Bachelor of Business (Marketing)

CRICOS 090279A
Bachelor of Business (Marketing)

What is a Bachelor of Marketing?

A Bachelor of Business (Marketing) enhances core business knowledge with marketing expertise. At Torrens University, you'll learn to engage and influence customers, develop brand loyalty and excute strategic campaigns. When you study with us, you gain hand-on experience with industry work placement.
This degree builds a strong understanding of business principles while you learn marketing theories, practice and how marketing impacts the success of contemporary organisations. This degree was developed in consultation with the Australian Marketing Institute (AMI) to ensure you’re taught the most relevant and up-to-date information.


Learning outcomes

  • Understand the concept of influence and use it to create unforgettable engagement.
  • Develop brand loyalty by creating a connection with the customer.
  • Build exciting and strategic campaigns to catch consumers’ eyes.
  • Incorporate industry trends, needs and opportunities into masterful marketing.
Business AMI

AMI accredited

This course is accredited by the Australian Marketing Institute so you know it's industry approved.

Study mode
Online, On campus, Blended
Campus locations*
Sydney, Melbourne, Brisbane, Adelaide
Course duration
3 years full time, 6 years part time, 2 years accelerated
Start date
05 Jun 2023
18 Sep 2023

This is an AQF Level 7 course delivered by Torrens University Australia Ltd.

*For more details on international student study options.

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Work with the best brands in the world
Placements with our global network of industry partners can open doors for your career.

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Know what it's like to be in business
Complete a minimum of 300 hours of professional work placement, facing real challenges and solving genuine industry problems.  

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Future-proof your career
Our diverse academics and industry partners will help you gain new perspectives and a wide-reaching business network.
Meet your academic - Anya Kilbey
Career Opportunities | Marketing | Torrens University

Career opportunities

As a graduate of the Bachelor of Business (Marketing), you’ll have plenty of opportunities to drive exciting and strategic marketing campaigns, engaging with clients and customers in a variety of industries and environments, including established brands or start-ups.

Potential career paths

  • Sales Manager
    Average salary: $74,250 - $170,000
  • Social Media Specialist
    Average salary: $70,000 - $102,000
Erin Burgess - Bachelor of Marketing student testimonial
Being able to study online was great while working full-time, and the flexibility to take some on-campus courses was also greatly beneficial.
Erin Burgess
Bachelor of Business (Marketing)

Subjects and units

This course comprises of 24 subjects, which includes 16 core subjects, including 300 hours of industry placement, and 8 elective subjects. Each subject involves 10 hours of study per week, comprising 3 hours of facilitated study and 7 hours self-directed study.

  • Year 1
  • Year 2
  • Year 3
  • Electives


These six core subjects must be completed. Additionally, you're required to select two 100 level electives from the electives tab.

Core subjects

  • Business Communications | BIZ101
  • Understanding People and Organisations | BIZ102
  • Customer Experience Management | BIZ104
  • Consumer Behaviour | MKG102
  • Marketing Fundamentals | MKT101A
  • Integrated Marketing Communications | MKT103A


These five core subjects must be completed. Additionally, you're required to select two 100 level electives and one 200 level elective from the electives tab.

Core subjects

  • Accounting for Decision Making | BIZ201
  • The Business Environment | BIZ202
  • Business-2-Business Marketing | MKG201
  • Digital Marketing Communications | MKG203
  • Marketing and Audience Research | MKT202A


These five core subjects must be completed. Additionally, you're required to select two 100 level electives and one 300 level elective from the electives tab.

Core subjects

  • Organisational Creativity and Innovation | BIZ301
  • Industry Consulting Project | IND301A
  • Ethics and Sustainability | MGT301A
  • Marketing Strategy | MKT301A
  • Marketing Consulting Project | MKG302


Choose eight elective subjects below.

Year 1 - two 100 level.

Year 2 - two 100 level, one 200 level.

Year 3 - two 100 level, one 300 level.

