to market while delivering increased value to customers. Agile extends well beyond software and project delivery. Personal and social skills are embedded in learning pathways of this subject as they are key ingredients in the recipe for career success.

Assessment Tasks: Report, Storyboard, Presentation

Delivery Mode: On Campus, Online 

In this subject you will learn about how to take an idea and create it into something that is a potential business opportunity. That opportunity could be a new product, service, process or operational improvement, to name a few. You will assess, research, develop and create a proposed opportunity. From there, you will construct a venture ready business plan and presentation pitch that you could send to a potential investor.

Assessment Tasks: Report, Group Venture Plan, Presentation

Delivery Mode: On Campus, Online, Intensive 

This subject will show you how to be ethical and create sustainable business ecosystems. You will learn the most common practices associated with environmental ethics, evolving to sustainability ethics. The link between corporate social responsibility and corporate governance will also be covered. You will explore how organisations acknowledge the impact of their activities in economic, ethics, social and environmental terms. Important issues, including why organisations around the world are increasingly moving to reduce the adverse effects of business operations on their stakeholders and local communities will be examined.  Through completion of this subject, you will acquire a set of tools for managing and leading organisations more ethically and sustainably.

Assessment Tasks: Report

Delivery Mode: On Campus, Online

Lean Start-up is a new, field-tested approach that provides students with the skills to minimise the chances of business failure and increase the chances of success. You will learn how to apply lean principles and techniques such as minimum viable product, pivoting, actionable metrics, innovation accounting, business model canvas and lean canvas. Through this subject, you will develop and test your business concept and develop your business plan ready to pitch to potential investors.

Assessment Tasks: Infographic, Market Viability Analysis, Pitch Deck

Delivery Mode: On Campus, Online 

Industry Consulting Project (IND301A) enables you to apply theory and learning into practical work situations. You will experience personal growth through learning how to plan and execute a project in constantly changing work environments. You will learn how to maximise continuous learning, identify professional development needs and accept responsibility to self for project completion. You will also be able to apply conceptual and theoretical knowledge in practical solutions in the workplace by engaging in a ‘live brief’ in conjunction with a real industry client. You will learn how to unpack an undefined business challenge into achievable outcomes, individually and/or as a team by utilising your project planning and project management, research and problem-solving skills in a consultancy setting.

Students completing the subject are eligible for 150 hours of credit towards the 300 hours of industry-related experience.

Pre-requisites: BIZ101 Business Communications BIZ201 Accounting for Decision-Making BIZ301 Organisational Creativity and Innovation MGT301A Ethics and Sustainability 

Assessment Tasks: Report, Presentation, Portfolio 

Delivery Mode: On Campus, Online

You will explore the areas of law related to business and corporations and learn how to apply that law in the creation and operation of businesses in the Australian regulatory environment. You will explore the role of agency in facilitating business operations and further gain a working knowledge of the law of negligence. You will also learn how to identify and manage risk and to understand the role of consumer law in the business and corporate context. You will gain an understanding of the classification of property and the factors that determine the types and use of appropriate business structures. You will also gain an understanding of how valid contracts are formed, discharged and learn the implications of breach of contract.  There will be further focus on the nature, formation, operation and winding up of the company structure, including key duties and responsibilities of directors and the corporate governance and capital management strategies.