Elective subjects

  • Event Concepts and Design | EVT101A
  • Introduction to Sport Management | SPO101
  • Sports Marketing | SPO102
  • Understanding Public Relations | PRN101A
  • Introduction to PR Writing | PRN102A
  • Event Management and Operations | EVT201A
  • Wedding Planning | EVT204A
  • Sports Events | EVT206A
  • Event Venue Management | EVT207A
  • Project Management | MGT201A
  • Content Creation for Social Media | PRL201
  • Advanced PR Writing | PRL202
  • Corporate Communications | PRL203
  • Sports Law | SPO201
  • Managing Teams | SPO202
  • Managing Sports Facilities | SPO203
  • Events Policy and Strategy | EVN301
  • Strategic Management | MGT302A
  • International Public Relations | PRN303A
  • Health and Advocacy Strategies | SPO301
  • Management Leadership and Professional Practice | COMR2000
  • Business Information Systems | COMR2002
  • Principles of Economics | ECON2002
  • Business Law | LAW2000
  • Quantitative Analysis | STAT2000

International students must not enrol in more than one-third (33%) of online subjects over their course, and must study at least one face-to-face subject each study period. Please note that due to COVID-19, authorities have provided exceptions to the usual face-to-face learning requirements until 30 June 2023 only. For more information, visit Study in Australia.

International students on a student visa are required to study full time (i.e. must complete a minimum of 1.0 EFTSL of study per year). For the latest information on study locations, please check the entry requirements flyer.

Industry partners and work placements

An important element of this course is your placement with an endorsed host organisation(s). Work placements provide a valuable resource for you to develop hands-on practical experience to ensure you graduate confident and job-ready. A key task will be the completion of a reflective journal covering the experience and the identification and analysis of key learning outcomes.
Gain professional experience
Complete 300 hours of real-world, relevant experience through our work placement program with one of our acclaimed industry partners.
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Boston Consulting Group logo
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DXC Technology logo
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Entry details

  • Domestic
  • International


Check the domestic course fee schedule for the cost of your course.


Eligible Australian students may choose to defer some, or all, of their tuition fees through FEE-HELP, a loan scheme repaid through the tax system based on income.

Learn more about fees and FEE-HELP


If you are truly passionate about business, we want to hear from you. We have a variety of business scholarships on offer to assist you in becoming a key part of the business industry:

Admission criteria

Before you begin your application to study as a domestic student, check that you meet the requirements listed below.

Year 12 (Australian secondary school certificate) or equivalent.


Successful completion of a Vocational qualification (AQF Level 4 or above), or Successful completion of a Higher Education qualification.

The below is an alternative option.
Work and life experience that demonstrates skills and knowledge gained through paid or unpaid employment, formal learning and/or non-formal learning (presented on a current resume with attached cover letter).

View full course admission information

Guaranteed pathway and Recognition of Prior Learning

If you have already completed a qualification you may be able to credit this against your degree with us, even if it’s from another institution. This is called Recognition of Prior Learning. We also offer pathway opportunities to further your learning.

Learn more about study pathways


Check the international course fee schedule for the cost of your course. Onshore international students requiring a student visa should choose campus-based / blended options.

Fee payment

Course fees can be paid across three study periods. Each instalment to be paid before the beginning of the academic stage census date.


We want you to have the best possible chance to succeed, which is why we offer a range of financial scholarships to support our international students during their study journey.

Admission criteria

Before you begin your application to study as an international student, check that you meet the requirements listed below.

Australian Year 12 or equivalent.
Academic IELTS 6.0 (no band less than 5.5) or equivalent.
OR alternative entry requirement may be available. Contact the International Admissions team for more information.

View full course admission information

OR alternative entry requirement may be available. Contact the International Admissions team for more information.

Learn more about study pathways

How to apply

Frequently asked questions

  • What are Torrens University Australia’s ATAR requirements for domestic students?
  • What if  I don’t meet the entry criteria for a degree?
  • Am I eligible for FEE-HELP?
  • Can I get course credit for previous experience?
  • What are Recognition of Prior Learning (RPL) and Credit Transfer (CT)? How do I apply?
  • How do I apply for a scholarship?

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Want to find out more?

Don't forget to download the course guide or get in touch with us below.

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